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MayMagazine:Layout 1 5/17/10 1:16 PM Page 48 PROFILES OF TOP INDEPENDENT PR FIRMS The J Public Relations Inc. team has extensive experience creating memorable PR campaigns in the lifestyle, hospitality and travel industry for emerging and established brands alike. Some of the San Diego team (from left to right) includes Jennifer Roche, Lauren Clifford, Jessica Smith, Katherine Randall, Jamie Lynn Sigler and Kim Julin Guyader. Photo: Brevin Blach. HOPE-BECKHAM Continued from page 46 all types of events — mobile tours, product/service launches. If you can dream it, Hope- Beckham can make it a reality! Hope-Beckham is dedicated to being flexible and cooperative. There is no single best way to market a company, product or service, but a variety of creative options to consider. HUNTER PUBLIC RELATIONS 41 Madison Avenue, 5th Floor New York, NY 10010-2202 212/679-6600 agonzalez@hunterpr.com www.hunterpr.com Grace Leong, Jonathan Lyon, Claire Burke, Mark Newman, Partners Hunter Public Relations is a certified woman owned top-ranked marketing communication firm specializing in consumer brands and lifestyle public relations. The 65-person, independently owned and operated firm has been around for 21 years and offers strategic marketing PR services including creative brainstorming and facilitation, traditional and social media relations, special event production, product introductions, anniversaries, contests, local market events, spokesperson tours and crisis counseling. Revitalizing mature brands, creating buzz around new products and building awareness among key influencer groups are among the firm’s specific areas of expertise. Clients include some of the strongest and most respected consumer brand names including Kraft Foods, Johnson & Johnson, E&J Gallo Winery, Diageo, Kellogg’s, Campbell’s, Wrigley, Arby’s, 3M, Church & Dwight, McIlhenny Company and Hasbro. J PUBLIC RELATIONS 666 Greenwich Street, Suite 222 New York, NY 10014 646/414-2482 www.jpublicrelations.com Twitter: @jprpublicity 1125 W. Olive St., Suite C San Diego, CA 92103 619/255-7069 Kim Guyade, Jamie Sigler, Founding Partners Sarah Evans, Managing Partner, New York J Public Relations (JPR) is a savvy, connected and proven hospitality and lifestyle-focused agency committed to providing A- list results and services for the best value. With offices on both coasts, in San Diego and New York City, JPR currently represents noteworthy clients, including W San Diego, The Chanler, The US Grant, Fluxx, Pure Entertainment Group, White Barn Inn, Stingaree and JC Resort’s Rancho Bernardo Inn and Surf & Sand Resort to name a few. JPR’s award-winning team is focused on securing noteworthy results for global clients in top local, regional and national publications and creating a “buzz” among media, influencers and industry insiders. Our clear strategy is based on clients’ goals, “wish list” and revenue-driving markets and verticals. Our solid and long-standing relationships with top journalists and freelancers nationwide, coupled with our world-class experience, have granted us trustworthy access to the right journalists at the right publications. We are a resource for national journalists working on consumer, design, food and beverage, trade, business and lifestyle articles, as well as journalists in key regional markets. JARRARD PHILLIPS CATE & HANCOCK The Horse Barn at Maryland Farms 219 Ward Circle, Suite 3 Brentwood, TN 37027 615/254-0575 Fax: 615/843-8431 jatwell@jarrardinc.com www.jarrardinc.com Jarrard Phillips Cate & Hancock is a national healthcare public affairs firm that helps leaders of hospitals and healthcare organizations navigate communications and political challenges during times of significant change or extraordinary opportunity. Reputation and issue management, union and regulatory entanglements, mergers and acquisitions and more. For more than a decade our professionals have delivered the intensity, smarts and discipline of winning political campaigns to the healthcare arena. JONES PUBLIC AFFAIRS 1420 K Street, N.W., Suite 1050 Washington, DC 20005 202/591-4000 Fax: 202/591-4020 carrie@jonespa.com www.jonespublicaffairs.com Carrie Jones, Principal & Managing Director Berna Diehl, Senior VP Kathy Wahlbin, Senior VP Jennifer Rodriguez, VP Jones Public Affairs is a D.C.