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<strong>Channel</strong> <strong>Partner</strong><br />

<strong>Certification</strong> <strong>Program</strong><br />

Nathan Smith<br />

<strong>Channel</strong> Sales Manager, NA<br />

Massimo Mazzoleni<br />

<strong>Channel</strong> Sales Manager, Europe<br />

October 29, 2009


Build Up <strong>Channel</strong> <strong>Partner</strong>’s Core Competency<br />

Fundamental Competency<br />

<strong>Channel</strong><br />

<strong>Certification</strong><br />

<strong>Program</strong><br />

Basic Product Selling and<br />

Technique support Skill<br />

FCP Core Competency<br />

Project Develop Skills<br />

with sector expertise<br />

Solution Selling Skills<br />

with sector knowledge<br />

Technique Problem Solving<br />

Skills with certified Engineer<br />

Certified Support and Service<br />

Customers<br />

Value-added<br />

& Professional<br />

Service


Advantech eA FCP <strong>Certification</strong><br />

Framework<br />

eA Certified Architect<br />

eA Certified Solution<br />

Engineer<br />

eA Certified Professional<br />

PROJECT DEVELOPMENT SKILLS<br />

Proven ability to create Composite Projects<br />

Highest level of certificate<br />

Pass all eACSE certifications<br />

Accomplish field project successfully<br />

eAutomation Solution Expert<br />

ADVANCED SOLUTION SKILLS<br />

Proven ability to perform Specific Solution<br />

Focused on specific solution technology<br />

only<br />

In-depth programming skills<br />

Specific training course<br />

Specific exam<br />

Technique Problem Solving SKILLS<br />

Proven skills on Basic Troubleshooting<br />

Focused product specs and basic trouble-<br />

shooting<br />

Does not include any programming<br />

5 product solutions<br />

5 exams


Global Training & <strong>Certification</strong> Centers<br />

Standardized<br />

Facility<br />

Qualified<br />

Trainers<br />

Unified Training<br />

& <strong>Certification</strong> Centers<br />

(ACL/AAC/AEU/ACN)<br />

Unified<br />

<strong>Certification</strong>s<br />

Training<br />

Calendar<br />

SOP & Forms for<br />

Preparation<br />

Standardized<br />

Material &<br />

Exams<br />

1. Register MyAdvantech 2. Join basic courses 3. Take basic certification


USA <strong>Certification</strong> <strong>Program</strong> Sharing


eAutomation <strong>Certification</strong> Architecture<br />

• Basic (New) - eACP (eAutomation Certified Professional)<br />

– For AE & SR<br />

– Capable of selling or supporting IAG products<br />

– Valid Duration: two years<br />

– <strong>Certification</strong> schedule: twice per year<br />

• Basic (Renew) - eACP (eAutomation Certified Professional)<br />

– Audit schedule: once per year<br />

– Valid Duration: two years<br />

– <strong>Certification</strong> schedule: twice per year<br />

• Advance - eACSE (eAutomation Certified Solution Engineer)<br />

– For AE only<br />

– Capable of proposing solution and verification to projects<br />

• Field trouble-shooting experiences<br />

• Application verification<br />

• Software Integration<br />

– <strong>Certification</strong> schedule: once per year


<strong>Certification</strong> Paths<br />

Advanced<br />

Advanced<br />

Advanced<br />

Advanced<br />

Advanced<br />

PAC<br />

Solution<br />

Motion<br />

Solution<br />

WebAccess<br />

PC-based<br />

Controller<br />

DAQ<br />

<strong>Program</strong>ming<br />

eACSE<br />

- PAC -<br />

eACSE<br />

- Motion -<br />

eACSE<br />

- WebAccess -<br />

eACSE<br />

- ADAM Prog. -<br />

eACSE<br />

- DAQ Prog. -<br />

eACP<br />

- 5 Product Solutions -


eAutomation <strong>Certification</strong> Architecture<br />

eACA Certificate<br />

CERTIFIED<br />

