ALPHA ATHLETES - The Sphinx Magazine
ALPHA ATHLETES - The Sphinx Magazine
ALPHA ATHLETES - The Sphinx Magazine
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BOOK REVIEW<br />
100<br />
When seeking a loan, the CEO<br />
should be familiar with types and practices<br />
of different financiers. Among the<br />
different financiers are: Commercial<br />
Banks, Leasing Companies, Factors,<br />
Venture Capital Funds, Investment<br />
Banks, and Public and Governmental<br />
Financing Programs.<br />
A financial dossier should be prepared.<br />
It should contain pertinent<br />
information about the business and<br />
the resumes of owners and key managers,<br />
and company financial statements<br />
for the most recent three years.<br />
Keeping an eye on so-called X factors<br />
is a pre-requisite for maximizing<br />
financial returns. X factors are those<br />
activities that are subject to change<br />
and stifle efficiency.<br />
CEOs must keep abreast of operating<br />
and administrative costs known as<br />
“financial drivers.” <strong>The</strong> CEO or the<br />
chief financial officer must identify key<br />
activities and assign an impact ranking<br />
to each one. To keep performance in a<br />
high range, the management team must<br />
evaluate and reassess financial drivers.<br />
Many times, new businesses are<br />
started without an adequate legal<br />
structure. Being saddled with legal<br />
ability in excess of insurance is serious.<br />
A judgment creditor will look first<br />
to be paid by insurance, then turn to<br />
business assets and still if not fully<br />
compensated, to the personal assets of<br />
the business owner.<br />
Limited legal liability provides<br />
asset protection to principal owners<br />
and outside investors. <strong>The</strong>re are a<br />
number of ways to structure a business<br />
to provide limited legal liability. It<br />
is relatively simple for businesses of all<br />
sizes to incorporate as a limited liability<br />
company or corporation. Even a<br />
sole owner should not rule out incorporating.<br />
When numerous investors<br />
are involved, incorporation can also<br />
be used. <strong>The</strong> operating procedures of<br />
the corporation are proscribed by law.<br />
One should monitor the limited<br />
liability company. If a business fails to<br />
renew a business license or pay annual<br />
state and local taxes, the status of<br />
the company is forfeited. When this<br />
happens, by law a business may revert<br />
back to sole proprietorship with no<br />
protection.<br />
Regardless of personal confidence<br />
in colleagues, it is wise to draw<br />
a buy-sell agreement in the Operating<br />
Agreement. If death occurs or a company<br />
is offered for sale, the buy-sell<br />
agreement details how the assets of<br />
the company will be dealt with.<br />
Once a business has been established,<br />
the CEO should turn to how to<br />
avoid risking a loss of investment. It<br />
would be naïve to ignore the possibility<br />
of risks. Foremost among the ways to<br />
deal with risks is the matter of insurance,<br />
especially health insurance.<br />
Other types of insurance are: disability,<br />
long-term care, and loss of life.<br />
Personal financial planners recommend<br />
at least three months of insurance<br />
money. Also, assets of the company<br />
should be evaluated. <strong>The</strong> portfolio<br />
of the company should be regularly<br />
evaluated. This includes intellectual<br />
property such as customized software,<br />
patents, copyrights and licenses.<br />
Exit planning is critical in case the<br />
sale or transfer of a privately owned<br />
company is necessitated by illness,<br />
disability or premature death. In such<br />
cases, a well formulated exit strategy<br />
will be invaluable.<br />
Disaster planning is also critical.<br />
Whether disaster occurs because of<br />
the “Acts of God” or are man-made,<br />
prudent measures must be taken to<br />
restore the business.<br />
Fall • Winter 2008 <strong>The</strong> <strong>Sphinx</strong>: www.APA1906.net<br />
Strategic planning is necessary if a<br />
business is to grow. Seed money is<br />
needed by virtually every business. Seed<br />
money is needed to explore new markets<br />
and product development opportunities.<br />
<strong>The</strong> world’s population is growing<br />
and emerging markets provide a<br />
wealth of new opportunities for growth.<br />
Reinvesting dollars back into the<br />
company is wise. Companies in virtually<br />
every industry should consider the<br />
idea of setting aside some funds for<br />
replacement of equipment. <strong>The</strong> key is<br />
to set aside funds long before visible<br />
signs of financial deterioration set in.<br />
<strong>The</strong>n, there are so-called “pop-up”<br />
cases when financial obligations<br />
appear at seemingly inopportune<br />
times. For example, operating equipment<br />
under lease provides for a buyout<br />
option at the end. This is an example<br />
of a pop-up item that requires<br />
advanced funding. If the option price<br />
is a significant payment, it may cause a<br />
harmful effect on cash flow.<br />
One must provide payment for<br />
investors. A way must be provided to<br />
compensate investors without draining<br />
earnings and profits. In public<br />
companies, a board of trustees is<br />
empowered to set dividend policy and<br />
payment to investors.<br />
A business may establish a debt<br />
sinking fund to acquire sufficient<br />
funds to retire debt obligations such as<br />
mortgages, commercial term loans<br />
and investor buyouts. A debt sinking<br />
also enables a business to accelerate<br />
repayment of debt ahead of schedule.<br />
Every CEO is faced with the tasks<br />
of maintaining profitable growth.<br />
Profitable growth represents new<br />
business and contributes financially to<br />
the bottom line. A certain level of<br />
annual growth in sales is needed but<br />
there must be a critical mass in sales<br />
revenue. Critical mass is the point on<br />
the scale where a company can exercise<br />
influence gain more favorably<br />
with suppliers.<br />
Devising a profitable growth strategy<br />
does not mean planning to bring<br />
in all forms of new business. <strong>The</strong> quality<br />
of the business is important. A good<br />
way to plan business development is<br />
by the acquisition of another company<br />
that has the right stuff.<br />
Growth does not automatically<br />
translate into a greater financial<br />
return. Sound planning and oversight<br />
are important for consistent growth.<br />
During a peak growth cycle, one must<br />
be on guard for financial deterioration<br />
in the form of late payments to key<br />
vendors and build up of accounts<br />
receivable. Managing growth also<br />
requires upgrading the business structure.<br />
Preparing an updated business<br />
plan is recommended as well as making<br />
technology upgrades. Similarly,<br />
personnel recruitment, training, and<br />
development will be necessitated.<br />
<strong>The</strong> Road to MegaSuccess aims to<br />
help CEOs and business people<br />
redesign and improve their financial<br />
management. Brother Hutt discusses<br />
all aspects of business, including insurance<br />
and legal procedures. He emphasizes<br />
that the bottom line in a profitable<br />
business is the financial line.<br />
<strong>The</strong> Road to MegaSuccess is a<br />
guide for both new and seasoned business<br />
people. In its pages, one will find<br />
practical advice for starting, growing<br />
and maintaining a profitable business.<br />
Brother Dr. Joseph T. Durham is Book<br />
Review Editor of Negro Educational<br />
Review, Inc.; President Emeritus of the<br />
Baltimore City Community College;<br />
and a member of Delta Lambda<br />
Chapter in Baltimore, Maryland