-based firm, specializing in healthcare communications for non-profit, pharmaceutical and government clients. As leaders in influencer relations, JPA uses a targeted approach to reach the stakeholders who drive change. JPA is a woman-owned agency with a track record for designing and implementing strategic, results-focused campaigns. JPA offers big agency results balanced with small-firm attention. Comprised of seasoned communications specialists, JPA offers tailored account teams with an extensive background in the five domains for successful healthcare communications: media, advocacy, policy makers, key opinion leaders and social media. At JPA, we are passionate about our work, always striving to exceed expectations. In addition to providing strategic counsel, professional execution and detailed and attentive client service, quality and efficiency are always top of mind and never sacrificed. JS2 COMMUNICATIONS 661 N. Harper Ave., Suite 208 Los Angeles, CA 90048 323/866-0880 41 E. 11th St., 11th Floor New York, NY 10003 212/905-6261 www.js2comm.com Founded by Jeff Smith and Jill Sandin in 2001, JS2 Communications is a bi-coastal public relations agency dedicated to providing clients with strategic solutions, candid counsel and tangible results. Comprised of a dynamic group of seasoned professionals, the JS2 team is passionate about its relationships with its clients and its partnerships with the teams that build them. The executive team has more than 60 years combined experience in PR and clients have called JS2 employees energetic, resourceful, inspiring, efficient, thorough, well-prepared, accurate, smart, eager, experienced, consistent, ambitious, savvy, fluid, flexible, friendly, reliable and passionate. A true full-service PR agency, JS2 Communications offers a breadth of capabilities for its clients, including proactive and reactive media relations, social media strategy and execution, executive visibility, marketing support, media measurement, celebrity seeding, events and crisis management. 48 MAY 2010 WWW.ODWYERPR.COM
MAY 2010 WWW.ODWYERPR.COM 49 PROFILES OF TOP INDEPENDENT PR FIRMS KAPLOW 19 West 44th Street, 6th Floor New York, NY 10036 212/221-1713 email-liz@kaplowpr.com www.kaplowpr.com Liz Kaplow, CEO Evan Jacobs, CFO Kaplow is an award-winning public relations firm dedicated to cultivating brand identities and reputations that nurture happy, loyal consumers. Kaplow exists for a singular reason: to emotionally connect our client’s brand story with consumers who matter. We create programs that put consumers first by identifying the media, events and people that influence them and ensuring the brand is front and center in those places. Kaplow’s creative digital strategy division, K:drive, plays an integral role in program development and execution. K:drive pushes PR beyond the edges of traditional media to build word of mouth about brands, fueling conversations where they occur. K:drive expertise includes viral and social media campaigns, brand audits, blogging and blogger relations, as well as digital media training and measurement services. Clients include: Target, Skype, CVS Corp, Avon Mark & Green, Timex, Alberto Culver (Nexxus & St. Ives), CafePress, Groupe SEB (Rowenta & T-Fal), GSI Commerce, HauteLook, Coupons.com, Shiseido, Lumene, CEW, Nero, Skiff, Netflix, Meredith Corp., and More magazine. LAMBERT, EDWARDS & ASSOCIATES 47 Commerce Avenue Grand Rapids, MI 49503 616/233-0500 Fax: 616/233-0600 www.lambert-edwards.com Jeffrey T. Lambert, Mng. Partner Tara Powers, Partner, Consumer Prac. Don Hunt, Partner, Health Care & Emerging Technology Prac. Ken Zak, Managing Dir., Financial Communications Prac. Sam Locricchio, Managing Dir., Automotive Prac. Emily Gerkin Palsrok, Managing Dir., Public Affairs Prac. With three Silver Anvils in the last four years, Lambert, Edwards & Associates has earned its spot among the Midwest’s leading agencies. With the 2009 acquisition of John Bailey & Associates, LE&A is a top-75 PR firm and top-25 in financial communications and investor relations nationally. LE&A has posted 10 straight years of growth and boasts a roster of 100 clients in 20 states and five countries. With offices in Detroit, Lansing and Grand Rapids, LE&A has assembled a team of national agency, corporate and Wall Street veterans with proven expertise in delivering tangible, winning results. Our specialties and client roster span consumer products, specialty retail and national chains, food & beverage, health care, business services, manufacturing, technology, and faith-based products and services. Clients: American Education Group, Applied Security, Biblica, Biggby Coffee, Blue Cross Blue Shield of Michigan, Broadwind Energy, Denali Flavors/MooseTracks ® , DuPont, ExpressJet Holdings (NYSE:XJT), Family Christian Stores, Healthy Kids Healthy Michigan, Independent Bank (NAS- DAQ:IBCP), International Automotive Components Group, Inventure Group (NAS- DAQ:SNAK), Masco Home Services, Mattress Firm, National Heritage Academies, North American International Auto Show, Old Orchard Brands, PISAT Solar, Spartan Motors (NASDAQ:SPAR), Strongtower