PR Firm Rankings - Odwyerpr.com

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PR Buyer’s Guide To be featured in the monthly Buyer’s Guide, Contact John O’Dwyer, john@odwyerpr.com VIDEO MEDIA & SPEAKER TRAINING INTERACTIVE/MULTIMEDIA North American Precis Syndicate, Inc., Empire State Bldg., 350 Fifth Ave., 65th flr., New York, NY 10118-0110. 212/867-9000. Dorothy York, Pres. www.napsinfo.com. freeproposal@napsnet.com. NAPS sends Nielsen encoded Video Feature Releases (VFRs) in various tape formats according to editors’ specifications. We cover 1,000+ TV stations. Each VFR gets placed on 100 to 150 U.S. TV stations and includes impressive color usage reports. GUARANTEE: Complete satisfaction with the results of each release or another one free. SOCIAL MEDIA Impact Communications, 8-C Putnam Green, Greenwich, CT 06830-6037. 203/532-0799. JRImpact@aol.com. Jon Rosen, President. BE PREPARED! Impact Communications trains your spokespeople to successfully communicate critical messages to your targeted audiences during print, television and radio news interviews. Your customized workshops are issue-driven and role-play based. Videotaping/critiquing. Groups/privately. Faceto-face/telephone interviews/news conferences. Private label seminars for public relations agencies. Make your next news interview your best by calling Jon Rosen, Impact Communications, (203) 532-0799. Over 25 years of news media/training expertise. SATELLITE MEDIA TOURS Synaptic Digital (formerly Medialink & The NewsMarket), a division of The NewsMarket, 708 Third Ave., New York, NY 10017; 800/843-0677. www.synaptic digital.com; learnmore@synapticdigital.com. Synaptic Digital delivers a diverse range of digital media solutions for corporations, organizations and agencies globally, which help overcome challenges, build brands, and boost business development. Our goal is to deliver on your business and communication objectives. We are big thinkers with creative, strategic and technical know-how. Our interactive/multimedia services include: •Web Video •Global Distribution to Media via thenewsmarket.com •Interactive News Releases •Live Webcasts (Video & Audio) •MediaCenter (Branded Digital Newsrooms) •Branded Video Players •Internet Media Tour MAILING SERVICES BigVoice Unlimited, 20 West 23rd St., 3rd flr., New York, NY 10010. 212/675-5740; fax 212/206-8168. www.BigVoiceUnlimited.com; VLang@BigVoiceUnlimited.com. Victoria Lang. Born to champion brands with small voices. What kind of brands have small voices Brands in low interest categories; brands with smaller marketing budgets than their competitors; brands who are not top of mind in their category. BigVoice = dynamic social media, marketing and advertising made especially for brands with small voices. We help small voiced brands get noticed, considered and talked about. MEDIA MONITORING Dow Jones & Co., 1211 Avenue of the Americas, New York, NY 10036. 800/369-0166. www.dowjones.com; diane.thieke @dowjones.com. Diane Thieke, Marketing Director. Broadcast Direct Communications, Inc., 130 Shore Road, Suite 185, Port Washington, NY 11050. 516/570-2369. info@broadcastdirectpr.com. Irene Minett, Patricia Ruth Kresner. Broadcast Direct Communications, Inc. specializes in media relations for: •Satellite Media Tours •Radio Media Tours •In-Market Tours •The Web As television, radio and web professionals, we offer media strategy, creative writing and pitching, strong media relationships and over 30 years of experience in broadcast public relations. WEBSITE DEVELOPMENT At Point, Inc., P.O. Box 361, Roseland, NJ 07068. 973/324-0866 services@atpoint.com; www.atpoint.com. Mick Gyure. At Point services businesses, both small and large, that do not have the experience or resources in-house to perform these functions. LOG-ON Computer & Mailing Services, Inc. 520 8th Ave., New York, NY 10018. 212/279-4567; fax: 212/279-4591. www. logon.org MDS, the leading service provider to the PR community, is now part of the Log-On family With over 95,000 sq ft of space Log-On is the city’s largest and most technologically advanced PR/Marketing direct mail, digital printer, packaging & distribution service. We assist agencies, corporations, non-profits, large and small. We mail, fax and e-mail news releases and pitch letters. We use your lists or ours media database. We assemble press kits, print marketing material and fulfill product requests. We reproduce CDs. And we maintain private lists. There’s very little we can’t do for you. WE DELIVER ON YOUR DIRECT MAILING & PRINTING NEEDS. 62 MAY 2010 WWW.ODWYERPR.COM
