September 2011 - Keppel Corporation

eppel
September 2011
www.kepcorp.com/ekeppelite
Keppel Group Newsletter
Keppelite
Advancing responsible
stewardship 12
Passion ablaze 30
Herculean marvel 40
Lighting up the skyline
MICA (P) 072/01/2011

6
29
38
Contents
SUSTAINING GROWTH
First port project along Yangtze River 4
Fourth to the fore 6
Keppel DHCS marks milestone in Tianjin Eco-City 7
On the Alpha track 8
Ssangyong to build Riviera Point 9
Draw of The Luxurie 10
On even keel 11
Preferred facilities manager
Advancing responsible stewardship 12
At the helm 14
Green developer
Sustaining strong momentum 15
Wasting no opportunities
Innovation rewards 16
Winning hearts and minds
Top honours 17
Practice makes perfect 18
Insightful visit for investors 19
Fresh new look
Special Focus
Heralding a new business era 20
EMPOWERING LIVES
Grasping opportunities 24
Sharpening skills 25
Engineers at work
Singapore starts race with podium win 26
Fine balancing act 28
Grooming talents 29
Passion ablaze 30
Winning tales 31
Keppelites Abroad
Homing in on Ho Chi Minh 32
Teamwork makes headway 33
Gallop to good times 34
In step with nature
Wat fun times in Cambodia 35
NURTURING COMMUNITIES
Celebrating creativity 36
Uplifting education 37
Home is where the heart is
Going green for the community 38
Keppel Volunteers
Bridging bonds 39
BACK PAGE
Herculean marvel 40
eppel
Cover image: (From right) Mr Teo Soon Hoe, Senior ED and Group Finance Director of Keppel Corporation;
Guest-of-Honour Mr Tharman Shanmugaratnam, Deputy Prime Minister and Minister for Finance and
Manpower; Dr Lee Boon Yang, Chairman of Keppel Corporation; Mr Choo Chiau Beng, CEO of Keppel
Corporation and Chairman of Keppel Land; and Mr Ong Beng Seng viewing the model of Ocean Financial
Centre at its opening on 31 August 2011
Published for people in the Keppel Group by the Group Corporate Communications Division, Keppel Corporation Limited, 1 HarbourFront Ave, #18-01 Keppel Bay Tower,
Singapore 098632. Printed by Image Printers Pte Ltd, Blk 1002, Redhill Industrial Estate, Jalan Bukit Merah, #03-12, Singapore 159456.
Editorial Advisor
Wang Look Fung
Editor
Maria Magdalena
Editorial Committee
Ang Lai Lee, Casiopia Low, Chan Suan Sim, Christie Lai, Doreen Lim, Chua Ying Ying, Diana Chan, Donald Sng, Eileen Tan, Elena Ong, Elizabeth Widjaja, Eva Ho, Frances Teh,
Grace Chia, Hoo Yao Lin, Ivana Chua, Joycelyn Tay, Lee Wan Jun, Lim Kah Ai, Mohamed Yusof Mohamed, Ong Tze Haung, Roy Tan, Serena Toh, Sue Ann Huang, Teri Liew,
Wong Chai Yueh, Woon Pek Yong, Vett Ramos, Yeo Wan Xin, Yolanda Guo
Keppelite I September 2011
CO REG NO: 196800351N

Navigating cautiously
for opportunities
Editorial
Despite the volatility in global markets
and the fragility in the Eurozone, the mood at
the recent Pareto Oil and Offshore Conference in
Oslo, Norway was upbeat. The annual gathering is
Europe’s premier platform in the oil and offshore
business, where global industry players banter
views on the industry’s outlook, emerging trends
and challenges.
With renewed concerns over the safety of nuclear
energy arising from the Fukushima disaster, and
renewables still too expensive an option for
widespread use, fossil fuels are set to remain the
world’s main source of energy for the foreseeable
future.
