PR Firm Rankings - Odwyerpr.com

Pg. 12 Pg. 16 

Pg. 18 

Optimism, revenue Privacy: online’s Few bright stars 

fuel Q1 growth top ethical challenge for PR specialties 

Communications & new media May 2010 I Vol. 24 No. 5 

NNUAL 

R FIRMS 

ANKINGS 

SSUE 

R firms ranked by net fees, industry specialty, 

eography, annual growth and more! 

THE GREAT 

PR RECESSION 

IS OVER! 

PG. 28 

1. Edelman $440,110,343 

2. APCO Worldwide 100,300,000 

3. Ruder Finn 89,175,000 

4. Text 100 Global PR 48,600,000 

5. Schwartz Comms. 24,905,403 

6. ICR 22,011,161 

7. Regan Comms. Group 19,859,000 

8. Gibbs & Soell 16,888,152 

9. Allison & Partners 14,662,255 

10. Cooney/Waters Group 12,344,058 

Rankings start on Pg. 30 ... 

PLUS: 

ONLINE REPUTATION 

MANAGEMENT 

FACEBOOK PUSHES THE 

BOUNDARIES OF PRIVACY 

SOCIAL MEDIA 

ADDICTION 

M a y 2 0 1 0 | w w w . o d w y e r p r . c o m 

SPECIAL YOUR GUIDE TO THE TOP U.S. 

SECTION : INDEPENDENT PR FIRMS PG. 40

Vol. 24, No. 5 

May 2010 

CONTENTS 

EDITORIAL 

New sharks smell blood in the 6 

PR waters. 

POLICE, COURT DENY PRESS 

PROTECTION FOR BLOGGERS 8 

Recent legal and criminal cases have 

revived the debate as to whether bloggers 

have the same rights as journalists. 

ALTERNATIVE NEWS SOURCES 

NOT SEEN AS OPTION 9 

News execs. have balked at the idea 

of alternative funding models, despite 

layoffs and revenue declines. 

10 

STUDY FINDS SOCIAL MEDIA 

“ADDICTIVE” 

Students that abstained from social 

media as part of a University of Maryland 

study reported “withdrawal” symptoms. 

12 

OPTIMISM, REVENUE FUEL 

2010’s FIRST QUARTER 

For the first time in a long time, April 

was a good month for earnings reported in 

the PR industry. 

14 

FACEBOOK MARKETING 

PROGRAM DRAWS FIRE 

A new Facebook platform gives 

its users’ info to third-party web sites. 

PRIVACY RANKS AS TOP 

ONLINE CHALLENGE 

On the web a new set of ethical 

landmines that are posing new, complex 

challenges to corporate communicators. 

FEW BRIGHT STARS FOR 

PR INDUSTRY REVENUES 

Most specialty PR rankings 

bore all the tell-tale signs of 

2009’s economic rough patch. 

16 

18 

20 

SECONDS COUNT IN DIGITAL 

REPUTATION MANAGEMENT 

The speed a story takes in the 

online world means communicators must act 

twice as fast to address and respond to crisis. 

EXPERTS: BLOG DISCLOSURE 

22 LAW “UNCONSTITUTIONAL” 

A report finds fault with the FTC’s 

new guidelines surrounding endorsements 

and testimonIals in advertising. 

NEW BILL GRANTS PUBLIC 

24 FREE ACCESS TO RESEARCH 

The House has introduced a bill 

that would give the public online access to 

federally funded research journals. 

NET NEUTRALITY’S 

26 FUTURE UNCERTAIN 

A federal appeals court found that 

the F.C.C. doesn’t have the authority to penalize 

telecom companies that limit user information. 

EXECS PUT ‘GREAT 

28 RECESSION’ BEHIND THEM 

As the PR industry slowly recovers 

from the recession, executives are certain 

that growth lies ahead. 

RANKINGS OF U.S. 

30 INDEPENDENT PR FIRMS 

PROFILES OF TOP U.S. 

40 INDEPENDENT PR FIRMS 

60 

COLUMNS 

57 

58 

59 

62 

63 

WASHINGTON REPORT 

PROFESSIONAL DEVELOPMENT 

Fraser Seitel 

FINANCIAL MANAGEMENT 

Richard Goldstein 

GUEST COLUMN 

Rene A. Henry 

PR BUYER’S GUIDE 

PR MARKETPLACE 

28 

www.odwyerpr.com 

Daily, up-to-the minute PR news 

EDITORIAL CALENDAR 2010 

January: Crisis Comms. / Buyer’s Guide 

February: Environmental & P.A. 

March: Food & Beverage 

April: Broadcast & Social Media 

May: PR Firm Rankings 

June: Global & Multicultural 

July: Travel & Tourism 

August: Financial/I.R. 

September: Beauty & Fashion 

October: Healthcare & Medical 

November: High-Tech 

December: Entertainment & Sports 

Atomic PR................................5 

Blue Practice..........................21 

Booz Allen Hamilton...............25 

Butler Associates...................19 

Catapult PR-IR.......................57 

Crosby Mktg Comms..............11 

Edge Comms.........................22 

ADVERTISERS 

ETC........................................26 Merritt Mgmt Group..................9 

Fleishman-Hillard...................27 NAPS...............INSIDE COVER 

Godwin Issues Mngmt. Net......7 

NYU.......................................13 

ICR.........................................15 

Omega Travel........................47 

KEF..........................................3 

Lambert, Edwards & Assocs.....24 Pierpont Comms....................10 

Log-On...................................43 Regan Comms.......................23 

Ruder Finn.............................39 

SS|PR....................................29 

Synaptic..............BACK COVER 

TGI Healthworks....................17 

TV Access..............................59 

Widmeyer Comms.................14 

O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New 

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EDITORIAL 

New sharks smell blood in PR waters 

Hungry corporate raiders are circling the PR waters, eager to gobble up 

firms in an effort to cash in on the impending good times set for the 

now rebounding communications sector. Observers shouldn’t look for 

the usual suspects of WPP, Omnicom, Interpublic and Publicis Groupe 

(Maurice “The Magnificent” Levy, of course, can never be counted out) in 

the PR takeover game. New players such as MDC Partners chief Miles Nadal 

and old-hands like Peter Chadlington, who as Peter Gummer built Shandwick 

into a global entity, are the guys who will make the big acquisition waves. 

Nadal, fresh from his acquisition of Elliot Sloane’s Sloane & Co., told 

O’Dwyer’s that PR is a prime growth opportunity for the holding company 

best known for creative ad shops (Crispin Porter & Bogusky). He ticks off 

the rise in social media, greater consumer skepticism toward corporations, 

increased brand engagement, more governmental relations and all-intrusive 

24/7 media coverage as reasons to get more involved in PR. Nadal praises PR 

as the most innovative part of the communications spectrum. He told this 

writer that any independent firm on O’Dwyer’s rankings list is a possible candidate. 

Nadal has had talks with some big household names (at least in the 

PR neighborhood) who would be nice catches for the Toronto-based holding 

company. 

Chadlington is itching for his “second act.” He remains restless following 

a $33.6M acquisition of D.C.-based Dutko Worldwide in December. That 

was the mere opening foray of the latest British invasion of the U.S. 

Chadlington is considering big and small acquisitions in key U.S. markets to 

fold under the recently fortified Grayling brand, which has fees in the $150M 

range. This time around, Chadlington plans to be more conservative when it 

comes to financing deals and plans to concentrate on the “soft issues” of 

training and culture that make deals work. 

An acquisition drive is good news for PR, which was pretty much dead in 

the water during the past 18 months. Fresh blood, money and ideas can only 

bolster the professionalism and reputation of the PR business. 

— Kevin McCauley 

EDITOR-IN-CHIEF 

Jack O’Dwyer 

jack@odwyerpr.com 

ASSOCIATE PUBLISHER 

Kevin McCauley 

kevin@odwyerpr.com 

EDITOR 

Jon Gingerich 

jon@odwyerpr.com 

SENIOR EDITOR 

Greg Hazley 

greg@odwyerpr.com 

CONTRIBUTING EDITORS 

Fraser Seitel 


Christine O’Dwyer 

ADVERTISING SALES 

John O’Dwyer 

Advertising Sales Manager 

john@odwyerpr.com 

Joshua Fierman 

National Advertising Representative 

joshua@odwyerpr.com 

Jack Fogarty 

National Advertising Representative 

jfogarty@odwyerpr.com 

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J.R. O’Dwyer Co., Inc. 

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6 MAY 2010 WWW.ODWYERPR.COM

MEDIA NOTES 

Police, court deny journalist protection for bloggers 

By Jon Gingerich 

Aseries of recent legal and criminal 

inquiries have stoked the debate as 

to whether bloggers should be treated 

as equal to print, TV or online journalists. 

In one case, authorities revoked a blogger’s 

rights to newsgathering materials, an 

act experts claim is illegal under the 

Privacy Protection Act. In another separate 

case, courts ruled that bloggers are not protected 

by the same shield laws that immunize 

journalists from divulging their confidential 

sources. 

Police in April raided the Fremont, CA 

home of Gizmodo Editor Jason Chen, seizing 

personal computers as well as hard 

drives and a digital camera. Chen had 

weeks previously landed a scoop in the blogosphere 

when he published an exposé 

detailing the prototype of a new, yet-to-bereleased 

model of Apple’s iPhone, complete 

with photos. 

The story came under dubious circumstances. 

Chen allegedly obtained the phone 

U.S. newspapers 

continue decline 

U.S. weekday newspaper circulation 

fell by nearly 9% between 

Oct.’09 and March ’10, with 

Sunday editions falling 6.5%, according 

to data released in April by the Audit 

Bureau of Circulations. 

The figures are actually a slight 

improvement from newspaper losses at 

this time last year, when weekday newspaper 

circulation dropped 10.6% from 

the year before and Sunday circulation 

fell 7.5%. 

Several top U.S. daily publications 

have continued experiencing serious circulation 

losses within the past year, with 

notable examples including the San 

Francisco Chronicle, which lost nearly 

23% of its subscribers, USA Today, 

which lost 13.6% of its readers and the 

Washington Post, which lost 13%. 

The New York Times fared slightly 

better, experiencing an 8.5% decline in 

weekday subscribers and a 5.2% decline 

in Sunday editions. 

According to an AP report on the 

ABC findings, these numbers now give 

the Wall Street Journal the largest circulation 

of any newspaper in the United 

States. 

by paying an undisclosed third party 

$5,000. The seller, whom Chen has so far 

refused to identify, claims the phone was 

found at a bar in nearby Redwood City. 

The story was enough to catch the ire of 

Apple, a company that enacts notoriously 

iron-fisted research and development policies. 

The company’s lawyers contacted 

Gizmodo, and the blog eventually returned 

the iPhone. Gizmodo claims it had previously 

tried to give the phone back to Apple 

but received no response. 

Chen has not been arrested for any crime. 

Lucy Dalglish, Executive Director for The 

Reporters Committee for Freedom of the 

Press, said that if police were not investigating 

Chen for breaking the law, their search 

warrant is illegal and they didn’t have the 

right to confiscate his personal property. 

Specifically, the property seizure was a 

violation of the Privacy Protection Act of 

1980, which protects news gatherers from 

being searched and having the materials 

they use to present a story (in this case, an 

iPhone) confiscated. 

“This was a screw up and they’re getting 

very defensive about it. Congress passed a 

law 30 years ago to protect journalists 

against these circumstances, and thankfully 

(Chen) has a very good lawyer,” she said. 

“Search warrants are not used for civil procedural 

matters, they’re used for criminal 

matters. There’s no First Amendment right 

not to be searched. In a situation like this 

there’s a Federal law that says if you want 

news gathering materials, you need to supply 

a subpoena.” 

In a letter to authorities, Gawker Chief 

Operating Officer Gaby Darbyshire reiterated 

the claim, stating that under both “state 

and Federal law, a search warrant may not 

be validly issued to confiscate the property 

of a journalist.” She referred to Chen as “a 

journalist who works full time for our company.” 

Gizmodo is owned by Gawker Media. 

Dalglish said the only time the Privacy 

Protection Act does not protect journalists 

against search and seizure is under “very 

narrow circumstances” where a journalist is 

considered the perpetrator in a criminal act. 

If authorities believe Chen committed a 

criminal act in the course of acquiring the 

phone, experts have speculated that Chen’s 

profession as a journalist may not be called 

into question as much as whether he knowingly 

received stolen property, in which 

case its use would be rendered immaterial. 

This could prove to be a pointless debate 

however, as the warrant used to search 

Chen’s home did not reveal him as a suspect 

in a criminal act. 

“The only way you could get a search 

warrant is if it’s criminal, so clearly they 

believed a felony has been committed, 

though it’s unclear what the charge is,” said 

Matt Zimmerman, Senior Staff Attorney at 

the Electronic Frontier Foundation. “The 

short version here is there’s a California 

penal code which is very broad that prohibits 

law enforcement from getting this 

information from journalists.” 

Shield law shuns blogger 

Although incorrectly stated in more than 

one recent news report, Chen’s ordeal currently 

has no applicability under current 

shield laws, which is legislation that effectively 

strips journalists of any legal obligation 

to reveal their sources under subpoena. 

Shield laws vary state-by-state (there is 

currently a proposed Federal law on the 

floor of the U.S. Senate). Under California 

state law, Chen may invoke this privilege if 

asked to reveal the identity of the individual 

who sold him the phone, though no case 

has gone to court and such scenarios have 

not been entertained publicly. 

On the other hand, a New Jersey appeals 

court in April ruled that bloggers can’t 

invoke the same confidentiality privileges 

as the press simply because they claim to be 

“journalists.” 

In this case, Washington State native 

Shelle Hale was sued for defamation by 

porn software provider Too Much Media 

when she publicly accused the company of 

fraud, among other ethical violations, on 

industry news blog oprano.com. 

Hale later claimed her statements were 

the result of quotes procured from competent 

sources, and were divulged for the purpose 

of informing the public. 

When Too Much Media’s lawyers 

planned on deposing her sources, Hale 

moved to New Jersey in order to take 

advantage of the state’s existing shield 

laws, and set up a “news” web site to further 

her standing as a journalist (the site did 

not feature any content). 

In its ruling, the court stated that Hale 

“exhibited none of the recognized qualities 

or characteristics traditionally associated 

with the news process, nor has she demonstrated 

an established connection or affiliation 

with any news entity.” 

Too Much Media’s attorney Joel 

Kreizman went a step further: 

“Some people regard the Internet as the 

Wild West but there are some rules that 

apply. The shield law is limited to members 

of the media, not pretenders or 

wannabes.” 


‘Alternative’ news funding sources not seen as an option 

By Greg Hazley 

Newspaper executives are balking 

at ideas like government and alternative 

funding for operations, 

according to a survey by the Pew Research 

Center’s Project for Excellence in 

Journalism. 

Pew conducted a poll with the American 

Society of News Editors and Radio 

Television Digital News Association and 

found both concern for the future along 

with some optimism in the sector, despite 

layoffs and revenue declines. 

An unidentified broadcast news executive 

told the survey: “[Outside funding 

options] are being used to ‘save’ old models 

of journalism that are no longer economically 

viable and will die out over 

time no matter what.” 

Only 10% responding said they are 

working on “pay walls” for content, while 

another 32% are considering such a move 

and 11% have dismissed the idea. Only 

15% think such a move would be a significant 

source of revenue and 35%, more 

than one-third, have not even considering 

charging readers for content online. 

Opposition to government funds or 

interest group backing is widespread, Pew 

found, as 75% said they have “serious 

reservations” about government support 

and 78% nixed interest group financing of 

news. 

Fewer than half queried said they are 

confident their news operation will last 

another decade without any significant 

new sources of revenue, and one-third see 

a risk in five years or less time. 

The study also found a divide among 

newspaper and broadcast executives with 

the latter being more pessimistic. Those in 

News wires go mobile 

PR Newswire and Business Wire 

have released iPhone applications 

developed by third parties to deliver 

news releases and multimedia content to 

users. 

Cathy Baron Tamraz, CEO of BW, called 

mobile distribution a “major element” for 

the company going forward. 

PR Newswire said that it is moving to 

streamline its content for mobile devices 

with the addition of an iPhone app and others 

for iPad, Blackberry and Android 

devices in the works. 

PRN said that its new iPhone app offers 

searchable breaking news and multimedia 

releases (including video) to users, who can 

broadcast see journalism headed in the 

wrong direction at a nearly two-to-one clip 

— 64% vs. 35% — over newspapers. 

But cultural shifts, younger and more 

tech-savvy staff and a sense of experimentation 

are all contributing to a tangible 

sense of a “change for the better,” Pew 

also found. 

The survey included 353 responses 

from the RTNDA and ASNE membership 

lists. 

save searches and share content via social 

media sites like Twitter and LinkedIn. The 

app also works on iPod Touch and iPad 

devices, although PRN said it is working on 

an “optimized” version for the iPad. 

Business Wire on April 6 unveiled its 

own iPhone app developed by Agence 

France-Presse that includes press releases 

and multimedia. It works on iTouch and 

iPad devices. ProfNet subscribers can 

access queries via an app developed by 

Newstex, which is free at the Apple Store. 

BW said its content has been integrated 

into AFP’s own iPhone app, as well. It has 

a mobile website, m.businesswire.com, for 

users of Blackberry, Windows Mobile and 

Droid devices. 

MAY 2010 WWW.ODWYERPR.COM 9

REPORT 

Study finds many ‘hooked’ on social media 


Students who abstained from social 

media and cell phones reported 

experiencing “withdrawal” symptoms, 

according to a recent study conducted 

by the University of Maryland. 

A class of 200 UM journalism students 

took part in the study, which was administered 

in the form of an “assignment” that 

stipulated students spent a 24-hour period 

free of all media — no iPhones, iPods, laptops, 

televisions or radio. Students got to 

choose which day they would spend 

media-free, and were then asked to write 

about their experiences, their successes and 

failures. 

Students participating in the experiment 

reported a number of withdrawal symptoms 

not unlike those suffering from chemical 

addictions, listing specifics like anxiety 

and “fidgeting.” 

One student concluded having the realization 

of feeling “incredibly addicted” 

after the experiment. 

“Although I started the day feeling good, 

I noticed my mood started to change 

around noon. I started to feel isolated and 

lonely,” wrote one student. “By 2:00 p.m. 

I began to feel the urgent need to check my 

email … I felt like a person on a deserted 

island …. as if I was addicted to my iPod 

and other media devices.” 

While students reported abstaining from 

mediums like TV or newspapers with relative 

ease, they found that becoming technological 

teetotalers from devices like 

BlackBerries or iPhones was noticeably 

more difficult. 

“I clearly am addicted and the dependency 

is sickening,” said another student. “I 

feel like most people these days are in a 

similar situation, for between having a 

BlackBerry, a laptop, a television, and an 

iPod, people have become unable to shed 

their media skin.” 

Susan Moeller, Professor of Media and 

International Affairs and Director of the 

International Center for Media and the 

Public Agenda, said she was surprised at 

the level of distress and “extreme difficulty” 

many students reported while on the 

media wagon. 

Moeller said the study was also telling of 

how we parse our social interactions 

around technology: students who typically 

walk around campus with ear buds, for 

instance, found themselves forced to speak 

with others. Students who prefer texting 

friends now found they had to reconfigure 

the customs surrounding how they communicate. 

“We didn’t ask students to go live in a 

tent for 24 hours. People reported feeling 

lonely, sad or depressed but they weren’t 

reporting any fewer social contacts, just different 

kinds of social contacts,” she said. “It 

became clear that students were forced to 

address the different ways they interact with 

people face-to-face versus text messaging, 

and they found the results distressing.” 

One particular student admitted that: 

“texting and IM-ing my friends gives me a 

constant feeling of comfort. When I did not 

have those two luxuries, I felt quite alone 

and secluded from my life.” 

Moeller said perhaps the most interesting 

aspect of the study was that students 

remained up-to-date on current events even 

as they were disconnected from media 

sources. 

She found the students to be generally 

news-savvy, though perhaps less reflective 

about their media consumption habits. 

Moeller said students are able to discuss 

current events but typically don’t retain the 

source or network branding from where the 

news originated, a virally-influenced consumption 

habit she described as “disaggregated.” 

“They’re following news but they’re following 

it in a different way,” she said. 

“When you ask students how they heard 

about the Chilean earthquake, they don’t 

talk about going to TV or the Internet, but 

maybe a blog that might have picked it up 

from the New York Times, or even a conversation. 

They don’t track the links back, and 

they’re seemingly just as happy to take 

information that came from a personal 

passing on as from the news.” 

Media Briefs 

Rolling Stone adds paywall 

Rolling Stone has re-launched its website 

and become one of the first major magazines 

to put most content behind a subscription 

paywall. 

A pay structure set up offers a $29.99 

yearly subscription bundled with the magazine 

or $3.95/month for online users to 

view editorial content and multimedia from 

current and past issues dating back into its 

43-year archive. 

Free access remains in place for breaking 

news and some photo content. 

Rolling Stone’s magazine circulation is 

about 1.5M and its website attracts about 

1.3M million unique visitors. 


FEATURE 

Optimism, revenue fuel 2010’s first quarter 

Earnings released in April give hope that the ad, PR and 

services sectors are poised for recovery. 

By Greg Hazley and Kevin McCauley 

April was a good month for 

Omnicom, which beat Wall Street 

expectations and posted a 5.9% 

increase at its PR units — Fleishman- 

Hillard, Ketchum, Porter Novelli, Cone and 

Brodeur Worldwide — on $276 million in 

revenue for Q1. Organic growth in PR 

ticked up two percent. 

Profit at Omnicom was flat at $163 million 

on a 6.3% drop in revenue to $2.9 billion 

as earnings-per-share beat the Street by 

two cents. Overall, U.S. revenues grew 3.9 

percent to $1.6B while international business 

soared 9.3 percent to $1.3B. 

Shares in Omnicom hit a 52-week high 

in April following an upgrade to buy from 

Deutsche Bank, which sees agencies “finally 

starting to participate in the ad market 

recovery already flagged by media owners 

and increasingly the forecasters.” 

French ad/PR conglomerate Havas said 

North American revenue rose 5.2% during 

the first quarter of 2010 noting a “significant 

turnaround” in the region that fell 

9.2% for the same period of 2009. 

The parent company of the Euro RSCG 

network said strong growth in advertising, 

healthcare and corporate communications 

sparked the regional climb. 

Overall, revenue was up 1.4% to euro 

329 million from Q1 of ’09. The U.K. 

slipped 1.5% 

“Beginning of a good recovery” 

Publicis Groupe, meanwhile, saw first 

quarter revenue rise more than eight percent 

to euro 1.2 billion, including a 10% 

jump in North America. In U.S. dollars, 

that was a nearly 15% rise to $1.6 billion. 

The company said North America experienced 

an “excellent recovery” in the first 

quarter with a strong performance in digital, 

as well as sectors like retail, financial 

services and healthcare while the auto sector 

stabilized. 

Despite the upbeat performance, 

Publicis said the economic environment 

remains fragile and salary and recruitment 

freezes are only being discontinued gradually. 

Publicis said its key PR division, MS&L 

Group, saw the “beginning of a good 

recovery” and started the year particularly 

well with new business with wins of 

What’s On (India) and the World Gold 

Council (China). 

The company said digital now accounts 

for 27% of its overall revenue. 

Europe was the only region where 

organic growth fell for Publicis as revenue 

ticked up 3.4%. 

Vocus beats street 

PR software company Vocus posted a 

nine percent rise in first quarter revenue to 

$22.3M as its net loss from operations 

grew slightly to $579,000 from $478,000 

for Q1 of ’09. 

The revenue results edged expectations 

in the $21.8-22M range. 

CEO Rick Rudman said he was “very 

pleased with the overall business climate” 

during the quarter. 

The company also announced two 

acquisitions — Data Presse SAS of 

France and BDL Media Ltd. of China — 

with its better-than-expected results. 

Vocus said it added 396 net new subscription 

customers during the quarter, 

more than double the 179 gained for the 

same period last year. New clients included 

Nordstrom, FDIC and Honda UK. 

Loss from operations was $549K for 

Q1, compared with income of $296K for 

Q1 of ’09. 

Second quarter revenue is expected to 

be in the $23.5-23.7M range. 

BDL Media is a six-year-old PR services 

company in the People’s Republic of 

China providing software in a vein similar 

to Vocus’ mission through 

ChinaNewswire.com 

and 

Xinwengao.com. Its monitoring service is 

MyRSS.cn. 

Rudman said the Chinese market has a 

rapidly emerging PR industry estimated at 

more than $1 billion and growing at a 

30% per year. 

He called the deal a “launching pad” for 

Vocus in the market. 

