Book 2 - Ebu

06.01.2015 Views
Learning Resource Kit: Book 2 The media content production environment is fraught with structural, ideological and practical complexities that work together to generate the resultant visible gender disparities. Creating a gender culture in the media should become a priority to fight the effects that gender-biased content has on the public’s perception of women and men, and the relations between them. Adopting guidelines and increasing the robustness of codes from a gender perspective are only initial steps. Attention should also be given to fair and transparent recruitment policies, lifelong training (paid for by management), for all professionals and regular progress monitoring. Pamela Morinière IFJ Sarah Macharia, Ph.D. WACC 6

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objectivity truthfulness accuracy balanc ty truthfulness accuracy balance fairness o ivity Guidelines on gender-ethical reporting Guidelines on gender-ethical reporting 7

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