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Book 2 - Ebu

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Learning Resource Kit: <strong>Book</strong> 2<br />

The media content production environment is fraught with structural, ideological<br />

and practical complexities that work together to generate the resultant visible gender<br />

disparities. Creating a gender culture in the media should become a priority to fight<br />

the effects that gender-biased content has on the public’s perception of women<br />

and men, and the relations between them. Adopting guidelines and increasing the<br />

robustness of codes from a gender perspective are only initial steps. Attention should<br />

also be given to fair and transparent recruitment policies, lifelong training (paid for<br />

by management), for all professionals and regular progress monitoring.<br />

Pamela Morinière<br />

IFJ<br />

Sarah Macharia, Ph.D.<br />

WACC<br />

6

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