V O L U M E 3 N U M B E R 2 - Syniverse Technologies

V O L U M E 3
N U M B E R 2
J U N E 2 0 0 9
A P U B L I I C A T I I O N O F S Y N I I V E R S E T E C H N O L O G I I E S

2
Inside SYNERGY
E X E C U T I V E C O R N E R
6 Cover Story
The liberation of
messaging
3 Regional Update
Global news
about Syniverse
3 Employee Spotlight
Meet Imran Musaev
4 Country Focus
Syniverse succeeds in
growing India market
5 Syniverse Focus
New team caters to
operator needs
8 Business Intelligence
Enabling sound business
decisions
11 FMCA Trial Update
Syniverse plays key role
12 Events Calendar/
Contacts
2009 has been challenging for the global economy. However, as we approach the
halfway point of the year, I am pleased to see that the mobile sector continues to be
very strong, and that during these first six months we at Syniverse have moved forward
with new products, new talent and new capabilities that will benefit our customers today
and in the future.
First, we introduced a number of products for our
customers who are looking to simplify complexity, drive
revenue and retain customers. Our advanced messaging
hub we call Syniverse NEXT is an industry first that
simplifies the messaging landscape by delivering the
exchange of presence information, IM, SMS and MMS
across disparate networks, protocols and message
types. We also announced a new suite of data-driven
business intelligence tools that allows operators to make
business decisions that will optimize revenue and to
offer their subscribers higher quality of experience. You
can learn more about RoamWise, an innovative product
in this portfolio, on page 8.
The first half of the year also brought a new face to
our senior executive team. Lori Gonnu joined us in April from SFR in France to serve as
executive vice president and general manager, and lead our roaming services and interworking
line of business. Lori brings with her unmatched mobile industry leadership and
expertise, having served as a member of the Executive
Management Committee of the GSM Association
“As always, we are committed to
(GSMA), as well as sponsor of a number of GSMA providing our customers with a
roaming and interconnection working groups, including
the Open Connectivity (roaming and SMS hub-
set of solutions that will provide
bing) and Global Roaming Quality initiatives.
unmatched flexibility.”
As we go to print, Syniverse completed its acquisition
of Wireless Solutions International (WSI), a
Tony Holcombe
President & CEO
provider of global managed roaming and wireless network solutions. The addition of WSI
strengthens our Syniverse SM MORE roaming services portfolio (another new offer for 2009)
through sponsored roaming, outsourced roaming operations and a number of value-added
services. As always, we are committed to providing our customers with a set of solutions
that will provide unmatched flexibility as they work to keep up with ever-changing market
requirements. We believe WSI will help us do just this.
It has been a busy year for us thus far, and despite the challenges we all face in 2009,
our industry and Syniverse continue to thrive. I hope you enjoy this issue of Synergy. J

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R E G I O N A L U P D A T E
Employee SPOTLIGHT
Asia Pacific (AP)
Syniverse has been awarded a 10-year license to provide India with mobile
number portability solutions in Zone 1, which includes the country’s largest
metropolitan service areas. Turn to page 4 for more information about when
the services will be implemented as well as our other endeavors in the rapidly
growing India market. Also, in addition to moving its AP headquarters to
a larger location in the Kowloon area of Hong Kong, Syniverse welcomed
Joseph Lam to the company as the region’s director of customer service.
Caribbean & Latin America (CALA)
To develop even more Syniverse capabilities in CALA, we have formed two
new teams that will increase our ability to quickly respond to customer
needs. Leonardo Saucedo will lead the sales management team, while David
Murphy will be in charge of account management. In addition, Daniel
de Medeiros has joined the CALA support team as a technical service manager
based in Buenos Aires.
Europe, Middle East & Africa (EMEA)
We have relocated our Financial Clearing House (FCH) operations center
to a larger office in London, allowing us to better address the rapidly growing
demand for our FCH service. EMEA also welcomed Nathalie Lescalier
to Syniverse to lead our Western European sales operations, and Katharina
Reiche has been appointed customer service director for EMEA. Nathalie is
based in Luxembourg while Katharina is based in Paris.
North America (NA)
Syniverse has seen tremendous success in the NA market, where we have
signed more than 40 new customers since January 2008. In addition to
mobile operators, we welcomed a number of customers who are new entrants
to the mobile space, including cable operators as well as Internet, VoIP and
applications service providers. These new customers selected Syniverse as a
trusted supplier of a variety of messaging, roaming, clearing and fraud prevention
solutions. J
Imran Musaev
Executive Sales Director
Eastern Europe
In his second year at Syniverse,
Imran Musaev is
responsible for extending
the company’s customer
base in Eastern Europe,
Russia and the Commonwealth
of Independent
States (CIS); promoting
new services; and signing
customer contracts.
Imran recently spoke with
Synergy about his life and
work at Syniverse.
Synergy: Tell me a little bit
about yourself.
Imran: I live in Moscow,
Russia, with my wife
and two-year-old son.
Although my educational
background is in finance, I
have been happily working
in the telecommunications
industry for quite some
time. Before joining Syniverse,
I spent more than
seven years working in the
roaming department of a
Russian GSM operator.
Synergy: What has been
your greatest success at
Syniverse
Imran: We discovered
a tremendous demand
for Syniverse services in
Eastern Europe and the
CIS in 2008, enabling us
to significantly expand
our footprint in this key
market. We have now
established close customer
relationships throughout
the region, and we continue
to develop new ones.
Cont. on page 11