The other deal announced was the 

$10.8 million acquisition of Datapresse, a 

21-year-old French PR software company 

with about 2,000 customers and a 

European media database that gives 

Vocus broader reach into that continent. 

The deal included $9.8 million in cash 

paid at closing and up to $1.0 million in 

cash on an earnout basis. 

IPG sees revenues, executive pay fall 

Interpublic CEO Michael Roth reported 

a $70.3M first-quarter net loss on April 29, 

down slightly from the $73.6M deficit in 

last year’s period. Revenue slipped 1.2% 

to $1.3B. 

Harris Diamond, CEO of IPG’s constituency 

management group, told 

O’Dwyer’s that PR enjoyed a “good quarter” 

as revenues jumped in the 6.5% 

range. 

Weber Shandwick and GolinHarris 

were stand-outs in the PR group that 

includes MWW Group, Rogers & Cowan 

and DeVries PR. 

Healthcare, corporate and consumer 

clients stepped up spending in both digital 

and traditional off-line sectors. Diamond 

expects business to strengthen through the 

year as PR is normally the “first-in and 

last-out” of an economic downturn. 

Roth’s buoyed by the “broader economic 

stabilization” that helped IPG trim the 

percent of organic revenue decline to 

2.9%. U.S. organic revenues increased 

three percent. 

He’s pleased by “another quarter of significant 

sequential improvement in our 

organic revenue performance.” He 

believes that “shows the economy is 

recovering” and anticipates more progress 

during the remainder of the 2010. 

IPG reduced operating loss from 

$81.9M to $59.4M. The company took a 

$5 “hit” from Hugo Chavez's Venezuela, 

an expense related to the transition to 

inflationary accounting in that country. 

The ad/PR firm, which shows $1.9B in 

cash/marketable securities, launched a 

tender offer to buy up to 370K shares of 

its Series B stock, convertible into 27.1M 

shares for $400M. It currently pays a 

$19.4M dividend on those shares. 

IPG registered $121M in ’09 full-year 

net versus $295M for 2008. 

Roth saw total 2009 compensation tumble 

from $10.6 million to $6.4 million, 

according to the ad/PR conglom’s proxy 

released April 19. Roth showed $11.1M in 

total comp in 2007. 

Former CEO John Dooner ranked as 

the No. 2 earner at IPG. As chief of IPG’s 

McCann Worldgroup, Dooner earned 

$2.8M, down from $4.9M in ’08. Dooner 

now serves as Executive Chair of 

McCann until the end of the year. 

Executive VP and CFO Frank 

Mergenthaler earned a package of $2.4 

million, a decline from the $3.5M hauled 

in for ’08 from Interpublic. 

Philippe Krakowsky, Executive 

VP/Strategy and Corporate Relations, collected 

$1.9 million, off from $2.6 million. 

Timothy Sompolski, Chief Human 

Resources Officer, earned $1.3 million 

last year vs. $2.1 million in ’08. 


FEATURE 

Facebook marketing program draws public backlash 


Social media giant Facebook has 

once again pushed the boundaries 

of its privacy policy, this time 

drawing the ire of millions of users, consumer 

rights groups and even members of 

Congress in the process. 

In April, Facebook debuted a program 

that shares users’ personal information 

with a select partnership of third-party 

web sites. Called “Instant 

Personification,” the program automatically 

customizes sites visited by 

Facebook users to fit that user’s preexisting 

profile data. Third-party sites are fed 

the user’s account name, friends list and 

about as much information as the social 

network has on the user, regardless of 

whether they planned to divulge this data 

to the site or not. 

Pandora and Yelp are a few of the popular 

third-party sights that have currently 

signed on to participate in the Instant 

Personification feature. A user who visits 

Yelp, for example, is told the site is using 

their Facebook data to “personalize your 

experience.” 

Online petition groups have formed to 

speak out against the new Facebook feature, 

both on the social network site as 

well as from organizations such as 

MoveOn and online resource blog allfacebook.com. 

Most have been critical of 

the Instant Personification feature, which 

they see as a privacy policy gone awry 

for the sake of runaway marketing purposes. 

Facebook spokespersons claim the 

Instant Personification program only uses 

information already made publicly available 

on the network, and users can optout 

of this feature at any time. 

Critics claim the opt-out process is 

cumbersome and confusing. Many have 

suggested instead that the program 

should exist as an “opt-in” service that 

users proactively choose to be a part of. 

“Facebook’s Instant Personalization 

service is a great attempt at providing a 

more social experience within websites 

from the moment the user arrives, while 

simultaneously sacrificing a user’s right 

to privacy,” said Nick ONeill, Founder of 

Social Times, Inc. 

“The company should have made this 

service opt-in from the beginning, not 

opt-out.” 

Critics also point out that while users 

can opt-out of Instant Personification, 

some information will be still be visible 

when friends on the site participate in the 

service. 

The debate has since moved into the 

political arena. Senator Chuck Schumer 

(D-NY), who has publicly blasted 

Facebook’s actions regarding the new 

program, recently told CNN that he plans 

to petition the FTC to devise new rules 

regarding what social media sites are 

allowed to do with its users’ information. 

This isn’t the first time Facebook’s privacy 

policy have come into question. In 

2007 the site drew fire when it debuted its 

infamous Beacon program, an advertising 

targeting platform that published 

users’ purchases from other sites on individuals’ 

profile news feeds. Public backlash 

to the program was high, and several 

class action lawsuits were filed before 

Facebook removed the service from its 

site in 2009. 

The social network site is also currently 

criticized for making it impossible to 

hide certain profile details, such as user 

name and location. 


FEATURE 

Privacy ranks as top online ethical challenge 

Business ethics has always been a touchy subject for corporate 

communications practitioners and their PR firm counterparts. In 

today’s digital world, maintaining a high level of business ethics 

online is becoming a bigger challenge than ever for the corporate 

communications professional. 

By Patrick Di Chiro 

To be sure, PR professionals had to 

contend with plenty of thorny ethical 

issues in the old, pre-digital 

days. Whether it was financial malfeasance, 

sexual harassment, or the propriety 

of doing business with foreign dictators, 

corporate communicators have never 

wanted for things to do when it came to 

managing issues and crises related to business 

(and personal) ethics. 

The media is flooded with news of the 

alleged ethical transgressions of Toyota, 

not to mention the mightiest of Wall Street 

banks, Goldman Sachs, which has been 

sued by the SEC. 

On the web, however, there is a whole 

new set of ethical temptations and landmines 

that are posing new, complex challenges 

to corporate communicators. I wonder 

sometimes if we are sufficiently aware 

of these new problems that threaten our 

companies and, more importantly, our 

consumers, customers and stakeholders. I 

also question if we are adequately prepared 

to deal with them. 

One of the biggest ethical issues facing 

companies and organizations today is privacy 

online. This is especially true for 

web-based companies that frequently 

operate with a “Wild West” mentality. 

That can lead to online firms treating concerns 

like business ethics as an “old 

world” problem that does not really apply 

to them. 

The fact is that web privacy is a massive 

and growing problem, one that has caught 

the urgent attention of both consumers and 

regulators around the world. The emerging 

ethical conundrum for corporate communicators 

is: Do we call out our companies 

and clients on questionable web privacy 

practices, or do we just look the other way, 

believing this is just how business is done 

on the Internet these days 

Some companies (most notably 

Facebook) have really pushed the limits of 

privacy. The company’s CEO, Mark 

Zuckerberg, has suggested that people 

today (especially those in the younger 

cohorts) don’t mind if their information is 

shared liberally — and without their 

authorization. 

A newly released study from UC 

Berkeley found that young people are just 

as leery about privacy (and sharing too 

much of their personal information) as 

their parents. The study found that 82% of 

respondents 18-24, and 84% 25-34, said 

they have refused to provide information 

to companies because they felt it was too 

private or not necessary. That compares 

with 85% of survey respondents over 65 

years of age. Virtually the same views on 

privacy amongst young and old alike. 

There are others who strenuously disagree, 

arguing we live in an era where people 

happily “over-share” on the web. 

Whether it’s what you just bought at the 

mall or what bar you are now drinking in, 

the argument is that many of us just love 

broadcasting to the world every minute 

detail of our lives. A crop of new web start 

ups (with names like Blippy, foursquare 

and Swipely) are now banking on what 

they view as this growing comfort level 

with little to no privacy. 

The business models of these new web 

players will likely focus on selling the data 

gained from their over-sharing users, and 

even taking commissions on sales of products/services 

to their friends. One has to 

wonder where all of this is going from a 

privacy standpoint. It’s easy to imagine 

some potential security and ethics-related 

train wrecks in the offing. 

In April, 10 countries went after Google 

because of that Internet giant’s sometimes 

sketchy privacy policies. Google shot 

itself in the foot a couple of months ago 

when it launched its Buzz social networking 

product. Google thought it was doing 

Gmail users a favor by pre-populating 

their Buzz profiles with the names of people 

they emailed frequently. It was a serious 

privacy breach that Google first tried 

to deny and then had to back-peddle on 

because of the global avalanche of criticism 

it faced. 

Here’s a question: Did Google’s corporate 

communications team review the new 

Buzz privacy policies before the product 

was launched If not, it should have done 

so. If it reviewed the policies first, then 

Google’s corporate communications team 

was asleep at the switch. 

Clearly, privacy is a big and growing 

issue for companies and organizations of 

all types and sizes today. Privacy is a ticking 

time bomb of business ethics that represents 

an historic challenge for corporate 

communicators. What matters is that we 

try to make sure that our companies and 

clients always respect web privacy in 

everything they do, so the problems don’t 

arise in the first place. 

There are other web related ethical 

issues that go beyond the critical concern 

of keeping personal information private 

and secure. A particularly egregious example 

relates to the questionable and widely 

employed practice of “opt-out” marketing 

on the web. Zynga, the fast growing online 

gaming company, has been a big abuser of 

this aggressive and misleading marketing 

approach. 

You may recall how Zynga was caught 

trapping unsuspecting users into signing 

up for expensive subscriptions without 

their knowledge. This ethical transgression 

also caught Facebook in its undertow, 

as Zynga does the majority of its business 

on Facebook, pushing games like 

Farmville and Mafia Wars. Both Zynga 

and Facebook denied any wrongdoing, but 

promised to do better in the future. 

Corporate communications professionals 

cannot just ignore these issues and 

hope they disappear. Sure, it’s the company’s 

responsibility to stay on the straight 

and narrow path with respect to ethical 

business practices on the web (and offline, 

too). But, a major portion of the onus is 

rightly on corporate communications people 

(and their PR agency advisors) to 

counsel management and clients against 

these ethical lapses. That includes convincing 

their companies to do the right 

thing from square one. 

Whether you do strategic communications 

for a Fortune 100 company with a 

growing web presence, or a start up desperately 

scrambling to generate online revenues, 

you need to be more aware of 

issues like privacy and aggressively 

deceptive opt-out marketing practices. 

Taking greater responsibility for your 

company’s business ethics in the fast moving 

digital age is just one more example of 

staying true to what may be the most cherished 

and consistently relevant of the PR 

profession’s Golden Rules: protecting the 

overall public good. 

Patrick Di Chiro is Founder, Chairman 

and CEO of Thunder Factory. He was CCO 

of E*TRADE Financial, VP of Global 

Technology Marketing for Visa 

International, and a Partner at Ketchum. 

16 

MAY 2010 WWW.ODWYERPR.COM

REPORT 

Few bright stars shine for PR industry revenues 

Jack O’Dwyer 

Eight of the 10 largest O’Dwyerranked 

independent PR firms 

found themselves in the minus 

column for 2009, a trend that extended 

to 15 of the top 25 firms and 32 of the 

top 50. 

Similarly, most specialty PR rankings 

bore all the signs of ’09’s economic 

rough patch, aptly reflecting the recession’s 

impact on the communications 

industry and resulting in a decline of 

dozens of firms taking part in our annual 

rankings. 

Several areas of PR however, showed 

promise and even signs of improvement 

in ’09, during a time that otherwise 

made for a year to forget. 

Healthcare reveals rare ’09 gain 

Eighty firms reported more than $284 

million in healthcare billings in 2009, 

according to the O’Dwyer rankings in 

that category. 

Perhaps PR’s lone sector bright spot 

over the past year, eight of the top 10 

firms in the healthcare realm showed at 

least modest gains last year compared 

with ’08. 

See O’Dwyer’s rankings of top 

HEALTHCARE PR firms, pg. 34 

Edelman and Ruder Finn saw 

increases of nearly 6% and 4% at the 

top of the heap, respectively, while 

Cooney/Waters Group (+18%), 

Spectrum (+8.6%), GYMR (+11%), 

Hager Sharp (+18%), MCS (+15%) and 

Crosby Marketing Communications 

(+19%) posted gains among mid-sized 

firms. 

Widmeyer Communications more 

than tripled its $1 million in ’08 healthcare 

billings to $3.4 million. 

APCO Worldwide (-28%) and 

Makovsky + Co. (-7.3%) were down 

from ’08 in healthcare. 

Ninety-six firms reported figures last 

year in the category. 

Food/beverage PR shows promise 

The food & beverage category of the 

O’Dwyer rankings drew entries from 

54 firms reporting 2009 revenue, 

almost the same number as for the previous 

year. 

Twelve of the 25 largest food PR 

practices showed declines while ten 

had gains and three were even. Food 

PR firms reported revenue totaling 

nearly $103 million for ’09. 

Category leader Edelman had a 5% 

decline to $51,947,570 while second 

place APCO Worldwide had a gain of 

16% to $6,546,408. 

Hunter PR, New York, in third place, 

was about even at $5,669,985. 

A newcomer in the No. 4 spot, 

weighing in at $5,651,110, is 

FoodMinds, administratively based in 

Oakbrook Terrace, Ill., but with offices 

and correspondents in major cities. 


FOOD/BEV. PR firms, pg. 34 

Clients of the three-and-a-half-yearold 

firm include Applegate Farms, 

Dairy Management, Distilled Spirits 

Council of the U.S., Kellogg Co., 

National Confectioners Assn. and 

Welch Foods. 

The firm is headed by PR pros Laura 

Cubillos, Bill Layden and Sue Pitman, 

who were formerly at Porter Novelli 

and then Edelman. 

Fourteen full-time pros are assisted 

by a network of 70 pros throughout the 

country who include registered dietitians, 

Ph.D.s, science writers and food 

policy specialists. 

Other PR firms with expanding food 

practices included Coyne PR, 

Parsippany, N.J., up 5% to $2,571,000; 

M/C/C of Dallas, up 150% to $500,000, 

and Hope-Beckham, Atlanta, up 197% 

to $513,431. 

Financial PR, IR reveals a bad year 

Most financial/IR firms reporting to 

O’Dwyer’s had significant declines in 

2009 because of poor economic conditions, 

particularly on Wall Street. Only 

four firms managed sizable gains while 

three others were flat. 

Forty-four firms, including 11 new to 

the list, reported their figures, down 

from 69 that reported 2008 revenue. 


FINANCIAL PR firms, pg. 33 

Gaining were Cubitt, Jacobs & 

Prosek, up 14% to $4,500,000; RF| 

Binder Partners, New York, up 12% to 

$2,600,000; Gregory FCA 

Communications, Ardmore, Pa., up 

26% to $1,900,000, and Lambert, 

Edwards & Assocs., Grand Rapids, 

Mich., up 16% to $1,845,600. 

Edelman, the largest firm in financial/IR, 

saw revenues in this category 

fall to $22,696,826 from $53,298,302. 

Because of gains in other categories, 

Edelman’s overall fees were only off 

2% to $440.1M. 

ICR, Westport, Conn., No. 2 ranked 

firm, declined 11% to $20.5M from 

$23.2M. 

Ruder Finn, No. 3, had a drop to 

$2,200,000 from $17,324,279. Its overall 

fees were off only 7.2% to $89.1 

million. 

APCO Worldwide, No. 4, was about 

even at $11.6 million in 2008 vs. $11.4 

million in 2009. 

Some firms said their figures were 

too bad to report, ignoring traditional 

advice on Wall Street that bad as well 

as good numbers must be reported on a 

regular basis. 

FTI Consulting, which owns the 

financial communications firm FD, 

reported in February that its PR operations 

fell 20% in 2009 to $180 million. 

Tough sledding for travel 

A majority of the 35 firms reporting their 

travel PR fees to O’Dwyer’s had negative 

performances in 2009. 

Two bright spots were category leader 

Edelman, which was even at $15,213,343 

and Ruder Finn, which posted a 16% gain 

to $3,500,000. 

Lou Hammond & Associates was off 5% 

to $5,413,488 while M. Silver Associates, 

was down 3% to $3,986,000 and Quinn & 

Co. was off 18% to $2,401,972. 

Others on the negative side were Allison 

& Partners, San Francisco, down 23% to 

$2,235,926, and Vollmer PR, Houston, 

down 14% to $1,796,582. 

rbb Public Relations, Coral Gables, Fla., 

posted the biggest gain, up 33% to 

$612,812. 


TRAVEL/TOURISM firms, pg. 37 

Twenty-three of those on the 2008 list of 

45 did not return while 13 firms joined the 

list including Ypartnership of Orlando, Fla., 

with travel fees of $1,938,067, and 5W 

Public Relations, New York, with travel 

fees of $1,174,750. 

Firms reporting figures accounted for 

$53M in travel PR fees for 2009. 

Environmental, public affairs down 

Most of the environmental and public 

affairs practices of firms reporting to 

O’Dwyer’s had declines in 2009. 

Edelman continues to head the practice 

area with fees of $53.4 million, off 16%. 

Continued on next page 

18 


APCO Worldwide, Washington, D.C., 

grew its PA practice 48% to $25,019,349 

while Levick Strategic Communications, 

D.C., grew 118% to $1,943,423 in this area. 

Ron Sachs Communications, 

Tallahassee, Fla., had a 5% gain in PA to 

$2,403,000. 

Twenty-two of the 46 firms on the 2008 

list are not on the 2009 list. 

Combined, the reporting firms had more 

than $120 million in revenue in the sector 

last year. 


ENVIRON. PR / PA firms, pg. 33 

Joining the list are 20 firms including 

Allison & Partners, San Francisco, with PA 

fees of $1,878,456; Peritus PR, Louisville, 

Ky., $1,555,752; Blue Practice, San 

Francisco, $916,883; ETC, Inc., 

Cincinnati, $820,249, and IW Group, West 

Hollywood, Calif. 

IW is a specialist in the Asian-American 

community whose clients include 

McDonald’s, Merrill Lynch, Wal-Mart and 

the White House Office of National Drug 

Control Policy. 

Others new to the list include Winning 

Strategies, Newark; Coyne PR, Parsippany, 

N.J.; Schneider Assocs., Boston; Public 

Communications, Chicago, and Jackson 

Spalding, Atlanta. 

72 tech firms rank 

Seventy-two PR firms reported their 

net fees to O’Dwyer’s for 2009, off from 

the total of 100 that were in the 2008 

ranking. 

Included in the total are 14 firms that 

are reporting tech/industrial fees for the 

first time. 

Edelman, which has the most fees in 

the category, gained slightly from 

$86.3M to $88.5M from ’08-09. 

Text 100 fell from $58 million to 

$48.6 million while Ruder Finn gained 

from $19.3 million to $20.5. 

APCO Worldwide had the biggest 

gain in the category among the top 25, 

its tech/industrial fees rising from $11.2 

million to $16.05 million. 


TECH PR firms, pg. 36 

Newcomers to the list included 

Jackson Spalding, Atlanta, $3,385,321; 

RF|Binder Partners, New York, 

1,800,000; Cubitt, Jacobs & Prosek, 

New York, $1,800,000;Gibraltar 

Assocs., D.C., $1,116,255; 

Karbo/Fonkalsrud Comms., San 

Francisco, $893,301; Schneider Assocs., 

Boston, $829,250; Dye, Van Mol & 

Lawrence, Nashville, $708,579, and 

Feintuch Comms., New York, $502,555. 

[Note: two sets of firms reported identical 

revenue for 2009, therefore the list 

numbers only 70.] 

More than $267 million in fees were 

reported in the sector. 

‘09 an “off year” for New York PR 

Most of the PR firms with New York 

operations submitting documentation 

of 2009 fees to O’Dwyer’s were down 

or even. 

The five biggest firms were mostly 

about even, the exception being healthcare 

specialist Cooney/Waters Group, 

which grew 18% to $12.3 million. 

It ranked No. 3 after Edelman, which 

had a slight decline to $92.2 million 

from $93.2, and Ruder Finn which 

declined to $63.1 million from $66.9 

million. 

In fourth position was 5W Public 

Relations, declining slightly to $11M 

from $11.5M. 

No. 5 firm RF|Binder Partners was 

off to $10.4 million from $11.3 million. 

Many of the smaller firms had double-digit 

declines. 

Second biggest gain in the top ten 

was registered by food specialist 

Hunter PR, No. 7, growing 5.5% to $10 

million. 

Eighteen of the top 25 had minus 

years. 

Best year in the top 25 was had by San 

Francisco generalist firm Allison & 

Partners, headed by Scott Allison, which 

more than doubled its New York fees to 

$5.5 million from $2 million. Its overall 

fees were up 12% to $14.6 million. 

See O’Dwyer’s rankings of 

PR firms by region, pg. 37 

Washington, D.C.-based Widmeyer 

Communications, which has a broad 

practice covering PA, marketing, health, 

education and other areas, saw its New 

York office grow 73% to $5.2 million. 

Overall revenues were up 7.4% to $9.7 

million. 

Catalyst PR, consumer PR firm specializing 

in sports, entertainment and 

active lifestyle accounts, gained 36% to 

$4.5 million. 

Affect Strategies, handling technology 

and professional services clients, 

grew 60% to $1.07 million. 

Feintuch Communications, headed 

by Henry Feintuch, formerly at KCSA 

Strategic Communications, joined the 

list at $502,555. It handles technology, 

financial services, healthcare, advertising 

and media placements. 


FEATURE 

Seconds count in online reputation management 

By Blake Cahill 

News travels fast these days. A 

YouTube video can birth its own 

Internet meme within days of 

being posted — and fade away just as 

quickly. A single tweet can reach thousands 

in seconds, and with a current average 

of 600 tweets a second (as of 

February), historically huge amounts of 

information and opinion are now being 

exchanged online at an incredible rate 

With consumers on a constant stream 

of updates, it’s very easy for a negative 

story to grow legs and run away. 

Seconds matter when it comes to noticing 

— and then reacting to — online 

sentiments that affect your brand. This 

means companies and individuals must 

be more aggressive than ever when it 

comes to online reputation management. 

Google has played up this “seconds 

matter” idea with some of its more 

recent search developments. In 

December, the search giant added realtime 

search features, which show live 

updates from news and social media 

sites on users’ results pages. Users can 

even whittle down their search options 

to just these by-the-second updates by 

selecting “Latest” from the search 

options menu. If there is enough buzz 

around the topic, the latest will show a 

full page of up-to-the-minute blog 

posts, tweets and other social content. 

Search results can also be filtered to 

show only the latest “updates” from 

micro-blogs like Twitter and 

FriendFeed. Along with its real-time 

search launch, Google added “hot topics” 

— showing the most common subjects 

in real-time web publishing — to 

Google Trends. 

These real-time updates only add to 

the already lightning-fast results users 

can get from Google’s Suggest tool. 

Suggest is a less recent development 

than real-time search, but many companies 

are still under-estimating its potential 

impact on their brand’s reputation. 

Because Suggest, as its name implies, 

suggests terms while a user is typing in 

the search bar, users are shown relevant 

and related topics before they can even 

write a complete word. This near-psychic 

tool is great if the most relevant 

search terms for your brand are “brand 

X wins award” or “where can I buy 

brand X.” But if your brand is suffering 

from negative buzz, Suggest makes it 

even harder to downplay bad news. The 

tides of online sentiment can quickly 

turn searchers — even those with the 

best of intentions — against you. For 

example, I might be interested in buying 

a Toyota, but when I type “Toyota” into 

my Google search bar, the word “recall” 

shows up in three different suggestions 

— guess I’ll rethink that purchase. 

Tools like this make it so much easier, 

and faster, for consumers to find 

good and bad brand PR online. The 

question for PR pros now is how to 

make sure that information remains 

positive. 

The first step is to get to know these 

search tools. How do they work, and 

how can you use them to your advantage 

The same things that can make it 

harder for you to manage your brand — 

the speed and the suggestive power — 

can make it easier for you to monitor 

your brand and competitors. Just by typing 

half of your company’s name into a 

search bar, you can see what people are 

saying about it online and what other 

products, people or news it’s being 

associated with. This means you can 

know about potential PR problems 

almost as soon as they start. 