Architect<br />

Capable of project accomplishment<br />

eACSE Certificate<br />

CERTIFIED<br />

Solution Engineer<br />

Capable of solution development<br />

eACP Certificate<br />

CERTIFIED<br />

Professional<br />

Familiar with product knowledge


Conclusion<br />

• Benefits of <strong>Certification</strong> Training<br />

– Improve product expertise<br />

– Reduce support time and effort to customer<br />

– Build partner independence<br />

– Help win new opportunities and applications<br />

– Right people on the bus<br />

Professional<br />

Product & Solution<br />

Service


Europe <strong>Certification</strong> <strong>Program</strong> Sharing


eA Europe Basic <strong>Channel</strong> <strong>Certification</strong><br />

• July 6th and 20th 2008<br />

• 62 Participants<br />

• From 15 countries<br />

• 20 Silver certifications<br />

• 42 Gold certifications


Survey Results<br />

Question:<br />

At which product sections do you want to partecipate


Survey Results<br />

Question:<br />

Do you prefer an Advantech in House trainning or only<br />

self learning material


Survey Results<br />

Question:<br />

Which is the best place for Advantech in House<br />

Trainning


New Criteria for 2010<br />

Advance <strong>Certification</strong><br />

• Five Different Single Product Families <strong>Certification</strong><br />

– DAQ and Motion ( 1 Day Training)<br />

– ICOM ( 2 Days Training )<br />

– Remote I/O ( 2 Days Training )<br />

– Scada and Video ( 2 Days Training )<br />

– Building Applications ( 1 Day Training )<br />

• In House Advantech Training<br />

• Web Based Examination ( MUST be APPROVED BY HQ first )<br />

• One single location in AEU for trainings<br />

Basic Renewal<br />

• Self Learning Material<br />

• Web Based Examination


Actions Plan<br />

Advance <strong>Certification</strong><br />

• 40 <strong>Channel</strong>s in AEU<br />

• 65 Participants ( AE )<br />

• Trainings Date in ADL ( Dusseldorf )<br />

– Week 6 and 7 2010 (From Feb. 1 to Feb. 12 )<br />

• Examination Date<br />

– Week 8 and 9 2010 (From Feb. 15 to Feb. 27 )<br />

Basic <strong>Certification</strong> renewal<br />

• 60 <strong>Channel</strong>s in AEU<br />

• 80 Participants ( Sales and AE )<br />

• Examinations will be done in June 2010


<strong>Channel</strong>s Training<br />

• Quarterly new product update<br />

– Conducted by channel manager<br />

– Face to face or Web-based<br />

• Half year sales workshop<br />

– Sub-region based<br />

– Conducted by PSM<br />

– Focus on product competitive<br />

• Yearly AE technique enhancement<br />

– Conducted by regional Technical Support Center<br />

– Focus on new product support


2010 <strong>Channel</strong> <strong>Certification</strong> <strong>Program</strong>


Advantech <strong>Certification</strong> Framework<br />

All CP<br />

FCP<br />

Qualification<br />

Training<br />

<strong>Certification</strong><br />

Report Card<br />

List of Criteria<br />

General Knowledge Courses<br />

List of Criteria<br />

eA + eP S1 S2 S3 S4 S5 S6<br />

(Basic)<br />

eA + eP<br />

(Advanced)<br />

GK Basic Certificate<br />

GK Advanced Certificate<br />

Note1*<br />

(Basic)<br />

S1 S2 S3 S4 S5 S6<br />

Note2*<br />

SE<br />

1B<br />

SE<br />

2B<br />

SE SE<br />

1A 2A<br />

(Advanced)<br />

SE<br />

3B<br />

SE<br />

3A<br />

Advantech Learning System<br />

Special Expertise Courses<br />

SE<br />

4B<br />

SE<br />

4A<br />

SE<br />

5B<br />

SE<br />

5A<br />

SE<br />

6B<br />

SE<br />

5A<br />

Note1*: Sn Sector n (S1 eA, S2 Medical, S3 ICOM, S4 IMC, S5 EmCore, S6 AiS)<br />

Note2*: SEnB Special Expertise n Basic Certificate, SEnA Special Expertise n Advanced Certificate<br />