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C O U N T R Y F O C U S
Syniverse Simplifies Myriad of Complexities in Growing
India Market
Sanjay Kasturia
Director
India Subcontinent
“As demand for
mobile continues to
explode in India,
operators can rely
on Syniverse to
provide the solutions
necessary to
keep them ahead of
growth trends.”
With a population that exceeds one billion
people, 63 percent of whom are not yet
mobile subscribers, India represents one of the
world’s fastest growing wireless markets. In fact,
Indian mobile operators added close to 16 million
subscribers in March alone, up from almost 14
million new customers the month before.
“This truly is an exciting time for mobile in
India,” said Sanjay Kasturia, who heads Syniverse’s
India operations.
“On top of a
market that is growing
at an almost unbelievable
pace, the
country is preparing
to implement mobile
number portability
(MNP) later this
year.”
In March, the
India Department of
Telecommunications
selected Syniverse as
one of the companies
that will provide
MNP services in India
for the next 10 years. Syniverse was awarded
Zone 1, which includes India’s largest metropolitan
service areas, including Delhi, Mumbai,
Maharashtra and Gujarat.
Humayun’s Tomb in New Delhi
Sanjay said that with MNP in place, subscriber
demands for excellent customer service,
seamless access to services when roaming
and the ability to add new value-added services
will only increase. Fortunately, Syniverse has
expertise that spans the entire spectrum of
mobile solutions.
“Not only are we able to provide industryleading
end-to-end number portability solutions,
but we also have more than 20 years of experience
providing both CDMA and GSM operators around
the globe with outstanding messaging, roaming,
network, business intelligence
and clearing
solutions, in addition
to an array of valueadded
prepaid and
multimedia products,”
Sanjay said.
Syniverse currently
provides data clearing
services to every
CDMA operator in
the country.
“As demand for
mobile continues
to explode in India,
operators can rely on
Syniverse to provide
the solutions necessary to keep them ahead of
growth trends, so they can take advantage of the
country’s tremendous mobile opportunity,” Sanjay
said. “We are committed to helping operators
simplify the complexity that comes from ensuring
growing numbers of customers have satisfying
mobile experiences.” J

