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PR Firm Rankings - Odwyerpr.com

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<strong>PR</strong> JOBS - http://jobs.odwyerpr.<strong>com</strong><br />

DIRECTOR OF PUBLIC RELATIONS<br />

Primary Characteristics:<br />

Responsible to the Chief Marketing Officer for directing the strategy,<br />

development and execution or public relations programs that raise the<br />

awareness of EverBank and supports corporate and business unit <strong>com</strong>munication<br />

objectives.<br />

Essential Functions:<br />

• Partner with, direct and manage EverBank’s external media relations<br />

agency to:<br />

• Design and implement proactive public relations plans and campaigns<br />

to drive awareness of the EverBank name<br />

• Identify targeted strategies to reach media reporters and influencers<br />

• Position spokespeople as experts in banking, mortgage, investing and<br />

leasing<br />

• Handle all media pitching, including online, print and TV<br />

• Manage press strategy around events<br />

• Develop <strong>com</strong>pelling media releases, pitch pieces, <strong>com</strong>pany/executive<br />

background materials, fact sheets and award submissions<br />

• Write quarterly financial reports, develop and manage executive webinars<br />

and media tours.<br />

• Collaborates with marketing team leads to ensure alignment of public<br />

relations and marketing campaign strategies<br />

• Monitor EverBank media activity (traditional, social & internet) and<br />

<strong>com</strong>municate progress against public relations goals<br />

• Manage editorial calendar opportunities<br />

• Oversee media training and development for EverBank spokespeople<br />

• Act as the first internal contact for corporate media inquiries<br />

• Develop and manage appropriate crisis <strong>com</strong>munication plans<br />

• Manage corporate Twitter and Facebook pages and provide consultation<br />

on the implementation and evolution of other corporate social media assets<br />

Qualifications (Knowledge, Skill and Abilities Requirements):<br />

• Advanced knowledge of public relations management and <strong>com</strong>munications<br />

practices<br />

• Proven ability to positively react to media inquiries quickly with tact and<br />

professionalism<br />

• Excellent written and verbal <strong>com</strong>munication skills; strong editing skills<br />

• Must be able to create and maintain positive relationships with internal<br />

and external constituents<br />

• Strategic thinker capable of <strong>com</strong>ing up with original <strong>com</strong>munication ideas<br />

and executing<br />

• Ability to proactively identify <strong>com</strong>munications opportunities and develop<br />

supporting programs<br />

• Strong attention to detail and organization and ability to handle multiple<br />

tasks to consistently meet deadlines<br />

• Excellent problem solving, decision making and follow-through<br />

• Ability to build relationships and work effectively at all levels of the organization<br />

and to interact confidently with senior management<br />

• Ability to integrate <strong>PR</strong> programs to support business goals and programs<br />

• Ability to succeed in a fast paced, entrepreneurial environment<br />

Tap into the benefits of<br />

O'Dwyer's job board!<br />

http://jobs.odwyerpr.<strong>com</strong><br />

JOB SEEKERS:<br />

--Access the newest and freshest jobs.<br />

--Post an anonymous resume.<br />

--Create job alerts and never let a matching job opportunity<br />

pass you by. New jobs that match your search criteria will be<br />

e-mailed directly to you.<br />

--Create a job seeker account which will allow you to find<br />

jobs, manage your resume, and set up job alerts.<br />

EMPLOYERS/RECRUITERS:<br />

--Check out our resumes and only pay for the ones that<br />

interest you.<br />

--Post a job and reach the most qualified candidates.<br />

--Create an employer account and quickly post job<br />

openings and manage your online recruiting efforts.<br />

Training and Experience:<br />

• Bachelors degree in Public Relations, Journalism or Communications or<br />

related field or equivalent experience required, advanced degree preferred<br />

• Minimum of 8 years experience in agency or corporate media relations<br />

• Experience with managing investor relations activities a plus<br />

• <strong>PR</strong> experience within the financial services industry strongly preferred<br />

• Experience working with online social media platforms (e.g. Twitter,<br />

Facebook, blogs, etc.)<br />

Job Title: Director of Public Relations<br />

Job Code: ADMIN-763<br />

Company: EverBank<br />

Location: Jacksonville, FL<br />

Grade Level: 18E<br />

Please apply online: http://everbank.hodesiq.<strong>com</strong>/job_detail.asp<br />

JobID=1885056&user_id=<br />

EverBank is an equal opportunity employer. No employee or applicant<br />

for employment will be discriminated against because of race, color, religion,<br />

national origin, physical or mental disability, age, gender, sexual<br />

orientation, genetic information, veteran’s status, or status as a disabled<br />

veteran or veteran of the Vietnam era.<br />

MAY 2010 WWW.ODWYER<strong>PR</strong>.COM 63

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