Industry analysts at the Conference forecasted that
oil prices will continue to rise up to US$120/barrel in
2012, on the back of diminishing spare production
capacity. In tandem, spending on exploration and
production is also projected to hit US$818 billion in
2013, an increase by 60% from 2011 levels, with a
clear preference for newer equipment.
Gas is poised to become a more important part of
the energy mix, with consumption expected to grow
by 50% over the next 20 years, mostly in developing
countries. Heavy investment in gas infrastructure
including onshore, offshore as well as along the
LNG value chain will be needed.
Higher oil prices have also reignited interest in the
Arctic region, which accounts for an estimated
22% of undiscovered technically recoverable oil
and gas resources. Today, the region yields 15
billion barrels a day of oil equivalents, about 17%
of global production. Industry players estimate that
countries with Arctic reserves will invest around
US$596 billion for more field development over
the next 10 years.
Keppel Offshore & Marine is well placed to ride on
these trends. One driver of the surge in our newbuild
orders since 4Q 2010 is the bifurcation in day rates
for newer, higher specification rigs, with the bulk
being our proprietary designs.
To date, our new orders secured are close to
$8 billion, many of which are repeat orders from
longstanding customers. Our net orderbook as at
end August stands at $8.94 billion with deliveries into
2014 and several active enquiries in the pipeline.
Keppel Shipyard has a strong track record in the
major conversions including Floating Production
Storage Offloading vessels and Floating Storage &
Re-gasification Units, having successfully delivered
several complex projects including the world’s
first LNG floating storage and re-gasification
conversion.
Nor are we unfamiliar with the challenges of ice
conditions. Keppel Singmarine delivered the first
ice-breakers built in Asia. Since its establishment in
2008, the Keppel Offshore & Marine Technology
Centre has been researching new materials, systems
and processes for optimal rig operations and
performance in Arctic conditions.
Even as the global economy moves into troubled
waters, Keppel stands in good stead and has the
ability to spot emerging trends backed by a sterling
track record for delivery excellence and longstanding
partnerships with industry players nurtured over
many years.
Amidst the current market volatility, we have also
maintained our hallmark stringent risk management
processes across the Group to ensure that all
projects and investments are carefully assessed and
evaluated. These are lessons that resonate across
our different businesses.
Come what may, Keppelites will be vigilant and will
continuously scan the landscape to keep abreast
of new trends and work closely with customers
to innovate and develop value-added offerings, to
sustain the Group’s growth into the next decade.
Keppelite I September 2011

4 Sustaining Growth Growth
First port project along Yangtze River
New venture by Keppel Telecommunications & Transportation to serve major route
in China.
The joint venture agreement was signed by Mr Pang Hee Hon (front right), CEO of Keppel Telecommunications & Transportation, and Mr Zhang Jianwei (front left), President of Sinotrans Ltd.
Keppel Telecommunications
& Transportation (Keppel T&T)
has signed a joint venture
agreement with Sinotrans
Ltd. to jointly develop and
operate a river port along
Yangtze River, serving Wuhu
City, Anhui Province and the
central region of China.
This marks Keppel T&T’s first
port project along Yangtze
River, which is a major trade
route in China.
The joint venture, Wuhu
Sanshan Port Co., Ltd (Wuhu
Sanshan), will be 50:50
held by Keppel T&T and
Sinotrans Ltd. respectively.
Wuhu Sanshan will have an
initial registered capital of
RMB280 million, injected
by the two shareholders in
equal proportion.
Apart from port operations,
Wuhu Sanshan also aims
to provide integrated
logistics services such
as international freight
forwarding, and other
third party logistics services.
This project is Keppel T&T’s
second partnership with
Sinotrans Group, with their
first being Lanshi Port, a
river port along the Pearl
River, in Foshan, Guangdong
Province.
Wuhu is experiencing strong economic
growth due to its high level of
industrial activities arising from
the attractive and business-friendly
environment. Therefore, Wuhu
Sanshan port’s strategic location at
the intersection of major industrial
hubs along the lower reaches of
Yangtze River will allow Keppel T&T
to take another important step in
our strategy to expand beyond
our base in southern China.
