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General DVD 7<br />

movie studios were demanding copy protection, and it was delayed again<br />

by a lack of titles.<br />

The first players appeared in Japan in November of 1996, followed by<br />

U.S. players in March of 1997, with distribution limited to only seven major<br />

cities for the first six months. Players slowly trickled in to other regions<br />

around the world. Prices for the first players in 1997 were $1,000 and up. By<br />

the end of 2000, players were available for under $100 at discount retailers.<br />

In 2003, players became available for under $50. Six years after the initial<br />

launch, close to 1,000 models were available from over 100 consumer electronics<br />

manufacturers (see “Who Is Making or Supporting DVD Products?”<br />

in <strong>Chapter</strong> 6).<br />

Fujitsu supposedly released the first DVD-ROM-equipped computer in<br />

November 1996 in Japan. In early 1997, Toshiba released a DVD-ROMequipped<br />

computer and a DVD-ROM drive in Japan (moved back from<br />

December of 1996, which was moved back from November). DVD-ROM<br />

drives from Toshiba, Pioneer, Panasonic, Hitachi, and Sony also began<br />

appearing as manufacturer samples as early as January 1997, but none<br />

were available before May. The first PC upgrade kits (a combination of DVD-<br />

ROM drive and hardware decoder card) became available from Creative<br />

Labs, Hi-Val, and Diamond Multimedia in April and May of 1997.<br />

Today, every major PC manufacturer has models that include DVD-ROM<br />

drives. The price difference from the same system with a CD-ROM drive<br />

ranges from $30 to $200 (laptops have more expensive drives). For more<br />

information about DVDs on computers, including writable DVD drives, see<br />

<strong>Chapter</strong> 4.<br />

NOTE: If you buy a player or drive from outside your country (such<br />

as a Japanese player for use in the United States), you may not be<br />

able to play region-locked discs on it. (See “What Are Regional<br />

Codes, Country Codes, or Zone Locks?”)<br />

Pioneer released the first DVD-Audio players in Japan in late 1999, but<br />

they did not play copy-protected discs. Matsushita (under the Panasonic<br />

and Technics labels) first released full-fledged players in July 2000 at prices<br />

from $700 to $1,200. DVD-Audio players are now also made by Aiwa, JVC,<br />

Kenwood, Madrigal, Toshiba, Yamaha, and others. Sony released the first<br />

SACD players in May 1999 for $5,000. Pioneer’s first DVD-Audio players,<br />

released in late 1999, also played SACD. SACD players are now also made<br />

by Accuphase, Aiwa, Denon, Kenwood, Marantz, Philips, Sharp, and<br />

others. (See “What About DVD-Audio or Music DVDs?” for more information<br />

on DVD-Audio and SACD.)

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