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S Y N I V E R S E F O C U S
New Syniverse Group Streamlines Product Development,
Caters to Customer Needs
In mobile communications, the name of the
game is speed. Faster networks. Faster data
downloads. Faster to market.
As part of Syniverse’s ongoing efforts to
meet this need for speed, the company has
developed a new team that will oversee products
from conception through commercial
launch and help ensure those services get into
an operator’s hands as quickly as possible.
The Global Business
Development (GBD) team
focuses on defining new
solutions and, at the same
time, meeting operators’
needs for both product
functionality and pricing,
said Daniel Coheur, Vice
President, Global Business
Development.
“The idea is to have a
very dynamic process for
launching products so that
we can adapt our value
proposition to our customers’
exact requirements,” Daniel said. “We also
collect key information on market trends and
developments, enabling us to proactively address
market opportunities and drive innovation in a
way that meets very precise operator needs.”
Currently, the GBD team is overseeing the
launch of RoamWise, one of Syniverse’s new
business intelligence tools that analyzes historical
roaming data, predicts roaming traffic, and
manages and audits roaming actions performed in
near real time.
“While supervising the RoamWise launch, for
example, our team established an implementation
roadmap and a method to collect product feedback
from our customers,” Daniel said. “As a result of
interpreting the feedback, we’ve been able to see
how operators will use the tool in real-world settings
and adjust its functionality to cater to their
specific needs.”
To ensure products
managed by the team
fit the diverse needs of
operators around the
world, GBD includes
management-level
team members in each
of Syniverse’s four
global regions – North
America; Europe, the
Middle East and Africa;
the Caribbean and Latin
America; and Asia Pacific
– to focus on each
area’s unique needs.
“Because operators around the world have
such varying requirements, the GBD team needs to
have a local presence to ensure no operator’s needs
go unnoticed,” Daniel said. “Not only will this
further Syniverse’s overall ability to provide highquality
in-region customer support, but it also will
help us proactively incorporate these needs into
product development.” J
Daniel Coheur
Vice President
Global Business Development
“The idea is to have
a very dynamic
process for launching
products so that
we can adapt our
value proposition to
our customers’ exact
requirements.”

7
By Jeff Gordon
Chief Technology Officer
The telecommunications world is undergoing a dramatic evolution, and
so too are the ways in which operators find value and profitability.
When it comes to content, end users are now calling their own shots, putting
together customized bundles of services, applications and content from many
different sources to suit their specific lifestyles or business needs. In this socalled
“Telco 2.0” model, many operators are letting go of the old protective
walled garden approach and are now realizing that openness – if
implemented correctly – can be the best strategy for ensuring continued success
and profitability through the creation of truly rich and relevant applications.
Consider the role of mobile messaging in
its broadest definition. A concept that began life
limited to 160 characters of basic text has evolved
to give customers an incredible range of choice in
the way that they communicate with friends and
colleagues as well as with websites, remote applications
and even distant machines.
For many, however, SMS and MMS by themselves
are no longer enough. Subscribers want the
ability to access all varieties of messaging services,
including instant messaging (IM) and chatting, as well
as the whole realm of social networking and blogging.
They also want to be able to share dynamic information
about their location and availability to chat with
their contacts.
It’s not just the message
In many instances, messaging applications are
now being tied in with presence information, a key
Cont. on page 10

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B U S I N E S S I N T E L L I G E N C E
E X E C U T I V E C O R N E R
Putting Together the Pieces to Boost Subscriber Satisfaction,
Increase Efficiency
As most business leaders will attest, decisions are best made when they are based on
facts. Just look at the popularity of Six Sigma and other similar information-based
management methods.
For mobile operators, the facts are like puzzle pieces flowing through their networks on a daily
basis. The tricky part has been figuring out how to cost effectively put those pieces together in a
way that gives insight into subscriber activity and provides a way to
make the decisions that ultimately will increase revenue and retain
customers, especially in today’s unpredictable economy.
A new suite of data-driven business intelligence solutions
developed by Syniverse provides just those capabilities.
By performing predictive analytics on traffic and trends,
operators can effectively manage their business and
proactively resolve issues to ensure seamless, highquality
service for their subscribers.
“With tools that range
from subscriber usage alerts
to optimization and forecasting
capabilities, our
portfolio of business

