PR Firm Rankings - Odwyerpr.com

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Profiles 5.10 O’Dwyer’s Guide to: TOP INDEPENDENT PR FIRMS Affect Strategies’ Sandra Fathi, President & Founder; and Leslie Campisi, Vice President & Partner. AFFECT STRATEGIES 60 W. 38th St., 4th Flr. New York, NY 10018 212/398-9680 Fax: 212/504-8211 sfathi@affectstrategies.com www.affectstrategies.com Blog: www.techaffect.com Twitter: twitter.com/TeamAffect Sandra Fathi, President & Founder Leslie Campisi, Vice President & Partner Affect Strategies is a public relations, strategic marketing and social media firm located in New York. Specializing in technology and business to business, we combine strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help our clients achieve their specific business goals. Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. We are keenly focused on results-driven programs, as well as the goals and objectives of our work. Our team of quick thinkers, engaging writers, fearless media relations specialists and marketers are passionate about what they do and are unafraid to pop open the hood to learn how our clients’ technology works. We’re early adopters and apply our insatiable curiosity to every assignment. Everyone on our team brings technical expertise and a certain level of geekiness to the table, both professionally and personally. We constantly push ourselves to raise the bar, come up with new ideas, and flexibly change and shift our priorities as the client demands. APCO WORLDWIDE Worldwide Headquarters 700 12th Street, N.W., Suite 800 Washington, D.C. 20005 202/778-1000 www.apcoworldwide.com Margery Kraus, Founder and Global CEO APCO Worldwide, a global communication consultancy with 29 offices around the world, helps clients anticipate and smartly manage reputational, communication and business opportunities and challenges that affect their organizations. Clients value our ability to help them navigate the complex and often converging worlds of business and finance; media, public opinion and society; and government and public policy. Our diverse and hands-on global team of experts comes from the environments clients need to reach. We address clients’ objectives by combining a global perspective with local expertise to understand the issues, events and trends that impact organizations and businesses around the world. ATOMIC PR 735 Market St., 4th Floor San Francisco, CA 94103 415/593-1400 www.AtomicPR.com Andy Getsey, Co-founder & CEO Atomic PR is regarded as one of the communications industry’s most innovative firms, offering a powerful, modern alternative to the more prevalent opinion — and relationshipbased approaches still followed by most PR agencies. Atomic fuses analytics-enhanced strategy and creative thinking with a mix of traditional/digital/social media, video and SEO, followed by comprehensive campaign results measurement to achieve better program results. The Atomic model frequently helps clients achieve at least 100% improvements across numerous measures of PR goodness over past programs, compared to quantitative and qualitative before/after benchmarks. Often the improvements are much greater. The agency has strong B2B, consumer and hybrid capabilities and works with a spectrum of clients from startups to publicly traded global brands in technology, cloud, Web 2.0, consumer electronics, digital entertainment, gaming, mobile, mobile apps, and other tech related arenas. Recent Atomic campaign snapshots with detailed results metrics are here: www.atomicpr.com/results, and for the more intrepid, agency news and perspectives are here: w w w. a t o m i c p r. c o m / b l o g . Atomic has offices in San Francisco, Los Angeles, New York, London and Munich. More information at www.atomicpr.com. BATEMAN GROUP 1550 Bryant St., #770 San Francisco, CA 94103 415/503-1818 Fax: 415/503-1880 info@bateman-group.com www.bateman-group.com Blog: www.batemanbanter.com Fred Bateman, CEO & Founder Bill Bourdon, SVP Tyler L. Perry, VP Lisa Melsted, Mng. Dir. Shannon Walsh, Acct Mgr. Carolina Grimm, Acct Mgr. Bateman Group, a California corporation, is a full-service public relations and social media communications firm working primarily with companies in the technology industry. Differentiated by genuine content expertise, exceptional writing skills and a senior-level staffing model, Bateman 40 MAY 2010 WWW.ODWYERPR.COM