Having access to such a rapid feed of 

information puts the responsibility on 

you to react quickly if a crisis emerges. 

If everyone else knows that director 

Kevin Smith is mad at you for kicking 

him off a flight, as happened to 

Southwest Airlines a couple of weeks 

ago, you have to be ready with an apology 

and a PR plan of action. 

Waiting until the news is old (which, in 

Twitter time, is about two days, tops) 

makes your company look out-of-touch or 

worse, that it doesn’t care about its customers. 

Even if your initial monitoring results 

are good, you can’t rest on your laurels. 

Brand perception can always improve. 

Start by participating in the same social 

networks that are feeding your brand’s 

buzz. Enthusiasts will appreciate the 

recognition and possibly build you up 

even more, and detractors may just 

change their minds — as long as you are 

authentic, offer relevant information, and 

are sincere about hearing them out. 

Your PR team can also boost your 

search results by reaching out to “authorities,” 

from the New York Times to certain 

bloggers, if what they offer is relevant to 

your product and your audience. Of 

course, no self-respecting authority will 

write a puff piece just 

because you ask them 

to. Interact with them 

on their terms, and 

offer something that 

is useful to their 

brand. Step in as an 

expert source, remain 

open to interview 

requests, and interact 

one-on-one with Blake Cahill 

influential social networkers. 

The more you can tie positive 

mentions of your brand to a high-authority 

source, the more likely it is that the 

casual searcher will be exposed to brandpositive 

search results. And the more that 

good buzz gets around, the more likely it 

is to be searched, and thus suggested as a 

future search term. 

The more good news you have out 

there, the less-prominent bad news 

becomes, provided that you’re optimizing 

that good news to show up in organic 

search. Aside from tapping vibrant social 

“Waiting until the news is old (which, in Twitter time, is about two days, tops) makes 

your company look out-of-touch or worse, that it doesn’t care about its customers.” 

networks and authorities, you can further 

boost your brand name in search by riding 

the news cycle. Keep your positive 

search results fresh by regularly pushing 

out new stories through traditional publications 

and social networks. The fresher 

it is, the more likely it is to show up on 

that first page in the “Latest” results from 

the social web. This doesn’t mean you 

should spam; as the old adage goes, if 

you have nothing good to say, don’t say 

it. 

Brand management has gotten more 

complicated in today’s faster, louder, 

multi-channel world. Fortunately, the 

same tools that allow consumers to spread 

information and opinions so quickly can 

work to a savvy PR team’s advantage. All 

it takes is vigilance, listening skills, and 

authentic, timely engagement with the 

right online outlets. Seconds count in this 

world — use them wisely. 

Blake Cahill is Senior Vice President of 

Marketing at Visible Technologies in 

Bellevue, WA. 

20 


REPORT 

Experts call blog disclosure law ‘unconstitutional’ 


Areport in the April edition of the 

Harvard Law Review claims the 

Federal Trade Commission’s new 

disclosure law for endorsements and testimonials 

on blogs could be unconstitutional. 

Passed in October, bloggers must publicly 

disclose any “material connection” 

they have with companies if they are being 

paid to review products or if they receive 

free products for the sake of review. 

Bloggers who fail to disclose this information 

could be fined up to $10,000. The 

FTC has yet to discuss how they will 

enforce these new rules. 

The Harvard Law Review report claims 

these guidelines violate the First 

Amendment. The article, titled “Internet 

Law — Advertising and Consumer 

Protection — FTC Extends Endorsement & 

Testimonial Guides to Cover Bloggers,” 

states that the FTC mistakenly treats all 

blog endorsements as advertisements, 

which, unlike speech protected by the First 

Amendment, is considered commercial 

speech. 

The Supreme Court, however, has recognized 

unpaid blog endorsements to be 

given the same protection as noncommercial 

speech. These aren’t the same as advertisements, 

and any attempt to regulate these 

endorsements would be a violation of the 

First Amendment. 

The article reads: 

“Not all advertising constitutes commercial 

speech, and not all commercial speech 

takes the form of traditional advertisements 

… some types of blogger endorsements are 

clearly commercial speech … other types 

of blogger endorsements are obviously not 

commercial speech … the more difficult 

question is whether an unpaid blogger 

endorsement by a blogger who receives a 

free sample product should be classified as 

commercial speech … they are not conceded 

to be advertising and do not have sufficient 

‘economic motivation’ to justify classification 

as commercial speech.” 

The new disclosure rules are part of a 

series of regulations the FTC passed last 

year, which update the guidelines concerning 

how endorsements and testimonials 

are disclosed in U.S. advertising. The new 

guidelines apply to all forms of advertising, 

including broadcast, print and websites. 

 

PR News Briefs 

PR is 8th ‘most stressful’ job 

PR professional ranked as the eighth most 

stressful job in America, ahead of real estate 

agent and advertising executive, in a study by 

CareerCast.com. 

CareerCast looked at 21 factors — including 

three “mega factors”: work environment, 

job competitiveness and risk — to score 200 

professions based on stress level. 

Topping the list was firefighter, followed by 

senior corporate executive, taxi driver, surgeon, 

police officer, pilot, and highway patrol 

officer. 

For PR officer, CareerCast noted they often 

make speeches and presentations in front of 

large crowds and work in a highly competitive 

field that can have them in front of 

“potentially hostile members of the media.” 

CareerCast rated the PR profession “very 

high” for competition with a work day averaging 

nine hours. 

CareerCast also measured the 10 least 

stressful careers, a list topped by musical 

instrument repairer and followed by medical 

records technician, actuary, forklift operator 

and appliance repairer. 

22 


REPORT 

Bill grants public free access to federal research 


Journalists, educators, marketers and a 

public looking for public access to 

scientific research may no longer 

have to pay costly fees or dig through countless 

library stacks for hard-to-find articles. 

Introduced in the House in April, the 

Federal Research Public Access Act would 

ensure free online access to federally funded 

research articles that have been published in 

peer-reviewed journals. 

Introduced by Rep. Mike Doyle (D-PA) 

and accompanied by a number of bi-partisan 

co-sponsors, the purpose of the bill is to provide 

access and transparency to research 

funded by tax dollars. If passed, the public 

would have free online access to the published 

research funded by eleven U.S. federal 

agencies, including the Department of 

Defense, Department of Transportation, the 

Environmental Protection agency and the 

National Science Foundation, among others. 

The bill requires all federal departments 

and agencies with annual extramural 

research budgets of at least $100 million to 

create and store online versions of their final 

manuscripts in free digital repository accessible 

to the public. The bill requires all federally-funded 

manuscripts be placed online 

in less than six months after the article has 

been published. 

Academic journals are an $8-billion-ayear 

industry. Subscription costs to most 

journals are typically very expensive, with 

about 80% of a journal’s income coming 

from subscriptions to academic or research 

libraries. Some have wondered that if this 

bill is passed — if users can bypass the need 

to pay for content — that many universities 

would drop their subscriptions altogether. 

This could result in financial trouble for the 

journal publishing industry or, at the very 

least, result in raised prices for future subscriptions. 

According to Heather Joseph, Executive 

Director of the Scholarly Publishing 

Academic Research Coalition, journals 

have remained prohibitively expensive 

without competition from electronic competitors, 

with current profit margins between 

20 and 40 percent. Journal subscribers have 

typically had no choice but to abide by the 

pricing controls set by the market. 

“The reason journal prices keep going up 

is because they can. The market for a journal 

doesn’t bear any resemblance to other 

consumer items you see,” Joseph said. 

“Right now journals are only accessible to 

people who can afford the subscriptions, and 

at this point they’re so expensive that even 

Harvard or Yale can’t afford to pay for all 

the journals they need.” 

“No one’s looking to put publishers out of 

business,” she continued. “We’re looking 

for a way to level the playing field. In a 

print-based world the old way of doing 

things made sense. In an Internet-based 

world we need to give the immediacy and 

availability of this information to the public.” 

Joseph said journalists, who will now 

have access to a host of free materials, 

would especially benefit from this bill. 

Scientific authors who aren’t paid for their 

work, by contrast, will benefit from subsequent 

citations, which results in tenure and 

further federal grants. 

“There are also advocacy groups and 

members of the public who stand to interest 

in the materials covered by this bill,” Joseph 

said, “like entrepreneurs and people who 

run small businesses who want research on 

green energy or alternative fuels and are 

interested in the stuff coming out from the 

Department of Energy or the EPA.” 

24 


FEATURE 

Court decision leaves Net Neutrality future uncertain 


Afederal appeals court in April ruled 

that the FCC does not have the 

authority to penalize telecom companies 

that block or limit information on 

their networks. 

The decision is a deathblow to a series of 

years-long attempts by the commission, 

Internet content providers and consumer 

rights groups who have fought to instill a 

legal precedent that recognizes all data on 

the Internet as equal, a notion that has 

bloomed into the cause célèbre known as 

Net Neutrality. 

The case stems from a series of 2007 

incidents involving telecom giant Comcast, 

which was accused of “packet-forging,” or 

using data encryption to prevent customers 

from accessing file-sharing application 

BitTorrent. Former FCC Chairman Kevin 

Martin said the company “actively interferes 

with Internet traffic as its subscribers 

try to share files online.” 

After a lengthy investigation, the FCC in 

2008 sanctioned the telecom company. 

Comcast challenged the decision, stating 

their actions were necessary, as sites like 

BitTorrent take up abnormally large 

amounts of bandwidth and thus pose a burden 

on their network. The Philadelphiabased 

company is the largest ISP in the U.S. 

A unanimous decision in the D.C. Circuit 

ruled that the FCC’s reprimand of Comcast 

exceeded its authority. The reason: a 2002 

restructuring within the commission reclassified 

Internet services as different than 

telephone. As such, the FCC currently does 

not have the power to regulate these devices 

to the same degree, and any regulatory 

actions not coupled to “old” telecommunications 

devices fall outside its jurisdiction. 

Experts close to the ruling say the only 

way the FCC may be able to regulate 

Internet service issues in the future is if it 

restructures internal policies and reclassifies 

telecommunications services to fit their 

purview. 

“I think the instant reaction is that it’s a 

setback,” said Chris Riley, Policy Manager 

for the Free Press. “Congress previously 

gave the FCC a discretion they no longer 

have. This has definitely raised alarm levels 

for supporters of the public interest.” 

A step back for Net Neutrality 

With no laws currently in place to prohibit 

telecom companies from blocking or 

limiting users’ access to information, critics 

have said the 2007 Comcast incident 

highlights a need for lawmakers to implement 

legislation that keeps service 

providers from blocking online content. 

This is the notion known as Net Neutrality, 

which in its broadest sense is the idea that 

all content on the Internet should be available 

for equal access. 

Neutrality supporters, which include 

consumer rights groups, content providers 

and Internet companies such as Google, 

Yahoo!, eBay and software giant 

Microsoft, have asked for new federal regulations 

that would keep telecom companies 

from becoming Internet “gatekeepers.” 

These groups have expressed broadband 

providers could hypothetically slow down 

or even deny access to websites in favor of 

sites with whom they have financial or 

political affiliation. 

Riley posited that Comcast’s proposed 

merger with NBC Universal could brew 

one such perfect storm. 

“Not only does the Comcast example 

show they have the tools to block and control 

content, but we’ve also seen their 

incentives to do it as well,” he said. “If this 

merger is successful, it’s really easy to envision 

a scenario in which a network gives 

preference to what information is shown. 

This could effectively turn the Internet into 

a glorified version of cable television.” 

Opponents of neutrality regulation legislation 

typically include the national cable 

and telephone providers. AT&T, Verizon, 

Bell South, Cingular and AOL have each 

voiced their opposition to the neutrality 

amendment and have lobbied to kill bills 

that contain Neutrality legislation. They’ve 

since found support from organizations like 

as the U.S. Chamber of Commerce and the 

American Conservative Union. 

In a statement regarding the court decision, 

Comcast insisted it “remains committed 

to the FCC’s existing open Internet principles, 

and we will continue to work constructively 

with this FCC as it determines 

how best to increase broadband adoption 

and preserve an open and vibrant Internet.” 

Some have speculated the ruling could 

also pose a threat to the FCC’s ambitious 

plans to increase broadband service in rural 

U.S. areas. The plan, which would be funded 

by the recent sale of spectrum auctions, 

would give federal subsidy money to telecom 

companies that agree to wire rural 

areas currently sparse on broadband 

access. Many now posit the court’s decision 

reaffirms the idea that the FCC can’t 

implement federal broadband policy, and 

the commission may have to tweak their 

envisioned plan of a wired nation. 

26 


FEATURE 

Execs put ‘Great PR Recession’ behind them 

By Kevin McCauley 

Strike up the band because the Great 

PR Recession is over. Economic stabilization 

is the name of the game for 

the remainder of the year as fear of a Wall 

Street meltdown subsides and consumers 

start to open their wallets. Growth lies 

ahead in 2011 as the private sector begins a 

hiring spree. 

WPP CEO Martin Sorrell put it best, saying 

“We have clearly moved from a period 

of staring into the abyss.” Optimists say PR 

stands on the cusp of a golden age, one 

powered by advances in technology and a 

deeper penetration of social media into 

daily life. One thing is certain: executives 

are glad that 2009, the worst year for PR in 

a quarter century, is solidly behind them. 

Richard Edelman, CEO of the No. 1 

independent firm, says 2010 started off 

with a bang as first-quarter revenues are up 

in the “double digits.” The U.S. is especially 

strong for Edelman, but that hasn’t 

stopped the firm from tending its Asia operations. 

Edelman recruited Ross Rowbury, former 

COO of PRAP, Japan’s largest independent 

PR firm, to head its Japanese operation. 

The firm also hired H&K/Japan 

President Kuniko Okuwaki for the 

Deputy Managing Director slot. 

Alan VanderMolen, President of 

Edelman/Asia-Pacific, believes the 

appointments solidify Edelman’s role as a 

key player in the tough Japanese PR market. 

Margery Kraus, CEO of No. 2 independent 

APCO Worldwide, says the turnaround 

began in the fourth-quarter of 2009 with 

“significant new wins and account expansions.” 

Western Union counts as a major `09 

coup as Washington, D.C.-based APCO 

picked up the business of the global payments 

provider in Europe and the 

Commonwealth of Independent States via a 

hotly contested competitive pitch. 

APCO also opened in Kuala Lumpur and 

began work for the Government of 

Malaysia to pitch its sophisticated and hitech 

economy as a natural location for 

expansion. 

Kraus targets growth in the rebounding 

financial sector as evidenced by last 

month’s addition of John Dudzinsky to its 

New York office. The 14-year veteran of 

Kreab Gavin Anderson and Taylor Rafferty 

is skilled in counseling initial public offerings, 

mergers/acquisitions, crises and special 

situations. That’s a good 

complement to APCO’s 

PA/government relations core. 

Cooney/Waters is among a 

handful of firms ranked by 

O’Dwyer’s to post a solid performance 

in 2009 as net fees at 

the No. 10 firm soared 18 percent 

to $12.3M. 

“We experienced robust organic 

growth from existing clients 

who continued pursuit of their 

long-term plans throughout the 

year,” said CEO Lenore Cooney. 

“As clients continue to place 

value on agency partners that 

have a depth of knowledge and 

experience in complex health and 

medical issues, the healthcare 

communications specialty will 

continue to grow.” 

Widespread PR carnage 

Seventy-four of the 133 firms 

ranked by O’Dwyer’s suffered a 

decline in `09 fees. Sixty-three of 

them registered declines of at 

least five percent. It was a bloodbath. 

Edelman, which was down two percent 

to $440.1M showed the smallest decline 

among the Top Ten firms. 

Text 100, the tech offering of Next 15 

Group, posted the biggest decline in the 

group, down 22% to $48.6M. 

The firm is in the midst of a turnaround, 

according to Next 15 CEO Tim Dyson. He 

reported April 26 that overall revenues 

advanced two percent during the six-month 

period ended Jan. 31. 

“The business has now recovered to prerecession 

revenue levels and is headed in a 

positive direction. Given current trading, 

the board is confident that we will meet our 

targets, which would result in a record year 

for the group,” said Dyson. 

Other decliners in the Top Ten are 

Schwartz Communications (-19.8% to 

$24.5M), ICR (-16% to $22M), APCO (- 

10.8% to $100.3M), Gibbs & Soell (-12% 

to $16.9M), Regan Communications (- 

9.0% to $19.9M) and Ruder Finn (-7.2% to 

$89.1M). 

Allison forges ahead 

San Francisco’s Allison & Partners partnered 

with Cooney to show the only gains 

in the Top Ten category. Scott Allison 

enjoyed a 12.1% jump in fees to $14.7M. 

He believes the firm’s positioning as an 

entrepreneurial shop that “provides clients 

with a constant influx of fresh ideas that 

uncover new business opportunities” 

Atomic PR handles a Polaroid tie-in with Lady Gaga. 

proved to be a blessing in the lean 2009 

economy. 

Clients were looking for “less bureaucracy 

and a focus on quantifiable results.” 

Allison reports growth across its consumer, 

technology and healthcare sectors. 

The firm picked up business from 

L’Oreal USA, Johnny Rocket’s and the 

Hard Rock Hotel San Diego and more work 

from long-term clients including Best 

Western (NASCAR and Jonas Brothers 

promotion), Progressive Insurance and the 

Hard Rock Hotel and Casino Las Vegas. 

Healthcare was buoyed by continued 

work from PhRMA and the Healthcare 

Leadership Council, plus new clients 

including GE Healthcare, Healthways, and 

The Gallup-Healthways Well-Being Index. 

The year closed out with a significant 

public health win, California Health 

Department’s California Anti-Tobacco 

campaign. 

On the technology front, Allison scored a 

win with Samsung Information Technology 

Division and increased work from Trend 

Micro and MagTek and social network platform 

Ning. 

Allison says the firm made significant 

executive moves during the past year. It 

named Brian Feldman, General Manager in 

Atlanta and Washington, D.C., Partner; 

added Tom Biro from MTV to head its new 

Seattle office; Cathy Planchard as General 

Continued on next page 

28 


Manager of Phoenix office; and Matthew 

Della Croce to shore up its corporate communications 

practice as Managing Director. 

Atomic Poised for breakthrough 

Atomic PR posted a 10 percent drop in `09 

to $6.5M, but CEO Andy Getsey believes 

his San Francisco shop is poised for a breakthrough. 

“From a revenue standpoint, 2009 was a 

lackluster year for Atomic,” said Getsey, 

“but we used the time to focus on our current 

client programs and 

relationships, add 

functionality to our 

analytics platform — 

ComContext — 

especially the strategic 

planning module, 

and expand into 

Europe, which we 

accomplished with a 

joint venture outside 

Scott Allison, the U.S. with U.K.- 

President and CEO, based Huntsworth. 

Allison & Partners We think it was time 

well-spent.” 

Getsey says Atomic kicked off 2010 with 

a “string of new account wins for brands 

large (Polaroid and its tie-in with Lady 

Gaga) and small, a very strong pipeline of 

inbound inquiries and referrals, and a 

steady stream of contacts from experienced 

PR and social media pros interested in jobs 

at Atomic.” 

He is excited by the “burst of recognition 

from top PR industry publications, like 

O’Dwyers,” which ranked it No. 7 among 

hi-tech firms. 

“After working so hard to explain the 

power of our analytics-driven, multi-channel 

model for our first six years or so, it’s a 

nice change to have potential clients and 

teammates coming to us, actively looking 

for an alternative to the opinion- and relationship-centric 

approach followed by the 

rest of the industry. So across the board, it’s 

shaping up to be a breakthrough year for 

Atomic,” said Getsey. 

Rx, Feds propel Crosby 

Crosby Marketing Communications 

(Annapolis) posted a solid 5.2% increase in 

growth to $8.6M, a performance that CEO 

Ray Crosby lauds in the down economy. 

“To grow more than 5% in 2009 was a 

real accomplishment,” he said. “As 

always, we focused most of our attention 

on client retention and being a highly valued 

extension of our client’s marketing 

team. 

“Also, our focus on healthcare and federal 

agencies created some strong growth 

opportunities. We launched major initiatives 

for the U.S. Department of Education, 

Social Security Administration, 

Department of Agriculture, Ameritox and 

St. Joseph Medical Center,” he added. 

Crosby has been busy on the digital 

front, adding Sven Reigle as its interactive 

project manager to manage online media 

campaigns of the Social Security 

Administration, Ameritox, College.gov 

and Catholic Relief Services. 

Reigle joined from the World Wildlife 

Fund in Washington, D.C., where he led 

interactive campaigns that bolster fundraising 

and strategic partnerships. 

Crosby expects the addition of Reigle 

will “provide clients with strong analytics 

that can drive a more effective return on 

investment.” 

Feintuch ready for ‘reawakening’ 

Henry Feintuch, who founded his shop 

during the depths of the recession, debuted 

on O’Dwyer’s list in the 129 slot with fees 

of $502,555. 

He calls the last two years in PR a period 

of “anticipation and reaction.” Feintuch 

explains: “As the likelihood of a strong 

downturn loomed in the second half of 

2008, RFPs and budgets dried up and the 

market chilled significantly. Corporate PR 

budgets began their freeze or were killed 

entirely. Hiring throughout the sector 

slowed and everyone began the guessing 

game of how tight things might become.” 

The KCSA alumnus now believes the 

“general sentiment appears to be that the 

market has bottomed out and is slowly 

reawakening, though most companies continued 

to delay their hiring and agency 

budget lines for solid proof that the recession 

was waning.” 

He is highly optimistic about the 

prospects for the PR market in the secondhalf. 

“Start-ups are re-emerging and RFPs 

are beginning to flow with greater regularity. 

New business opportunities are 

increasing, though budgets appear to 

remain constrained. 

Recruiters — those 

that survived — are 

hearing their phones 

ring again as they 

work to help replenish 

decimated 

ranks.” 

Publicis Groupe 

CEO Maurice Levy 

may take issue with 

Feintuch’s “small is 

better” line. The 

Frenchman turned in 

a strong first-quarter 

performance at the 

Raymond Crosby, 

President of Crosby 

Marketing 

Communications 

world’s No. 4 ad/PR conglom, sparked in 

part by its MS&L Group unit. 

Levy boasts that Publicis’ eight percent 

rise in revenues is but a “base” to build on. 

In other words, watch out, Henry. 


32 



34 



36 



38 


Profiles 

5.10 

O’Dwyer’s 

Guide to: 

TOP INDEPENDENT PR FIRMS 

Affect Strategies’ Sandra Fathi, President & Founder; and Leslie 

Campisi, Vice President & Partner. 

AFFECT 

STRATEGIES 

60 W. 38th St., 4th Flr. 

New York, NY 10018 

212/398-9680 

Fax: 212/504-8211 

sfathi@affectstrategies.com 

www.affectstrategies.com 

Blog: www.techaffect.com 

Twitter: twitter.com/TeamAffect 

Sandra Fathi, President & 

Founder 

Leslie Campisi, Vice President & 

Partner 

Affect Strategies is a public 

relations, strategic marketing and 

social media firm located in New 

York. Specializing in technology 

and business to business, we 

combine strategy, creative and 

intelligent program development, 

impeccable execution and exemplary 

customer service to help our 

clients achieve their specific business 

goals. Affect leverages its 

business acumen and service 

excellence to achieve the precise 

results that its clients seek. We are 

keenly focused on results-driven 

programs, as well as the goals and 

objectives of our work. 

Our team of quick thinkers, 

engaging writers, fearless media 

relations specialists and marketers 

are passionate about what 

they do and are unafraid to pop 

open the hood to learn how our 

clients’ technology works. We’re 

early adopters and apply our insatiable 

curiosity to every assignment. 

Everyone on our team 

brings technical expertise and a 

certain level of geekiness to the 

table, both professionally and 

personally. We constantly push 

ourselves to raise the bar, come 

up with new ideas, and flexibly 

change and shift our priorities as 

the client demands. 

APCO WORLDWIDE 

Worldwide Headquarters 

700 12th Street, N.W., Suite 800 

Washington, D.C. 20005 

202/778-1000 

www.apcoworldwide.com 

Margery Kraus, Founder and 

Global CEO 

APCO Worldwide, a global 

communication consultancy with 

29 offices around the world, helps 

clients anticipate and smartly 

manage reputational, communication 

and business opportunities 

and challenges that affect their 

organizations. Clients value our 

ability to help them navigate the 

complex and often converging 

worlds of business and finance; 

media, public opinion and society; 

and government and public 

policy. Our diverse and hands-on 

global team of experts comes 

from the environments clients 

need to reach. We address clients’ 

objectives by combining a global 

perspective with local expertise 

to understand the issues, events 

and trends that impact organizations 

and businesses around the 

world. 

