PR Firm Rankings - Odwyerpr.com

Vol. 24, No. 5
May 2010
CONTENTS
EDITORIAL
New sharks smell blood in the 6
PR waters.
POLICE, COURT DENY PRESS
PROTECTION FOR BLOGGERS 8
Recent legal and criminal cases have
revived the debate as to whether bloggers
have the same rights as journalists.
ALTERNATIVE NEWS SOURCES
NOT SEEN AS OPTION 9
News execs. have balked at the idea
of alternative funding models, despite
layoffs and revenue declines.
10
STUDY FINDS SOCIAL MEDIA
“ADDICTIVE”
Students that abstained from social
media as part of a University of Maryland
study reported “withdrawal” symptoms.
12
OPTIMISM, REVENUE FUEL
2010’s FIRST QUARTER
For the first time in a long time, April
was a good month for earnings reported in
the PR industry.
14
FACEBOOK MARKETING
PROGRAM DRAWS FIRE
A new Facebook platform gives
its users’ info to third-party web sites.
PRIVACY RANKS AS TOP
ONLINE CHALLENGE
On the web a new set of ethical
landmines that are posing new, complex
challenges to corporate communicators.
FEW BRIGHT STARS FOR
PR INDUSTRY REVENUES
Most specialty PR rankings
bore all the tell-tale signs of
2009’s economic rough patch.
16
18
20
SECONDS COUNT IN DIGITAL
REPUTATION MANAGEMENT
The speed a story takes in the
online world means communicators must act
twice as fast to address and respond to crisis.
EXPERTS: BLOG DISCLOSURE
22 LAW “UNCONSTITUTIONAL”
A report finds fault with the FTC’s
new guidelines surrounding endorsements
and testimonIals in advertising.
NEW BILL GRANTS PUBLIC
24 FREE ACCESS TO RESEARCH
The House has introduced a bill
that would give the public online access to
federally funded research journals.
NET NEUTRALITY’S
26 FUTURE UNCERTAIN
A federal appeals court found that
the F.C.C. doesn’t have the authority to penalize
telecom companies that limit user information.
EXECS PUT ‘GREAT
28 RECESSION’ BEHIND THEM
As the PR industry slowly recovers
from the recession, executives are certain
that growth lies ahead.
RANKINGS OF U.S.
30 INDEPENDENT PR FIRMS
PROFILES OF TOP U.S.
40 INDEPENDENT PR FIRMS
60
COLUMNS
57
58
59
62
63
WASHINGTON REPORT
PROFESSIONAL DEVELOPMENT
Fraser Seitel
FINANCIAL MANAGEMENT
Richard Goldstein
GUEST COLUMN
Rene A. Henry
PR BUYER’S GUIDE
PR MARKETPLACE
28
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Daily, up-to-the minute PR news
EDITORIAL CALENDAR 2010
January: Crisis Comms. / Buyer’s Guide
February: Environmental & P.A.
March: Food & Beverage
April: Broadcast & Social Media
May: PR Firm Rankings
June: Global & Multicultural
July: Travel & Tourism
August: Financial/I.R.
September: Beauty & Fashion
October: Healthcare & Medical
November: High-Tech
December: Entertainment & Sports
Atomic PR................................5
Blue Practice..........................21
Booz Allen Hamilton...............25
Butler Associates...................19
Catapult PR-IR.......................57
Crosby Mktg Comms..............11
Edge Comms.........................22
ADVERTISERS
ETC........................................26 Merritt Mgmt Group..................9
Fleishman-Hillard...................27 NAPS...............INSIDE COVER
Godwin Issues Mngmt. Net......7
NYU.......................................13
ICR.........................................15
Omega Travel........................47
KEF..........................................3
Lambert, Edwards & Assocs.....24 Pierpont Comms....................10
Log-On...................................43 Regan Comms.......................23
Ruder Finn.............................39
SS|PR....................................29
Synaptic..............BACK COVER
TGI Healthworks....................17
TV Access..............................59
Widmeyer Comms.................14
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