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ALPHA ATHLETES - The Sphinx Magazine

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BOOK REVIEW<br />

100<br />

When seeking a loan, the CEO<br />

should be familiar with types and practices<br />

of different financiers. Among the<br />

different financiers are: Commercial<br />

Banks, Leasing Companies, Factors,<br />

Venture Capital Funds, Investment<br />

Banks, and Public and Governmental<br />

Financing Programs.<br />

A financial dossier should be prepared.<br />

It should contain pertinent<br />

information about the business and<br />

the resumes of owners and key managers,<br />

and company financial statements<br />

for the most recent three years.<br />

Keeping an eye on so-called X factors<br />

is a pre-requisite for maximizing<br />

financial returns. X factors are those<br />

activities that are subject to change<br />

and stifle efficiency.<br />

CEOs must keep abreast of operating<br />

and administrative costs known as<br />

“financial drivers.” <strong>The</strong> CEO or the<br />

chief financial officer must identify key<br />

activities and assign an impact ranking<br />

to each one. To keep performance in a<br />

high range, the management team must<br />

evaluate and reassess financial drivers.<br />

Many times, new businesses are<br />

started without an adequate legal<br />

structure. Being saddled with legal<br />

ability in excess of insurance is serious.<br />

A judgment creditor will look first<br />

to be paid by insurance, then turn to<br />

business assets and still if not fully<br />

compensated, to the personal assets of<br />

the business owner.<br />

Limited legal liability provides<br />

asset protection to principal owners<br />

and outside investors. <strong>The</strong>re are a<br />

number of ways to structure a business<br />

to provide limited legal liability. It<br />

is relatively simple for businesses of all<br />

sizes to incorporate as a limited liability<br />

company or corporation. Even a<br />

sole owner should not rule out incorporating.<br />

When numerous investors<br />

are involved, incorporation can also<br />

be used. <strong>The</strong> operating procedures of<br />

the corporation are proscribed by law.<br />

One should monitor the limited<br />

liability company. If a business fails to<br />

renew a business license or pay annual<br />

state and local taxes, the status of<br />

the company is forfeited. When this<br />

happens, by law a business may revert<br />

back to sole proprietorship with no<br />

protection.<br />

Regardless of personal confidence<br />

in colleagues, it is wise to draw<br />

a buy-sell agreement in the Operating<br />

Agreement. If death occurs or a company<br />

is offered for sale, the buy-sell<br />

agreement details how the assets of<br />

the company will be dealt with.<br />

Once a business has been established,<br />

the CEO should turn to how to<br />

avoid risking a loss of investment. It<br />

would be naïve to ignore the possibility<br />

of risks. Foremost among the ways to<br />

deal with risks is the matter of insurance,<br />

especially health insurance.<br />

Other types of insurance are: disability,<br />

long-term care, and loss of life.<br />

Personal financial planners recommend<br />

at least three months of insurance<br />

money. Also, assets of the company<br />

should be evaluated. <strong>The</strong> portfolio<br />

of the company should be regularly<br />

evaluated. This includes intellectual<br />

property such as customized software,<br />

patents, copyrights and licenses.<br />

Exit planning is critical in case the<br />

sale or transfer of a privately owned<br />

company is necessitated by illness,<br />

disability or premature death. In such<br />

cases, a well formulated exit strategy<br />

will be invaluable.<br />

Disaster planning is also critical.<br />

Whether disaster occurs because of<br />

the “Acts of God” or are man-made,<br />

prudent measures must be taken to<br />

restore the business.<br />

Fall • Winter 2008 <strong>The</strong> <strong>Sphinx</strong>: www.APA1906.net<br />

Strategic planning is necessary if a<br />

business is to grow. Seed money is<br />

needed by virtually every business. Seed<br />

money is needed to explore new markets<br />

and product development opportunities.<br />

<strong>The</strong> world’s population is growing<br />

and emerging markets provide a<br />

wealth of new opportunities for growth.<br />

Reinvesting dollars back into the<br />

company is wise. Companies in virtually<br />

every industry should consider the<br />

idea of setting aside some funds for<br />

replacement of equipment. <strong>The</strong> key is<br />

to set aside funds long before visible<br />

signs of financial deterioration set in.<br />

<strong>The</strong>n, there are so-called “pop-up”<br />

cases when financial obligations<br />

appear at seemingly inopportune<br />

times. For example, operating equipment<br />

under lease provides for a buyout<br />

option at the end. This is an example<br />

of a pop-up item that requires<br />

advanced funding. If the option price<br />

is a significant payment, it may cause a<br />

harmful effect on cash flow.<br />

One must provide payment for<br />

investors. A way must be provided to<br />

compensate investors without draining<br />

earnings and profits. In public<br />

companies, a board of trustees is<br />

empowered to set dividend policy and<br />

payment to investors.<br />

A business may establish a debt<br />

sinking fund to acquire sufficient<br />

funds to retire debt obligations such as<br />

mortgages, commercial term loans<br />

and investor buyouts. A debt sinking<br />

also enables a business to accelerate<br />

repayment of debt ahead of schedule.<br />

Every CEO is faced with the tasks<br />

of maintaining profitable growth.<br />

Profitable growth represents new<br />

business and contributes financially to<br />

the bottom line. A certain level of<br />

annual growth in sales is needed but<br />

there must be a critical mass in sales<br />

revenue. Critical mass is the point on<br />

the scale where a company can exercise<br />

influence gain more favorably<br />

with suppliers.<br />

Devising a profitable growth strategy<br />

does not mean planning to bring<br />

in all forms of new business. <strong>The</strong> quality<br />

of the business is important. A good<br />

way to plan business development is<br />

by the acquisition of another company<br />

that has the right stuff.<br />

Growth does not automatically<br />

translate into a greater financial<br />

return. Sound planning and oversight<br />

are important for consistent growth.<br />

During a peak growth cycle, one must<br />

be on guard for financial deterioration<br />

in the form of late payments to key<br />

vendors and build up of accounts<br />

receivable. Managing growth also<br />

requires upgrading the business structure.<br />

Preparing an updated business<br />

plan is recommended as well as making<br />

technology upgrades. Similarly,<br />

personnel recruitment, training, and<br />

development will be necessitated.<br />

<strong>The</strong> Road to MegaSuccess aims to<br />

help CEOs and business people<br />

redesign and improve their financial<br />

management. Brother Hutt discusses<br />

all aspects of business, including insurance<br />

and legal procedures. He emphasizes<br />

that the bottom line in a profitable<br />

business is the financial line.<br />

<strong>The</strong> Road to MegaSuccess is a<br />

guide for both new and seasoned business<br />

people. In its pages, one will find<br />

practical advice for starting, growing<br />

and maintaining a profitable business.<br />

Brother Dr. Joseph T. Durham is Book<br />

Review Editor of Negro Educational<br />

Review, Inc.; President Emeritus of the<br />

Baltimore City Community College;<br />

and a member of Delta Lambda<br />

Chapter in Baltimore, Maryland

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