Mr Pang Hee Hon
CEO
Keppel Telecommunications & Transportation
Keppelite I September 2011

Sustaining Growth 5
The joint venture agreement
ceremony was graced by
Vice Mayor of Wuhu, Mr Lin
Hai, and the agreement was
signed between Keppel T&T
CEO, Mr Pang Hee Hon and
President of Sinotrans Ltd.,
Mr Zhang Jianwei.
Mr Pang said, “Wuhu is
e x p e r i e n c i n g s t r o n g
economic growth due to
its high level of industrial
activities arising from the
attractive and businessfriendly
environment.
Therefore, Wuhu Sanshan
port’s strategic location at
the intersection of major
industrial hubs along the
lower reaches of Yangtze
River will allow Keppel T&T
to take another important
step in our strategy to
expand beyond our base in
southern China.”
Wuhu City, the second
largest economy in Anhui
province, is located near
economic hubs, Shanghai
and Nanjing, the capital of
Jiangsu province. It is also an
important rail hub in eastern
China with five major railway
lines passing through it.
Consequently, this has
enabled Wuhu to capitalise
on its location for growth.
In 2010, Wuhu’s GDP
reached RMB110.86 billion,
an increase of 18.2% over
the previous year. Wuhu’s
GDP is projected to double
during China’s 12th Five-year
Economic Plan period (2011
to 2015), from RMB100
billion to RMB300 billion.
Major appliance makers
such as Midea Group and
Gree Electric Appliances
have set up their production
facilities in Wuhu. Carmaker,
Chery Automobile, is also
headquartered in Wuhu.
Consequently, big auto
parts makers like Siemens
VDO Automotive, Magneti
Marelli, a subsidiary of Italian
company Fiat Group, among
others, have also set up
facilities in Wuhu.
Earlier in January 2011,
Keppel T&T signed the
agreement for land use
rights with the Sino-
Singapore Tianjin Eco-City
Investment and Development
Co Ltd (SSTEC) for the
development and operation
of a green integrated
logistics distribution centre
in the Tianjin Eco-City,
marking Keppel T&T’s first
and significant step into
North China.
Spanning 2.8 hectares
and featuring more than
30,000 square metres
of moder n warehouse
space when completed,
the integrated logistics
distribution centre will be
wholly-owned and operated
by Keppel T&T.
Located at the intersection of major industrial hubs, Wuhu Sanshan port is being developed to serve Wuhu City, Anhui Province and the central
region of China
I n J u l y 2 0 1 1 , K e p p e l
T&T also signed a nonbinding
Memorandum of
Understanding with the
Construction Office of
Sino-Singapore Jilin Food
Zone to jointly develop a
logistics park to serve
the proposed Jilin (Sino-
Singapore) Food Zone. Both
parties are now conducting
the feasibility studies for the
proposed logistics park which
will serve all stakeholders in
the Food Zone. keppelite
Keppelite I September 2011

6 Sustaining Growth
Fourth to the fore
Keppel Offshore & Marine delivered fourth EXL jack-up rig to Rowan.
Keppel AmFELS has
completed the delivery of
its fourth EXL jack-up rig
to a subsidiary of Rowan
Companies, Inc. (Rowan) with
a perfect safety record, four
months ahead of schedule
and within budget.
The jackup rig was
christened Rowan EXL-IV
on 10 September 2011 by
Ms Mary J. Dunaway and
Ms Audra M. Williamson,
daughters of Mr Johnnie
Huckabay, one of Rowan’s
senior rig managers.
Delivered on 1 September
2011, the rig is scheduled
to depart Keppel AmFELS’
yard in Brownsville, Texas
in October 2011.
