PR Firm Rankings - Odwyerpr.com

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PROFILES OF TOP INDEPENDENT PR FIRMS TransMedia Group founder Tom Madden’s invention, Knife and Forklift (www.knifeandforklift.com), serving up tons of new media contacts hungry for good stories. Product also available on TransMedia Entertainment’s “Shop Laughing” (www.shoplaughing.com), where American Idol meets QVC. RUDER FINN, INC. 301 East 57th Street New York, NY 10022 212/593-6400 peterandkathy@ruderfinn.com www.ruderfinn.com David Finn, Chairman Kathy Bloomgarden & Peter Finn, Co-CEOs Ruder Finn is one of the largest privately owned public relations agencies in the world, working with many of the world’s leading companies and institutions to shape opinion and influence outcome. Our business is focused around four core pillars — Corporate Trust, Health & Wellness, Global Connectivity and Life+Style — where we have strong leadership platforms, experience, and knowledge of issues and trends. Our expertise spans: policy and activism; M&A, governance and internal change; implications of new technologies and transformation of industry segments. Ruder Finn is a global agency, with offices in key markets across the US, Europe and Asia, supported by affiliates around the world. Our New York headquarters staffs one of the largest concentrations of PR talent anywhere in the world. Our global footprint is especially deep in Asia, where we were one of the first global agencies to enter the China market. Clients include: Air France, Audi, BMS, Boeing, Embassy Suites Hotels, General Motors, Hotels.com, IEEE, Jamaica Tourist Board, King Pharmaceuticals, Merck, Microsoft, MoMA, NEC, Novartis, Pfizer, SunGard, The North Face, TiVo, and Travel Alberta. SINGER ASSOCIATES, INC. 140 Second St., 6th Floor San Francisco, CA. 94105 415/227-9700 Singer@SingerSF.com www.SingerSF.Com Sam Singer, President One of the nation’s leading corporate reputation and crisis communications strategists, Singer Associates handles regional, national and international crises and reputation management issues. Singer was voted to the 50 Most Powerful People in San Francisco List by San Francisco’s 7X7 magazine, which wrote: “Singer’s nickname — “the Fixer” — says it all. If your reputation, fortune or political future is at stake, he’s the man you call to convince the public, the politicians or the judge that you’re in the right.” The agency handles bankruptcies, litigation, indictments, legal matters, food safety, environmental, healthcare, construction, land development, union, corporate campaigns, and provides services to high-profile corporate, entertainment personalities and athletes. The San Francisco Chronicle wrote: “For Singer, kicking up some dust and taking some flak are just part of what goes with the territory as one of the — if not the — premier mouthpieces and spin doctors for companies doing business.” SPARKPR 2 Bryant St. San Francisco, CA, 94105 415/962-8200 info@sparkpr.com www.sparkpr.com Sparkpr has been a top independent PR agency for over 10 years with clients ranging from stealth startups to global public companies. Our services are designed to help clients achieve their business goals through strategic communications, media relations, and social media campaigns. We are known for ground breaking programs with Twitter, blogs, and video. Our industry expertise spans consumer goods, social networking, apps, gaming, mobile, green tech, VC and enterprise software. Clients include divisions of Barclays, Hutchison Whampoa, Microsoft, IAC, EA, Virgin, Nielsen, and Fox Interactive. Sparkpr is headquartered in San Francisco with offices in London, NY and Cape Town. SS | PR 2700 Patriot Blvd., Suite 430 Glenview, IL 60026 847/955-0700 ssimon@sspr.com www.sspr.com www.twitter.com/sspr Steve Simon, CEO & Founder SS|PR excels at the most difficult aspect of PR: getting ink for our clients. Specializing in targeted media placement and creating buzz, SS|PR has built a national reputation for securing quality coverage for B2B and B2C technology firms. Since 1978, our firm has helped hundreds of tech businesses grow market share and revenue. With deep industry knowledge and experience, coupled with strong editorial relationships, we’ve established an outstanding track record for resultsdriven PR. SS|PR’s media relations experts in Chicago, New York, Silicon Valley and Colorado serve clients nationwide in a variety of hitech sectors, including IT infrastructure, enterprise software, online businesses and healthcare. Our integrated approach to public relations and marketing communications leverages traditional media, as well as a strategic focus on Web 2.0 and social media channels. From new product launches and events management to overall strategy, messaging and tactical execution, our comprehensive