Intellectual Property Protection and Enforcement Manual - Ipr-policy.eu

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KPMG International’s Trademarks are the sole property of KPMG International <strong>and</strong> their use here does not imply auditing by or endorsement of KPMG International or any of its member firms.
Table of Contents Introduction .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Case Studies........................................23 ABRO Industries Inc... . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Altria Group....................................25 Bendix Commercial Vehicle Systems LLC...........27 Epson America, Inc..............................29 Johnson & Johnson & Co., Inc... . . . . . . . . . . . . . . . . . 31 Merck & Co., Inc... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Microsoft.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 National Basketball Association.. . . . . . . . . . . . . . . . . 37 NBC Universal..................................39 New Balance. .................................41 Purdue Pharma LP .............................43 True Religion Br<strong>and</strong> Jeans.. . . . . . . . . . . . . . . . . . . . . . 45 Unilever .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Xerox Corporation .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Appendix: Online Resources .........................51 About Us ...........................................52
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Page 17 and 18: Brand Protection Manual Outside Res
Page 19 and 20: Brand Protection Manual Customs and
Page 21 and 22: Brand Protection Manual Follow Up o
Page 23 and 24: Brand Protection Manual Brand owner
Page 25 and 26: Case Studies Brand Protection Manua
Page 27 and 28: Brand Protection Manual Altria Grou
Page 29 and 30: Brand Protection Manual Bendix Comm
Page 31 and 32: Brand Protection Manual Epson Ameri
Page 33 and 34: Brand Protection Manual Johnson & J
Page 35 and 36: Brand Protection Manual Merck & Co.
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Page 41 and 42: Brand Protection Manual NBC Univers
Page 43 and 44: Brand Protection Manual New Balance
Page 45 and 46: Brand Protection Manual Purdue Phar
Page 47 and 48: Brand Protection Manual True Religi
Page 49 and 50: Brand Protection Manual Unilever As
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