Mr Matt Ralls, President &
CEO of Rowan, said, “This
latest EXL jackup rig is a
key addition to our fleet of
high-specification rigs and
will enable us to further
grow our offshore drilling
business. We are seeing
improved demand for our
rigs, especially for high-spec
jack-ups, which are playing
an increasingly important
role in the offshore drilling
market. Keppel AmFELS has
once again delivered another
quality rig to us on time and
within budget.”
Mr Michael Dowdy, VP of
Engineering, Rowan, added,
“Delivering the Rowan
EXL-IV in record time is a
testament to the efficiency
and diligence of the team
in Keppel AmFELS. The
people on this project have
performed so well that you
are delivering EXL-IV four
months ahead of schedule
and with zero lost-time
incidents during the entire
program – that’s quite an
accomplishment.”
Besides the four EXL rigs
c o m p l e t e d b y K e p p e l
AmFELS, Keppel FELS in
Singapore has delivered three
North Sea compliant N-Class
jackup rigs to Rowan. The
latest of these, the Rowan
Norway, was delivered in
July 2011.
Mr G.S. Tan, President of
Keppel AmFELS, said, “We
are pleased to be able to
deliver on our promises to
Rowan. Rowan’s confidence
i n o u r p r o d u c t s a n d
execution capabilities has
led them to entrust almost
US$2 billion worth of projects
to Keppel to date. This latest
delivery is another example
of the excellent teamwork
we have built with Rowan
and a demonstration of
Keppel’s strong engineering,
construction and project
management expertise.
“We believe in being Near
Market, Near Customer, and
Keppel AmFELS delivered the Rowan EXL-IV ahead of schedule and with zero lost-time
incidents
Keppel AmFELS’ strategic
location in the Gulf of Mexico
has enabled us to develop
a close relationship with
Rowan and one of its primary
operating markets, to better
serve its customers.”
The ABS-classed EXL jack-up
design is an enhancement of
the LeTourneau Super 116E
model. With a leg length
of 477 ft and hook load
capacity of up to 2,000,000
lbs, the Rowan EXL-IV
employs state-of-the-art
technology to drill highpressure,
high-temperature
and extended-reach wells
worldwide. The rig is
capable of operating in water
depths of 350 ft or more,
and drilling to a depth of
40,000 ft.
Keppel AmFELS’ current
p r o j e c t s i n c l u d e t h e
construction of a LeTourneau
Super 116E jack-up rig for
Perforadora Central, which
is scheduled for delivery in
1Q 2013. keppelite
Keppelite I September 2011

Sustaining Growth 7
Keppel DHCS marks milestone in
Tianjin Eco-City
Singapore’s Minister of State
for National Development
and Trade and Industry
Mr Lee Yi Shyan graced
the topping out ceremony
of Tianjin Eco-City Keppel
New Energy Development
Co., Ltd.’s (TEC-Keppel)
district heating and cooling
system (DHCS) plant in
the Sino-Singapore Tianjin
Eco-City (Tianjin Eco-City)
on 23 September 2011.
The plant is located in the
Eco-Business Park (EBP) of
Tianjin Eco-City. Testing and
commissioning will start in
early November this year.
By 2012, the plant will be
ready to commence supply
of chilled water and hot
water service to Landmark
Building One and Ready-
Built Offices One in the
EBP which are developed
by Sino-Singapore Tianjin
Eco-City Investment and
Development Co., Ltd.
(SSTEC).
The topping out ceremony
was also attended by
distinguished guests from
Tianjin which included
M r L i n X u e f e n g a n d
Mr Meng Xianzhang, Vice
Chairmen of Tianjin Eco-City
Administrative Committee.
Also present were Mr
Tay Kim Poh, Deputy
Secretary (Development)
for the Ministry of National
Development, Mr Goh Toh
Sim, Chief Representative
( C h i n a ) o f K e p p e l
Corporation and Chairman
of TEC-Keppel, as well as
Mr Ho Tong Yen, CEO of
SSTEC.
Mr Joseph Ng, CEO of
Keppel DHCS, said, “The
topping out ceremony of
the DHCS plant bears much
significance for Keppel
DHCS as it means that we
are a step closer to the
completion of the plant, our
first inroad overseas.
