PR Firm Rankings - Odwyerpr.com

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PROFILES OF TOP INDEPENDENT PR FIRMS Members of Regan Communications Group’s senior management team [left to right]: Jack Fitzgerald (Deputy General Manager), Mariellen Burns (Chief Strategy Officer, News Politics, and Crisis Management), Alan Eisner (President), George K. Regan, Jr. (Chairman), Rebecca Pierce-Merrick (President, Pierce-Cote Advertising), Ken Fishkin (Vice Chairman and General Counsel). PIERSON GRANT PUBLIC RELATIONS 6301 N.W. 5th Way, Suite 2600 Ft. Lauderdale, FL 33309 954/776-1999 www.piersongrant.com HighImpactDigital.com Maria Pierson, CEO Jane Grant, President Pierson Grant PR is a fullservice agency with offices in Fort Lauderdale, Fla. and Raleigh, N.C. serving a wide range of clients with strategic planning, media relations, online PR and social media implementation, community outreach, special events and crisis communications. The agency’s results-driven culture attracts clients in many industries, including national restaurant companies, health care organizatons, municipalities, financial services firms, educational institutions, manufacturers, energy companies and real estate firms, as well as arts, cultural and non-profit organizations. Clients include International Dairy Queen, Morton’s, Waste Management, Consert Energy, Florida Career College, National Healing Corp., WMF Americas and other diverse businesses ranging from large corporations to entrepreneurial enterprises. The firm’s fresh thinking helps clients build brand identity, claim market share and leverage the power of online marketing through its High Impact Digital division. QUINN & CO. PUBLIC RELATIONS 520 Eighth Ave., Suite 2102 New York, NY 10018 212/868-1900 Fax: 212/465-0849 www.quinnandco.com www.quinnandco.com/wordpress Facebook, LinkedIn and Twitter: @Quinnandco Florence Quinn, President Carla Caccavale Reynolds, Partner, Travel Suzanne Billet Rosnowski, Partner, Real Estate John Frazier, Executive Vice President, Travel Danielle Pagano, Vice President, Food, Wine + Spirits Quinn & Co. combines our signature creative approach to traditional media with strategic digital media initiatives to develop dynamic and highly effective integrated PR programs. We help clients in our core areas of Food, Wine + Spirits, Real Estate and Travel achieve goals, reach target audiences with key message points and ultimately drive business. Quinn & Co.’s innovative initiatives are recognized globally. Our unique approach has resulted in a number of industry “firsts” and earned us hundreds of awards; including HSMAI Adrian Best of Show awards for best travel PR campaign of the year, worldwide. We have many compelling success stories: We invented Martini on the Rock, the $10,000 martini at The Algonquin Hotel that was covered by more than 400 broadcast segments, including Letterman, Regis & Kelly, Ellen and Good Morning America. We also created an entirely new niche product, The Procreation Vacation, for Starwood Caribbean. Most recently, we were the U.S. PR firm behind the blockbuster The Best Job in the World campaign (Tourism Queensland). We also crafted a Blowout Sale at Hudson Hill Condominium, NYC, the centerpiece of which was an e-video campaign with weekly chats with the developer. This “first” in NYC residential development helped spike sales 25%; each video e-blast sent Web site traffic jumping 50%. The agency offers a Digital Audit focused on social media, SEO, blogs and Web sites. It identifies opportunities and challenges, and generates recommendations to stay ahead of the competition, manage reputation and engage. RBB PUBLIC RELATIONS 355 Alhambra Circle, Suite 800 Miami, FL 33134 305/448-7450 www.rbbpr.com Blog: www.rbbdigitalpark.com 336 W 37th St., Suite 840 New York, NY 10018 212/939-7265 Christine Barney, CEO & Managing Partner Lisa Ross, President Tina Elmowitz, Executive VP rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. rbb’s current client roster includes Homewood Suites by Hilton, AMResorts, the Florida Marlins, Florida Power and Light Company, Ringling Bros. and Barnum & Bailey Circus, Bijoux Terner, Canyon Ranch Hotel & Spa, Blue Cross Blue Shield of Florida and others. RED SKY PUBLIC RELATIONS 518 S. 9th, Suite 300 Boise, ID 83702 208/287-2199 Fax: 208/287-2198 tracybresina@redskypr.com www.redskypr.com Red Sky — Idaho’s largest public relations agency — is a full-service firm with practices in health care, food/nutrition, economic development, tourism/hospitality, technology, transportation, social media and public affairs. Representative clients include SuperValu (grocery stores), Pacific Source, Cradlepoint Technologies, Ballihoo, St. Luke’s Medical Center and Aviisha Sleep Centers. Red Sky is a member of Pinnacle Worldwide, one of the world’s leading organizations of independently owned public relations firms. REGAN COMMUNICATIONS GROUP 106 Union Wharf Boston, MA 02109 617/488-2800 Fax: 617/488-2830 info@regancomm.com www.regancomm.com Regan Communications Group is the largest privately-held public relations firm in New England and the seventh-largest privately owned PR firm in the country. The firm was founded in 1984 by George K. Regan, Jr. the former Communications Director for the City of Boston and Press Secretary to Mayor Kevin H. White. Mr. Regan has built a company that has developed a national reputation for expertise in public relations. The firm’s main office is located in Boston. We also have branch offices located in New York City, Providence, RI, Hartford, Conn., West Palm Beach, Florida and Cape Cod. Regan’s public relations services include: media relations, social media, community relations, gov- 52 MAY 2010 WWW.ODWYERPR.COM