service delivers exceptional value for our clients. TEXT 100 GLOBAL PUBLIC RELATIONS 352 Park Avenue South, 7th Floor New York, NY 10010 www.text100.com Scott Friedman, Regional Director, North America Text 100 is a 450-person strong global public relations consultancy with a direct presence in 26 cities worldwide and seven others cities through Text 100 affiliates. We work with many of the world’s leading technology, internet and digital lifestyle brands including IBM, Cisco, Lenovo, MTV.com, SanDisk, Symantec and Xerox. We are recognized as an innovator in the field of public relations, from traditional media relations to social media, and for leading the PR industry in staff development. Our strong culture has consistently been praised globally and over the past two years we have been recognized as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. Additionally, Text 100 ranked no. 4 in O’Dwyer’s 2010 ranking of Top Independent PR Firms, no. 8 on the PRWeek Agency Business Report 2009, and won a Bronze Bulldog Award for 2010 Midsize Agency of the Year. TGI HEALTHWORKS, INC. 515 N. Midland Ave. Upper Nyack, NY 10960 845/348-0400 Fax: 845/348-0210 ltharp@tgihealthworks.com www.tgihealthworks.com Louis Tharp, CEO Seth Ginsberg, Pres. Dr. Laurie Ferguson, VP Research & Education Eilise Servies, Nat. Ops. Manager Alexey Salamakha, Stefan Bill, Program Managers Il Nam Pak, Program Assocs. Joey Wohlhieter, Marco Pretell- Vazquez, Persuasive Tech. Assocs. Brett Wiggins, Tech. Analyst Since 1999, TGI Healthworks has been exclusively focused on national grassroots programs within 54 MAY 2010 WWW.ODWYERPR.COM
PROFILES OF TOP INDEPENDENT PR FIRMS the healthcare discipline that are designed to build and sustain communities of people with chronic diseases. Community-based and on-line events are the primary communications vehicles. Our pre- and post-launch traditional public relations support this outreach. Patient, caregiver, physician, advocacy, and elected official outreach components are tied to hard and soft metrics that include prescribing habits tracking, as well as net promoter scores, online conversation sentiment, blog viral and velocity measurements, and traditional attitude measurements. Our programs are customized to the disease state, the market and the product, and include OTC, DTC and device indications. We focus on individuals, and we achieve persistence, compliance and brand loyalty objectives with a 100 percent targeted audience that includes ethnic, cultural and national origin segmentation with in-language programs for patients, caregivers, physicians and national, state and local elected and appointed representatives. These branded and unbranded, publicity-ready events provide robust material for news path activities that include feature stories, hard news, political and social news, and health and fitness stories. They are applicable to satellite, blog-internet, and conventional media. TGI Healthworks‚ Zurich office handles conventional PR-focused grassroots events in Western Europe and former East Bloc countries. South America and Middle East assignments are managed from New York. TGI Healthworks is the natural evolution from traditional healthcare PR and national television and magazine advertising. We provide a structured, collaborative, turn-key relationship that brings hard-number ROI discipline to clients that have the infrastructure and mission to accept a dominant market position by way of patient, physician, caregiver, elected official and advocacy group focus. Prior to 1999, TGI management ran the successful Clay Marketing & Public Relations PR agency which was created in 1984 and focused on technology and maritime issues with offices in New York and London. TRANSMEDIA GROUP 240 W. Palmetto Park Rd., Ste 300 Boca Raton, FL 33432 561/750-9800 x211 Fax: 561/750-4660 Here’s a firm as creative as its founder, former #2-ranked executive at NBC Tom Madden, who recently invented The Knife and Forklift, shown on NBC TODAY and in publications from LA Times to Fitness magazine. The 1.5-pound utensils shaped like dumbbells allow you to exercise (restraint) while eating. Available at www.knifeandforklift.com, it’s been serving the firm tons of new media contacts hungry for good stories. The award-winning, multi-lingual firm serves clients worldwide from its global headquarters in the TransMedia Building. Established in 1981, the firm comprises many former top news people who are now publicists at one of the most productive international, full-service PR firms in the country. Madden is the author of SPIN MAN and other books. The firm’s president, Glen Calder, was producer on Geraldo Rivera Show, American Journal and Inside Edition and Senior VP Kim Morgan ran publicity departments at top publishers and is renown for her mediagenic grand