“ A l i g n e d w i t h t h e
environmental targets of
Tianjin Eco-City, DHCS is
a greener and more costeffective
choice for heating
and cooling. We look
forward to replicate this
Officiating at the topping out ceremony of TEC-Keppel’s district heating and cooling system plant in the Sino-Singapore Tianjin Eco-City:
(from left) Mr Meng Xianzhang and Mr Lin Xuefeng, Vice Chairmen of Tianjin Eco-City Administrative Committee; Mr Lee Yi Shyan, Singapore’s
Minister of State for National Development and Trade and Industry; Mr Tay Kim Poh, Deputy Secretary (Development) for the Ministry of
National Development; Mr Goh Toh Sim, Chief Representative (China) of Keppel Corporation and Chairman of TEC-Keppel; and Mr Ho
Tong Yen, CEO of Sino-Singapore Tianjin Eco-City Investment and Development Co., Ltd.
environmentally-friendly
solution in other parts
of China.”
TEC-Keppel is a joint venture
by Keppel DHCS, a wholly
owned subsidiary of Keppel
Integrated Engineering,
and Tianjin Eco-City
Energy Investment and
Construction Co., Ltd. One
of the earliest investments
by a Singapore technology
company in Tianjin Eco-City,
TEC-Keppel focuses on the
investment, development,
design, construction,
operation, maintenance
and consultancy for DHCS,
Tri-generation and other
utility services in Tianjin
Eco-City.
DHCS is an installation of
a centrally chilled water
and hot water processing
plant to serve a cluster of
buildings for their heating
and air-conditioning needs.
The plant distributes chilled
water and hot water to
its customers’ buildings
through a network of pipes.
As most of the equipment
is located at the centralised
plant, customers can free-up
spaces that would otherwise
be used for the conventional
air-conditioning systems.
DHCS is an energy-efficient
system and therefore will
contribute to the Eco-City in
meeting its key performance
indicators. keppelite
Keppelite I September 2011

8 Sustaining Growth
On the Alpha track
Alpha Investment Partners
(Alpha), Keppel Land’s
wholly-owned real estate
fund management arm, has
announced the first closing
of its Alpha Asia Macro
Trends Fund II (AAMTF II).
T h e A A M T F I I r a i s e d
a commitment of
o v e r U S $ 4 6 0 m i l l i o n
($556 million) as at end June
2011 from eight institutional
investors including pension,
endowment and sovereign
wealth funds and fundof-funds.
The fund will be
opened for further closings
with investors over the next
12 months.
Following the success of the
US$1.2 billion ($1.6 billion)
Alpha Asia Macro Trends Fund
(AAMTF) that was incepted
in 2007, AAMTF II carries a
similar investment mandate
as AAMTF and focuses on
executing proven profitable
real estate strategies that
leverage prominent macro
trends in Asia.
The target markets for the
AAMTF II are Singapore,
Japan, Taiwan, South Korea
and Hong Kong, as well as
the fast emerging markets
o f C h i n a , I n d i a a n d
Vietnam.
“Building on the strong
performance of the AAMTF,
the successful closing of the
AAMTF II reflects the
confidence of institutional
investors in Alpha’s proven
track record.
“AAMTF’s return to-date has
exceeded 26% per annum
since inception. The 2007
vintage funds have generally
recorded poor performance,
with many affected by the
global financial crisis, but
we were able to significantly
outperform our peers and
o u r a b s o l u t e r e t u r n
benchmark.
“Having the discipline not
to invest too early and the
courage to act when the
markets were down in
2009 has helped AAMTF’s
performance. Similarly,
today’s environment has
become more uncertain and
whilst we have to be more
cautious in our approach,
we expect to see some good
opportunities emerging
in our target markets for
AAMTF II,” said Mr Loh
Chin Hua, MD of Alpha.
