Report 2013 - Kelly Fagan HERE - Australian Publishers Association
Report 2013 - Kelly Fagan HERE - Australian Publishers Association
Report 2013 - Kelly Fagan HERE - Australian Publishers Association
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Contents<br />
Overview 01<br />
Research and Methodology 02<br />
Key Findings 03<br />
The <strong>Australian</strong> Retail Space 05<br />
The <strong>Australian</strong> Media Space 06<br />
Marketing and Publicity Department Structures (Australia) 07<br />
The UK Retail Space 09<br />
The UK Media Space 10<br />
Marketing and Publicity Department Structures (UK) 12<br />
The Evolution of Marketing and Publicity Strategy 14<br />
The Evolution of Marketing and Publicity Activities 15<br />
What Does it Mean to Connect Directly with Consumers 21<br />
Focus on Branding 22<br />
Focus on Events 23<br />
Focus on Connecting Directly with Readers Online 24<br />
Cross-industry Collaboration 25<br />
Conclusion 27<br />
Acknowledgements 28<br />
Author: <strong>Kelly</strong> <strong>Fagan</strong><br />
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