PR JOBS - http://jobs.odwyerpr.com DIRECTOR OF PUBLIC RELATIONS Primary Characteristics: Responsible to the Chief Marketing Officer for directing the strategy, development and execution or public relations programs that raise the awareness of EverBank and supports corporate and business unit communication objectives. Essential Functions: • Partner with, direct and manage EverBank’s external media relations agency to: • Design and implement proactive public relations plans and campaigns to drive awareness of the EverBank name • Identify targeted strategies to reach media reporters and influencers • Position spokespeople as experts in banking, mortgage, investing and leasing • Handle all media pitching, including online, print and TV • Manage press strategy around events • Develop compelling media releases, pitch pieces, company/executive background materials, fact sheets and award submissions • Write quarterly financial reports, develop and manage executive webinars and media tours. • Collaborates with marketing team leads to ensure alignment of public relations and marketing campaign strategies • Monitor EverBank media activity (traditional, social & internet) and communicate progress against public relations goals • Manage editorial calendar opportunities • Oversee media training and development for EverBank spokespeople • Act as the first internal contact for corporate media inquiries • Develop and manage appropriate crisis communication plans • Manage corporate Twitter and Facebook pages and provide consultation on the implementation and evolution of other corporate social media assets Qualifications (Knowledge, Skill and Abilities Requirements): • Advanced knowledge of public relations management and communications practices • Proven ability to positively react to media inquiries quickly with tact and professionalism • Excellent written and verbal communication skills; strong editing skills • Must be able to create and maintain positive relationships with internal and external constituents • Strategic thinker capable of coming up with original communication ideas and executing • Ability to proactively identify communications opportunities and develop supporting programs • Strong attention to detail and organization and ability to handle multiple tasks to consistently meet deadlines • Excellent problem solving, decision making and follow-through • Ability to build relationships and work effectively at all levels of the organization and to interact confidently with senior management • Ability to integrate PR programs to support business goals and programs • Ability to succeed in a fast paced, entrepreneurial environment Tap into the benefits of O'Dwyer's job board! http://jobs.odwyerpr.com JOB SEEKERS: --Access the newest and freshest jobs. --Post an anonymous resume. --Create job alerts and never let a matching job opportunity pass you by. New jobs that match your search criteria will be e-mailed directly to you. --Create a job seeker account which will allow you to find jobs, manage your resume, and set up job alerts. EMPLOYERS/RECRUITERS: --Check out our resumes and only pay for the ones that interest you. --Post a job and reach the most qualified candidates. --Create an employer account and quickly post job openings and manage your online recruiting efforts. Training and Experience: • Bachelors degree in Public Relations, Journalism or Communications or related field or equivalent experience required, advanced degree preferred • Minimum of 8 years experience in agency or corporate media relations • Experience with managing investor relations activities a plus • PR experience within the financial services industry strongly preferred • Experience working with online social media platforms (e.g. Twitter, Facebook, blogs, etc.) Job Title: Director of Public Relations Job Code: ADMIN-763 Company: EverBank Location: Jacksonville, FL Grade Level: 18E Please apply online: http://everbank.hodesiq.com/job_detail.asp JobID=1885056&user_id= EverBank is an equal opportunity employer. No employee or applicant for employment will be discriminated against because of race, color, religion, national origin, physical or mental disability, age, gender, sexual orientation, genetic information, veteran’s status, or status as a disabled veteran or veteran of the Vietnam era. MAY 2010 WWW.ODWYERPR.COM 63
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EDITORIAL New sharks smell blood in
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‘Alternative’ news funding sour
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PR Firm Rankings - Odwyerpr.com

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