ATOMIC PR 

735 Market St., 4th Floor 

San Francisco, CA 94103 

415/593-1400 

www.AtomicPR.com 

Andy Getsey, Co-founder & CEO 

Atomic PR is regarded as one 

of the communications industry’s 

most innovative firms, 

offering a powerful, modern 

alternative to the more prevalent 

opinion — and relationshipbased 

approaches still followed 

by most PR agencies. Atomic 

fuses analytics-enhanced strategy 

and creative thinking with a 

mix of traditional/digital/social 

media, video and SEO, followed 

by comprehensive campaign 

results measurement to achieve 

better program results. The 

Atomic model frequently helps 

clients achieve at least 100% 

improvements across numerous 

measures of PR goodness over 

past programs, compared to 

quantitative and qualitative 

before/after benchmarks. Often 

the improvements are much 

greater. The agency has strong 

B2B, consumer and hybrid capabilities 

and works with a spectrum 

of clients from startups to 

publicly traded global brands in 

technology, cloud, Web 2.0, consumer 

electronics, digital entertainment, 

gaming, mobile, 

mobile apps, and other tech 

related arenas. Recent Atomic 

campaign snapshots with 

detailed results metrics are here: 

www.atomicpr.com/results, and 

for the more intrepid, agency 

news and perspectives are here: 

w w w. a t o m i c p r. c o m / b l o g . 

Atomic has offices in San 

Francisco, Los Angeles, New 

York, London and Munich. 

More information at 

www.atomicpr.com. 

BATEMAN GROUP 

1550 Bryant St., #770 


415/503-1818 

Fax: 415/503-1880 

info@bateman-group.com 

www.bateman-group.com 

Blog: www.batemanbanter.com 

Fred Bateman, CEO & Founder 

Bill Bourdon, SVP 

Tyler L. Perry, VP 

Lisa Melsted, Mng. Dir. 

Shannon Walsh, Acct Mgr. 

Carolina Grimm, Acct Mgr. 

Bateman Group, a California 

corporation, is a full-service 

public relations and social 

media communications firm 

working primarily with companies 

in the technology industry. 

Differentiated by genuine 

content expertise, exceptional 

writing skills and a senior-level 

staffing model, Bateman 

40 


PROFILES OF TOP INDEPENDENT PR FIRMS 

Group’s objective is to make a 

bigger market impact for a 

smaller, more select group of 

companies. Bateman Group was 

among the first to deliver a truly 

integrated service offering, 

combining best practices in 

social media marketing and traditional 

PR to help clients 

improve customer connectivity, 

corporate reputation and sales 

lead generation as well as nurture 

individual opinions and 

attitudes about their brands. The 

firm is headquartered in San 

Francisco with additional consultants 

in New York City and 

Boston. 

Clients: Baynote, CoreMedia, 

Guardian Analytics, Jericho 

Forum, Kapow Technologies, 

Little Kids Rock, The Open 

Group, OPENLANE, Panda 

Security, Passenger, Platform 

Computing, Solace Systems, 

StepStone. 

BLAZE 

The Clock Tower 

225 Santa Monica Blvd., 3rd Flr. 

Santa Monica, CA 90401 

310/395-5050 

www.blazepr.com 

Craig Rexroad, President 

BLAZE is the nationally recognized 

PR firm that attracts 

compelling and aggressive consumer 

brands that need to win. 

BLAZE develops campaigns that 

help our clients create or reclaim 

relevance in the marketplace. 

Utilizing comprehensive strategic 

communications campaigns 

to differentiate and elevate our 

clients from their competitors, 

we are able to exceed our clients’ 

expectations when it comes to 

positioning them to their audiences 

and attracting positive 

attention from both consumers 

and the media. BLAZE also 

offers full public affairs capabilities 

through its parent company 

DAVIES. 

Clients: 7-Eleven, CB Richard 

Elllis, Discus Dental, Eldorado 

Hotel & Spa, Luxury Link, The 

Oaks at Ojai, Marina del Rey 

CVB, Private Trade Winds, Pure 

Life Dental, Renaissance 

Esmeralda, Shell Vacations 

Hospitality, Snowcreek Resort, 

Viking River Cruises, Westin 

Casuarina Resort & Spa Grand 

Cayman, Westin St. Maarten 

Dawn Beach Resort & Spa and 

Westin St. Maarten Dawn Beach 

Residences. 

BLUE PRACTICE 

INCORPORATED 

388 Market Street, Suite 1400 


415/381-1100 

www.bluepractice.com 

twitter.com/BluePractice 

Jessica Switzer and Tim Gnatek, 

Partners & Co-Founders 

Sustainable product and 

clean technology companies 

deserve clear, informed communications 

strategies from 

industry insiders who speak 

their language. 

We’re a boutique marketing 

and public relations group solely 

dedicated to these companies 

and organizations. We’re a 

voice for innovation and new 

technologies that address environmental 

solutions and issues, 

and we’re making an impact on 

awareness and behavior with 

marketing and PR campaigns 

for a cleaner future. 

Claims to fame include the 

launch of the world’s fastest 

electric sportbike, the Mission 

One, for Mission Motors at 

TED2009, helping a leading 

smart grid company grow its 

mindshare faster than its competitors, 

and launching the 

world’s largest solar show in 

the US. We represent clients we 

are passionate about: world 

changers and emerging brands 

such as PACT; William 

McDonough, the esteemed coauthor 

of Cradle to Cradle, and 

his enterprises, William 

McDonough + Partners and 

“Cradle to Cradle” certification 

and consulting firm, 

McDonough Braungart Design 

Chemistry (MBDC); thin film 

solar market leader MiaSole; 

LED lighting world leader 

Lemnis Lighting and numerous 

others. 

Blue Practice blurs the line 

between marketing and PR, 

offering content development, 

social media campaigns and 

reputation management to help 

its clients navigate and build 

their brands in a digital world. 

We are experts in corporate 

communications as well, 

specifically, crisis management 

and investor relations, and have 

worked with teams pre-IPO and 

post listing to maximize a company’s 

transition from private 

to public. 

Blue Practice really gets behind a launch. Jessica Switzer and team 

Mission Motors secured the designer and the venue: Yves Behar 

design and the world’s fastest electric plug-in motorcycle launched 

at TED2009). 

BORDERS + 

GRATEHOUSE 

515 Pacific Avenue 


415/963-4174 

Emily@bordersgratehouse.com 

Kathleen@bordersgratehouse.com 

www.bordersgratehouse.com 

Founded in 2007, Borders + 

Gratehouse offers a unique combination 

of drive, imagination 

and experience that only comes 

from decades of success in PR 

and journalism. Our commitment 

to partnership means that 

you get the senior level attention 

when you need it most — 

always. 

The result is more than awareness 

— it's action. It's building 

the industry credibility and 

standout reputation that leads to 

increased sales, improved valuation, 

and lasting business value. 

In the end, it's about meeting 

your business objectives through 

strategic communications by 

turning ideas into action. 

The Borders + Gratehouse 

team has experience spanning 

consumer and lifestyle brands to 

mobility and enterprise technologies. 

BUCHANAN 

PUBLIC RELATIONS 

700 Pont Reading Rd., Suite 200 

Ardmore, PA 19003 

610/649-9292 

www.buchananpr.com 

Twitter: @annebuchanan 

Anne A. Buchanan, APR, Pres. 

Nancy J. Page, Vice President 

Philadelphia-based Buchanan 

Public Relations LLC is a full-service 

public relations and social 

media firm that represents B2B and 

B2C clients in a broad range of 

industries. We develop strategic 

public relations programs that tap 

traditional and social media to help 

our clients move their businesses 

forward. 

Our operating philosophy is: Do 

the right thing — and do it extraordinarily 

well. We seek out clients 

who are interested in building a collaborative 

partnership, and we are 

relentless in our quest to deliver 

strategic communications services 

that help them meet their organization’s 

business goals. Buchanan 

Public Relations is a founding 

member of the Public Relations 

Global Network (prgn.com), a network 

of 45 independent public relations 

firms around the world. 



Meet Coyne PR! Our staff of nearly 100 professionals is what makes our 

agency great. The agency was recognized with more than 60 industry 

honors in 2009. 

BUTLER 

ASSOCIATES, LLC 

204 East 23rd Street 


212/685-4600 

TButler@ButlerAssociates.com 

www.ButlerAssociates.com 

Thomas P. Butler, President 

Stuart E. Miller, Senior Vice 

President 

Butler Associates represents a 

prestigious roster of clients in 

the environmental, energy and 

public affairs sectors. In 2008 

O’Dwyers named the firm the 

2nd fastest growing independent 

PR agency and for 2010, the 

firm’s Environmental and 

Public Affairs practice has 

expanded to become the 21st 

largest in the U.S. 

The firm manages public 

awareness and media campaigns 

on the local, state and national 

level. Some of the firm’s 

unique practice groups include: 

Energy & Sustainability; First 

Responders; and Political 

Campaigns. 

With a senior management 

team possessing over 50 years 

industry experience, Butler 

Associates manages and directs 

media, editorial page, and educational 

campaigns and successful 

coalition and stakeholder 

development efforts. 

Our programs have included 

successful shareowner proxy 

campaigns at a Fortune 100 

firm; launching the first public 

awareness campaigns explaining 

the dangers of the gasoline 

additive MTBE; illustrating the 

plight of first responders who 

worked at the World Trade 

Center site; and directing communications 

for a major city 

mayoral campaign. 

CATAPULT PR-IR 

6560 Gunpark Dr., Suite C 

Boulder, CO 80301 

303/581-7760 

Toll Free: 877/700-7760 

www.catapultpr-ir.com 

Guy Murrel, Terri Douglas, 

Principals 

Ranked the leading technology 

PR agency in Colorado, Catapult 

PR-IR provides clients with an 

entire spectrum of strategic public 

and investor relations services 

exclusively for high-technology 

companies. Services include positioning 

and messaging; writing, 

aggressive media and industry analyst 

relations. 

In addition to traditional PR, 

Catapult has introduced Rich Media 

Webcasting services that help companies 

transcend their communications 

beyond the written word to 

Web-based multi-media that 

includes audio, video and graphic 

content. Catapult can quickly and 

easily capture presentations, including 

product launches, employee 

communications, executive briefings 

and virtual press tours. 

Catapult’s rich media services 

offer another dimension of “humanized” 

communications to the traditional 

PR/IR mix. 

Catapult’s personal and professional 

service, along with partnerlevel 

account engagement and strategy, 

makes it the preferred agency 

for substantial PR results. 

COONEY/WATERS 

GROUP 

90 Fifth Avenue, Suite 800 


212/886-2200 

www.cooneywaters.com 

www.alembichealth.com 

Lenore Cooney, Chairman 

Cooney/Waters Group, ranked 

among the top independent health 

care agencies in the U.S., is a midsized 

firm that provides the full 

range of public relations and public 

affairs services to healthcare, pharmaceutical 

and biotechnology 

enterprises in the non-profit, government, 

academic and industrial 

sectors throughout the world. 

Headquartered in New York, 

Cooney/Waters is focused exclusively 

in health and science across 

many therapeutic areas and health 

industries, and provides all clients, 

regardless of size, direct involvement 

of a long-tenured senior team. 

Alembic Health Communications 

(www.alembichealth.com), a wholly 

owned subsidiary of 

Cooney/Waters, specializes in communications 

programs for clients in 

the area of health advocacy. 

COOPERKATZ & 

COMPANY, INC. 

205 Lexington Avenue., 5th Flr. 


917/595-3030 

Fax: 917/326-8997 

www.cooperkatz.com 

Andy Cooper, Principal 

Ralph Katz, Principal 

Anne Green, President and COO 

CooperKatz is an independent 

marketing/public relations firm 

with strong strategic and creative 

credentials. Headquartered in 

Manhattan, CooperKatz provides 

the professionalism, strategic thinking 

and experience of a large global 

agency, but operates with the 

nimbleness, hands-on client focus 

and results orientation of a midsize 

firm. Capabilities are organized 

under three resource areas: 

Public Relations: Creating corporate, 

marketing and public affairs 

campaigns. 

Cogence: Leveraging consumergenerated 

and social media channels. 

CooperKatz Productions: 

Producing meetings, events and 

multi-media creative elements. 

COYNE PR 

14 Walsh Drive 

Parsippany, NJ 07054 

973/316-1665 

www.coynepr.com 

1065 Avenue of the Americas 

28th Floor 


212/938-0166 

Thomas F. Coyne, CEO 

Rich Lukis, President 

Dave Carter, Kelly Dencker, John 

Gogarty, Tim Schramm, SVPs 

Dr. Norman Booth, D. Litt, Chris 

Brienza, Wayne Catan, Joe 

Gargiulo, Jennifer Kamienski, 

Kevin Lamb, Melissa McAllister, 

Brian Murphy, Sue Murphy, 

Geoffrey Phelps, Deborah 

Sierchio, Lisa Wolleon, VPs 

Coyne Public Relations is a leading 

independent public relations 

agency, representing some of the 

world’s most well-known brands in 

categories including Automotive, 

Beauty & Fashion, Food & 

Beverage, Health Care, Nutrition & 

Wellness, Pet Products, Retail & 

Restaurant, Sports, Technology, 

Toys & Juvenile Products and 

Travel. From traditional to social 

media, we combine strategy and 

creativity to generate the best possible 

results for our clients — taking 

each and every client exactly where 

they want to be, and beyond. 

Coyne PR specializes in a range 

of services, including brand building, 

product launches, events & 

promotions, sponsorship activation, 

corporate communications, 

cause marketing, social media, corporate 

social responsibility and crisis 

management. Named PRWeek’s 

2009 Midsize Agency of the Year, 

Coyne PR boasts an employee 

retention rate of 98 percent, an 

internal digital design studio to support 

our clients’ needs and always 

provides a best team approach to 

every account. 

CROSBY 

MARKETING 

COMMUNICATIONS 

705 Melvin Avenue 

Annapolis, MD 21401 

410/626-0805 

www.crosbymarketing.com 

Raymond Crosby, President 

Since 1973, Crosby has developed 

integrated communications 

programs that help clients make 

powerful connections with their 

customers, constituents and communities. 

The firm’s award-winning campaigns 

have touched the lives of virtually 

every American 

— influencing opinions, changing 

behaviors and inspiring actions that 

matter. 

The Crosby team includes 50 

professionals with specialized practices 

in Healthcare, Senior Living, 

Federal Government and Social 

Continued on page 44 

42 



Devine + Powers handled the media relations and communications 

strategies for Pro Cycling Tour, the organizers of the TD Bank 

Philadelphia International Cycling Championship. The largest single-day, 

all professional bicycle race in the U.S., the race is considered 

the foundation of American pro cycling. The 25th year of the 

Philadelphia International Cycling Championship generated significant 

media exposure, with print circulation numbers totaling more 

than 25 million. The event welcomed 400 professional cyclists from 

more than 20 nations and close to 1,000 amateur cyclists in ancillary 

events. Pictured is the start line, as seen from the press tent. 

CROSBY MARKETING COMMS. 

Continued from page 42 

Marketing & Advocacy. The firm 

ranks among the top agencies in the 

Mid-Atlantic region, and has headquarters 

in Maryland’s State capital 

of Annapolis and offices in 

Washington, D.C. 

Clients include Kaiser 

Permanente, Social Security 

Administration, Saint Joseph 

Medical Center, DuPont Legal, 

U.S. Department of Education, 

Catholic Communication 

Campaign, National Association of 

Social Workers, and USDA. 

In the past year alone, Crosby has 

received more than 25 regional and 

national PR awards. To review case 

studies and a creative portfolio, visit 

www.crosbymarketing.com. 

DAVIES 

Headquarters: 

808 State Street 

Santa Barbara, CA 93101 

jdavies@daviespublicaffairs.com 

www.DaviesPublicAffairs.com 

Los Angeles: 310/395-9510 

Chicago: 312/239-6444 

Washington, D.C.: 202/580-8930 

Santa Barbara: 805/963-5929 

John Davies, CEO 

Robb Rice, EVP 

Lisa Palmer, SVP 

Taylor Canfield and Michael 

Wong, Practice Leaders 

Joshua Boisvert, Director 

Mark Saunders, Senior Strategist 

Pia Dorer, Marketing Manager 

Caitlin Steele, Office Manager 

Winning approval and succeeding 

today is tied directly to your 

ability to rapidly reach out, engage 

others, and do so while everyone 

watches. Davies creates messages 

that motivate individuals to stand 

up, speak out, and take action, influencing 

the approval process at all 

levels. Davies develops complex 

communications strategies across 

multiple industries including; creating 

patient adherence programs for 

international pharmaceutical companies, 

redeveloping controversial 

natural resource extraction and mining 

projects, permitting energy 

facilities in sensitive environments 

(wind to coal plants), gaining 

approval for real estate developments 

facing tough NIMBY opposition, 

as well as managing the communications 

for crisis of all types. 

Davies uses authentic grassroots to 

generate real results. Our unique 

approach to research, message 

development and targeted outreach, 

using all communication channels, 

has resulted in a 96% success rate, 

turning more than 450 controversial 

public affairs issues into wins for 

our clients. There’s no time for a 

learning curve when controversial 

issues threaten the success of your 

project. 

Since 1983, Davies has consistently 

ranked among the top strategic 

communications firms, placing 

in the top firms nationally and 

receiving hundreds of industry 

awards for its campaigns and creative 

work. Davies offers public 

affairs expertise across multiple 

industries, with five specialized 

practice areas in Energy, Mining, 

Pharma/Biotech, Real Estate & 

Crisis Management. Clients include 

Fortune 100 companies and top 

names in 46 states. To ensure you 

have the right messages, strategy 

and tactics to win, we’re standing 

by at daviespublicaffairs.com. 

DAWSON + 

MURRAY + TEAGUE 


4809 Cole Avenue, Suite 350 

Dallas, TX 75205 

214/520-7550 

Fax: 214/520-7568 

www.dmtcommunications.com 

Dawson + Murray + Teague 

Communications is a leading marketing 

communications agency 

built on more than 20 years of commitment 

to our clients. Our experienced 

team of pros are passionate 

about this business, and deliver 

innovative thinking and flawless 

execution that directly supports our 

clients’ business goals. Agency 

services include: branding, corporate 

social responsibility, design, 

employee engagement, events, 

media relations/media training, 

national campaigns, strategic partnerships, 

public affairs, video production 

and writing. 

Current clients include: 

dfwrealtors.com — The MetroTex 

Association of Realtors ® , Furmanite 

Worldwide, Inc., National Center 

for Family Literacy, Parkland 

Foundation, 

Verizon 

Communications, Verizon 

Foundation and Workforce 

Solutions Greater Dallas. 

Learn more about D+M+T at 

www.dmtcommunications.com. 

DEVINE + POWERS 

1801 Market Street, Suite 290 

Philadelphia, PA 19103 

215/568-2525 

www.devinepowers.com 

Headquartered in Philadelphia, 

D+P represents leading companies 

and brands based in the Mid- 

Atlantic region including Tiffany & 

Co., The Philadelphia Inquirer, 

Daily News and Philly.com; Sunoco 

Logistics; FXI Foamex 

Innovations; Advanced Sensor 

Technology; Hotel Palomar and 

AMC Institute. 

At D+P, we get people talking 

about your brand. We know all of 

the right places to start the conversation. 

Sometimes we start conversations 

through media outreach; 

other times through word of mouth 

or social media platforms. When 

necessary, we can also stop conversations 

about your brand before 

they start. 

Unlike the traditional agency 

approach, Devine + Powers guarantees 

a senior strategist with a minimum 

of 15 years experience as the 

direct contact for every client. 

We are pleased to announce the 

launch of our social media practice. 

This new practice will leverage 

all of the possible social media platforms 

to benefit our client brands. 

These strategies can be fully integrated 

into existing programs or can 

stand alone. 

DYE, VAN MOL & 

LAWRENCE, INC. 

Public Relations and Advertising 

209 7th Avenue North 

Nashville, TN 37219 

615/244-1818 

www.dvl.com 

Ronald Roberts, President & COO 

Dye, Van Mol & Lawrence, celebrating 

our 30th anniversary, is one 

of the south’s leading public relations 

and advertising agencies. Our 

capabilities include the latest in 

communications technology and 

alternative solutions while remaining 

faithful to the tried and true 

principles on which we were built. 

We support our capabilities with 

great people on the DVL team. 

These great people excel at client 

collaboration, breakthrough thinking, 

successful strategy, award-winning 

creative, iconic branding and 

results-driven public relations programs. 

When your brand speaks with 

one voice, consistently across all 

public relations and advertising 

media — and listens intently as 

well — there is a powerful connection 

with your target audience. 

That’s our aim: to connect you with 

your audiences and make your 

organization successful. 

Clients include: Jack Daniel’s, 

Bridgestone Americas, Inc., 

Goodwill Industries, Johnston & 

Murphy, Psychiatric Solutions, Inc., 

Lipscomb University, Tractor 

Supply Co. and Logan’s 

Roadhouse. 

EDGE 

COMMUNICATIONS, 

INC. 

17328 Ventura Blvd., Suite 324 

Encino, CA 91316 

818/990-5001 

Fax: 818/990-5016 

info@edgecommunicationsinc.com 

Founded in 1996, Edge 

Communications, Inc. is an innovative 

all-star team of communi- 

44 



cations professionals, unified by a 

no-nonsense approach that builds 

brands, companies and reputations. 

Through “better thinking 

and relentless execution,” we 

express our work ethic and our 

core values of quality and premium, 

personal service. We’re a 

hybrid organization — virtual for 

professional services, traditional 

for administrative support. We 

think, we write, we pitch — and 

we use the news media strategically 

to help our clients grow. 

Edge consists of 20+ senior PR 

strategists, media relations 

experts and writers, each of 

whom brings a minimum of 10 

years’ experience and industry 

segment expertise across a range 

of communications disciplines. 

Most Edge team members have 

served with major public relations 

agencies and/or specialty 

firms at the VP level or above. 

Our team is also peppered with 

senior editorial professionals, 

alumni of notable business and 

trade publications. Edge is ranked 

among the top 50 tech PR firms 

nationally by the respected industry 

journal O’Dwyer’s. 

Based in Los Angeles, Edge 

has a presence in New York, San 

Francisco, Portland, Minneapolis, 

Seattle and Boston. Client experience 

encompasses B2C, B2B and 

corporate work. Our clients range 

from pre-IPO startups to members 

of the Fortune 1000 — in 

technology, consumer products, 

life sciences, professional services, 

e-business, advertising and 

human resources. 

ETC, INC. 

31 Triangle Park Drive 

Cincinnati, OH 45246 

513/772-7903 

pat.esposito@etc-online.com 

www.etc-online.com 

Pat Esposito, Principal, 

President, & CEO 

Bethany Dale, APR, Principal, 

Vice President 

Environmental Technologies 

and Communications, Inc. is a 

Midwest PR firm that deals 

exclusively with environmental, 

health and safety issues. 

The firm was founded in 1994 

and currently maintains a staff of 

25. Clients are primarily public 

utilities and major manufacturers 

who turn to ETC for support 

when they have an emerging EHS 

issue, or one that has already 

attracted public attention and 

concern. 

ETC works with industrial 

clients facing state/federal consent 

orders for environmental 

pollution. ETC also provides 

communication assistance to 

clients with construction, demolition, 

and remediation projects 

that will directly affect neighboring 

properties. Sometimes, 

clients seek assistance when government 

action shines a new light 

on some aspect of their operations. 

Communication plans and 

strategies are custom-designed to 

fit the situation, and may include 

media relations, community outreach, 

public meetings and 

involvement, opinion surveys, ad 

campaigns, and other forms of 

employee/stakeholder communications. 

Topics range from buried 

wastes, contaminated buildings, 

impacted soils, polluted streams, 

and contaminated groundwater, 

safe drinking water, and sewage 

collection/treatment, to plant 

odors, toxic emissions, and 

indoor air. 

ETC has been repeatedly recognized 

for its outstanding work 

by PRSA, IABC, the 

International Academy of 

Communications Arts and 

Sciences/MarComm, the 

International Academy of the 

Visual Arts, and others in national 

and international PR award 

competitions since 1996. 

FAHLGREN 

MORTINE PUBLIC 

RELATIONS 

4030 Easton Station, Suite 300 

Columbus, OH 43219 

614/383-1500 

Fax: 614/383-1501 

neil.mortine@fahlgren.com 

Neil Mortine, President & CEO 

Breakthrough results happen 

because we raise the bar every 

day. We blend experience, creativity 

and innovation to get 

results. And then some. The outcome 

A client satisfaction rating 

five times the national average. 