Financial, Two Men & A Truck International, Wolverine World Wide (NYSE:WWW), Zondervan. LANDIS COMMUNICATIONS 1388 Sutter St., Suite 901 San Francisco, CA 94109 415/561-0888 Fax: 415/561-0778 david@landispr.com www.landispr.com David Landis, President/CEO Called “the Bay Area’s consumer PR experts,” LCI is a midsized, award-winning communications agency based in San Francisco. LCI is a member of Public Relations Global Network, with 40 affiliate agencies worldwide. LCI services national and regional clients in the consumer, nonprofit, financial services, green tech and consumer technology categories. Clients include Emirates Airline, Port of San Francisco, MetLife, Whole Foods Market, DeVry University, California Academy of Sciences, Old Navy, NBC Universal, Hilton Hotels, Stanford, Tiffany & Co., Sony, Cold Stone Creamery, SF Ballet, Xerox and Match.com. LCI offers numerous services, including public, community and media relations, messaging, media training and more. LANE PR 905 SW 16th Avenue Portland, OR 97205 503/221-0480 Fax: 503/221-9765 wendy@lanepr.com www.lanepr.com Wendy Lane, President Eve Callahan, Vice President Amy Paterson, Vice President Kristen Siefkin, Vice President Vicki Ruse, Controller LANE PR is a nationally recognized PR agency focused on our clients’ business success. For two decades, LANE PR’s team of media relations specialists have been serving clients in the consumer, food & beverage, financial services, business-to-business, technology, health care and professional services industries. We understand what’s compelling about a company and know how to spread the word. The agency was founded in 1990 to provide results-driven public relations campaigns that maximize a company’s investment. LANE PR has grown through referrals and an outstanding track-record, proof of the creativity and responsiveness of our team. With offices in Portland and New York, we focus on what we do best: pure PR, both traditional and online. L.C. WILLIAMS AND ASSOCIATES 150 N. Michigan Ave., Suite 3800 Chicago, IL 60601 312/565-3900 Fax: 312/565-1770 info@lcwa.com www.lcwa.com Kim Blazek Dahlborn, Pres. & CEO Gary Goodfriend, Executive VP Allison Kurtz, Executive VP Greg Gordon, Senior VP Mary Moster, Senior VP Shannon Quinn, Senior VP Jay Kelly, Vice President L.C. Williams & Associates (LCWA) is a full-service public relations and research agency headquartered in Chicago. Our mid-sized company is made up of experienced, invested and creative individuals whose mission is to provide clients a refreshing agency experience based on trust, flexibility and the delivery of meaningful results on time and on budget. Our independent agency employs 30 professionals whose specialties include marketing communications, media relations, social media, corporate relations, employee/labor communications, public affairs, crisis communications, special events, community relations, media training and more. The firm offers an inhouse, full-service research capability, and recently launched a new arts and leisure practice. LCWA serves clients from a wide range of industries and is one of the top agencies specializing in home products. Our national reach is broadened globally by international affiliates through our membership in the Public Relations Global Network. Among current clients: Ace Hardware, American Association of Endodontists, American Nurses Association, ComEd, eBay, Electrolux Home Care Products, Eureka, Everest College, Fabricators & Manufacturers Association, First Alert, Grohe, International Society for Technology in Education,La-Z-Boy, Legacy.com, Matthews International, Munters, Pergo, Snow Joe, Tiffany & Co., Trex, UnitedHealthcare of Illinois. LEE & ASSOCIATES, INC. PUBLIC RELATIONS 145 So. Fairfax Avenue, Ste. 301 Los Angeles, CA 90036 323/938-3300 leeassociatespr@aol.com www.leeassociates.com Howard Pearlstein, Principal Lee & Associates offers strategic planning, program evaluation, media relations, product launches, consumer education, special events, crisis management and corporate PR services to a wide range of clients. In addition to promoting packaged consumer products, healthcare / pharmaceuticals and restau- Continued on page 50
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Page 9 and 10: ‘Alternative’ news funding sour
Page 12: FEATURE Optimism, revenue fuel 2010
Page 16: FEATURE Privacy ranks as top online
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Page 22: REPORT Experts call blog disclosure
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Page 58 and 59: OPINION Expense reduction for PR fi
Page 60 and 61: WASHINGTON REPORT No Obama moves on
Page 62 and 63: PR Buyer’s Guide To be featured i

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