PR Firm Rankings - Odwyerpr.com
PR Firm Rankings - Odwyerpr.com
PR Firm Rankings - Odwyerpr.com
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Vol. 24, No. 5<br />
May 2010<br />
CONTENTS<br />
EDITORIAL<br />
New sharks smell blood in the 6<br />
<strong>PR</strong> waters.<br />
POLICE, COURT DENY <strong>PR</strong>ESS<br />
<strong>PR</strong>OTECTION FOR BLOGGERS 8<br />
Recent legal and criminal cases have<br />
revived the debate as to whether bloggers<br />
have the same rights as journalists.<br />
ALTERNATIVE NEWS SOURCES<br />
NOT SEEN AS OPTION 9<br />
News execs. have balked at the idea<br />
of alternative funding models, despite<br />
layoffs and revenue declines.<br />
10<br />
STUDY FINDS SOCIAL MEDIA<br />
“ADDICTIVE”<br />
Students that abstained from social<br />
media as part of a University of Maryland<br />
study reported “withdrawal” symptoms.<br />
12<br />
OPTIMISM, REVENUE FUEL<br />
2010’s FIRST QUARTER<br />
For the first time in a long time, April<br />
was a good month for earnings reported in<br />
the <strong>PR</strong> industry.<br />
14<br />
FACEBOOK MARKETING<br />
<strong>PR</strong>OGRAM DRAWS FIRE<br />
A new Facebook platform gives<br />
its users’ info to third-party web sites.<br />
<strong>PR</strong>IVACY RANKS AS TOP<br />
ONLINE CHALLENGE<br />
On the web a new set of ethical<br />
landmines that are posing new, <strong>com</strong>plex<br />
challenges to corporate <strong>com</strong>municators.<br />
FEW BRIGHT STARS FOR<br />
<strong>PR</strong> INDUSTRY REVENUES<br />
Most specialty <strong>PR</strong> rankings<br />
bore all the tell-tale signs of<br />
2009’s economic rough patch.<br />
16<br />
18<br />
20<br />
SECONDS COUNT IN DIGITAL<br />
REPUTATION MANAGEMENT<br />
The speed a story takes in the<br />
online world means <strong>com</strong>municators must act<br />
twice as fast to address and respond to crisis.<br />
EXPERTS: BLOG DISCLOSURE<br />
22 LAW “UNCONSTITUTIONAL”<br />
A report finds fault with the FTC’s<br />
new guidelines surrounding endorsements<br />
and testimonIals in advertising.<br />
NEW BILL GRANTS PUBLIC<br />
24 FREE ACCESS TO RESEARCH<br />
The House has introduced a bill<br />
that would give the public online access to<br />
federally funded research journals.<br />
NET NEUTRALITY’S<br />
26 FUTURE UNCERTAIN<br />
A federal appeals court found that<br />
the F.C.C. doesn’t have the authority to penalize<br />
tele<strong>com</strong> <strong>com</strong>panies that limit user information.<br />
EXECS PUT ‘GREAT<br />
28 RECESSION’ BEHIND THEM<br />
As the <strong>PR</strong> industry slowly recovers<br />
from the recession, executives are certain<br />
that growth lies ahead.<br />
RANKINGS OF U.S.<br />
30 INDEPENDENT <strong>PR</strong> FIRMS<br />
<strong>PR</strong>OFILES OF TOP U.S.<br />
40 INDEPENDENT <strong>PR</strong> FIRMS<br />
60<br />
COLUMNS<br />
57<br />
58<br />
59<br />
62<br />
63<br />
WASHINGTON REPORT<br />
<strong>PR</strong>OFESSIONAL DEVELOPMENT<br />
Fraser Seitel<br />
FINANCIAL MANAGEMENT<br />
Richard Goldstein<br />
GUEST COLUMN<br />
Rene A. Henry<br />
<strong>PR</strong> BUYER’S GUIDE<br />
<strong>PR</strong> MARKETPLACE<br />
28<br />
www.odwyerpr.<strong>com</strong><br />
Daily, up-to-the minute <strong>PR</strong> news<br />
EDITORIAL CALENDAR 2010<br />
January: Crisis Comms. / Buyer’s Guide<br />
February: Environmental & P.A.<br />
March: Food & Beverage<br />
April: Broadcast & Social Media<br />
May: <strong>PR</strong> <strong>Firm</strong> <strong>Rankings</strong><br />
June: Global & Multicultural<br />
July: Travel & Tourism<br />
August: Financial/I.R.<br />
September: Beauty & Fashion<br />
October: Healthcare & Medical<br />
November: High-Tech<br />
December: Entertainment & Sports<br />
Atomic <strong>PR</strong>................................5<br />
Blue Practice..........................21<br />
Booz Allen Hamilton...............25<br />
Butler Associates...................19<br />
Catapult <strong>PR</strong>-IR.......................57<br />
Crosby Mktg Comms..............11<br />
Edge Comms.........................22<br />
ADVERTISERS<br />
ETC........................................26 Merritt Mgmt Group..................9<br />
Fleishman-Hillard...................27 NAPS...............INSIDE COVER<br />
Godwin Issues Mngmt. Net......7<br />
NYU.......................................13<br />
ICR.........................................15<br />
Omega Travel........................47<br />
KEF..........................................3<br />
Lambert, Edwards & Assocs.....24 Pierpont Comms....................10<br />
Log-On...................................43 Regan Comms.......................23<br />
Ruder Finn.............................39<br />
SS|<strong>PR</strong>....................................29<br />
Synaptic..............BACK COVER<br />
TGI Healthworks....................17<br />
TV Access..............................59<br />
Widmeyer Comms.................14<br />
O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New<br />
York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s <strong>PR</strong> Report ISSN: 1931-8316. Published monthly.