PROFILES OF TOP INDEPENDENT PR FIRMS ernment relations, special events, and crisis communications. We also own Pierce-Cote Advertising of Cape Cod, which allows us to offer a full range of advertising and marketing services to our clients as well. Our group of 60 professionals includes senior staffers with extensive experience in print and broadcast media, business, government, sports and entertainment. Our company is capable of handling major assignments. However, every Regan client receives the personal attention so important to a successful company-client relationship. Tailoring our services to a client’s individual needs, making ourselves accessible to our clients on a round-the-clock basis, and communicating with our clients in a hands-on, personalized setting is the hallmark of the Regan Communications Group. Regan Communications Group’s clients include a wide range of national and local companies and organizations, including Dunkin’ Donuts, the Boston Celtics, Bank of America, the New England Patriots, New Balance Athletic Shoe, Legal Sea Foods, Savings Bank Life Insurance, RE/MAX, Simon Malls, Entercom Radio and Boston magazine. Our success with these clients, many of whom we have represented for over 15 years, demonstrates our results-oriented approach and our total commitment to our clients over the long term. REVIVE PUBLIC RELATIONS 123 El Paseo Santa Barbara CA 93101 805/248-7424 Fax: 805/248-7415 be@revivepublicrelations.com Brandon Edwards, Pres. & Founder Joanne Thornton, SVP & Founder Healthcare is an incredibly complex industry, and successful PR in that space requires honest advice, strategic insight, and flawless execution. Revive translates complexity into simplicity, predicting problems, protecting reputations, and building on the truth to craft the right story. Revive focuses on Health Services and Healthy Living. Health Services clients include hospitals and health systems, physician organizations, specialty providers, ASCs, LTACs, healthcare IT companies, disease management, and PBMs. Healthy Living clients include wellness, prevention, fitness, exercise, nutrition, and sports medicine. Since 2005 alone, Revive executives have assembled an enviable track record of 165 successful engagements. Our team has worked with national organizations and handled projects in 46 states, delivering whatever the strategy needs to be successful — social media, public relations, grassroots coalition building, media relations, or targeted advertising. Revive was recently named the New Agency of the Year by a leading industry trade publication. RF | BINDER 950 Third Avenue, 7th Floor New York, NY 10022 212/994-7600 Amy Binder, CEO George Drucker, CMO Frank Walton, Chief Performance Officer RF|Binder is a full-service PR agency assisting clients manage the challenges that emerge when the interests of the public, private sector and government converge. Capabilities encompass marketing communications, reputation management, media relations, crisis management, digital media, and investor relations. We create programs focused on the public, customers, policymakers, employees, communities and influencers. We are passionate about finding innovative solutions to clients’ challenges. We believe that ideas matter — that the right ideas drive success. Our holistic approach to service begins with senior-level professionals, committed and engaged, who lead cross-functional teams promoting excellence and creativity. We follow the vision of David Finn, our founder: to do both well and good; to grow so we can reward the work of our colleagues and provide new opportunities; to serve our clients in ways that will always make us proud; to do work that enriches our lives. Clients include Ameriprise, Bank of America, Cargill, Dunkin’ Brands, Fiserv, McGraw-Hill, New York Chris Rosica, CEO Rosica PR, being interviewed by New Jersey Network (NJN) at the recent New Jersey League of Municipalities conference in Newark, where he gave an Introduction to Social Media to government officials and employees. University, and Staples. RF|Binder was selected by the Holmes Report as the 2009 Creative Agency of the Year. RF|Binder is a woman-owned firm, certified by The Women’s Business Enterprise National Council. Along with our New York headquarters, we have offices in Boston and Washington, D.C. and bureaus in Chicago, Denver, Los Angeles, Orlando, and Philadelphia. ROSICA PUBLIC RELATIONS 95 Rt. 17 South Paramus, NJ 07652 201/843-5600 Fax: 201/843-5681 www.rosica.com www.interactmarketing.com Chris Rosica, CEO Established in 1980, Rosica is a national consumer and business-to-business public relations and marketing firm. With strategic planning, the agency takes campaigns beyond the ordinary and into iconic branding. Rosica’s services include media relations, Internet marketing, including social media, blogging, SEO and online reputation management, as well as creative media events, causerelated marketing, media training, and new product introductions. Its healthcare division includes Professional Disposables International; and past clients include Merck & Co., Inc., Schering-Plough Corp. and Johnson & Johnson. Former Parade magazine Creative Director Ira Yoffe, new vice president, design department, and Joseph Beccalori, VP online marketing software and services division offers Rosica’s clients a wider range of services. Clients include: Boys & Girls Clubs in NJ, CoverMate, Croll Reynolds, Exergen, Hampton Direct, Kaleidoscope of Hope, Nice-Pak, Salvation Army, Savvier, Telebrands, TGaS Advisors, Tristar Products, Vertex Capital Management. MAY 2010 WWW.ODWYERPR.COM 53
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