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‘Alternative’ news funding sources not seen as an option<br />

By Greg Hazley<br />

Newspaper executives are balking<br />

at ideas like government and alternative<br />

funding for operations,<br />

according to a survey by the Pew Research<br />

Center’s Project for Excellence in<br />

Journalism.<br />

Pew conducted a poll with the American<br />

Society of News Editors and Radio<br />

Television Digital News Association and<br />

found both concern for the future along<br />

with some optimism in the sector, despite<br />

layoffs and revenue declines.<br />

An unidentified broadcast news executive<br />

told the survey: “[Outside funding<br />

options] are being used to ‘save’ old models<br />

of journalism that are no longer economically<br />

viable and will die out over<br />

time no matter what.”<br />

Only 10% responding said they are<br />

working on “pay walls” for content, while<br />

another 32% are considering such a move<br />

and 11% have dismissed the idea. Only<br />

15% think such a move would be a significant<br />

source of revenue and 35%, more<br />

than one-third, have not even considering<br />

charging readers for content online.<br />

Opposition to government funds or<br />

interest group backing is widespread, Pew<br />

found, as 75% said they have “serious<br />

reservations” about government support<br />

and 78% nixed interest group financing of<br />

news.<br />

Fewer than half queried said they are<br />

confident their news operation will last<br />

another decade without any significant<br />

new sources of revenue, and one-third see<br />

a risk in five years or less time.<br />

The study also found a divide among<br />

newspaper and broadcast executives with<br />

the latter being more pessimistic. Those in<br />

News wires go mobile<br />

<strong>PR</strong> Newswire and Business Wire<br />

have released iPhone applications<br />

developed by third parties to deliver<br />

news releases and multimedia content to<br />

users.<br />

Cathy Baron Tamraz, CEO of BW, called<br />

mobile distribution a “major element” for<br />

the <strong>com</strong>pany going forward.<br />

<strong>PR</strong> Newswire said that it is moving to<br />

streamline its content for mobile devices<br />

with the addition of an iPhone app and others<br />

for iPad, Blackberry and Android<br />

devices in the works.<br />

<strong>PR</strong>N said that its new iPhone app offers<br />

searchable breaking news and multimedia<br />

releases (including video) to users, who can<br />

broadcast see journalism headed in the<br />

wrong direction at a nearly two-to-one clip<br />

— 64% vs. 35% — over newspapers.<br />

But cultural shifts, younger and more<br />

tech-savvy staff and a sense of experimentation<br />

are all contributing to a tangible<br />

sense of a “change for the better,” Pew<br />

also found.<br />

The survey included 353 responses<br />

from the RTNDA and ASNE membership<br />

lists. <br />

save searches and share content via social<br />

media sites like Twitter and LinkedIn. The<br />

app also works on iPod Touch and iPad<br />

devices, although <strong>PR</strong>N said it is working on<br />

an “optimized” version for the iPad.<br />

Business Wire on April 6 unveiled its<br />

own iPhone app developed by Agence<br />

France-Presse that includes press releases<br />

and multimedia. It works on iTouch and<br />

iPad devices. ProfNet subscribers can<br />

access queries via an app developed by<br />

Newstex, which is free at the Apple Store.<br />

BW said its content has been integrated<br />

into AFP’s own iPhone app, as well. It has<br />

a mobile website, m.businesswire.<strong>com</strong>, for<br />

users of Blackberry, Windows Mobile and<br />

Droid devices. <br />

MAY 2010 WWW.ODWYER<strong>PR</strong>.COM 9

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