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<strong>WAIPA</strong> <strong>Report</strong> of Activities <strong>2011</strong>-2012<br />
There is a broad range of issues<br />
these policies seek to challenge. The<br />
economic situation in many locations<br />
has led to political instability and a<br />
reduction in market size being of<br />
biggest concern. The rise in labour<br />
costs is prevalent in Asian members,<br />
which are experiencing high wage<br />
inflation. This could erode their<br />
competitive advantage.<br />
In contrast, while wage inflation<br />
is increasing, members reported<br />
a quality workforce as a positive<br />
perception of their respective<br />
countries and regions. Is high wage<br />
inflation the negative aspect of a<br />
quality labour force How can this be<br />
communicated to the advantage of the<br />
location Is it about finding out what<br />
is more relevant to the investor Is it<br />
price or quality This is some points<br />
that IPAs responses bring to light.<br />
Secondly, some members reported a<br />
growing market, and the ease of doing<br />
business as their positive aspects.<br />
In summary, most IPAs have<br />
a proactive policy to promote<br />
their location, but a significant<br />
minority does not. IPAs are trying<br />
to operate in the context of the<br />
global economic situation, which<br />
is making their promotional efforts<br />
more difficult. Locations are<br />
finding the political, social and<br />
economic context as constraints to<br />
challenging negative perceptions,<br />
despite their positive aspects.
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