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techniques has been difficult, and<br />
patchy. Investment promotion is<br />
still largely based on developing<br />
relationships, so it is not clear if<br />
new techniques will help, nor how<br />
effectively they may be adopted<br />
in investment promotion. Perhaps<br />
more guidance and thought<br />
is needed on how marketing<br />
innovations in other fields can be<br />
applied practically to the field of<br />
investment promotion agencies.<br />
<strong>WAIPA</strong> <strong>Report</strong> of Activities <strong>2011</strong>-2012<br />
55
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