Award-winning work with the 

nation’s best brands including 

McDonald’s, Kroger, Emerson, 

Cardinal Health, Elmer’s, 

Balloon Time, Worthington 

Industries, Kidde, Sherwin- 

Williams, Ohio Tourism 

Division, Nationwide Children’s 

Hospital, and Leggett & Platt. 

The ability to reach audiences 

Feintuch Communications staffers (L to R): Jules Abraham, Jeannine 

Kilbride, Savannah Tikotsky, Christa Conte and Henry Feintuch. 

globally through our involvement 

with the Council of Public 

Relations Firms and membership 

in IPREX. And now since our 

acquisition of Edward Howard, 

we’re ranked #22. 

Fahlgren Mortine. A leading, 

independent firm with a full 

range of public relations and marketing 

communications services 

under one roof, from heady issues 

and crisis management counsel to 

the creative and practical application 

of new media — all to tell a 

compelling story for our clients. 

FEINTUCH 


245 Park Ave., 39th Flr. 


212/808-4901 

Fax: 212/808-4915 

info@feintuchpr.com 

www.feintuchcommunications.com 

www.ecpglobal.com 

Henry Feintuch, President 

Feintuch Communications is a 

strategic relations firm that delivers 

an integrated set of services including 

public relations, investor relations 

and marketing and creative 

services. We enjoy decades of 

experience in developing and 

implementing successful technology 

public relations programs for 

organizations of all types and sizes 

and have specific domain expertise 

in technology, financial services, 

healthcare and life sciences and 

advertising & media. 

For technology start-ups and 

companies targeting the U.S., 

we’ve developed a business services 

firm — JumpStart Global 

Advisors (jumpstartglobal.com) — 

that allows them to enter the market 

quickly and efficiently — everything 

from legal, accounting, 

administrative, HR and recruitment 

to business development and distribution 

services — coupled with the 

appropriately scaled public relations, 

online and broad marketing 

initiatives to generate inquiries. 

Feintuch Communications is a 

member of ECP Global, an international 

alliance of premier independent 

public relations consultancies. 

FOODMINDS, LLC 

One Tower Lane, Suite 2610 

Oakbrook Terrace, IL 60181 

630/571-4150 

Fax: 630/571-4226 

info@foodminds.com 

blayden@foodminds.com 

lcubillos@foodminds.com 

spitman@foodminds.com 

www.foodminds.com 

Laura Cubillos, RD, Bill 

Layden, Sue Pitman, MA, RD, 

Partners 

A food and nutrition company 

that harnesses science, public 

affairs and communications, 

FoodMinds’ vision is to be a trusted 

partner in producing novel food 

and nutrition positions and programs 

that shape the future for its 

clients. We apply knowledge, critical 

thinking and industry connections 

to help our clients tell a better 

story that makes a difference. We 

pride ourselves on the right mix of 

talented, seasoned and motivated 

professionals — registered dietitians, 

consumer marketers, media 

strategists, PhDs, science writers 

and policy experts — to challenge 

the status quo and achieve great 

things for our clients. 

FoodMinds clients include: 

Applegate Farms, Bush Brothers 

and Company, Distilled Spirits 

Council of the United States, 

Dairy Management Inc., Hass, 

Avocado Board, Kashi Company, 

Kellogg Company, National 

Confectioners Association, and 

Welch Foods Inc. 



Hunter PR has been an independently owned firm for 21 years, which 

allows us the flexibility to take on pro bono clients that appeal to our 

staff’s interest and experience. Hunter PR has worked with the New 

York City Clothing Bank for three years. This March staffers passed 

around flowers on the first day of spring to help raise awareness and 

funding for the organization. Hunter PR encouraged people to 

become a Facebook fan of Hunter PR and for every new fan through 

the end of March we donated money to the organization. 

GIBBS & SOELL, 

INC. 

60 E. 42nd St., 44th Flr. 


212/697-2600 

Fax: 212/697-2646 

www.gibbs-soell.com 

Cos Mallozzi, CEO 

Luke Lambert, Pres. & Mng. Dir. 

Founded in 1971, Gibbs & 

Soell Public Relations (G&S) is 

a leading global independent 

public relations firm with headquarters 

in New York, full-service 

offices in Chicago, Raleigh, 

N.C. and Zurich, Switzerland, 

and a global footprint in more 

than 30 countries through affiliate 

partners and its membership 

in Public Relations Organisation 

International. Solving our 

clients’ business challenges 

drives everything we do. Our 

passion for excellence, combined 

with an innovative, diligent 

approach to problem solving, 

delivers value-driven 

results. We blend strategic planning 

and counsel, creativity, 

quality writing and professional 

media relations with deep industry 

knowledge to the daily benefit 

of our clients’ businesses. 

Gibbs & Soell is not all things to 

all people. While we have broad 

experience in a number of industries, 

we focus our expertise in 

core markets where we deliver 

effective, value-driven communications 

programs that build on 

our experience, knowledge and 

leadership. Those markets 

include advanced manufacturing 

and energy; agribusiness and 

food; consumer lifestyle and 

building solutions; professional 

services; and technology and 

general science. In these industries, 

we understand the issues 

and challenges you face in conducting 

business, as well as the 

critical importance of customer 

relationships and the rapidly 

changing dynamics of the marketplace. 

We apply our strengths 

to help you market products and 

services, build strong brands, 

manage issues and grow key 

relationships. In short, the success 

of your business is at the 

heart of what we do. G&S’ service 

portfolio includes corporate 

communications; marketing 

communications; event marketing 

/ management; employee 

communications; leadership 

positioning; digital and social 

media communications, communications 

training and communications 

research and evaluation. 

Partial client listing: ACC / 

Center for the Polyurethanes 

Industry, ACC / CyberSecurity, 

Alsons, American Society of 

Home Inspectors, American 

Woodmark Corporation, 

Association of Pool and Spa 

Professionals, Big Ass Fans, 

Carter Ledyard & Milburn, 

CraftMaster Manufacturing, 

Dow Chemical Company, 

Dupont Performance 

Elastomers, ERA Real Estate, 

Firestone Building Products, 

Fitzpatrick, Cella, Harper & 

Scinto, GE Rail Services, 

Georgia-Pacific, Honeywell, 

Kaldewei, Kitchen Cabinet 

Manufacturers Association, 

Miele USA, Million Dollar 

Round Table, Molex, National 

Elevator Industry, Inc., Novartis 

Animal Health, Oberweis 

Securities, Panasonic Home & 

Environment Company, Ply 

Gem Industries, RSC Equipment 

Rental, Schindler Elevator, 

Seward & Kissel, Stryker, 

Syngenta, Trade Commission of 

Spain, Tridion Inc., Trustmark 

Insurance 

GIBRALTAR 

ASSOCIATES 

815 Connecticut Ave., NW, Ste. 800 

Washington, DC 20006 

202/534-1700 

202/534-1715 

Fax: 202/534-1701 

www.Gibraltar-llc.com 

Founded in 2007, Gibraltar 

Associates is an agency with a mission: 

We believe that great communications 

begins with an idea, and 

great ideas can transform businesses, 

industries and policies and the 

world. 

With offices in Washington, 

D.C. and Los Angeles and a professional 

staff of 15, Gibraltar 

Associates is an award-winning 

communications firm, one of the 

fastest-growing communications 

agencies in the country and one of 

the top 100 independently-owned 

agencies in the United States. We 

represent leaders across various 

industries, including start-ups, government 

agencies, trade associations, 

NGOs and the Fortune 500. 

Fluent in traditional communications, 

public affairs and media relations, 

Gibraltar Associates is also a 

leader in Web-based communications 

and social media. Taking 

advantage of both traditional and 

emerging communications platforms, 

we blend diverse consulting 

genres to offer clients a truly holistic 

approach to solving challenges, 

providing world-class communications 

counsel to clients and implementing 

those ideas to produce tangible 

business results. 

HAGER SHARP 

1090 Vermont Avenue, NW 


202/842-3600 

Fax: 202/842-4032 

www.hagersharp.com 

Garry Curtis, President & CEO 

Founded in 1973 and based in 

Washington, D.C., Hager Sharp 

is an award-winning, independent, 

employee-owned firm, with 

a broad range of experience in 

education, health, and public 

safety issues. The firm’s 

strengths include: national public 

awareness campaigns and 

social marketing programs that 

make a difference in people’s 

lives, partnerships that leverage 

our clients’ audience reach and 

engagement, media relations — 

from crisis management to targeting 

messages to just-the right 

audiences through media placements 

and multicultural outreach, 

including partnership 

development and media relations. 

Clients include National 

Institutes of Health, U.S. 

Department of Education, U.S. 

Department of Homeland 

Security, U.S. Department of 

Health and Human Services and 

the Annie E. Casey Foundation. 

HOPE-BECKHAM, 

INC. 

17 Executive Park Dr., Ste. 600 

Atlanta, GA 30329 

404/604-2613 

dvanvoorhis@hopebeckham.com 

www.hopebeckham.com 

David C. Van Voorhis, Dir. 

Business Dev./Client Rels. 

What separates Hope-Beckham 

from other PR agencies 

It is a hybrid … providing public 

relations and event marketing 

services to a wide range of 

clients. 

Hope-Beckham’s ability to 

utilize traditional and non-traditional 

tactics in both fields 

allows clients to reach their audiences 

in a variety of cost-effective 

approaches. 

Hope-Beckham’s experienced 

staff has the ability to implement 

complex public relations campaigns, 

while maintaining the 

ability to professionally execute 

Continued on page 48 

46 


MayMagazine:Layout 1 5/17/10 1:16 PM Page 48 


The J Public Relations Inc. team has extensive experience creating 

memorable PR campaigns in the lifestyle, hospitality and travel industry 

for emerging and established brands alike. Some of the San Diego team 

(from left to right) includes Jennifer Roche, Lauren Clifford, Jessica 

Smith, Katherine Randall, Jamie Lynn Sigler and Kim Julin Guyader. 

Photo: Brevin Blach. 

HOPE-BECKHAM 


all types of events — mobile 

tours, product/service launches. 

If you can dream it, Hope- 

Beckham can make it a reality! 

Hope-Beckham is dedicated to 

being flexible and cooperative. 

There is no single best way to 

market a company, product or 

service, but a variety of creative 

options to consider. 

HUNTER PUBLIC 

RELATIONS 

41 Madison Avenue, 5th Floor 

New York, NY 10010-2202 

212/679-6600 

agonzalez@hunterpr.com 

www.hunterpr.com 

Grace Leong, Jonathan Lyon, 

Claire Burke, Mark Newman, 

Partners 

Hunter Public Relations is a certified 

woman owned top-ranked 

marketing communication firm 

specializing in consumer brands 

and lifestyle public relations. 

The 65-person, independently 

owned and operated firm has been 

around for 21 years and offers 

strategic marketing PR services 

including creative brainstorming 

and facilitation, traditional and 

social media relations, special event 

production, product introductions, 

anniversaries, contests, local market 

events, spokesperson tours and crisis 

counseling. 

Revitalizing mature brands, creating 

buzz around new products and 

building awareness among key 

influencer groups are among the 

firm’s specific areas of expertise. 

Clients include some of the 

strongest and most respected consumer 

brand names including Kraft 

Foods, Johnson & Johnson, E&J 

Gallo Winery, Diageo, Kellogg’s, 

Campbell’s, Wrigley, Arby’s, 3M, 

Church & Dwight, McIlhenny 

Company and Hasbro. 

J PUBLIC 

RELATIONS 

666 Greenwich Street, Suite 222 


646/414-2482 

www.jpublicrelations.com 

Twitter: @jprpublicity 

1125 W. Olive St., Suite C 

San Diego, CA 92103 

619/255-7069 

Kim Guyade, Jamie Sigler, 

Founding Partners 

Sarah Evans, Managing Partner, 

New York 

J Public Relations (JPR) is a 

savvy, connected and proven hospitality 

and lifestyle-focused 

agency committed to providing A- 

list results and services for the best 

value. With offices on both coasts, 

in San Diego and New York City, 

JPR currently represents noteworthy 

clients, including W San 

Diego, The Chanler, The US 

Grant, Fluxx, Pure Entertainment 

Group, White Barn Inn, Stingaree 

and JC Resort’s Rancho Bernardo 

Inn and Surf & Sand Resort to 

name a few. 

JPR’s award-winning team is 

focused on securing noteworthy 

results for global clients in top local, 

regional and national publications 

and creating a “buzz” among 

media, influencers and industry 

insiders. Our clear strategy is based 

on clients’ goals, “wish list” and 

revenue-driving markets and verticals. 

Our solid and long-standing relationships 

with top journalists and 

freelancers nationwide, coupled 

with our world-class experience, 

have granted us trustworthy access 

to the right journalists at the right 

publications. We are a resource for 

national journalists working on consumer, 

design, food and beverage, 

trade, business and lifestyle articles, 

as well as journalists in key regional 

markets. 

JARRARD PHILLIPS 

CATE & HANCOCK 

The Horse Barn at Maryland Farms 

219 Ward Circle, Suite 3 

Brentwood, TN 37027 

615/254-0575 

Fax: 615/843-8431 

jatwell@jarrardinc.com 

www.jarrardinc.com 

Jarrard Phillips Cate & 

Hancock is a national healthcare 

public affairs firm that 

helps leaders of hospitals and 

healthcare organizations navigate 

communications and political 

challenges during times of 

significant change or extraordinary 

opportunity. Reputation 

and issue management, union 

and regulatory entanglements, 

mergers and acquisitions and 

more. For more than a decade 

our professionals have delivered 

the intensity, smarts and 

discipline of winning political 

campaigns to the healthcare 

arena. 

JONES PUBLIC 

AFFAIRS 

1420 K Street, N.W., Suite 1050 


202/591-4000 

Fax: 202/591-4020 

carrie@jonespa.com 

www.jonespublicaffairs.com 

Carrie Jones, Principal & 

Managing Director 

Berna Diehl, Senior VP 

Kathy Wahlbin, Senior VP 

Jennifer Rodriguez, VP 

Jones Public Affairs is a 

D.C.-based firm, specializing in 

healthcare communications for 

non-profit, pharmaceutical and 

government clients. As leaders 

in influencer relations, JPA uses 

a targeted approach to reach the 

stakeholders who drive change. 

JPA is a woman-owned agency 

with a track record for designing 

and implementing strategic, 

results-focused campaigns. 

JPA offers big agency results 

balanced with small-firm attention. 

Comprised of seasoned 

communications specialists, 

JPA offers tailored account 

teams with an extensive background 

in the five domains for 

successful healthcare communications: 

media, advocacy, policy 

makers, key opinion leaders 

and social media. 

At JPA, we are passionate 

about our work, always striving 

to exceed expectations. In addition 

to providing strategic counsel, 

professional execution and 

detailed and attentive client 

service, quality and efficiency 

are always top of mind and 

never sacrificed. 

JS2 


661 N. Harper Ave., Suite 208 

Los Angeles, CA 90048 

323/866-0880 

41 E. 11th St., 11th Floor 


212/905-6261 

www.js2comm.com 

Founded by Jeff Smith and 

Jill Sandin in 2001, JS2 

Communications is a bi-coastal 

public relations agency dedicated 

to providing clients with 

strategic solutions, candid 

counsel and tangible results. 

Comprised of a dynamic group 

of seasoned professionals, the 

JS2 team is passionate about its 

relationships with its clients 

and its partnerships with the 

teams that build them. 

The executive team has more 

than 60 years combined experience 

in PR and clients have 

called JS2 employees energetic, 

resourceful, inspiring, efficient, 

thorough, well-prepared, accurate, 

smart, eager, experienced, 

consistent, ambitious, savvy, 

fluid, flexible, friendly, reliable 

and passionate. 

A true full-service PR 

agency, JS2 Communications 

offers a breadth of capabilities 

for its clients, including proactive 

and reactive media relations, 

social media strategy and 

execution, executive visibility, 

marketing support, media measurement, 

celebrity seeding, 

events and crisis management. 

48 

MAY 2010 

WWW.ODWYERPR.COM

MAY 2010 WWW.ODWYERPR.COM 49 


KAPLOW 

19 West 44th Street, 6th Floor 


212/221-1713 

email-liz@kaplowpr.com 

www.kaplowpr.com 

Liz Kaplow, CEO 

Evan Jacobs, CFO 

Kaplow is an award-winning 

public relations firm dedicated to 

cultivating brand identities and reputations 

that nurture happy, loyal 

consumers. Kaplow exists for a singular 

reason: to emotionally connect 

our client’s brand story with 

consumers who matter. We create 

programs that put consumers first 

by identifying the media, events 

and people that influence them and 

ensuring the brand is front and center 

in those places. 

Kaplow’s creative digital strategy 

division, K:drive, plays an integral 

role in program development 

and execution. K:drive pushes PR 

beyond the edges of traditional 

media to build word of mouth 

about brands, fueling conversations 

where they occur. K:drive expertise 

includes viral and social media 

campaigns, brand audits, blogging 

and blogger relations, as well as 

digital media training and measurement 

services. 

Clients include: Target, Skype, 

CVS Corp, Avon Mark & Green, 

Timex, Alberto Culver (Nexxus & 

St. Ives), CafePress, Groupe SEB 

(Rowenta & T-Fal), GSI 

Commerce, HauteLook, 

Coupons.com, Shiseido, Lumene, 

CEW, Nero, Skiff, Netflix, 

Meredith Corp., and More magazine. 

LAMBERT, 

EDWARDS & 

ASSOCIATES 

47 Commerce Avenue 

Grand Rapids, MI 49503 

616/233-0500 

Fax: 616/233-0600 

www.lambert-edwards.com 

Jeffrey T. Lambert, Mng. Partner 

Tara Powers, Partner, Consumer 

Prac. 

Don Hunt, Partner, Health Care & 

Emerging Technology Prac. 

Ken Zak, Managing Dir., Financial 

Communications Prac. 

Sam Locricchio, Managing Dir., 

Automotive Prac. 

Emily Gerkin Palsrok, Managing 

Dir., Public Affairs Prac. 

With three Silver Anvils in the 

last four years, Lambert, Edwards 

& Associates has earned its spot 

among the Midwest’s leading agencies. 

With the 2009 acquisition of 

John Bailey & Associates, LE&A is 

a top-75 PR firm and top-25 in 

financial communications and 

investor relations nationally. 

LE&A has posted 10 straight years 

of growth and boasts a roster of 100 

clients in 20 states and five countries. 

With offices in Detroit, Lansing 

and Grand Rapids, LE&A has 

assembled a team of national 

agency, corporate and Wall Street 

veterans with proven expertise in 

delivering tangible, winning results. 

Our specialties and client roster 

span consumer products, specialty 

retail and national chains, food & 

beverage, health care, business 

services, manufacturing, technology, 

and faith-based products and 

services. 

Clients: American Education 

Group, Applied Security, Biblica, 

Biggby Coffee, Blue Cross Blue 

Shield of Michigan, Broadwind 

Energy, 

Denali 

Flavors/MooseTracks ® , DuPont, 

ExpressJet Holdings (NYSE:XJT), 

Family Christian Stores, Healthy 

Kids Healthy Michigan, 

Independent Bank (NAS- 

DAQ:IBCP), International 

Automotive Components Group, 

Inventure Group (NAS- 

DAQ:SNAK), Masco Home 

Services, Mattress Firm, National 

Heritage Academies, North 

American International Auto Show, 

Old Orchard Brands, PISAT Solar, 

Spartan Motors (NASDAQ:SPAR), 

Strongtower Financial, Two Men & 

A Truck International, Wolverine 

World Wide (NYSE:WWW), 

Zondervan. 

LANDIS 


1388 Sutter St., Suite 901 


415/561-0888 

Fax: 415/561-0778 

david@landispr.com 

www.landispr.com 

David Landis, President/CEO 

Called “the Bay Area’s consumer 

PR experts,” LCI is a midsized, 

award-winning communications 

agency based in San 

Francisco. LCI is a member of 

Public Relations Global Network, 

with 40 affiliate agencies worldwide. 

LCI services national and 

regional clients in the consumer, 

nonprofit, financial services, green 

tech and consumer technology categories. 

Clients include Emirates 

Airline, Port of San Francisco, 

MetLife, Whole Foods Market, 

DeVry University, California 

Academy of Sciences, Old Navy, 

NBC Universal, Hilton Hotels, 

Stanford, Tiffany & Co., Sony, 

Cold Stone Creamery, SF Ballet, 

Xerox and Match.com. LCI offers 

numerous services, including public, 

community and media relations, 

messaging, media training 

and more. 

LANE PR 

905 SW 16th Avenue 

Portland, OR 97205 

503/221-0480 

Fax: 503/221-9765 

wendy@lanepr.com 

www.lanepr.com 

Wendy Lane, President 

Eve Callahan, Vice President 

Amy Paterson, Vice President 

Kristen Siefkin, Vice President 

Vicki Ruse, Controller 

LANE PR is a nationally recognized 

PR agency focused on our 

clients’ business success. For two 

decades, LANE PR’s team of media 

relations specialists have been serving 

clients in the consumer, food & 

beverage, financial services, business-to-business, 

technology, health 

care and professional services 

industries. We understand what’s 

compelling about a company and 

know how to spread the word. 

The agency was founded in 1990 

to provide results-driven public 

relations campaigns that maximize 

a company’s investment. LANE PR 

has grown through referrals and an 

outstanding track-record, proof of 

the creativity and responsiveness of 

our team. With offices in Portland 

and New York, we focus on what 

we do best: pure PR, both traditional 

and online. 

L.C. WILLIAMS 

AND ASSOCIATES 

150 N. Michigan Ave., Suite 3800 

Chicago, IL 60601 

312/565-3900 

Fax: 312/565-1770 

info@lcwa.com 

www.lcwa.com 

Kim Blazek Dahlborn, Pres. & CEO 

Gary Goodfriend, Executive VP 

Allison Kurtz, Executive VP 

Greg Gordon, Senior VP 

Mary Moster, Senior VP 

Shannon Quinn, Senior VP 

Jay Kelly, Vice President 

L.C. Williams & Associates 

(LCWA) is a full-service public 

relations and research agency 

headquartered in Chicago. Our 

mid-sized company is made up of 

experienced, invested and creative 

individuals whose mission 

is to provide clients a refreshing 

agency experience based on trust, 

flexibility and the delivery of 

meaningful results on time and on 

budget. 

Our independent agency 

employs 30 professionals whose 

specialties include marketing 

communications, media relations, 

social media, corporate relations, 

employee/labor communications, 

public affairs, crisis communications, 

special events, community 

relations, media training and 

more. The firm offers an inhouse, 

full-service research capability, 

and recently launched a 

new arts and leisure practice. 

LCWA serves clients from a 

wide range of industries and is 

one of the top agencies specializing 

in home products. Our 

national reach is broadened globally 

by international affiliates 

through our membership in the 

Public Relations Global Network. 

Among current clients: Ace 

Hardware, American Association 

of Endodontists, American 

Nurses Association, ComEd, 

eBay, Electrolux Home Care 

Products, Eureka, Everest 

College, Fabricators & 

Manufacturers Association, First 

Alert, Grohe, International 

Society for Technology in 

Education,La-Z-Boy, Legacy.com, 

Matthews International, Munters, 

Pergo, Snow Joe, Tiffany & Co., 

Trex, UnitedHealthcare of Illinois. 

LEE & 

ASSOCIATES, INC. 


145 So. Fairfax Avenue, Ste. 301 

Los Angeles, CA 90036 

323/938-3300 

leeassociatespr@aol.com 

www.leeassociates.com 

Howard Pearlstein, Principal 

Lee & Associates offers strategic 

planning, program evaluation, 

media relations, product launches, 

consumer education, special 

events, crisis management and 

corporate PR services to a wide 

range of clients. 

In addition to promoting packaged 

consumer products, healthcare 

/ pharmaceuticals and restau- 

Continued on page 50


LEE & ASSOCS. 


rants, the award-winning agency 

has been consistently recognized 

as one of the leading independent 

food & beverage promotion agencies 

in the country. 

Founded in 1950, its Western 

Research Kitchens division, features 

home economists, nutritionists 

dietitians, chefs and medical 

doctors. 

The full-service firm has affiliate 

offices in key cities throughout 

the U.S. and is often given 

projects by east coast and midwest 

companies to help with promotion 

in the western states. 

LINDEN 

ALSCHULER AND 

KAPLAN 

1251 Avenue of the Americas 


212/575-4545 

Fax: 212/575-0519 

llinden@lakpr.com 

salschuler@lakpr.com 

kaplan@lakpr.com 

www.lakpr.com 

Lisa Linden, CEO 

Steven Alschuler, President 

Lloyd Kaplan, Chairman 

With an entrepreneurial 

approach that values high-level 

performance, creativity and 

accountability, we develop and 

implement compelling public 

relations campaigns that shape 

opinions and produce results. 