9
intelligence solutions gives operators the information they need to make accurate and effective
business decisions,” said Daniel Jarjoura, Business Development Manager.
The latest addition to this portfolio is RoamWise, a tool that helps operators understand
roamer behavior while increasing revenue, ensuring subscriber satisfaction and reducing costs.
“RoamWise is the only solution available today that precisely analyzes, forecasts and optimizes
all areas that impact operators’ roaming revenues, giving them ample understanding of
roamer activity so they can proactively make business decisions,” Daniel said. “As a result, operators
can enjoy optimized revenue, while providing increased quality of service for subscribers.”
RoamWise gives operators three ways to examine GSM roaming activity. First, it generates
Daniel Jarjoura
Business Development
Manager
historical data reports to help them analyze past roaming operations. Second, it lets operators
manage and optimize ongoing roaming activity in near real time. And third, RoamWise
provides the ability to forecast future roaming traffic based on
the historical data as well as industry trends.
Daniel said that RoamWise has received very positive
feedback from operators across the globe, including ones in the
United States, Asia, Latin America and across Europe.
“Operators have said the product is very easy to use, and it
“Our portfolio of business intelligence
solutions gives operators the information
they need to make accurate and effective
business decisions.”
simplifies day-to-day roaming operations,” he said. “The tool’s unified dashboard has received
great reviews, too, as having a very user-friendly interface that can be integrated with other
Syniverse solutions.”
Currently, up to 33 functions that impact operators’ roaming revenues, including steering,
rerating and margins followup, can be viewed on a single screen, and even more customizable options
will be available in the future.
Syniverse also uses feedback collected from customers to determine additional functionality
and features, and to prioritize their development.
“The comprehensive nature of this revolutionary tool will align with operators’ evolving
roaming needs,” Daniel said. “As the industry transitions to new technologies, requirements and
capabilities, RoamWise will help operators put together all the different puzzle pieces, providing
them with an all-encompassing view of roaming activity on their networks, so they can reap the
benefits of increased revenues and more satisfied subscribers.” J

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MESSAGE Cont. from page 7
“A concept that
began life limited to
160 characters of
basic text has
evolved to give
customers an incredible
range of choice
in the way that they
communicate.”
Jeff Gordon
Chief Technology Officer
service building block. Users now have an everwider
range of portable wireless-enabled devices
that can go with them wherever they travel. Along
with this portability comes the desire for greater
control over communication of personal availability
and accessibility to others in the networked world.
Consequently, presence information becomes
another essential facet of the successful application.
Whether it’s a subscriber using presence criteria to
control and route voice, text or content, or just selecting
appropriate emoticons to indicate his or her
temporary availability, once again, that information
needs to be readily exchangeable with whomever
the user chooses.
Closely linked with the issue of presence is the
second building block – location – which enables
users to send and receive messages with geographic
context or value. The increasing global coverage
of geographic information systems at ever greater
levels of detail is creating entirely new communities
of interest for both commerce and individuals, and,
thanks to the inherent openness of the Internet, entirely
new revenue opportunities for business right
across the value chain. In fact, it’s now becoming
common for enterprises to bundle location, mapping
and direction information with other communication
services, including mobile ones, to generate
business. It’s also possible for friends to track one
another through opt-in services that link messages,
calls and content with physical location to create
social networks based on geography and proximity.
The final addition to the tool set is identity.
Already recognized as one of the most multi-faceted
and problematic issues that our online society is
confronting, the ability to choose, create, change
and manage identities is going to add yet another
level of richness and complexity to the service mix.
In the course of a single day, customers may use
different identities depending on the roles that
they play (i.e., parent, business associate, friend)
and the transactions involved (i.e., m-commerce
transactions, relationships). Some may require authentication,
while others may demand anonymity.
Clearly, identity adds yet another powerful tool to
the operator’s armory by giving it the ability to act
as a trusted intermediary able to both protect and
enable identity functions.
Getting the message across
Cross-platform or cross-network interworking
between all the various messaging types and across
the elements of presence, location and identity can
be a complex endeavor – especially as many of these
grew up, at least initially, outside the highly standardized
world of the mobile industry in the freefor-all
frenzy of the Internet community. Add in the
explosive success so far of mobile IM, which alone is
expected to win nearly 600 million users and generate
$9.9 billion by the end of 2012, and the true potential
is astonishing. Success, however, is largely predicated
on there being seamless interworking across all the
different mobile messaging networks, devices and
supporting applications that already exist out there.
Against that backdrop, we recently announced
the launch of Syniverse NEXT, an
advanced messaging hub created to enable the
delivery of the next generation of rich messaging
services by adding presence information
to link users with others, irrespective of their
network or community to which they belong.
The importance of this strategic approach to
interworking is exemplified by the selection
of the NEXT platform by the Fixed-Mobile
Convergence Alliance (FMCA) to run trials
involving the exchange of presence-supported
messaging between different service providers.
With a first phase successfully completed,
work now moves on to expand the testing of
presence-enabled services to include unified
messaging, social networking, IPTV, content
sharing and gaming.
Cont. on page 11

