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<strong>WAIPA</strong> <strong>Report</strong> of Activities <strong>2011</strong>-2012<br />
In conclusion, <strong>WAIPA</strong> members<br />
are operating in a challenging,<br />
and difficult environment. Facing<br />
extra pressure for greater results.<br />
Constrained financial resources<br />
are motivating a move away from<br />
the traditional forms of marketing<br />
towards newer forms of marketing<br />
which have been successful in<br />
other fields and industry. Even<br />
as governments to which IPAs<br />
respond are keen to encourage<br />
innovation and the adoption of new<br />
ideas, the application of these new
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