We work with major corporations 

to improve their market 

positions, increase their visibility, 

enhance their images and guide 

them through crises. We help 

companies establish credibility 

and build their brands. We take 

issues that lack definition and 

project them to national prominence. 

We assist non-profit 

organizations in building important 

alliances and support. And 

our work in special situations — 

mergers and acquisitions, bankruptcies, 

litigations, government 

investigations — supports 

clients’ efforts to steer their 

organizations through highly 

complex and contentious issues. 

Whether our mission involves 

media relations, crisis management, 

internal communications, 

expertise in public affairs, communications 

support for high profile 

transactions, editorial services, 

or assistance in developing 

and promoting special events, we 

understand our clients’ needs and 

provide an array of services to 

meet them. 

LINHART PUBLIC 

RELATIONS 

1514 Curtis Street, Suite 200 

Denver, CO 80202 

303/620-9044 

www.linhartpr.com 

Sharon Linhart, APR, Founder & 

Mng. Partner 

Paul Raab, APR, Senior VP & 

Partner 

Carri Clemens, CFO & Partner 

Dawn Doty, APR, VP & Partner 

Kelly Janhunen, Account Dir. & 

Partner 

Kelly Womer, APR, ABC, VP 

Linhart PR is a talent magnet 

which has attracted veterans of 

respected large firms and “most 

admired” companies, plus former 

newsroom pro’s and Colorado 

natives. We offer clients the 

agility, creativity and attention to 

detail of an independent PR firm 

with experience and insights from 

the big firms. We understand 

clients because our leadership 

team has extensive client-side 

experience. 

We’ve been recognized nationally 

as one of the top small PR 

firms by PRWeek and The Holmes 

Report. Known for long-term 

client relationships, we earned a 

100 percent Net Promoter Score 

from clients in 2009. Specialties 

include restaurants, natural and 

organic products, financial and 

professional services, building 

products, energy and health care. 

We deliver business results for 

clients nationally from our 

Denver base, and are part of the 

Worldcom PR Group global network. 

LOU HAMMOND & 

ASSOCIATES 

39 East 51st Street 


212/308-8880 

Fax: 212/891-0200 

lha@lhammond.com 

www.louhammond.com 

twitter.com/louhammondpr 

Lou Hammond & Associates is a 

full-service public relations company 

specializing in communications 

and marketing outreach for premium 

brands in the travel/tourism, 

design/furnishings, culinary, retail, 

real estate, beauty/fashion and hospitality 

industries. 

For 25 years, Lou Hammond & 

Associates (LH&A) has dedicated 

its resources, energies and talents to 

serving the lifestyle arena worldwide 

with results-driven programs 

for clients who set the standard in 

their industries. Through strategic 

communications programs that 

emphasize swift action, creative 

solutions and a global perspective, 

LH&A has earned the respect of 

media reporting on quality products 

— establishing a reputation 

for service, integrity and 

unmatched style. 

Founded by industry icon, Lou 

Hammond, the company takes 

pride in its departure from business-as-usual, 

remaining fiercely 

independent and providing clients 

with fees based on an agreed-upon 

plan, not on time sheets. At LH&A 

expenses are never marked up and 

clients never run out of allotted 

time. 

Headquartered in New York City 

with offices in Palm Beach and 

Charleston, the agency boasts an 

exceptional roster of clients with an 

unmatched rate of retention. In fact, 

many clients have been partners for 

more than ten years. Clients find 

powerful synergistic partnerships 

within the LH&A community often 

joining forces on programs and 

projects that maximize opportunities 

for all. 

With quality as a guiding principle, 

the Lou Hammond approach 

has been extremely successful — 

making the agency one of the most 

highly-recognized and award-winning 

in lifestyle communications. 

MAKOVSKY + 

COMPANY 

16 East 34th Street 


212/508-9600 

info@makovsky.com 

www.makovsky.com 

Ken Makovsky, President & CEO 

Makovsky + Company, founded 

30 years ago, has become one 

of the nation’s leading independent 

global public relations, 

investor relations and branding 

consultancies by adhering to its 

original vision: specialization in 

key areas is the best way to build 

reputation, sales and fair valuation 

for the client. Our competitive 

edge is reflected in our 

brand energy line: “The Power 

of Specialized Thinking.” 

Makovsky’s specialties 

include financial and professional 

services, health, technology 

and business services, social 

media, investor relations, branding 

and interactive, cleantech/sustainability, 

and research 

and measurement. 

Headquartered in New York, 

Makovsky has agency partners 

in more than 25 countries and in 

37 U.S. cities through IPREX, 

the second largest worldwide 

corporation of independent agencies, 

of which it is a founder. 

MATTER 


50 Water Street 

Mill #3, The Tannery 

Newburyport, MA 01950 

978/499-9250 

www.matternow.com 

Scott Signore, Principal & CEO 

Patty Barry, Principal 

Matter Communications is an 

award-winning, full-service public 

relations agency specializing 

in consumer and high-technology 

markets, specifically in the photography 

and digital imaging category. 

We work with clients across 

the U.S. and Europe to deliver 

creative and effective public relations 

programs that generate business. 

Matter’s results-focused PR 

services include company/product 

launches, product reviews, analyst 

and media relations, online media 

outreach, social media, crisis 

communications and thought 

leadership campaigns. 

Matter Communications prides 

itself on being a results-focused 

public relations agency. Matter is 

headquartered north of Boston in 

historic Newburyport, MA, and 

operates a growing office in 

Providence, R.I. Clients include: 

ATG, CVS/pharmacy, 

Expoimaging, Harris, Lexar and 

Verizon Wireless. For more information 

please visit 

www.matternow.com. 

MCS HEALTHCARE 


1420 US Highway 206, Suite 100 

Bedminster, NJ 07921 

908/234-9900 

Fax: 908/470-4490 

www.mcspr.com 

MCS Healthcare Public 

Relations is an award-winning 

healthcare communications agency 

that has been recognized over the 

last 25 years for its strategic focus, 

creativity and knowledge of issues 

affecting the pharmaceutical and 

biotech industries. 

50 



MCS now offers a new strategic 

PR/IR training program for seniorlevel 

executives in those industries 

to help meet their investor, corporate 

and product communications 

needs. 

The integrated program provides 

custom solutions to some of the 

most critical issues that “C”— 

level executives face in today’s 

highly competitive market, including 

development and delivery of 

consistent messages that effectively 

engage and inform audiences ranging 

from the financial and medical 

communities to government and 

regulatory authorities. 

MCS continues to offer the services 

that have defined our agency 

for the last quarter century, including 

product communications, advocacy 

relations, issues/crisis management 

and, most recently, social 

media counsel, all on a global basis. 

For more information, contact Jeff 

Hoyak, President, 908/234-9900 or 

jeffh@mcspr.com. 

MERRITT GROUP 

11600 Sunrise Valley Dr., Ste. 320 

Reston, VA 20191 

703/390-1500 

www.merrittgrp.com 

Ben Merritt, CEO 

Alisa Valudes, EVP, Partner 

With offices in Reston, Virginia 

and San Francisco, Merritt Group 

helps create and move markets for 

forward thinking companies. 

Merritt Group determines the right 

mix of communications channels 

— PR, marketing, digital, social 

media, Web — and implements 

strategic campaigns to make our 

clients’ messages resonate in the 

marketplace. Bringing innovation 

and creativity to our client engagements, 

Merritt Group places a premium 

on building long-standing 

relationships with our clients. Our 

expertise is focused in six practice 

areas — Enterprise Technology, 

Security, Communications & 

Networking, Government, 

Healthcare, and Energy/Green IT. 

Some of our clients include Verizon 

Business, Microsoft Public Sector, 

Booz Allen Hamilton, PGP, U.S. 

Pharmacopeia, and Teradata. 

The June issue of O’Dwyer’s will profile 

firms that specialize in multicultural PR, 

as well as Global PR. If you would like 

your firm to be listed, contact Editor Jon 

Gingerich at 646/843-2080 or 

jon@odwyerpr.com 

NYHUS 


LLC 

1525 Fourth Avenue, Suite 400 

Seattle, WA 98101 

206/323-3733 

www.nyhus.com 

Roger Nyhus, President & CEO 

Sally Poliak, Chief Operating 

Officer 

Megan Kahn, Vice President of 

Public Relations 

Jim Blundell, Vice President of 

Public Affairs 

Nyhus Communications is a 

strategic communications and 

advocacy firm focused on serving 

innovative enterprises. 

Nyhus delivers creative strategies, 

extraordinary service and 

meaningful results, applying the 

latest ideas, tools and technologies. 

We fully integrate public 

relations, public affairs and 

social media into comprehensive 

communications and advocacy 

campaigns, providing seamless 

and thorough brand support. 

Smart and assertive, we have a 

passion for producing worldclass 

work and building longlasting 

partnerships, serving as a 

valuable extension of our 

clients’ teams. 

Nyhus partners with a diverse 

range of national and international 

industry leaders across the 

global health, healthcare, life 

sciences, technology, financial 

services, non-profit, real estate 

and lifestyle industries. Marquee 

global health and healthcare 

clients include: Seattle 

BioMedical Research Institute, 

Washington D.C.-based 

PhRMA, the Washington 

Biotech and Biomedical 

Association, the Government of 

The State of Victoria, 

Australia/City of Melbourne, 

Allied Waste (the national Waste 

Management organization) and 

“Partners in Preservation” a 

joint project between American 

Express and The National Trust 

for Historic Preservation. 

PERITUS LLC 

200 South Fifth St., Suite 503N 

Louisville, KY 40202 

502/585-3919 

Fax: 502/585-5561 

gary@perituspr.com 

www.perituspr.com 

Tim Mulloy, CEO 

Robert Gunnell, Senior Partner 

Mark Mulloy, Senior Partner 

Gary Gerdemann, Senior Vice 

President 

Peritus is Latin for “experienced, 

skilled, expert” — words 

which exemplify our work and 

our people. We are widely recognized 

for our ability to create and 

implement strategic winning 

solutions for clients through disciplined 

and ethical advocacy. 

We provide layered expertise in 

public affairs, public relations, 

marketing and creative services. 

Established in the 1990s, the firm 

quickly distinguished itself as a 

leader in alliance development, 

crisis communication, grassroots 

& grasstops campaigns, litigation 

support and strategic counseling. 

We’ve continued to grow our 

range of services to become the 

preferred marketing and communications 

firm in the region. At 

Peritus, we pride ourselves on the 

ability to engineer smart solutions 

and our relentless effort to keep 

clients on the fast track to success. 

With more than a century of 

combined experience, we’ve 

developed an impressive staff 

with a fighting spirit and vast, 

influential networks. 

PERRY 


GROUP 

925 L St., Suite #260 

Sacramento, CA 95814 

916/658-0144 

Fax: 916/658-0155 

www.perrycom.com 

Kassy Perry, CEO 

Perry Communications Group 

is an independent, full-service 

public relations and public 

affairs firm specializing in issue 

management, strategy, media 

relations, and coalition building. 

Since 1996, Kassy Perry and 

her award winning team have 

had a profound impact on society 

and their clients’ bottom line 

with nationally recognized campaigns 

tackling pressing issues 

including land use, public 

health, affordable housing, the 

environment, access to prescription 

medicines, cancer and mental 

health. 

Clients include: Allstate, 

AltaGas Renewable Energy 

Pacific Inc., California Healthy 

Marriage Coalition, California 

State Parks Foundation, Diageo, 

Nehemiah Corporation of 

America, Nighthorse Farm, 

Novartis, Pharmaceutical 

Research & Manufacturers of 

America, REACH Air Medical 

Services, Sacramento 

International Horse Show & 

Unity Non Profit Collective. 

Call us today. See what we 

can do for you. 

PIERPONT 


INC. 

1800 West Loop South, Suite 800 

Houston, TX 77027 

713/627-2223 

Fax: 713/627-2224 

info@piercom.com 

www.piercom.com 

Offices also located in Austin, 

Dallas, and San Antonio 

Phil Morabito, CEO 

Susan Gramatges, COO 

Our business model is simple: 

We know how to influence the 

way people think. 

Pierpont Communications, 

Inc. is one of the largest independent 

communications firms 

in the Southwest. Established in 

1987, we help our diverse roster 

of clients reach their business 

objectives with a wide range of 

public relations, investor relations, 

public affairs and marketing 

services. Led by a team of 

seasoned, nationally recognized 

experts, Pierpont leverages a 

unique “integrated practice” 

approach to develop and implement 

communications programs 

that produce real results. Our 

client base — in both the private 

and public sectors — of 

Fortune 100 companies, highgrowth 

entrepreneurs, and leading 

nonprofits provides us the 

deep experience and breadth of 

skills needed to reach and influence 

any audience. Pierpont’s 

capabilities range from strategy 

formulation to crisis communications. 

Current and past clients 

include: Argo Group 

International, Blockbuster, 

Capital One Bank, Chamberlain 

Hrdlicka, Energy Ventures, 

Odyssey OneSource, Page 

Southerland Page, Park Plaza 

Hospital, and many others. 

To learn more about how 

Pierpont can help your business 

thrive, visit our website at 

www.piercom.com. 



Members of Regan Communications Group’s senior management team 

[left to right]: Jack Fitzgerald (Deputy General Manager), Mariellen 

Burns (Chief Strategy Officer, News Politics, and Crisis Management), 

Alan Eisner (President), George K. Regan, Jr. (Chairman), Rebecca 

Pierce-Merrick (President, Pierce-Cote Advertising), Ken Fishkin (Vice 

Chairman and General Counsel). 

PIERSON GRANT 


6301 N.W. 5th Way, Suite 2600 

Ft. Lauderdale, FL 33309 

954/776-1999 

www.piersongrant.com 

HighImpactDigital.com 

Maria Pierson, CEO 

Jane Grant, President 

Pierson Grant PR is a fullservice 

agency with offices in 

Fort Lauderdale, Fla. and 

Raleigh, N.C. serving a wide 

range of clients with strategic 

planning, media relations, 

online PR and social media 

implementation, community 

outreach, special events and crisis 

communications. 

The agency’s results-driven 

culture attracts clients in many 

industries, including national 

restaurant companies, health 

care organizatons, municipalities, 

financial services firms, 

educational institutions, manufacturers, 

energy companies and 

real estate firms, as well as arts, 

cultural and non-profit organizations. 

Clients include 

International Dairy Queen, 

Morton’s, Waste Management, 

Consert Energy, Florida Career 

College, National Healing 

Corp., WMF Americas and 

other diverse businesses ranging 

from large corporations to 

entrepreneurial enterprises. 

The firm’s fresh thinking 

helps clients build brand identity, 

claim market share and 

leverage the power of online 

marketing through its High 

Impact Digital division. 

QUINN & CO. 


520 Eighth Ave., Suite 2102 


212/868-1900 

Fax: 212/465-0849 

www.quinnandco.com 

www.quinnandco.com/wordpress 

Facebook, LinkedIn and Twitter: 

@Quinnandco 

Florence Quinn, President 

Carla Caccavale Reynolds, 

Partner, Travel 

Suzanne Billet Rosnowski, 

Partner, Real Estate 

John Frazier, Executive Vice 

President, Travel 

Danielle Pagano, Vice President, 

Food, Wine + Spirits 

Quinn & Co. combines our signature 

creative approach to traditional 

media with strategic digital 

media initiatives to develop 

dynamic and highly effective integrated 

PR programs. We help 

clients in our core areas of Food, 

Wine + Spirits, Real Estate and 

Travel achieve goals, reach target 

audiences with key message 

points and ultimately drive business. 

Quinn & Co.’s innovative initiatives 

are recognized globally. 

Our unique approach has resulted 

in a number of industry “firsts” 

and earned us hundreds of 

awards; including HSMAI Adrian 

Best of Show awards for best travel 

PR campaign of the year, 

worldwide. 

We have many compelling success 

stories: We invented Martini 

on the Rock, the $10,000 martini 

at The Algonquin Hotel that was 

covered by more than 400 broadcast 

segments, including 

Letterman, Regis & Kelly, Ellen 

and Good Morning America. We 

also created an entirely new niche 

product, The Procreation 

Vacation, for Starwood 

Caribbean. Most recently, we 

were the U.S. PR firm behind the 

blockbuster The Best Job in the 

World campaign (Tourism 

Queensland). We also crafted a 

Blowout Sale at Hudson Hill 

Condominium, NYC, the centerpiece 

of which was an e-video 

campaign with weekly chats with 

the developer. This “first” in 

NYC residential development 

helped spike sales 25%; each 

video e-blast sent Web site traffic 

jumping 50%. 

The agency offers a Digital 

Audit focused on social media, 

SEO, blogs and Web sites. It 

identifies opportunities and challenges, 

and generates recommendations 

to stay ahead of the competition, 

manage reputation and 

engage. 

RBB PUBLIC 

RELATIONS 

355 Alhambra Circle, Suite 800 

Miami, FL 33134 

305/448-7450 

www.rbbpr.com 

Blog: www.rbbdigitalpark.com 

336 W 37th St., Suite 840 


212/939-7265 

Christine Barney, CEO & 

Managing Partner 

Lisa Ross, President 

Tina Elmowitz, Executive VP 

rbb Public Relations has a 

national reputation for delivering 

results. Named PRWeek’s “2008 

Agency of the Year” and The 

Holmes Report’s “2009 Boutique 

Agency of the Year,” rbb delivers 

clients results on par with the largest 

national firms, but with the individual 

attention of a boutique agency. 

Its bilingual staff excels in media 

relations, corporate communications, 

digital/social media, product 

introductions and crisis counseling. 

The firm’s capabilities encompass a 

variety of practice areas, including 

B2B, consumer products, crisis 

communications, travel & leisure, 

health and fitness, real estate, and 

food and beverage. rbb is a member 

of the Converge network of PR 

firms. 

rbb’s current client roster 

includes Homewood Suites by 

Hilton, AMResorts, the Florida 

Marlins, Florida Power and Light 

Company, Ringling Bros. and 

Barnum & Bailey Circus, Bijoux 

Terner, Canyon Ranch Hotel & Spa, 

Blue Cross Blue Shield of Florida 

and others. 

RED SKY PUBLIC 

RELATIONS 

518 S. 9th, Suite 300 

Boise, ID 83702 

208/287-2199 

Fax: 208/287-2198 

tracybresina@redskypr.com 

www.redskypr.com 

Red Sky — Idaho’s largest 

public relations agency — is a 

full-service firm with practices in 

health care, food/nutrition, economic 

development, 

tourism/hospitality, technology, 

transportation, social media and 

public affairs. Representative 

clients include SuperValu (grocery 

stores), Pacific Source, 

Cradlepoint Technologies, 

Ballihoo, St. Luke’s Medical 

Center and Aviisha Sleep Centers. 

Red Sky is a member of Pinnacle 

Worldwide, one of the world’s 

leading organizations of independently 

owned public relations 

firms. 

REGAN 


GROUP 

106 Union Wharf 

Boston, MA 02109 

617/488-2800 

Fax: 617/488-2830 

info@regancomm.com 

www.regancomm.com 

Regan Communications Group 

is the largest privately-held public 

relations firm in New England and 

the seventh-largest privately 

owned PR firm in the country. The 

firm was founded in 1984 by 

George K. Regan, Jr. the former 

Communications Director for the 

City of Boston and Press Secretary 

to Mayor Kevin H. White. Mr. 

Regan has built a company that 

has developed a national reputation 

for expertise in public relations. 

The firm’s main office is located 

in Boston. We also have branch 

offices located in New York City, 

Providence, RI, Hartford, Conn., 

West Palm Beach, Florida and 

Cape Cod. 

Regan’s public relations services 

include: media relations, social 

media, community relations, gov- 

52 



ernment relations, special events, 

and crisis communications. 

We also own Pierce-Cote 

Advertising of Cape Cod, which 

allows us to offer a full range of 

advertising and marketing services 

to our clients as well. 

Our group of 60 professionals 

includes senior staffers with extensive 

experience in print and broadcast 

media, business, government, 

sports and entertainment. Our 

company is capable of handling 

major assignments. However, 

every Regan client receives the 

personal attention so important to 

a successful company-client relationship. 

Tailoring our services to 

a client’s individual needs, making 

ourselves accessible to our clients 

on a round-the-clock basis, and 

communicating with our clients in 

a hands-on, personalized setting is 

the hallmark of the Regan 

Communications Group. 

Regan Communications 

Group’s clients include a wide 

range of national and local companies 

and organizations, including 

Dunkin’ Donuts, the Boston 

Celtics, Bank of America, the New 

England Patriots, New Balance 

Athletic Shoe, Legal Sea Foods, 

Savings Bank Life Insurance, 

RE/MAX, Simon Malls, 

Entercom Radio and Boston magazine. 

Our success with these 

clients, many of whom we have 

represented for over 15 years, 

demonstrates our results-oriented 

approach and our total commitment 

to our clients over the long 

term. 

REVIVE PUBLIC 

RELATIONS 

123 El Paseo 

Santa Barbara CA 93101 

805/248-7424 

Fax: 805/248-7415 

be@revivepublicrelations.com 

Brandon Edwards, Pres. & 

Founder 

Joanne Thornton, SVP & Founder 

Healthcare is an incredibly 

complex industry, and successful 

PR in that space requires 

honest advice, strategic insight, 

and flawless execution. Revive 

translates complexity into simplicity, 

predicting problems, 

protecting reputations, and 

building on the truth to craft the 

right story. 

Revive focuses on Health 

Services and Healthy Living. 

Health Services clients include 

hospitals and health systems, 

physician organizations, specialty 

providers, ASCs, LTACs, 

healthcare IT companies, disease 

management, and PBMs. 

Healthy Living clients include 

wellness, prevention, fitness, 

exercise, nutrition, and sports 

medicine. 

Since 2005 alone, Revive 

executives have assembled an 

enviable track record of 165 

successful engagements. Our 

team has worked with national 

organizations and handled projects 

in 46 states, delivering 

whatever the strategy needs to 

be successful — social media, 

public relations, grassroots 

coalition building, media relations, 

or targeted advertising. 

Revive was recently named the 

New Agency of the Year by a 

leading industry trade publication. 

RF | BINDER 

950 Third Avenue, 7th Floor 


212/994-7600 

Amy Binder, CEO 

George Drucker, CMO 

Frank Walton, Chief Performance 

Officer 

RF|Binder is a full-service PR 

agency assisting clients manage 

the challenges that emerge when 

the interests of the public, private 

sector and government converge. 

Capabilities encompass marketing 

communications, reputation 

management, media relations, 

crisis management, digital 

media, and investor relations. 

We create programs focused on 

the public, customers, policymakers, 

employees, communities 

and influencers. We are passionate 

about finding innovative 

solutions to clients’ challenges. 

We believe that ideas matter — 

that the right ideas drive success. 

Our holistic approach to service 

begins with senior-level professionals, 

committed and engaged, 

who lead cross-functional teams 

promoting excellence and creativity. 

We follow the vision of David 

Finn, our founder: to do both 

well and good; to grow so we 

can reward the work of our colleagues 

and provide new opportunities; 

to serve our clients in 

ways that will always make us 

proud; to do work that enriches 

our lives. 

Clients include Ameriprise, 

Bank of America, Cargill, 

Dunkin’ Brands, Fiserv, 

McGraw-Hill, New York 

Chris Rosica, CEO Rosica PR, being interviewed by New Jersey 

Network (NJN) at the recent New Jersey League of Municipalities 

conference in Newark, where he gave an Introduction to Social 

Media to government officials and employees. 

University, and Staples. 

RF|Binder was selected by the 

Holmes Report as the 2009 

Creative Agency of the Year. 

RF|Binder is a woman-owned 

firm, certified by The Women’s 

Business Enterprise National 

Council. Along with our New 

York headquarters, we have 

offices in Boston and 

Washington, D.C. and bureaus in 

Chicago, Denver, Los Angeles, 

Orlando, and Philadelphia. 

ROSICA PUBLIC 

RELATIONS 

95 Rt. 17 South 

Paramus, NJ 07652 

201/843-5600 

Fax: 201/843-5681 

www.rosica.com 

www.interactmarketing.com 

Chris Rosica, CEO 

Established in 1980, Rosica is 

a national consumer and business-to-business 

public relations 

and marketing firm. With 

strategic planning, the agency 

takes campaigns beyond the 

ordinary and into iconic branding. 

Rosica’s services include 

media relations, Internet marketing, 

including social media, 

blogging, SEO and online reputation 

management, as well as 

creative media events, causerelated 

marketing, media training, 

and new product introductions. 

Its healthcare division 

includes Professional 

Disposables International; and 

past clients include Merck & 

Co., Inc., Schering-Plough 

Corp. and Johnson & Johnson. 