11
F M C A T R I A L U P D A T E
Syniverse Plays Key Role in Phase II of FMCA Trial
Subscribers don’t care how their SMS, MMS, instant messages (IM) and presence information is converted
from one protocol to another or how it moves across one network to the next. They just want what they
send from one device to another to get where it’s meant to go and to get there quickly.
To make this happen and to help operators stay ahead of the technological
curve, Syniverse has taken an instrumental role in the Fixed-Mobile Convergence
Alliance (FMCA) Messaging Open Presence Trial. During the first phase, Syniverse
NEXT, the company’s innovative advanced messaging hub, successfully tested
global presence information exchange between
a group of global operators. With open presence
David Wasserman exchange, mobile users have the ability to let their
Director
New Business Development buddies know what they’re doing and when they’re available to chat, regardless of
where their buddies are, what network they’re on or what device they’re using.
Phase two, which is currently underway, looks at the exchange of presence info and IMs between
operators and traditional IM providers. Syniverse also is testing the technical, operational and commercial
models for presence-enabled services as well as working with trial participants to develop and support
bilateral settlement and reporting tools that let operators know how much they owe, or are owed, on a
monthly basis.
David Wasserman, Director, New Business Development, Syniverse, said finding and overcoming
technical challenges and then turning them into opportunities for operators is one of the areas of the trial
in which Syniverse has shined.
“We’ve discovered that even operators who are using the same protocol, like SIP, may not be able to
communicate with each other without encountering interoperability issues,” he said. “Even though two
operators may be using a technology that looks the same on the surface, there still are multiple protocol
extensions and even more interpretations of requirements that often arise.” J
MESSAGE Cont. from page 10
We’re clearly experiencing a transformation
of the telecommunications industry, as
end users want the latest and greatest applications
and devices that incorporate the key
elements of presence, location and identity. I
think the lesson to be learned here is that in
order to take advantage of these new revenue
streams, operators need to be willing to adapt
to their subscribers’ needs and facilitate the
seamless interworking between these building
blocks across any type of network, protocol,
device or application. J
Imran Musaev
Cont. from page 3
Synergy: How do you ensure
Syniverse customers
are satisfied
Imran: I make sure to
always listen to customers
and let them know we
will do whatever it takes
to meet their specific
needs. I truly enjoy hearing
customer feedback, good
and bad, because it helps
us better provide the tools
customers need to ensure
their subscribers are satisfied
and to help them keep
up with the latest mobile
trends and technologies.
Synergy: Why is it special
to be part of the Syniverse
team
Imran: Although Syniverse
employees are all around
the globe, it is amazing
how well we work together
as a team. Distance
is absolutely not a barrier
for us, and even though I
only see most of my colleagues
face to face once
every couple of months,
I feel like I have known
them for ages!
Synergy: What is your
favorite part of the job
Imran: Definitely the
travel! When I first joined
Syniverse, I was actually
a little concerned about
the fact that I would
regularly be on the move.
Now I feel that one of the
best aspects of my job is
being able to get out and
meet with customers in
person.

S Y N I V E R S E W O R L D W I D E H E A D Q U A R T E R S
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Hong Kong, China
+852 2893 0737
EMEA Headquarters
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Newtonlaan 115
Utrecht, 3584 BH
The Netherlands
+31 30 210 6511
Upcoming Events: Global Messaging 2009
June 23-24
London, England
GSM LA
June 30-July 2
San José, Costa Rica
CDG IRT
July 14-16
Maastricht, The Netherlands
Mobile Roaming
Europe 2009
September 1-3
London, England
CTIA IT
October 7-9
San Diego, California, USA
BARG #74
October 12-14
(TBD)
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© 2009 Syniverse Technologies, Inc. All rights reserved. Syniverse, the Syniverse logo and Syniverse NEXT are service marks of Syniverse Technologies, Inc. To subscribe to this magazine,
email synergy@syniverse.com.