Riding on the back of its first
closing, AAMTF II has made
its maiden investment by
entering into an agreement
to acquire a 142-room
boutique Central Park Hotel
in Hong Kong for HK$515
million ($80 million).
Central Park Hotel is located
along Hollywood Road on
Hong Kong Island, within
walking distance to an
MTR station and close to
the business district in The
Located along Hollywood Road on Hong Kong Island, Central Park Hotel is maiden acquisition
of AAMTF II
Central. The immediate
vicinity includes the Soho
and Noho districts as well
as Lan Kwai Fong, which
are popular with both
tourists and locals due to
its wide array of dining and
entertainment options. The
hotel has benefitted from the
influx of mainland Chinese
tourists to Hong Kong and
the current occupancy is
around 90%.
W ith AAMTF II, Alpha
currently manages five
funds with gross assets
under management of about
US$7.3 billion ($8.8 billion)
when fully invested.
Meanwhile, Alpha has also set
up a new office in Shanghai
and appointed Mr Eric Goh
Lai Soon as CEO of China
Operations. Its extension
into China comes on the
back of two deals closed
in Shanghai earlier this
year for a fund under its
management.
Mr Loh said, “Alpha is
committed to grow and
deepen its presence in China.
The China office will work
closely with the Singapore
head office in the investment
process including deal
sourcing, asset management
and financing. As and when
Keppelite I September 2011

Sustaining Growth 9
Mr Eric Goh will head Alpha’s new
Shanghai office
the opportunity arises, the
China office will also seek to
raise funds locally.
“We will leverage Eric’s
wealth of experience and
strong network in China,
building a core team with the
necessary knowledge and
skills set to effectively execute
our investment strategy in
a market where we see
tremendous opportunities.”
A veteran real estate and fund
management professional
with 26 years of experience
in China, Mr Goh held
a number of management
and executive positions
with Ascendas China, New
City (China) Investment
Management Corporation
Limited, Shui On Land
L i m i t e d a n d w i t h i n
the Sembcorp group of
companies.
Mr Goh holds a Master of
Business Administration
(with Distinction) from the
University of Bradford, UK
and a Bachelor of Science
(Building) from the National
University of Singapore.
Mr Goh is also a qualified
Chartered Quantity
S u r v e y o r ( U K ) a n d
Professional Quantity
Surveyor (Singapore). keppelite
Ssangyong to build Riviera Point
Keppel Land and established
Vietnamese property
developer, Tan Truong Co. Ltd,
have through its joint venture
company, Riviera Point LLC,
awarded the main contract
for Riviera Point, worth about
VND 1,202 billion, to South
Korean builder, Ssangyong
Engineering & Construction
Co. Ltd.
This key milestone will
kickstart the development of
the riverfront homes at Riviera
Point, the tallest condominium
project in District 7, Ho Chi
Minh City, Vietnam.
Riviera Point, set amidst a tranquil and safe haven along the Ca Cam River, offers residents a
contemporary and complete riverfront lifestyle
Mr Linson Lim, President
(Vietnam, Thailand and the
Philippines) of Keppel Land
International Limited, said,
“Apart from having a
strong proven track record
for delivering high quality
projects on time across
Asia and also in Vietnam,
Ssangyong also shares
Keppel Land’s commitment
to safety.
“We have received very
positive response for Riviera
Point since its launch in June
this year, with over 65% of
268 units released for sale
sold. With its prime location,
quality and integrated
lifestyle concept, we believe
it will continue to attract
discerning homebuyers who
are on the lookout for wellexecuted
projects developed
by a reputable developer.”
Situated along the 40-metre
wide Ca Cam River, Riviera
Point is a 15-minute drive
to District 1 and only five
minutes away from the
established residential
precinct of Phu My Hung
via the new Phu Thuan
Bridge, as well as a short
drive to other districts via
Phu My Bridge.
Targeted at the middleincome
market, Riviera Point
will offer residents a distinct
leisure and luxurious lifestyle.
