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Brassica Magazine 2009 - Rijk Zwaan

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Piet Baekelandt has not regretted choosing Dexter RZ ▲<br />

<strong>Rijk</strong> <strong>Zwaan</strong> cauliflower takes up<br />

a permanent place at processors<br />

When it comes to cauliflower, the processing industry is one of the major buyers. It is not surprising, then, that <strong>Rijk</strong><br />

<strong>Zwaan</strong> works hard on a range that meets the specific demands of this market, with suitable varieties for each region.<br />

As far as that is concerned, Casper RZ and Dexter RZ are top varieties and very versatile into the bargain.<br />

<strong>Rijk</strong> <strong>Zwaan</strong> works on varieties that meet<br />

the specific demands of the industry ▲<br />

Johan Decroos is account manager<br />

industrial cropping for <strong>Rijk</strong> <strong>Zwaan</strong> ▲<br />

Johan Decroos is account manager<br />

industrial cropping for <strong>Rijk</strong> <strong>Zwaan</strong>.<br />

He relates how, in the Benelux alone,<br />

about 4,000 ha of cauliflower are<br />

grown for industrial use. “So it’s only<br />

logical that <strong>Rijk</strong> <strong>Zwaan</strong> takes the<br />

demands of this market into account<br />

in its breeding programme. That is<br />

why we have selection trials, especially<br />

aimed at industrial cropping. The<br />

most successful varieties from these<br />

trials are then tried out further in a<br />

practical setting. In Spain that has<br />

been Casper for many years now<br />

and in the Benelux the industry is<br />

going for variety Dexter in a big way.<br />

In addition, our new variety Cercy<br />

RZ also performed very well for the<br />

industry in the new trials.”<br />

Pretty on a plate<br />

Dexter and Casper totally meet the<br />

wishes of the frozen-food industry<br />

in practice, Decroos continues.<br />

“The industry wants a solid, white<br />

cauliflower with a high specific<br />

gravity. Processors also like nice tight<br />

florets with a short stem. In short:<br />

the processed product needs to look<br />

good on the plate of the consumer.<br />

And these two varieties certainly do<br />

that! The florets are lovely and white,<br />

with short stems. A big advantage<br />

of Casper and Dexter is that both<br />

varieties can find their way to the<br />

consumer in different ways. They are<br />

also excellent for the fresh market and<br />

the convenience segment. The latter is<br />

especially important, as this market is<br />

experiencing enormous growth that is<br />

not going to stop soon.”<br />

Decroos: “Buyers are very happy and<br />

make permanent room for our varieties<br />

in their ranges. Due to the unique<br />

combination of traits I also expect that<br />

these varieties will retain their strong<br />

position well into the future.”<br />

4<br />

RZ brassica | <strong>2009</strong>

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