Former Parade magazine 

Creative Director Ira Yoffe, new 

vice president, design department, 

and Joseph Beccalori, VP 

online marketing software and 

services division offers Rosica’s 

clients a wider range of services. 

Clients include: Boys & Girls 

Clubs in NJ, CoverMate, Croll 

Reynolds, Exergen, Hampton 

Direct, Kaleidoscope of Hope, 

Nice-Pak, Salvation Army, 

Savvier, Telebrands, TGaS 

Advisors, Tristar Products, 

Vertex Capital Management. 



TransMedia Group founder Tom Madden’s invention, Knife and Forklift 

(www.knifeandforklift.com), serving up tons of new media contacts 

hungry for good stories. Product also available on TransMedia 

Entertainment’s “Shop Laughing” (www.shoplaughing.com), where 

American Idol meets QVC. 

RUDER FINN, INC. 

301 East 57th Street 


212/593-6400 

peterandkathy@ruderfinn.com 

www.ruderfinn.com 

David Finn, Chairman 

Kathy Bloomgarden & Peter 

Finn, Co-CEOs 

Ruder Finn is one of the largest 

privately owned public relations 

agencies in the world, working with 

many of the world’s leading companies 

and institutions to shape opinion 

and influence outcome. 

Our business is focused around 

four core pillars — Corporate Trust, 

Health & Wellness, Global 

Connectivity and Life+Style — 

where we have strong leadership 

platforms, experience, and knowledge 

of issues and trends. Our 

expertise spans: policy and 

activism; M&A, governance and 

internal change; implications of 

new technologies and transformation 

of industry segments. Ruder 

Finn is a global agency, with offices 

in key markets across the US, 

Europe and Asia, supported by affiliates 

around the world. Our New 

York headquarters staffs one of the 

largest concentrations of PR talent 

anywhere in the world. Our global 

footprint is especially deep in Asia, 

where we were one of the first global 

agencies to enter the China market. 

Clients include: Air France, 

Audi, BMS, Boeing, Embassy 

Suites Hotels, General Motors, 

Hotels.com, IEEE, Jamaica Tourist 

Board, King Pharmaceuticals, 

Merck, Microsoft, MoMA, NEC, 

Novartis, Pfizer, SunGard, The 

North Face, TiVo, and Travel 

Alberta. 

SINGER 


140 Second St., 6th Floor 

San Francisco, CA. 94105 

415/227-9700 

Singer@SingerSF.com 

www.SingerSF.Com 

Sam Singer, President 

One of the nation’s leading corporate 

reputation and crisis communications 

strategists, Singer 

Associates handles regional, national 

and international crises and reputation 

management issues. 

Singer was voted to the 50 Most 

Powerful People in San Francisco 

List by San Francisco’s 7X7 magazine, 

which wrote: “Singer’s nickname 

— “the Fixer” — says it all. 

If your reputation, fortune or political 

future is at stake, he’s the man 

you call to convince the public, the 

politicians or the judge that you’re 

in the right.” 

The agency handles bankruptcies, 

litigation, indictments, legal 

matters, food safety, environmental, 

healthcare, construction, land 

development, union, corporate 

campaigns, and provides services to 

high-profile corporate, entertainment 

personalities and athletes. 

The San Francisco Chronicle 

wrote: “For Singer, kicking up 

some dust and taking some flak are 

just part of what goes with the territory 

as one of the — if not the — 

premier mouthpieces and spin doctors 

for companies doing business.” 

SPARKPR 

2 Bryant St. 

San Francisco, CA, 94105 

415/962-8200 

info@sparkpr.com 

www.sparkpr.com 

Sparkpr has been a top independent 

PR agency for over 10 

years with clients ranging from 

stealth startups to global public 

companies. Our services are 

designed to help clients achieve 

their business goals through 

strategic communications, media 

relations, and social media campaigns. 

We are known for ground 

breaking programs with Twitter, 

blogs, and video. Our industry 

expertise spans consumer goods, 

social networking, apps, gaming, 

mobile, green tech, VC and enterprise 

software. Clients include 

divisions of Barclays, Hutchison 

Whampoa, Microsoft, IAC, EA, 

Virgin, Nielsen, and Fox 

Interactive. Sparkpr is headquartered 

in San Francisco with 

offices in London, NY and Cape 

Town. 

SS | PR 

2700 Patriot Blvd., Suite 430 

Glenview, IL 60026 

847/955-0700 

ssimon@sspr.com 

www.sspr.com 

www.twitter.com/sspr 

Steve Simon, CEO & Founder 

SS|PR excels at the most difficult 

aspect of PR: getting ink for our 

clients. Specializing in targeted 

media placement and creating buzz, 

SS|PR has built a national reputation 

for securing quality coverage 

for B2B and B2C technology firms. 

Since 1978, our firm has helped 

hundreds of tech businesses grow 

market share and revenue. With 

deep industry knowledge and experience, 

coupled with strong editorial 

relationships, we’ve established an 

outstanding track record for resultsdriven 

PR. SS|PR’s media relations 

experts in Chicago, New York, 

Silicon Valley and Colorado serve 

clients nationwide in a variety of hitech 

sectors, including IT infrastructure, 

enterprise software, online 

businesses and healthcare. Our integrated 

approach to public relations 

and marketing communications 

leverages traditional media, as well 

as a strategic focus on Web 2.0 and 

social media channels. From new 

product launches and events management 

to overall strategy, messaging 

and tactical execution, our 

comprehensive service delivers 

exceptional value for our clients. 

TEXT 100 GLOBAL 


352 Park Avenue South, 7th Floor 


www.text100.com 

Scott Friedman, Regional 

Director, North America 

Text 100 is a 450-person strong 

global public relations consultancy 

with a direct presence in 26 cities 

worldwide and seven others cities 

through Text 100 affiliates. We 

work with many of the world’s 

leading technology, internet and 

digital lifestyle brands including 

IBM, Cisco, Lenovo, MTV.com, 

SanDisk, Symantec and Xerox. 

We are recognized as an innovator 

in the field of public relations, from 

traditional media relations to social 

media, and for leading the PR 

industry in staff development. Our 

strong culture has consistently been 

praised globally and over the past 

two years we have been recognized 

as the Best Midsize Agency in 

Asia, the Best Midsize Agency to 

Work For in the US, and one of the 

UK’s Best Small Companies. 

Additionally, Text 100 ranked no. 4 

in O’Dwyer’s 2010 ranking of Top 

Independent PR Firms, no. 8 on the 

PRWeek Agency Business Report 

2009, and won a Bronze Bulldog 

Award for 2010 Midsize Agency of 

the Year. 

TGI 

HEALTHWORKS, 

INC. 

515 N. Midland Ave. 

Upper Nyack, NY 10960 

845/348-0400 

Fax: 845/348-0210 

ltharp@tgihealthworks.com 

www.tgihealthworks.com 

Louis Tharp, CEO 

Seth Ginsberg, Pres. 

Dr. Laurie Ferguson, VP Research 

& Education 

Eilise Servies, Nat. Ops. Manager 

Alexey Salamakha, Stefan Bill, 

Program Managers 

Il Nam Pak, Program Assocs. 

Joey Wohlhieter, Marco Pretell- 

Vazquez, Persuasive Tech. Assocs. 

Brett Wiggins, Tech. Analyst 

Since 1999, TGI Healthworks 

has been exclusively focused on 

national grassroots programs within 

54 



the healthcare discipline that are 

designed to build and sustain communities 

of people with chronic diseases. 

Community-based and on-line 

events are the primary communications 

vehicles. 

Our pre- and post-launch traditional 

public relations support this 

outreach. Patient, caregiver, physician, 

advocacy, and elected official 

outreach components are tied to 

hard and soft metrics that include 

prescribing habits tracking, as well 

as net promoter scores, online conversation 

sentiment, blog viral and 

velocity measurements, and traditional 

attitude measurements. 

Our programs are customized to 

the disease state, the market and the 

product, and include OTC, DTC and 

device indications. 

We focus on individuals, and we 

achieve persistence, compliance and 

brand loyalty objectives with a 100 

percent targeted audience that 

includes ethnic, cultural and national 

origin segmentation with in-language 

programs 

for patients, caregivers, physicians 

and national, state and local elected 

and appointed representatives. 

These branded and unbranded, 

publicity-ready events provide 

robust material for news path activities 

that include feature stories, hard 

news, political and social news, and 

health and fitness stories. They are 

applicable to satellite, blog-internet, 

and conventional media. 

TGI Healthworks‚ Zurich office 

handles conventional PR-focused 

grassroots events in Western Europe 

and former East Bloc countries. 

South America and Middle East 

assignments are managed from New 

York. 

TGI Healthworks is the natural 

evolution from traditional healthcare 

PR and national television and magazine 

advertising. We provide a 

structured, collaborative, turn-key 

relationship that brings hard-number 

ROI discipline to clients that have 

the infrastructure and mission to 

accept a dominant market position 

by way of patient, physician, caregiver, 

elected official and advocacy 

group focus. 

Prior to 1999, TGI management 

ran the successful Clay Marketing & 

Public Relations PR agency which 

was created in 1984 and focused on 

technology and maritime issues with 

offices in New York and London. 

TRANSMEDIA 

GROUP 

240 W. Palmetto Park Rd., Ste 300 

Boca Raton, FL 33432 

561/750-9800 x211 

Fax: 561/750-4660 

Here’s a firm as creative as its 

founder, former #2-ranked executive 

at NBC Tom Madden, who 

recently invented The Knife and 

Forklift, shown on NBC TODAY 

and in publications from LA Times 

to Fitness magazine. The 1.5-pound 

utensils shaped like dumbbells 

allow you to exercise (restraint) 

while eating. Available at 

www.knifeandforklift.com, it’s 

been serving the firm tons of new 

media contacts hungry for good stories. 

The award-winning, multi-lingual 

firm serves clients worldwide 

from its global headquarters in the 

TransMedia Building. Established 

in 1981, the firm comprises many 

former top news people who are 

now publicists at one of the most 

productive international, full-service 

PR firms in the country. 

Madden is the author of SPIN 

MAN and other books. 

The firm’s president, Glen 

Calder, was producer on Geraldo 

Rivera Show, American Journal and 

Inside Edition and Senior VP Kim 

Morgan ran publicity departments 

at top publishers and is renown for 

her mediagenic grand openings, 

including for restaurant chain 

McCormick and Schmick’s. 

TransMedia offers an array of 

complementary services including 

traditional broadcast/print publicity 

combined with social media marketing, 

crisis management, media 

training, product introductions, 

events, exemplary health, fitness 

and financial PR. TransMedia’s 

publicity made many Rexall 

Sundown nutritional products the 

#1 sellers in years they were introduced 

and company founder Carl 

DeSantis still turns to TransMedia 

to publicize his latest ventures, 

including calorie-burning beverage 

Celsius, whose stock price 

TransMedia’s publicity helped raise 

from 3 cents to over $5. 

TREVELINO/KELLER 

949 W. Marietta St., Suite X-106 

Atlanta, GA 30318 

404/214-0722 

Fax: 404/214-0729 

dtrevelino@trevelinokeller.com 

gkeller@trevelinokeller.com 

www.trevelinokeller.com 

www.wheelhousetk.com 

www.pr-speak.com 

www.prstarbase.com 

Dean Trevelino, Genna Keller, 

Principals 

Trevelino/Keller is an Atlantabased 

national boutique public relations 

firm with a presence in 

Washington, DC and South 

Carolina, focused on public relations, 

social marketing and brand 

communications. It’s a founding 

member of the Atlas Alliance, a 

consortium of like-minded boutique 

firms bringing cultural, geographic 

and specialized services to its client 

base, domestically and internationally. 

Trevelino/Keller founded the 

Start-Up Council in 2006 as a partnership 

of professional service 

firms serving early stage technology, 

internet and consumer companies. 

In 2007, it launched Social 

Status, its proprietary platform for 

managing social media programs. 

In 2010, Trevelino/Keller introduced 

Wheelhouse, a social marketing 

agency powered by 

Trevelino/Keller, focused on the 

next generation of social media — 

mobile apps, web-tainment, SEO, 

online communities, web applications, 

design and interactive. The 

firm’s areas of expertise include 

Technology, B2Business, 

GreenWorks, Lifestyle, Franchising 

and Food/Beverage. 

TRYLON SMR 

274 Madison Avenue 

New York 10016 

212/725-2295 

info@trylonSMR.com 

www.trylonSMR.com 

Trylon SMR has exclusively 

served clients in the technology, 

media and telecom industries since 

1990. As one of the earliest PR 

agencies to represent online industry 

clients and also leverage online 

media for PR campaigns, Trylon 

SMR has been a digital media relations 

pioneer. As specialists positioned 

at the nexus of mainstream 

public relations and new technology, 

Trylon SMR delivers tangible 

results quickly, charges reasonable 

fees, works without long term contracts 

and is well-versed in all 

forms of new, mainstream, digital, 

social and emerging media. 

VPE PUBLIC 

RELATIONS 

1605 Hope St., Suite 250 

South Pasadena, CA 91030 

626/403-3200 

www.vpepr.com 

At VPE, we do more than 

work in the Hispanic market … 

we live it. Our reputation of 

integrity and service is built on 

20 years-plus of serving the best 

interests of our clients and our 

community. We translate our 

knowledge of the Latino culture 

into impactful initiatives from 

New York to Los Angeles and all 

points between, VPE has helped 

clients in the corporate, nonprofit 

and governmental sectors 

connect with Hispanic consumers 

in meaningful ways. As 

a member of the Public Relations 

Global Network, our reach 

extends internationally. Our 

skilled team of bilingual/bicultural 

professionals 

develops creative strategies that 

deliver goal-oriented results by 

translating our passion for the 

culture into meaningful communication 

strategies. Our client 

roster includes long-term assignments 

and award-winning campaigns 

for McDonald’s, 

Disneyland, First 5 LA, Southern 

California Edison, the California 

Wellness Foundation and more. 

WIDMEYER 


1129 20th Street, NW, Suite 200 


202/667-0901 

Fax: 202/667-0902 

www.widmeyer.com 

Scott Widmeyer, Chairman & CEO 

Widmeyer Communications is 

a fiercely independent full service 

communications firm with 

offices in Washington, D.C. and 

New York. Widmeyer provides 

research-based strategy and planning, 

public relations, advertising, 

creative and digital expertise 

to clients with needs in public 

affairs, health, education, arts 

and culture, environment, transportation 

and more. 

For more than 20 years, the 

firm has developed strategic 

communications programs, crafted 

effective messages, forged 

lasting relationships, secured top 

media placements, defined 

brands, advanced issues and 

ideas and helped individuals and 

organizations quietly move agendas 

or boldly take the stage. 

Widmeyer’s PreK-12 Education, 

Health & Wellness, Higher 

Education and Public Affairs 

practice areas work seamlessly 

with the Research & Polling and 

Digital & Creative teams to turn 

insight and information into 

strategies that cultivate conversation, 

rally constituencies and 

define our clients’ positions. 



The Zeppos & Associates team. 

odwyerpr.com is unrivaled for its hardhitting 

coverage of all areas of marketing, 

communications, PR and media news. 

With PR and media in a state of upheaval, 

it’s more important than ever to keep on 

top of the buzz in the industry. 

ZENO GROUP 

A Daniel J. Edelman Company 

200 Park Ave. South 


212/299-8888 

Fax: 212/462-1026 

www.zenogroup.com 

Barby K. Siegel, CEO 

Zeno Group is the marketing 

communications agency committed 

to helping clients make the 

most of the new realities of audience 

engagement and the evolving 

role of PR. We operate as one firm 

with offices in New York, 

Washington, D.C., Chicago and 

Los Angeles. We are initiating 

operations in Toronto, Canada. 

Our thinking is big, bold and 

unencumbered by traditional PR 

boundaries. We specialize in marketing 

consumer, healthcare and 

technology brands. We have 

worked with some of the world’s 

leading brands, companies, nongovernmental 

and non-profit 

organizations, helping to navigate 

the new ways stakeholders engage 

with companies and brands. 

The firm’s most senior team 

members work on business (not 

spreadsheets) because that’s what 

we love to do and that’s what’s 

right for our clients. Across our 

four offices, we operate as one, 

easily enabling the right talent for 

the job regardless of geography. 

Insights to ideation. Zeno’s dedicated 

planning capability ensures 

our recommendations are 

anchored by relevant insights and 

a research-driven strategy. From 

there, we work to find the ‘right’ 

big ideas that will drive clients 

business forward in new and interesting 

ways. 

The Real Moms of Zeno. To 

help our clients engage with this 

highly influential target audience, 

we listen to our proprietary group 

of 50 moms (headed to 100) to 

understand what REAL-ly matters 

to them and how brands can best 

fit into their lives. 

Branded Entertainment. Zeno’s 

unique, branded entertainment 

capability creates original branded 

content on behalf of brands and 

integrates brand messages into relevant 

properties, online and 

offline. For Clorox Cleaning 

Products, for example, our work 

includes the development of a 

first-of-its-kind original web series 

in partnership with Disney to energize 

parents to pursue home activities 

with kids. 

ZEPPOS & 


400 E. Mason St., Suite 200 

Milwaukee, WI 53202-3703 

414/276-6237 

www.zeppos.com 

Evan N. Zeppos, President 

Kris Naidl, Executive VP 

Zeppos & Associates, Inc. is a 

full-service public relations and 

government affairs firm providing 

strategic counsel and practical 

results. The 12-person, Milwaukeebased 

firm serves clients throughout 

Wisconsin as well as in the 

Midwest and nationwide. Its professional 

team includes former 

journalists and experienced public 

relations practitioners who specialize 

in strategic communications, 

publicity, crisis communications, 

government affairs, social media, 

issues management, special event 

planning and media relations. 

Clients include MillerCoors, the 

Wisconsin State Cranberry 

Growers Association, Quarles & 

Brady, Cousins Subs, the Bradley 

Center Sports & Entertainment 

Corp., Veolia and other local, 

national and international organizations. 

 

56 


PR planning = social science 

By Fraser Seitel 

PR planning is a bona fide social science 

that distinguishes strategic PR 

from the seat-of-the-pants practice of 

which many in the field are often guilty. 

Too often, alas, “PR planning” consists 

of a supervisor 

exhorting his troops 

to “Get some bodies, 

cameras, lights to the 

press conference — 

now!” 

Not a particularly 

thoughtful strategic 

process. 

Fraser P. Seitel has 

been a communications 

consultant, author and 

teacher for 30 years. He 

is the author of the 

Prentice-Hall text, The 

Practice of Public 

Relations. 

More preferable — 

especially if you consider 

the practice of 

PR, as my friend Prof. 

John Doorley does, a 

bone fide social science 

— is to approach 

every assignment 

with a predetermined 

planning grid that considers the following 

10 steps. 

First, Background and Research. 

What is the PR and business situation we 

are addressing Where does the company 

stand in the industry What is the status of 

the industry What is the problem we are 

trying to prevent or mitigate … or the 

advantage we are trying to maximize 

Finally, what does the research show 

The research is critical to help us navigate 

to the goal we wish to reach. 

Second, Goal / Objectives. This is the 

generalized statement of what you want to 

accomplish. Communication goals and 

objectives are often distinct from the organizational 

or business objectives but they 

must always support the organizational or 

business goals. 

Third, Strategies. A strategy is a generalized 

statement of the kinds of actions you 

will employ to achieve the objective. A 

strategy comprises all the tactics, and each 

tactic should fall into place in support of 

your strategies. 

Fourth, Tactics. A tactic is a specific 

action you will take or tool you will use, 

such as a news release, a blog, a podcast, an 

interview, a note to employees from the 

CEO, a speech, a video news release, a 

tweet and so on. As noted, many public 

relations managers like to jump straight to 

tactics. 

But as Prof. Doorley cautions, “If you 

don’t know where you’re going, any road 

will take you there.” And you may well end 

up in the wrong place. 

Fifth, Audiences / Stakeholder Groups. 

PR people must break down audiences into 

demographic or psychographic subgroups. 

This is particularly true in a day of splintered 

media and Internet sub-publics. 

There is no such thing as “the Congress” 

or “the press,” or “the employees” or the 

“general public.” The more “granularly” — 

to quote a popular business term — we 

define our audiences, the more likely we are 

to persuade them. 

Sixth, Messages. What messages will 

help us reach our audiences and accomplish 

the objectives The best messages are 

those distinctly designed for a particular 

well-delineated public. What employees 

care most about in a particular PR situation 

— job security, for instance — might be 

different from what shareholders care most 

about — usually earnings. 

PR messaging is where the “rubber 

meets the road.” While most general business 

managers can devise strategies and 

objectives, few possess the communications 

capability to create persuasive messages. 

That’s the province of the professional 

communicator, i.e. the PR professional. 

Professional Development 

So conceiving winning messages is a most 

critical stage of the planning process. 

Seventh, Assignments / 

Responsibilities. Assigning specific tasks 

to individuals not only specifies accountability 

for each phase of the project, but also 

gives everyone a feeling of responsibility 

for the project’s success. 

Eighth, Timeline. How long will it take 

to implement the strategy, carry out the various 

tactics and accomplish the objectives 

(Planning language is important: one 

accomplishes an objective; one does not 

accomplish but rather, “employs” a strategy.) 

PR deadlines are necessary in every 

assignment. So, too, therefore, is setting a 

timeline. 

Ninth, Budget. In other words,”What 

will it cost” 

Tenth, Evaluation. After all is said and 

done, “Did we achieve the objectives — 

both of the communication plan and of the 

business” Evaluative research is necessary 

to help measure what we have 

achieved and, if appropriate, make midcourse 

corrections. 

Public relations planning isn’t sexy, nor is 

it a guarantee that you won’t be yelling for 

the “bodies and the cameras” when the 

dreaded day comes for the press conference. 

But it does help distinguish sound and 

strategic PR implementation. 


OPINION 

Expense reduction for PR firms (part III) 

By Richard Goldstein 

This is the final in a series about 

expense reduction for PR firms. 

Part 1 reviewed how an expense 

reduction program is implemented. Part ll 

focused more on the analytical aspects of 

expense reduction. 

Part lll provides 

some specific suggestions 

on how to 


is a partner at 

Buchbinder Tunick & 

Company LLP, New 

York, Certified Public 

Accountants. 

reduce specific 

expenses. 

Using a checklist 

The process of how 

we assist our clients 

to reduce specific 

expenses is based on 

using a diagnostic 

checklist. We meet 

with a client and ask 

very specific questions. 

The responses 

to the question (yes, no, or not applicable), 

are then referenced to specific recommendations, 

or tips, based on the 

responses. For example, we may ask the 

following question: Has the company 

evaluated internal reports to determine if 

all are necessary Assuming the response 

is “no,” the recommendation is to reevaluate 

all internal reports. This seems simple 

enough. However, how do you go 

about doing it My recommendation: 

reevaluate each report generated by your 

organization and determine if it is essential. 

For those reports deemed necessary, 

determine if they are being distributed to 

people that do not have a business need 

for the report. Many reports can be done 

away with and the number of copies of 

those reports that are needed can be significantly 

reduced. Even if reports are not 

paper generated, there is still a labor and 

money factor. 

Legal fees 

Let’s take a look at legal costs, which 

can be significant. When it comes to 

reducing legal costs, it is important to 

first analyze if there is cost cutting potential. 

The simplest way to reduce legal fees 

is to eliminate or minimize the activities 

that require legal services. This is done 

by understanding how to avoid lawsuits, 

using attorneys more wisely, and taking 

other legal reduction actions. It is also 

possible to negotiate legal fees when 

selecting an attorney. The key is how to 

go about the process. 

Before attempting to reduce legal fees, 

or any expense, you must first know 

Financial Management 

where the money is being spent and how 

much you are spending for each product 

or service. 

Accordingly, two worksheets need to 

be prepared. The first is a legal summary 

worksheet. [I am happy to forward a copy 

of the worksheet I use for this purpose.] 

The worksheet is simply a summary of 

total monthly legal fees posted to the general 

ledger account each month. It also 

includes the description and source references 

shown in the general ledger. The 

worksheet will allow you to focus only 

on those months that have significant 

legal charges. The second worksheet is a 

legal costs detail worksheet. This worksheet 

provides a detailed breakdown of 

bills for each significant legal project. It 

analyzes legal expenses by breaking them 

down into major components for each 

project. 

So how do you go about negotiating 

legal fees Negotiating legal fees is 

closely linked to selecting an appropriate 

attorney. The attorney that initially seems 

to be the best choice may not always be 

the best attorney for your dollar. The cost 

of the attorney’s legal service must clearly 

be factored into the analysis from a 

cost/benefit standpoint. 

