Press Release - BASF Asia Pacific

Press Release
BASF opens Asia’s first PCI tile adhesive plant in
Foshan
• World-class facility with an annual production capacity
exceeding 50,000 tons
• Platform for the transfer of global tiling systems technology to
China
• Chinese customers to benefit from technical support, advisory
services, product innovations and processes
Grey Guo (Shanghai)
Tel: (021) 5133 2842
Fax: (021) 5306 9055
grey-rongjie.guo@basf.com
Wylie Rogers (Hong Kong)
Phone: + 852 2731 0197
Fax: + 852 2734 9645
Mobile: +852 9020 4806
wylie.rogers@basf.com
Hong Kong, China, October 22, 2007 – BASF today celebrates the
inauguration of Asia’s first PCI tile adhesives plant in Foshan,
Guangdong Province, designed to provide a platform for the transfer
of cutting-edge tiling systems technologies and solutions from
Germany to China for the benefit of the local construction chemicals
sector.
With an annual production capacity of more than 50,000 tons, this
world-class facility will turn out a broad product range under the PCI
( 配 施 易 ) brand, including tile adhesives, leveling products, tile grouts,
waterproofing materials and primer.
“Setting up the PCI plant is part of a BASF strategy to continually
strengthen its commitment in China, which is currently the world’s
largest market for tiling products, with enormous business potential
and opportunities yet untapped,“ said Dr. Martin Brudermueller,
Member of the Board of Executive Directors, BASF Aktiengesellschaft,
Corporate Communications
BASF East Asia,
Regional Headquarters Ltd
45/F, Jardine House,
No. 1 Connaught Place,
Central, Hong Kong
www.asiapacific.basf.com

Page 2 October 2007
responsible for Asia Pacific. “With our entry into the Chinese tile
adhesive market, we will combine BASF’s latest technologies with the
ancient ceramics knowledge of Foshan to broaden our capabilities in
serving the country’s construction and other sectors.”
Located in Foshan, the country’s largest ceramics production base,
the PCI plant will help establish direct links between BASF and local
customers – including tile producers, contractors, craftsmen,
distributors and developers – who will benefit from a broad portfolio of
technical support, advisory services, product innovations and
processes made available to them.
“With this world-class production facility in Foshan, PCI is not only
broadening BASF’s product portfolio, it will sustain our leading position
and growth momentum in China and Asia,” said Dr. Boris Gorella,
Group Vice President and head of BASF’s Construction Chemicals
Business Unit, Asia Pacific. “Consumption of locally-made tiles in
China rose to approximately two billion square meters in 2006. This
plant will help us meet burgeoning demand and may foreshadow
future investments.”
Since its inception in Germany in 1950, PCI has risen to the status of a
premium brand dominating the European tile adhesive market.
“By transferring established production technologies from Germany to
China, it was possible to set up the plant in only six months without
compromising safety, environment, health and the product quality,”
added Dr. Karsten Eller, the PCI China Project Leader. “The standard
of the plant is at the same high level as our European operations.”

Page 3 October 2007
Adapting to local customer requirements, PCI will customize its
formulations in accordance with local standards for optimal product
quality and feasibility. Benefits for local Chinese customers include:
• Safer tiling: Superior adhesiveness of PCI products is designed to
increase tiling safety and prevent tiles from collapsing
• Faster process: Compared with the traditional method, PCI’s
modern tile-laying techniques can boost the speed and efficiency of
the process
• Reduced resource consumption: The high performance level of
PCI products can help customers reduce consumption of raw
materials like sand or cement
• Longer service lifespan: Excellent durability and resistance to acid
rain in PCI products can help improve its capacity of withstanding
wear-and-tear and prolong their service lifespans
To tie in with the plant’s inaugural ceremony, PCI is also participating
in the 10th Foshan International Ceramic Fair (YATAO Autumn Fair)
from Oct 18-22 at the Foshan International Exhibition Centre. State-ofthe-art
tiling systems and practical demonstrations of them are
presented at booth A56.
About BASF’s Construction Chemicals Division
BASF’s Construction Chemicals division is the leading supplier of chemical
systems and formulations for the construction industry. Continuous innovation
and tailor-made solutions ensure its customers are more successful. Its
Admixture Systems business unit specifically helps customers in the ready-mix,
precast and manufactured concrete and underground construction industries.
The Construction Systems unit offers a wide range of products for sports and
industrial flooring, external renders and wall insulation, expansion joints, wood
preservatives as well as specialist repair mortars, tile adhesives and
waterproofing membranes. The division operates production sites and sales
centers in more than 50 countries and achieved sales of €2.2 billion with
approximately 7,500 employees in 2006.

Page 4 October 2007
PCI, originated from Germany and integrated into BASF in 2006, is the leader
in European tile adhesive market for more than 50 years. For further
information, please visit http://pci.basf.com.cn
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics, performance products, agricultural
products and fine chemicals to crude oil and natural gas. As a reliable partner
to virtually all industries, BASF’s high-value products and intelligent system
solutions help its customers to be more successful. BASF develops new
technologies and uses them to meet the challenges of the future and open up
additional market opportunities. It combines economic success with
environmental protection and social responsibility, thus contributing to a better
future. BASF has over 95,000 employees and posted sales of €52.6 billion in
2006. Further information on BASF is available on the Internet at
www.basf.com.
BASF has been a committed partner to Greater China since 1885. It’s one of
the biggest foreign investors in the China chemical industry. The company
currently has more than 5,500 employees and operates 29 wholly-owned
subsidiaries and nine join ventures. In 2006, BASF achieved sales of over 3.6
billion in Greater China. For further information, please visit www.greaterchina.basf.com.