Sales + AEs<br />

(by eLearning)<br />

- Slides/Textbook<br />

- WebCast/Webinar<br />

AEs<br />

(by face-to-face)<br />

- Slides<br />

-Hands-on<br />

e<strong>Certification</strong><br />

Onsite <strong>Certification</strong><br />

Renew for 2 Yrs<br />

MyAdvantech<br />

- Learning passport<br />

- Certificate lookup<br />

- Expiry reminder


General Knowledge Courses for <strong>Channel</strong><br />

<strong>Partner</strong><br />

CP Basic Advanced<br />

eAutomation Platform Overview<br />

- AIMB, ARK, PPC, IPC, Slot SBC<br />

- HMI, UNO<br />

Platform Advanced Application<br />

- BIOS/LCD/Emb.OS/Linux/GPIO/SUSI<br />

- Web panel & HMI development (WebDesigner)<br />

General<br />

Knowledge<br />

Course<br />

Remote I/O Introduction<br />

- Serial-based (ADAM-4000/5000)<br />

- Ethernet-based (ADAM-5000/6000)<br />

Data Acquisition Introduction<br />

- DAQ cards/modules (PCM/PCL/PCI/USB)<br />

- Signal conditioning (ADAM-3000)<br />

Remote I/O Troubleshooting<br />

- Advanced features demonstration (P2P, GCL, ..)<br />

- Diagnosis & problem solving<br />

Data Acquisition <strong>Program</strong>ming<br />

- Utility & examples demonstration (ActiveDAQ Pro)<br />

- Diagnosis & problem solving<br />

Industrial Communication Perspective<br />

- Communication cards (PCM/PCL/PCI)<br />

- Serial device server (EKI-1000)<br />

- Unmanaged switch (EKI-2000)<br />

Industrial Communication Diagnosis<br />

- Advanced features demonstration<br />

- Common tools introduction (ModSim, WireShark)<br />

- Communication troubleshooting skill


Special Expertise Courses for FCP (eA)<br />

FCP<br />

(eA)<br />

Basic<br />

<strong>Program</strong>mable Automation Controller Overview<br />

- ADAM-5500<br />

- APAX-5000<br />

Advanced<br />

PAC Troubleshooting & <strong>Program</strong>ming<br />

- Diagnosis demonstration (APAX utility)<br />

- Softlogic programming (MultiProg)<br />

Special<br />

Expertise<br />

Course<br />

Building Automation Introduction<br />

- Direct Digital Controller (BAS-3500)<br />

- Local & Remote I/O (BAS-3000)<br />

Motion Automation Introduction<br />

- Centralized Control System (PCI-1200)<br />

- Distributed Control System (AMAX)<br />

Building Automation Solution Development<br />

- Advanced features demonstration<br />

- <strong>Program</strong>ming practice (BASPro)<br />

Motion Automation Solution Development<br />

- Advanced features demonstration<br />

- <strong>Program</strong>ming practice (MultiProg)<br />

SCADA Software Overview<br />

- WebAccess introduction & features<br />

- WebAccess basic programming skill<br />

- WebAccess project demonstration<br />

SCADA Software Project Development<br />

- WebAccess advanced programming skill<br />

- Integration of WebAccess & BASPro/BEMS<br />

- Integration of WebAccess & PLC/PAC


Special Expertise Courses for FCP (ICOM)<br />

FCP<br />

(ICOM)<br />

Basic<br />

Advanced<br />

Special<br />

Expertise<br />

Course<br />

Industrial Communication Introduction<br />

- Communication card (PCM/PCL/PCI)<br />

- Serial device server (EKI-1000)<br />

- Unmanaged switch (EKI-2000)<br />

- Linux-based comm server (EKI-1100)<br />

- Managed switch (EKI-7000)<br />

Industrial Communication Troubleshooting<br />

- Device server advanced features demonstration<br />

- Common tools introduction (ModSim, WireShark)<br />

- ToolChain demonstration (for EKI-1100)<br />

- Switch advanced features demonstration<br />

- Communication diagnosis & problem solving


<strong>Partner</strong>ing for Success<br />

Take care of our <strong>Partner</strong>s, our <strong>Partner</strong>s take<br />

care of our Customers, our Customers take<br />

care of our Business<br />

Thank You!

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