In today’s economy and competitive 

legal marketplace, attorneys, in my view, 

are aggressively pricing their services. 

Competition has forced many attorneys, 

particularly those in smaller firms, to 

become increasingly open to creative fee 

arrangements. When I work with clients 

in this area, we focus on the following: 

selecting the best fee arrangement; negotiating 

hourly fee arrangements; negotiating 

other fee arrangements; and handling 

aspects of fee negotiations. For example, 

just in the area of negotiating hourly fee 

arrangements, we review twelve areas. 

Some questions are as follows: Are 

locked-in hourly rates obtained for all 

attorneys who will be working on a legal 

project Is the scope of the legal work set 

before starting the engagement Has the 

firm considered requesting a lower 

hourly rate in exchange for an incentive 

fee Are detailed bills received on at least 

a monthly basis Is a cap or maximum 

fee set for each project 

Assuming that the client response is no 

to all, we then make recommendations. 

Again, the recommendations may seem 

obvious. You may tell me that from now 

on we will ask for caps. Here is my 

response to this question. Ask the attorney 

to set a reasonable cap or maximum 

for each project. However, some attorneys 

will use the cap to justify expanding 

the work to reach that amount. To offset 

this risk, after the attorney sets a maximum, 

also ask for minimum and most 

likely estimates. In any event, make sure 

the attorney sets a trigger-point amount, 

which requires the attorney to contact 

you when it is reached. For major projects, 

trigger points should be set for each 

component. You can see that our response 

is more comprehensive than just asking 

for a cap. 

Not to single out attorneys, you can 

apply the sample principles to all your 

professional service providers including 

your CPA. 

Reducing mail costs 

Mail handling and postage can be a significant 

cost for PR firms. The cost of 

sending a letter by the US postal service 

or other service companies has increased 

over time. Before making any changes 

for mail and express delivery, one must 

thoroughly understand the company’s 

present procedures and policies. It is likely 

that making changes will affect other 

areas of the company and possibly cause 

confusion or increase costs. Again, you 

need to use a diagnostic approach that 

analyzes current costs with worksheets. 

Examples of savings can be as simple as 

using next-day afternoon delivery instead 

of morning or using ground service for 

next day local deliveries. 

I hope the three columns get you thinking 

on how to reduce costs. Some of the 

areas you may want to focus on other 

than those discussed above are travel, 

telephone, insurance, supplies, leasing, 

worker’s compensation, and medical 

costs in a post Obama world. 

Good luck! 

PR Services Briefs 

FM deposits PR savings plan 

The College Savings Plans Network, the 

network that administers 529 college tuition 

savings plans, has deposited its national PR 

account at Columbus, Ohio-based Fahlgren 

Mortine PR after an RFP process. 

The contract, through mid-2011, carries two 

year-long options. FM acquired in-state rival 

Edward Howard & Company earlier this year. 

The Network is composed of state administrators 

and affiliated with the National 

Association of State Treasurers. It works with 

private sector partners to run and promote the 

savings plans, which were created in 1996 

and are named after the chapter of the 

Internal Revenue Service code. 

58 


Coal mine PR spinning U.S. public, Congress 

By Rene A. Henry 

Every time I hear the news about a coal 

mine disaster it brings back many old 

memories. 

I was born and raised in West Virginia, 

with ancestors whose backgrounds were in 

glass making and railroading, 

not coal. 

Sadly, the PR and lobbying 

companies that 

work for mining companies 

have kept the 

regulatory, oversight 

and enforcement agencies 

weak and safety 

standards below expec- 

Rene A. Henry is the 

author of seven books. 

He lives in Seattle. 

tations. They have 

done a great job of 

spinning the facts. 

The most recent explosion 

that killed 29 miners at Massey 

Energy’s Upper Big Branch Mine in 

Montcoal, W.V., is one example. The mine 

was cited for two safety violations just one 

day before the disaster and a total of 57 

times in March, mainly for poor ventilation 

of dust and methane. 

The U.S. Mine Safety and Health 

Administration has cited this mine 1,342 

times in the previous five years and proposed 

fines of $1.89 million. Massey has 

contested 422 of those violations and much 

of the enforcement is stalled somewhere in 

the regulatory and judicial process. 

Don Blankenship, Massey Energy’s 

CEO, has called members of Congress 

“greeniacs” and said that House Speaker 

Nancy Pelosi (D-Calif.) and Senate 

Majority Leader Harry M. Reid (D-Nev.) 

“don’t know what they’re talking about.” 

The leadership and most members of 

Congress continue to ignore the facts, hear 

only the spin, and do nothing to speed 

enforcement and pass tougher safety standards. 

One of my first experiences dealing with 

a coal mine disaster was November 1954, 

when I was Sports Information Director at 

West Virginia University. 

Our football team had just defeated 

William & Mary 20-6 and our flight was 

ready to leave Newport News, Virginia. 

The editor of a leading newspaper who 

was traveling with us had just received news 

that there was an explosion in Jamison Mine 

No. 9. This affected several members of the 

team but none more than Sam Huff. Had the 

explosion happened one hour earlier, he 

would have been the only surviving male in 

his family. 

Huff, who grew up in the Jamison Mine 

No. 9 Coal Camp in a rowhouse with no 

running water, was the first in his family to 

ever graduate from college. His football 

skills earned him an athletic scholarship, 

otherwise he would have become a coal 

miner. He is in both the College and NFL 

Pro Football Halls of Fame. He also was the 

first NFL player to be featured on the cover 

of Time. 

An explosion on November 20, 1968, 

took the lives of 78 miners. Huff lost five 

relatives. The bodies of 19 miners who perished 

were never recovered and the mine 

was permanently sealed. Black lung caused 

the death of Huff’s youngest brother when 

he was only 60 years old. 

For five years, when I headed communications 

and government relations for the 

mid-Atlantic states region of the U.S. EPA, 

we faced the challenge of communicating 

the destruction of the environment caused 

by mountaintop mining. 

This is a type of strip mining where entire 

mountaintops are cut away by explosives 

and giant machines bury hundreds of miles 

of what once were pure mountain streams, 

causing permanent loss of ecosystems. 

In 2008, the Bush Administration rolled 

Guest Column 

back and redefined regulations making it 

more profitable for coal operators. These are 

being contested by advocacy groups. 

One story I heard years ago, but cannot 

confirm, is how one company hired a New 

York PR firm to help with its image and 

labor problems. The United Mine Workers 

were campaigning to organize the workers 

in one particular West Virginia mine. 

When the miners demonstrated, the company 

brought in hired thugs from Detroit 

and Chicago to physically beat them. To 

counter the negative image it was receiving, 

the coal company worked with its PR firm 

to take another course of action — to dynamite 

a railroad bridge leading to the mine 

and blame it on the local miners. 

The PR firm brought in an explosive 

demolition team as well as a photographer 

to provide photos to the media. The bridge 

was destroyed but the PR man was arrested 

by the local sheriff as he was leaving the 

site. 

The story makes for good fiction, just like 

so much of the rhetoric against increasing 

mine safety and enforcement. 

Based on its response, I’m beginning to 

believe Congress believes fiction more than 

fact, just like “smoking is good for you” and 

“the check is in the mail.” 


WASHINGTON REPORT 

No Obama moves on Public 

Diplomacy Commission 

The U.S. Advisory Commission on Public Diplomacy, composed 

of presidential appointees, met on April 23 at USC’s 

journalism school in Los Angeles. The Commission has a 

vacant slot and includes six holdovers from previous administrations. 

The bi-partisan group, which advises Undersecretary Judith 

McHale, discussed public diplomacy issues including measurement 

of U.S. government image efforts at the upcoming meeting, 

which is open to the public. 

Carl Chan, a former Foreign Service officer specializing in 

communications and an ex-journalist, is executive director of the 

commission. 

Chan told O’Dwyer’s that the seven-member commission currently 

has six slots occupied, all appointed by previous presidents 

and confirmed by the Senate. President Barack Obama has not yet 

made any re-nominations or proposed any new candidates. 

The terms of five commissioners have expired and another — 

former Citigroup advisor Lyndon Olson Jr. — ends on July 2011. 

The members include: 

William Hybl — chairman; appointed by President George H.W. 

Bush, he is a former U.S. Olympic Committee President, Counselor 

to President Ronald Reagan, U.N. Representative for the U.S., and 

Chairman of the board of the International Foundation for Electoral 

Systems, among other posts. 

Lyndon Olson Jr. — appointed by President Bill Clinton, he is 

former U.S. Ambassador to Sweden and a U.S. Congressman, as 

well as a veteran insurance sector executive who headed 

Citigroup’s Travelers unit. 

John Osborn — appointed by President George W. Bush, he is a 

former General Counsel for biopharma company Cephalon, State 

Dept. legal advisor and Congressional aide. 

Penne Korth Peacock — appointed by President Bill Clinton, she 

was Ambassador to Mauritus during the first Bush administration. 

Jay Snyder — appointed by President George W. Bush, he is a 

private equity executive and former drug industry exec, as well as 

Big oil gets new PR head 

former U.S. Rep to the United Nations who was also a public delegate 

appointed by President Clinton. 

Lezlee Westine — appointed by President George W. Bush, she 

was a White House Counselor to the President and is currently 

President and CEO of TechNet, a bipartisan political network of 

tech CEOs. 

Breaux & Lott speak for Citi 

Breaux Lott Leadership Group is repping bailed-out 

Citigroup on corporate tax issues and financial services 

regulatory reform. 

Former Democratic Louisiana Senator John Breaux and ex- 

Senate Majority Leader Trent Lott, a Republican, are spearheading 

the thrust. They are assisted by ex-Breaux staffers John 

Flynn and Callie Fuselier, and former Lott aides Manny 

Rossman and Bret Boyles. 

Citi CEO Vik Pandit, who has outlined a plan to break up the 

financial supermarket put together by a predecessor chief Sandy 

Weill, announced strong first-quarter earnings for the banking 

giant. 

The U.S. expects to chalk up an $8B profit on the sale of its 

Citi shares. 

Linda Schoumacher Rozett, former Senior VP of 

Communications for the U.S. Chamber of Commerce, has 

joined the American Petroleum Institute as VP of 

Communications. 

She replaces Jim Craig, who held the post until December 

2009 and left amid a pruning and reorganization of API staff 

under CEO Jack Gerard, who joined in late 2008. 

Rozett had recently been running her own consultancy, 

FirstWord Strategies, and served as Communications Director 

for the Friends of Fred Thompson, the former Senator’s 

exploratory presidential committee. Her energy experience 

includes stints at Edison Electric Institute (Media Relations 

Manager) and the Natural Gas Supply Association (PR 

Director). 

She started out in TV news at ABC in D.C. 

Gerard took the reins at the API in 2008 after heading the 

American Chemistry Council and National Mining Association. 

In a statement, he said Rozett’s appointment is part of his plan 

to create a “nimble and dynamic organization that would advocate 

our industry’s interests aggressively.” 

Glover Park hops on team Toyota 

Washington’s Glover Park Group is the latest PA firm 

to jump on the Toyota bandwagon. 

The well-connected Democratic firm has registered as lobbyist 

for Toyota Motor North America for automotive industries. 

Joel Johnson, former President Clinton’s Special Assistant for 

Policy and Communications, is leading the charge. He also was 

a top aide to former Democratic Majority Leader Tom Daschle. 

Gregg Rothschild, ex-Legislative Director for Sen. John Kerry 

assists Johnson. 

Toyota, on April 2, convened its first meeting of quality 

experts committee to help redeem its reputation that was battered 

by its massive recall. 

Despite the reputation hit, the Japanese automaker reported a 

41 percent rise in March in the U.S. That rise was aided by 

incentives, which jumped 44 percent to a record $2,256 pervehicle. 

 

60 


Airpower Consulting makes case for Yemen 

Airpower Consulting, which is headed by former F-16 

fighter pilot Dan Swayne, has an agreement with the 

Republic of Yemen Air Force to contact Defense, and 

State Department officials to approve aid to enhance its ability to 

attack al-Qaeda forces. 

Strife-torn Yemen is where so-called Christmas bomber, Umar 

Farouk Abdulmatallab, received training for his attempt to blow 

up a Continental Airlines bound for Detroit. 

Swayne, a combat veteran of the Gulf War and Operation Iraqi 

Freedom, served as military analyst for the U.S. Air Forces 

Central Command. As Country Desk Officer, he worked in 

Yemen, Oman and the United Arab Emirates to forge ties with 

their air forces. 

A broader proposal concerning economic development and 

G-L logs Morocco work 

Gray Loeffler has a $300K pact with the Moroccan 

American Center for Policy to push for positive relations 

between the U.S. and the north Africa country. 

The firm of former Congressmen William Gray (D-Pa.) and 

Tom Loeffler (R-Tex.) is to work closely with non-profit 

MACP and D.C. embassy staff to advance Morocco’s interest 

with “U.S. foreign policy decision-makers and opinion leaders.” 

One major focus: an educational push to inform Congress 

and the White House about “Morocco’s commitment to securing 

a permanent resolution of the Western Sahara issue.” 

Morocco annexed Western Sahara after Spain pulled out in 

1975. Human rights organizations have charged Morocco with 

a litany of abuse in what is called “Africa’s last colony.” 

Morocco opposed a stepped up United Nations role to monitor 

the human rights status in Western Sahara. 

Kenya selects Myriad 

International PR News 

tourism has been ironed out, but not yet approved by the 

Government of the Republic of Yemen. 

The attempted act of terror has 

captured the attention of the U.S. 

government, business and 

American people, according to 

Swayne’s proposal. 

Swayne’s plan calls for 

approaching the U.S. hotel, resort 

and food service sectors to “advocate for the rich opportunities 

available in Yemen.” 

He also plans to “make contact with prominent Washington, 

D.C., firms who specialize in government affairs and public relations 

lobby” and “coordinate with the Republic of Yemen government 

on which firm(s) and appropriate timing to employ these 

services.” 

Manhattan Beach, CA-based Myriad Marketing has 

been hired to represent the Kenya Tourist Board 

(KTB) in the United States. 

Billed as a “destination marketing company,” Myriad specializes 

in providing strategic direction and tactical solutions 

for travel and tourism clients. Myriad will manage all marketing 

and public relations activities on behalf of the KTB. The 

Kenya account was previously managed by Carlson 

Destination Marketing Services (CDMS). Myriad Marketing 

acquired CDMS last year. 

The United States is now the second largest market for 

Kenya, and is currently experiencing renewed interest in the 

destination. The country brought more American tourists in 

2009 than ever recorded, hosting more than 100,000 arrivals, an 

increase of more than 25% from 2008. 

FARA News 

NEW FOREIGN AGENTS REGISTRATION ACT FILINGS 

Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, 

Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications 

work on behalf of foreign principals, including governments, political parties, organizations, and individuals. 

Akin Gump Strauss Hauer & Feld, LLP, Washington, D.C., registered March 31, 2010 for Office of Commercial Affairs of the Royal Thai Embassy, Washington, 

D.C., regarding providing advice on legislative proposals to reform the Generalized System of Preferences and outreach to U.S. Government officials. 

Sidley Austin LLP, Washington, D.C., registered March 18, 2010 for Government of the Cayman Islands, Grand Cayman, Cayman Islands, regarding analyzing 

and reporting on U.S. legislation and Executive Branch activity that could affect the Cayman Islands, assisting the Cayman Islands government in developing 

and articulating its position on various matters, and meeting with U.S. Government officials and representatives of the private sector, to represent the 

interests of the principal. 

Thomas Capitol Partners, Inc., Washington, D.C., registered March 25, 2010 for Korea International Trade Association, Washington, D.C., regarding organizing 

and participating in meetings, telephone calls, letter writing, e-mail and other communications to present the foreign principal’s interests to federal officials 

in the Executive and Legislative branches. 

NEW LOBBYING DISCLOSURE ACT FILINGS 

Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the 

House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. 

For a complete list of filings, visit http://sopr.senate.gov. 

Ashcroft Group, Washington, D.C., registered April 20, 2010 for National Maritime Services, Ft. Lauderdale, Fla., regarding government contracts. 

Cornerstone Government Affairs, LLC, Washington, D.C., registered April 19, 2010 for American Forest and Paper Association, Washington, D.C., regarding 

federal forest policy and funding and funding and administration of federal bioenergy programs. 

Patton Boggs, LLP, Washington, D.C., registered April 20, 2010 for Bloomberg, L.P., New York, N.Y., regarding issues related to competition in the distribution 

of video programming and market developments impacting independent news services, as well as broadband policy. 

Venable LLP, Washington, D.C., registered April 19, 2010 for National Children’s Museum, Washington, D.C., regarding seeking federal support for the 

National Children’s Museum from the FY 2011 Labor, HHS and Education Appropriations Bill. 


PR Buyer’s Guide 

To be featured in the monthly Buyer’s Guide, 

Contact John O’Dwyer, john@odwyerpr.com 

VIDEO 

MEDIA & SPEAKER TRAINING 

INTERACTIVE/MULTIMEDIA 

North American Precis Syndicate, Inc., 

Empire State Bldg., 350 Fifth Ave., 65th flr., 

New York, NY 10118-0110. 212/867-9000. 

Dorothy York, Pres. www.napsinfo.com. 

freeproposal@napsnet.com. 

NAPS sends Nielsen encoded 

Video Feature Releases (VFRs) in 

various tape formats according to 

editors’ specifications. We cover 

1,000+ TV stations. Each VFR gets 

placed on 100 to 150 U.S. TV stations 

and includes impressive color 

usage reports. 

GUARANTEE: Complete satisfaction 

with the results of each release 

or another one free. 

SOCIAL MEDIA 

Impact Communications, 8-C Putnam 

Green, Greenwich, CT 06830-6037. 

203/532-0799. JRImpact@aol.com. Jon 

Rosen, President. 

BE PREPARED! Impact Communications 

trains your spokespeople to 

successfully communicate critical messages 

to your targeted audiences during 

print, television and radio news interviews. 

Your customized workshops are 

issue-driven and role-play based. Videotaping/critiquing. 

Groups/privately. Faceto-face/telephone 

interviews/news conferences. 

Private label seminars for public 

relations agencies. Make your next 

news interview your best by calling 

Jon Rosen, Impact Communications, 

(203) 532-0799. Over 25 years of news 

media/training expertise. 

SATELLITE MEDIA TOURS 

Synaptic Digital (formerly Medialink & 

The NewsMarket), a division of The 

NewsMarket, 708 Third Ave., New York, 

NY 10017; 800/843-0677. www.synaptic 

digital.com; learnmore@synapticdigital.com. 

Synaptic Digital delivers a diverse 

range of digital media solutions for 

corporations, organizations and 

agencies globally, which help overcome 

challenges, build brands, and 

boost business development. 

Our goal is to deliver on your business 

and communication objectives. 

We are big thinkers with creative, 

strategic and technical know-how. Our 

interactive/multimedia services include: 

•Web Video 

•Global Distribution to Media via 

thenewsmarket.com 

•Interactive News Releases 

•Live Webcasts (Video & Audio) 

•MediaCenter (Branded Digital 

Newsrooms) 

•Branded Video Players 

•Internet Media Tour 

MAILING SERVICES 

BigVoice Unlimited, 20 West 23rd St., 3rd flr., 

New York, NY 10010. 212/675-5740; fax 

212/206-8168. www.BigVoiceUnlimited.com; 

VLang@BigVoiceUnlimited.com. Victoria Lang. 

Born to champion brands with 

small voices. What kind of brands 

have small voices Brands in low 

interest categories; brands with 

smaller marketing budgets than their 

competitors; brands who are not top 

of mind in their category. BigVoice = 

dynamic social media, marketing and 

advertising made especially for 

brands with small voices. We help 

small voiced brands get noticed, considered 

and talked about. 

MEDIA MONITORING 

Dow Jones & Co., 1211 Avenue of the 

Americas, New York, NY 10036. 

800/369-0166. www.dowjones.com; 

diane.thieke @dowjones.com. Diane 

Thieke, Marketing Director. 

Broadcast Direct Communications, Inc., 

130 Shore Road, Suite 185, Port 

Washington, NY 11050. 516/570-2369. 

info@broadcastdirectpr.com. Irene Minett, 

Patricia Ruth Kresner. 

Broadcast Direct Communications, 

Inc. specializes in media relations for: 

•Satellite Media Tours 

•Radio Media Tours 

•In-Market Tours 

•The Web 

As television, radio and web 

professionals, we offer media strategy, 

creative writing and pitching, strong 

media relationships and over 30 

years of experience in broadcast 

public relations. 

WEBSITE DEVELOPMENT 

At Point, Inc., P.O. Box 361, Roseland, NJ 

07068. 973/324-0866 services@atpoint.com; 

www.atpoint.com. Mick Gyure. 

At Point services businesses, both 

small and large, that do not have the 

experience or resources in-house to 

perform these functions. 

LOG-ON Computer & Mailing Services, 

Inc. 520 8th Ave., New York, NY 10018. 

212/279-4567; fax: 212/279-4591. 

www. logon.org 

MDS, the leading service provider to 

the PR community, is now part of the 

Log-On family 

With over 95,000 sq ft of space Log-On 

is the city’s largest and most technologically 

advanced PR/Marketing direct mail, 

digital printer, packaging & distribution 

service. We assist agencies, corporations, 

non-profits, large and small. We 

mail, fax and e-mail news releases and 

pitch letters. We use your lists or ours 

media database. We assemble press 

kits, print marketing material and fulfill 

product requests. We reproduce CDs. 

And we maintain private lists. There’s 

very little we can’t do for you. 

WE DELIVER ON YOUR DIRECT 

MAILING & PRINTING NEEDS. 

62 


PR JOBS - http://jobs.odwyerpr.com 

DIRECTOR OF PUBLIC RELATIONS 

Primary Characteristics: 

Responsible to the Chief Marketing Officer for directing the strategy, 

development and execution or public relations programs that raise the 

awareness of EverBank and supports corporate and business unit communication 

objectives. 

Essential Functions: 

• Partner with, direct and manage EverBank’s external media relations 

agency to: 

• Design and implement proactive public relations plans and campaigns 

to drive awareness of the EverBank name 

• Identify targeted strategies to reach media reporters and influencers 

• Position spokespeople as experts in banking, mortgage, investing and 

leasing 

• Handle all media pitching, including online, print and TV 

• Manage press strategy around events 

• Develop compelling media releases, pitch pieces, company/executive 

background materials, fact sheets and award submissions 

• Write quarterly financial reports, develop and manage executive webinars 

and media tours. 

• Collaborates with marketing team leads to ensure alignment of public 

relations and marketing campaign strategies 

• Monitor EverBank media activity (traditional, social & internet) and 

communicate progress against public relations goals 

• Manage editorial calendar opportunities 

• Oversee media training and development for EverBank spokespeople 

• Act as the first internal contact for corporate media inquiries 

• Develop and manage appropriate crisis communication plans 

• Manage corporate Twitter and Facebook pages and provide consultation 

on the implementation and evolution of other corporate social media assets 

Qualifications (Knowledge, Skill and Abilities Requirements): 

• Advanced knowledge of public relations management and communications 

practices 

• Proven ability to positively react to media inquiries quickly with tact and 

professionalism 

• Excellent written and verbal communication skills; strong editing skills 

• Must be able to create and maintain positive relationships with internal 

and external constituents 

• Strategic thinker capable of coming up with original communication ideas 

and executing 

• Ability to proactively identify communications opportunities and develop 

supporting programs 

• Strong attention to detail and organization and ability to handle multiple 

tasks to consistently meet deadlines 

• Excellent problem solving, decision making and follow-through 

• Ability to build relationships and work effectively at all levels of the organization 

and to interact confidently with senior management 

• Ability to integrate PR programs to support business goals and programs 

• Ability to succeed in a fast paced, entrepreneurial environment 

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Training and Experience: 

• Bachelors degree in Public Relations, Journalism or Communications or 

related field or equivalent experience required, advanced degree preferred 

• Minimum of 8 years experience in agency or corporate media relations 

• Experience with managing investor relations activities a plus 

• PR experience within the financial services industry strongly preferred 

• Experience working with online social media platforms (e.g. Twitter, 

Facebook, blogs, etc.) 

Job Title: Director of Public Relations 

Job Code: ADMIN-763 

Company: EverBank 

Location: Jacksonville, FL 

Grade Level: 18E 

Please apply online: http://everbank.hodesiq.com/job_detail.asp 

JobID=1885056&user_id= 

EverBank is an equal opportunity employer. No employee or applicant 

for employment will be discriminated against because of race, color, religion, 

national origin, physical or mental disability, age, gender, sexual 

orientation, genetic information, veteran’s status, or status as a disabled 

veteran or veteran of the Vietnam era.

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