About 60% of the site area is
dedicated to a comprehensive
range of recreational facilities
and amenities.
A wide variety of shops and
restaurants by the riverfront
is also set to enhance the
lifestyle of residents. Other
key highlights of Riviera
Point are a 404-metre
recreation deck on the fifth
storey of the development
a n d s k y g a r d e n s i n
every tower. keppelite
Keppelite I September 2011

10 Sustaining Growth
Draw of The Luxurie
Keppel Land has achieved a
strong take-up for its latest
residential development,
The Luxurie, in Sengkang.
At press time, more than
82% of the 220 launched
units have been sold at the
average price of $980 psf
since sales commenced on
26 August 2011.
Mr Augustine Tan, President
(Singapore Residential),
Keppel Land said, “The positive
take-up reflects homebuyers’
confidence in The Luxurie’s
strong value offerings such
as its prime location near
the MRT station and wide
array of amenities, as well as
Keppel’s quality hallmark and
attention to detail.
“The Luxurie is also the first
suburban condominium to
provide private lap pools
on ground-floor units and
features an architecturally
s t u n n i n g c l u b h o u s e
occupying the centrestage,
which lend exclusivity and a
higher level of sophistication
in the precinct.”
Homebuyers appreciate
The Luxurie’s easy and seamless
connectivity to the rest of the
island with its strategic location
in the heart of Singapore’s
north-eastern hub. It is a short
stroll from the Compass Point
mall and Sengkang MRT and
LRT stations.
A l s o l o c a t e d i n c l o s e
proximity are established
Homebuyers are drawn to The Luxurie for its convenient location as well as its quality fittings and finishes
s c h o o l s , i n c l u d i n g
Nan Chiau Primary School
and Nan Chiau High School,
and major expressways –
Central Expressway, Tampines
Expressway and Kallang-
Payar Lebar Expressway
which provide convenient
vehicular access to the CBD
and Changi Airport.
When completed in 2015,
The Luxurie will comprise a
total of 622 homes, ranging
from one to four-bedroom
units as well as penthouse
units with impeccable fittings
and finishes such as German
Teka kitchen appliances
and Hansgrohe bathroom
accessories.
Facilities include a 50-metre
Olympic-length lap pool,
a 30-metre leisure pool,
hydro-fitness and hydrotherapy
pools, a tennis court,
a gymnasium as well as a
dining and an entertainment
pavilion with a private jacuzzi.
keppelite
The Luxurie, Keppel Land’s latest homes in Sengkang, saw a positive take-up with more than
82% of the launched units sold
Keppelite I September 2011

Sustaining Growth 11
Preferred facilities
manager
While challenges remain in the shipping market and to the ship repair cycle, KPMI is strongly
supported by loyal customers
On even keel
Keppel Philippines Marine
Inc. (KPMI) achieved a net
profit of PHP 545 million
in the period to 30 June
2011. Meanwhile, revenues
reached PHP 1.02 billion
in the period, up from
PHP 486.54 million in 2010.
The net profit and revenue
results include KPMI’s sale of
Keppel Cebu Shipyard earlier
in the year.
KPMI is the owner and
operator of two yards in
the Philippines – Keppel
Batangas Shipyard and
Keppel Subic Shipyard.
While challenges remain in
the shipping market and
to the ship repair cycle, KPMI
is strongly supported by
loyal customers.
In the second quarter this
year, Keppel Batangas
S h i p y a rd c o m p l e t e d
19 repair jobs while Keppel
Subic Shipyard repaired
16 vessels. The yards
have also been active
in newbuilding. With a
strong track record in
the construction of coal
transhippers, Keppel
Batangas Shipyard is
presently building one such
unit while Keppel Subic
Shipyard is handling two.
Mr Mok Kim Whang,
President of KPMI, said,
“There is fierce competition
amongst shipyards in the
region. In the days ahead,
we will continue to build on
our capabilities to ensure
safe and quality services
to our customers as well
as establish ourselves as a
choice partner.” keppelite
Keppel FMO, one of the
largest facilities management
service providers in Singapore,
has been awarded three
maintenance contracts worth
a total of $10.3 million.
