'PNY BUSINESS PRIVILEGE' programme for resellers

Channel Expo 2010 (Stand 234)
Press release
PNY Technologies launches its ‘PNY BUSINESS PRIVILEGE’
programme for resellers
The company continues to strengthen its relationship with the distribution channel by
launching a loyalty and rewards programme for resellers
Mérignac, France – 10 May, 2010 – Following the launch of PNY Technologies’ Partner
Portal website (www.partner.pny.eu) and coinciding with the company’s participation in this
year’s Channel Expo UK (Stand 234), PNY continues to develop its promotion and loyalty
strategy for its reseller network by launching the PNY Business Privilege programme – to
be presented for the very first time at this key industry event.
The Business Privilege platform (www.pny-business-privilege.com), which will go live on 10
May, 2010, will enable all eligible resellers to win a point for every euro spent by wholesale
distributors of PNY products. This policy applies to all of the company’s professional and
consumer ranges: Quadro and GeForce graphics cards, RAM memory upgrades, USB keys
and Flash cards.
To mark the occasion of the programme’s launch, PNY will offer 100 free points to welcome
those who register before 24 May, 2010. Each month, members will receive a summary of the
points accumulated, which they can then use in one of the two Business Privilege e-stores.
The website’s Gift Store offers access to a large selection of over a million gifts available
online using Amazon gift vouchers. In addition, the Business Privilege platform also features
a PNY Marketing Store which provides access to merchandising solutions specifically
adapted to the reseller network (POS material and display units), communication tools
(emailing, advertising templates and posters), as well as product samples.
“Gaining the loyalty of our reseller network and keeping them informed is key to successful
distribution in this channel. Whilst our objective is to increase turnover, we would also like to
diversify it by acquainting our resellers with our entire product offering and subsequently
getting them to place orders across the range. The Partner Portal is a complementary and
strategic tool for the PNY Business Privilege platform – it allows us to provide our resellers

with the necessary tools for their training,” declares Laure Lapegue, Marketing
Communications Manager for PNY EMEA.
Online beginning 10 May, 2010 in France and the UK, the platform will go live in other
European countries over the course of 2010. The Business Privilege platform will be
accessible to all PNY resellers in the aforementioned countries, with the exception of large
distribution chains (retail and e-tail) and certain major mail order sellers that PNY addresses
specifically through dedicated animation programmes.
PNY Technologies:
Established in 1985 in New Jersey (USA) and 1994 in Europe, PNY Technologies delivers a
full range of high quality products for everything in and around the computer. The company
is a worldwide market leader for flash memory, USB Flash drives and high-end memory
upgrade modules. PNY also offers a full line of consumer graphics as Authorized NVIDIA
Board Partner and a full exclusive NVIDIA Quadro® by PNY professional graphics. In
tailoring its product lines, the company has built substantial brand awareness and established
strong relations with retail and distribution channels. Its product lines account for a majority
share of retail sales in U.S and Europe. Thanks to its partnerships with major OEMs, PNY
Technologies bring constant improvements in all the latest technologies, guaranteeing quality
and service.
Headquartered in Parsippany, N.J for the USA and in France for Europe, PNY maintains
manufacturing facilities and/or sales offices in North America (Santa Clara, Calif. and
Parsippany, N.J) ; Europe (France, Great Britain, Germany, Italy, Nordic, Spain, Benelux),
Middle-East and Asia/Pacific.
The Company has enjoyed continued growth and success since its inception, expanding its
product and service offerings into new channels, and has distinguished itself through a unique
ability to deliver superior products and added value services to all of its customers.
For more information, visit PNY Technologies website at: http://www.pny.eu
Press Contact:
PNY Technologies
Laure Lapègue
Marketing Manager
Email :llapegue@pny.eu
Open2Europe
Trista Schneberger
UK PR Consultant
Tel: +33 1 55 02 27 93
Email: t.schneberger@open2europe.com