PR Firm Rankings - Odwyerpr.com
PR Firm Rankings - Odwyerpr.com
PR Firm Rankings - Odwyerpr.com
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Profiles<br />
5.10<br />
O’Dwyer’s<br />
Guide to:<br />
TOP INDEPENDENT <strong>PR</strong> FIRMS<br />
Affect Strategies’ Sandra Fathi, President & Founder; and Leslie<br />
Campisi, Vice President & Partner.<br />
AFFECT<br />
STRATEGIES<br />
60 W. 38th St., 4th Flr.<br />
New York, NY 10018<br />
212/398-9680<br />
Fax: 212/504-8211<br />
sfathi@affectstrategies.<strong>com</strong><br />
www.affectstrategies.<strong>com</strong><br />
Blog: www.techaffect.<strong>com</strong><br />
Twitter: twitter.<strong>com</strong>/TeamAffect<br />
Sandra Fathi, President &<br />
Founder<br />
Leslie Campisi, Vice President &<br />
Partner<br />
Affect Strategies is a public<br />
relations, strategic marketing and<br />
social media firm located in New<br />
York. Specializing in technology<br />
and business to business, we<br />
<strong>com</strong>bine strategy, creative and<br />
intelligent program development,<br />
impeccable execution and exemplary<br />
customer service to help our<br />
clients achieve their specific business<br />
goals. Affect leverages its<br />
business acumen and service<br />
excellence to achieve the precise<br />
results that its clients seek. We are<br />
keenly focused on results-driven<br />
programs, as well as the goals and<br />
objectives of our work.<br />
Our team of quick thinkers,<br />
engaging writers, fearless media<br />
relations specialists and marketers<br />
are passionate about what<br />
they do and are unafraid to pop<br />
open the hood to learn how our<br />
clients’ technology works. We’re<br />
early adopters and apply our insatiable<br />
curiosity to every assignment.<br />
Everyone on our team<br />
brings technical expertise and a<br />
certain level of geekiness to the<br />
table, both professionally and<br />
personally. We constantly push<br />
ourselves to raise the bar, <strong>com</strong>e<br />
up with new ideas, and flexibly<br />
change and shift our priorities as<br />
the client demands.<br />
APCO WORLDWIDE<br />
Worldwide Headquarters<br />
700 12th Street, N.W., Suite 800<br />
Washington, D.C. 20005<br />
202/778-1000<br />
www.apcoworldwide.<strong>com</strong><br />
Margery Kraus, Founder and<br />
Global CEO<br />
APCO Worldwide, a global<br />
<strong>com</strong>munication consultancy with<br />
29 offices around the world, helps<br />
clients anticipate and smartly<br />
manage reputational, <strong>com</strong>munication<br />
and business opportunities<br />
and challenges that affect their<br />
organizations. Clients value our<br />
ability to help them navigate the<br />
<strong>com</strong>plex and often converging<br />
worlds of business and finance;<br />
media, public opinion and society;<br />
and government and public<br />
policy. Our diverse and hands-on<br />
global team of experts <strong>com</strong>es<br />
from the environments clients<br />
need to reach. We address clients’<br />
objectives by <strong>com</strong>bining a global<br />
perspective with local expertise<br />
to understand the issues, events<br />
and trends that impact organizations<br />
and businesses around the<br />
world.<br />
ATOMIC <strong>PR</strong><br />
735 Market St., 4th Floor<br />
San Francisco, CA 94103<br />
415/593-1400<br />
www.Atomic<strong>PR</strong>.<strong>com</strong><br />
Andy Getsey, Co-founder & CEO<br />
Atomic <strong>PR</strong> is regarded as one<br />
of the <strong>com</strong>munications industry’s<br />
most innovative firms,<br />
offering a powerful, modern<br />
alternative to the more prevalent<br />
opinion — and relationshipbased<br />
approaches still followed<br />
by most <strong>PR</strong> agencies. Atomic<br />
fuses analytics-enhanced strategy<br />
and creative thinking with a<br />
mix of traditional/digital/social<br />
media, video and SEO, followed<br />
by <strong>com</strong>prehensive campaign<br />
results measurement to achieve<br />
better program results. The<br />
Atomic model frequently helps<br />
clients achieve at least 100%<br />
improvements across numerous<br />
measures of <strong>PR</strong> goodness over<br />
past programs, <strong>com</strong>pared to<br />
quantitative and qualitative<br />
before/after benchmarks. Often<br />
the improvements are much<br />
greater. The agency has strong<br />
B2B, consumer and hybrid capabilities<br />
and works with a spectrum<br />
of clients from startups to<br />
publicly traded global brands in<br />
technology, cloud, Web 2.0, consumer<br />
electronics, digital entertainment,<br />
gaming, mobile,<br />
mobile apps, and other tech<br />
related arenas. Recent Atomic<br />
campaign snapshots with<br />
detailed results metrics are here:<br />
www.atomicpr.<strong>com</strong>/results, and<br />
for the more intrepid, agency<br />
news and perspectives are here:<br />
w w w. a t o m i c p r. c o m / b l o g .<br />
Atomic has offices in San<br />
Francisco, Los Angeles, New<br />
York, London and Munich.<br />
More information at<br />
www.atomicpr.<strong>com</strong>.<br />
BATEMAN GROUP<br />
1550 Bryant St., #770<br />
San Francisco, CA 94103<br />
415/503-1818<br />
Fax: 415/503-1880<br />
info@bateman-group.<strong>com</strong><br />
www.bateman-group.<strong>com</strong><br />
Blog: www.batemanbanter.<strong>com</strong><br />
Fred Bateman, CEO & Founder<br />
Bill Bourdon, SVP<br />
Tyler L. Perry, VP<br />
Lisa Melsted, Mng. Dir.<br />
Shannon Walsh, Acct Mgr.<br />
Carolina Grimm, Acct Mgr.<br />
Bateman Group, a California<br />
corporation, is a full-service<br />
public relations and social<br />
media <strong>com</strong>munications firm<br />
working primarily with <strong>com</strong>panies<br />
in the technology industry.<br />
Differentiated by genuine<br />
content expertise, exceptional<br />
writing skills and a senior-level<br />
staffing model, Bateman<br />
40<br />
MAY 2010 WWW.ODWYER<strong>PR</strong>.COM