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<strong>WAIPA</strong> <strong>Report</strong> of Activities <strong>2011</strong>-2012<br />
<strong>WAIPA</strong> Training for<br />
Central America &<br />
the Caribbean<br />
June 19-20,<br />
2012<br />
<strong>WAIPA</strong> Pro-Barranquilla Training for<br />
South America<br />
August 27-28, 2012<br />
On August 27, 2012, in Barranquilla,<br />
Colombia, our <strong>WAIPA</strong> Board for South<br />
America hosted a training event,<br />
focused on the several options for<br />
generating and qualifying leaderships<br />
on prospective investments, from<br />
the use of database marketing<br />
through relationship marketing, as<br />
well as channels useful to inform<br />
on the countries’ offers as an<br />
investment destination.<br />
The training was attended by Exporta -<br />
the national IPA of Colombia, as well as<br />
by all regional Colombian IPAs. Other<br />
South American IPA representatives<br />
included Uruguay XXI and Pro-<br />
Ecuador. The UKTI representative<br />
Raul Kharbanda, Head of Research<br />
and Customer Insight, delivered part<br />
of the training. The FDI Intelligence’s<br />
instructor, Chris Knight, opened the<br />
session with a report on how FDI flows<br />
have performed in Latin America after<br />
2008, pointing out how relatively well<br />
the region had faced the negative<br />
effects of the global financial crisis.<br />
The FDI Intelligence instructor was<br />
assisted by the UKTI representative,<br />
as well as by the <strong>WAIPA</strong> Executive<br />
Director, Carlos Bronzatto, who
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