PR Firm Rankings - Odwyerpr.com

PROFILES OF TOP INDEPENDENT PR FIRMS
the healthcare discipline that are
designed to build and sustain communities
of people with chronic diseases.
Community-based and on-line
events are the primary communications
vehicles.
Our pre- and post-launch traditional
public relations support this
outreach. Patient, caregiver, physician,
advocacy, and elected official
outreach components are tied to
hard and soft metrics that include
prescribing habits tracking, as well
as net promoter scores, online conversation
sentiment, blog viral and
velocity measurements, and traditional
attitude measurements.
Our programs are customized to
the disease state, the market and the
product, and include OTC, DTC and
device indications.
We focus on individuals, and we
achieve persistence, compliance and
brand loyalty objectives with a 100
percent targeted audience that
includes ethnic, cultural and national
origin segmentation with in-language
programs
for patients, caregivers, physicians
and national, state and local elected
and appointed representatives.
These branded and unbranded,
publicity-ready events provide
robust material for news path activities
that include feature stories, hard
news, political and social news, and
health and fitness stories. They are
applicable to satellite, blog-internet,
and conventional media.
TGI Healthworks‚ Zurich office
handles conventional PR-focused
grassroots events in Western Europe
and former East Bloc countries.
South America and Middle East
assignments are managed from New
York.
TGI Healthworks is the natural
evolution from traditional healthcare
PR and national television and magazine
advertising. We provide a
structured, collaborative, turn-key
relationship that brings hard-number
ROI discipline to clients that have
the infrastructure and mission to
accept a dominant market position
by way of patient, physician, caregiver,
elected official and advocacy
group focus.
Prior to 1999, TGI management
ran the successful Clay Marketing &
Public Relations PR agency which
was created in 1984 and focused on
technology and maritime issues with
offices in New York and London.
TRANSMEDIA
GROUP
240 W. Palmetto Park Rd., Ste 300
Boca Raton, FL 33432
561/750-9800 x211
Fax: 561/750-4660
Here’s a firm as creative as its
founder, former #2-ranked executive
at NBC Tom Madden, who
recently invented The Knife and
Forklift, shown on NBC TODAY
and in publications from LA Times
to Fitness magazine. The 1.5-pound
utensils shaped like dumbbells
allow you to exercise (restraint)
while eating. Available at
www.knifeandforklift.com, it’s
been serving the firm tons of new
media contacts hungry for good stories.
The award-winning, multi-lingual
firm serves clients worldwide
from its global headquarters in the
TransMedia Building. Established
in 1981, the firm comprises many
former top news people who are
now publicists at one of the most
productive international, full-service
PR firms in the country.
Madden is the author of SPIN
MAN and other books.
The firm’s president, Glen
Calder, was producer on Geraldo
Rivera Show, American Journal and
Inside Edition and Senior VP Kim
Morgan ran publicity departments
at top publishers and is renown for
her mediagenic grand openings,
including for restaurant chain
McCormick and Schmick’s.
TransMedia offers an array of
complementary services including
traditional broadcast/print publicity
combined with social media marketing,
crisis management, media
training, product introductions,
events, exemplary health, fitness
and financial PR. TransMedia’s
publicity made many Rexall
Sundown nutritional products the
#1 sellers in years they were introduced
and company founder Carl
DeSantis still turns to TransMedia
to publicize his latest ventures,
including calorie-burning beverage
Celsius, whose stock price
TransMedia’s publicity helped raise
from 3 cents to over $5.
TREVELINO/KELLER
949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
dtrevelino@trevelinokeller.com
gkeller@trevelinokeller.com
www.trevelinokeller.com
www.wheelhousetk.com
www.pr-speak.com
www.prstarbase.com
Dean Trevelino, Genna Keller,
Principals
Trevelino/Keller is an Atlantabased
national boutique public relations
firm with a presence in
Washington, DC and South
Carolina, focused on public relations,
social marketing and brand
communications. It’s a founding
member of the Atlas Alliance, a
consortium of like-minded boutique
firms bringing cultural, geographic
and specialized services to its client
base, domestically and internationally.
Trevelino/Keller founded the
Start-Up Council in 2006 as a partnership
of professional service
firms serving early stage technology,
internet and consumer companies.
In 2007, it launched Social
Status, its proprietary platform for
managing social media programs.
In 2010, Trevelino/Keller introduced
Wheelhouse, a social marketing
agency powered by
Trevelino/Keller, focused on the
next generation of social media —
mobile apps, web-tainment, SEO,
online communities, web applications,
design and interactive. The
firm’s areas of expertise include
Technology, B2Business,
GreenWorks, Lifestyle, Franchising
and Food/Beverage.
TRYLON SMR
274 Madison Avenue
New York 10016
212/725-2295
info@trylonSMR.com
www.trylonSMR.com
Trylon SMR has exclusively
served clients in the technology,
media and telecom industries since
1990. As one of the earliest PR
agencies to represent online industry
clients and also leverage online
media for PR campaigns, Trylon
SMR has been a digital media relations
pioneer. As specialists positioned
at the nexus of mainstream
public relations and new technology,
Trylon SMR delivers tangible
results quickly, charges reasonable
fees, works without long term contracts
and is well-versed in all
forms of new, mainstream, digital,
social and emerging media.
VPE PUBLIC
RELATIONS
1605 Hope St., Suite 250
South Pasadena, CA 91030
626/403-3200
www.vpepr.com
At VPE, we do more than
work in the Hispanic market …
we live it. Our reputation of
integrity and service is built on
20 years-plus of serving the best
interests of our clients and our
community. We translate our
knowledge of the Latino culture
into impactful initiatives from
New York to Los Angeles and all
points between, VPE has helped
clients in the corporate, nonprofit
and governmental sectors
connect with Hispanic consumers
in meaningful ways. As
a member of the Public Relations
Global Network, our reach
extends internationally. Our
skilled team of bilingual/bicultural
professionals
develops creative strategies that
deliver goal-oriented results by
translating our passion for the
culture into meaningful communication
strategies. Our client
roster includes long-term assignments
and award-winning campaigns
for McDonald’s,
Disneyland, First 5 LA, Southern
California Edison, the California
Wellness Foundation and more.
WIDMEYER
COMMUNICATIONS
1129 20th Street, NW, Suite 200
Washington, DC 20036
202/667-0901
Fax: 202/667-0902
www.widmeyer.com
Scott Widmeyer, Chairman & CEO
Widmeyer Communications is
a fiercely independent full service
communications firm with
offices in Washington, D.C. and
New York. Widmeyer provides
research-based strategy and planning,
public relations, advertising,
creative and digital expertise
to clients with needs in public
affairs, health, education, arts
and culture, environment, transportation
and more.
For more than 20 years, the
firm has developed strategic
communications programs, crafted
effective messages, forged
lasting relationships, secured top
media placements, defined
brands, advanced issues and
ideas and helped individuals and
organizations quietly move agendas
or boldly take the stage.
Widmeyer’s PreK-12 Education,
Health & Wellness, Higher
Education and Public Affairs
practice areas work seamlessly
with the Research & Polling and
Digital & Creative teams to turn
insight and information into
strategies that cultivate conversation,
rally constituencies and
define our clients’ positions.
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