openings, including for restaurant chain McCormick and Schmick’s. TransMedia offers an array of complementary services including traditional broadcast/print publicity combined with social media marketing, crisis management, media training, product introductions, events, exemplary health, fitness and financial PR. TransMedia’s publicity made many Rexall Sundown nutritional products the #1 sellers in years they were introduced and company founder Carl DeSantis still turns to TransMedia to publicize his latest ventures, including calorie-burning beverage Celsius, whose stock price TransMedia’s publicity helped raise from 3 cents to over $5. TREVELINO/KELLER 949 W. Marietta St., Suite X-106 Atlanta, GA 30318 404/214-0722 Fax: 404/214-0729 dtrevelino@trevelinokeller.com gkeller@trevelinokeller.com www.trevelinokeller.com www.wheelhousetk.com www.pr-speak.com www.prstarbase.com Dean Trevelino, Genna Keller, Principals Trevelino/Keller is an Atlantabased national boutique public relations firm with a presence in Washington, DC and South Carolina, focused on public relations, social marketing and brand communications. It’s a founding member of the Atlas Alliance, a consortium of like-minded boutique firms bringing cultural, geographic and specialized services to its client base, domestically and internationally. Trevelino/Keller founded the Start-Up Council in 2006 as a partnership of professional service firms serving early stage technology, internet and consumer companies. In 2007, it launched Social Status, its proprietary platform for managing social media programs. In 2010, Trevelino/Keller introduced Wheelhouse, a social marketing agency powered by Trevelino/Keller, focused on the next generation of social media — mobile apps, web-tainment, SEO, online communities, web applications, design and interactive. The firm’s areas of expertise include Technology, B2Business, GreenWorks, Lifestyle, Franchising and Food/Beverage. TRYLON SMR 274 Madison Avenue New York 10016 212/725-2295 info@trylonSMR.com www.trylonSMR.com Trylon SMR has exclusively served clients in the technology, media and telecom industries since 1990. As one of the earliest PR agencies to represent online industry clients and also leverage online media for PR campaigns, Trylon SMR has been a digital media relations pioneer. As specialists positioned at the nexus of mainstream public relations and new technology, Trylon SMR delivers tangible results quickly, charges reasonable fees, works without long term contracts and is well-versed in all forms of new, mainstream, digital, social and emerging media. VPE PUBLIC RELATIONS 1605 Hope St., Suite 250 South Pasadena, CA 91030 626/403-3200 www.vpepr.com At VPE, we do more than work in the Hispanic market … we live it. Our reputation of integrity and service is built on 20 years-plus of serving the best interests of our clients and our community. We translate our knowledge of the Latino culture into impactful initiatives from New York to Los Angeles and all points between, VPE has helped clients in the corporate, nonprofit and governmental sectors connect with Hispanic consumers in meaningful ways. As a member of the Public Relations Global Network, our reach extends internationally. Our skilled team of bilingual/bicultural professionals develops creative strategies that deliver goal-oriented results by translating our passion for the culture into meaningful communication strategies. Our client roster includes long-term assignments and award-winning campaigns for McDonald’s, Disneyland, First 5 LA, Southern California Edison, the California Wellness Foundation and more. WIDMEYER COMMUNICATIONS 1129 20th Street, NW, Suite 200 Washington, DC 20036 202/667-0901 Fax: 202/667-0902 www.widmeyer.com Scott Widmeyer, Chairman & CEO Widmeyer Communications is a fiercely independent full service communications firm with offices in Washington, D.C. and New York. Widmeyer provides research-based strategy and planning, public relations, advertising, creative and digital expertise to clients with needs in public affairs, health, education, arts and culture, environment, transportation and more. For more than 20 years, the firm has developed strategic communications programs, crafted effective messages, forged lasting relationships, secured top media placements, defined brands, advanced issues and ideas and helped individuals and organizations quietly move agendas or boldly take the stage. Widmeyer’s PreK-12 Education, Health & Wellness, Higher Education and Public Affairs practice areas work seamlessly with the Research & Polling and Digital & Creative teams to turn insight and information into strategies that cultivate conversation, rally constituencies and define our clients’ positions. MAY 2010 WWW.ODWYERPR.COM 55
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