PROFILES OF TOP INDEPENDENT PR FIRMS Group’s objective is to make a bigger market impact for a smaller, more select group of companies. Bateman Group was among the first to deliver a truly integrated service offering, combining best practices in social media marketing and traditional PR to help clients improve customer connectivity, corporate reputation and sales lead generation as well as nurture individual opinions and attitudes about their brands. The firm is headquartered in San Francisco with additional consultants in New York City and Boston. Clients: Baynote, CoreMedia, Guardian Analytics, Jericho Forum, Kapow Technologies, Little Kids Rock, The Open Group, OPENLANE, Panda Security, Passenger, Platform Computing, Solace Systems, StepStone. BLAZE The Clock Tower 225 Santa Monica Blvd., 3rd Flr. Santa Monica, CA 90401 310/395-5050 www.blazepr.com Craig Rexroad, President BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES. Clients: 7-Eleven, CB Richard Elllis, Discus Dental, Eldorado Hotel & Spa, Luxury Link, The Oaks at Ojai, Marina del Rey CVB, Private Trade Winds, Pure Life Dental, Renaissance Esmeralda, Shell Vacations Hospitality, Snowcreek Resort, Viking River Cruises, Westin Casuarina Resort & Spa Grand Cayman, Westin St. Maarten Dawn Beach Resort & Spa and Westin St. Maarten Dawn Beach Residences. BLUE PRACTICE INCORPORATED 388 Market Street, Suite 1400 San Francisco, CA 94111 415/381-1100 www.bluepractice.com twitter.com/BluePractice Jessica Switzer and Tim Gnatek, Partners & Co-Founders Sustainable product and clean technology companies deserve clear, informed communications strategies from industry insiders who speak their language. We’re a boutique marketing and public relations group solely dedicated to these companies and organizations. We’re a voice for innovation and new technologies that address environmental solutions and issues, and we’re making an impact on awareness and behavior with marketing and PR campaigns for a cleaner future. Claims to fame include the launch of the world’s fastest electric sportbike, the Mission One, for Mission Motors at TED2009, helping a leading smart grid company grow its mindshare faster than its competitors, and launching the world’s largest solar show in the US. We represent clients we are passionate about: world changers and emerging brands such as PACT; William McDonough, the esteemed coauthor of Cradle to Cradle, and his enterprises, William McDonough + Partners and “Cradle to Cradle” certification and consulting firm, McDonough Braungart Design Chemistry (MBDC); thin film solar market leader MiaSole; LED lighting world leader Lemnis Lighting and numerous others. Blue Practice blurs the line between marketing and PR, offering content development, social media campaigns and reputation management to help its clients navigate and build their brands in a digital world. We are experts in corporate communications as well, specifically, crisis management and investor relations, and have worked with teams pre-IPO and post listing to maximize a company’s transition from private to public. Blue Practice really gets behind a launch. Jessica Switzer and team Mission Motors secured the designer and the venue: Yves Behar design and the world’s fastest electric plug-in motorcycle launched at TED2009). BORDERS + GRATEHOUSE 515 Pacific Avenue San Francisco, CA 94133 415/963-4174 Emily@bordersgratehouse.com Kathleen@bordersgratehouse.com www.bordersgratehouse.com Founded in 2007, Borders + Gratehouse offers a unique combination of drive, imagination and experience that only comes from decades of success in PR and journalism. Our commitment to partnership means that you get the senior level attention when you need it most — always. The result is more than awareness — it's action. It's building the industry credibility and standout reputation that leads to increased sales, improved valuation, and lasting business value. In the end, it's about meeting your business objectives through strategic communications by turning ideas into action. The Borders + Gratehouse team has experience spanning consumer and lifestyle brands to mobility and enterprise technologies. BUCHANAN PUBLIC RELATIONS 700 Pont Reading Rd., Suite 200 Ardmore, PA 19003 610/649-9292 www.buchananpr.com Twitter: @annebuchanan Anne A. Buchanan, APR, Pres. Nancy J. Page, Vice President Philadelphia-based Buchanan Public Relations LLC is a full-service public relations and social media firm that represents B2B and B2C clients in a broad range of industries. We develop strategic public relations programs that tap traditional and social media to help our clients move their businesses forward. Our operating philosophy is: Do the right thing — and do it extraordinarily well. We seek out clients who are interested in building a collaborative partnership, and we are relentless in our quest to deliver strategic communications services that help them meet their organization’s business goals. Buchanan Public Relations is a founding member of the Public Relations Global Network (prgn.com), a network of 45 independent public relations firms around the world. MAY 2010 WWW.ODWYERPR.COM 41
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