Mr Yeo Kong Nee, GM of
Keppel FMO said, “Our recent
wins bear testament to our
proven expertise in managing
our clients’ business-critical
facilities. We endeavour to
deliver comprehensive and
cost-efficient solutions that
meet clients’ maintenance
requirements, and to continue
to exceed expectations as
the facilities management
company of choice.”
The first contract, which
commenced in May 2011,
is with its repeat customer,
Singapore Airlines Limited
(SIA). The five-year contract
is for the maintenance of
mechanical and electrical
services, buildings and other
facilities management for SIA
Training Centre (STC), STC
Annex, SIA Computer Centre,
SIA Supplies Centre and other
SIA leased premises.
The other two contracts,
which commenced in
September 2011, are awarded
by a repeat customer, the
Subordinate Courts of
Singapore as well as by a new
client, the Singapore University
of Technology and Design
(SUTD).
The contract with the
Subordinate Courts of
Singapore tis for three years
and entails the maintenance
of mechanical, electrical and
building works, through the
provision of an on-site team
of facilities management
personnel.
Keppel FMO will also manage
SUTD’s interim campus for two
years. Its responsibilities include
supervising the maintenance
of SUTD buildings and their
mechanical and electrical
systems, as well as operations
such as fire safety management
and building security. keppelite
The Subordinate Courts’ maintenance of the mechanical, electrical and building works is one
of the latest contracts clinched by Keppel FMO
Keppelite I September 2011

12 Sustaining Growth
Advancing responsible stewardship
To champion Corporate
Social Responsibility (CSR),
Keppel Corporation and
Keppel Land contributed
a total of $30,000 to the
third International Singapore
Compact CSR Summit held
in Singapore on 5 and
6 September 2011.
T h e S u m m i t f e a t u re d
international experts who
provided in-depth perspectives
on CSR and sustainability, and
explored topics on investor
and shareholder relations,
the environment, and
human capital.
Keppel’s support would
help promote the ongoing
dialogue on CSR
best practices and ignite
an invaluable exchange of
ideas amongst the industry
and also Keppelites. In
addition, the company was
invited to add to the robust
discussions with sharing
sessions on its HR and CSR
philosophy.
Employer of choice
Reputed as an employer
of choice, Keppel was
also invited to share on its
human resource strategy
at the Summit, providing
delegates with insights to its
foreign manpower policies
and practices.
Dr Lee Chay Hoon, GM of
Organisational Development,
Keppel Offshore & Marine
(Keppel O&M), shared
about the engagement
and assimilation practices
for its foreign workers.
“Managing our human
capital is of paramount
importance to Keppel.
We galvanise our global
employees with a common
set of beliefs and core
v a l u e s , w h e r e b y t h e
imbibing of a strong value
system has helped to create
a resilient global team that
delivers on the Company’s
promises. It has also been
effective in motivating our
international employees
and strengthening their
i d e n t i f i c a t i o n t o t h e
company,” shared Dr Lee.
Dr Lee highlighted Keppel’s
efforts to provide a home
away from home for its
foreign hires – the company
was among the first in
Singapore to provide highlysubsidised
dormitories
for foreign workers, and
currently manages five
s u c h a c c o m m o d a t i o n
facilities.
“Our care and concern for
our foreign workers does
not end with the recruitment
process. We seek to be a
responsible host-employer
to our foreign workers as we
help to integrate them into
our workforce and as part
of society.
“To help our new workers
cope well in the new
environment, we extend a
cash advance to each person
upon arrival, and provide
free in-house medical
consultation, as well as
highly-subsidised housing
and transportation to and
from work,” added Dr Lee.
Mr Chia Boon Chong,
SingTel’s Deputy Director of
Group CSR, commented,
Dr Lee Chay Hoon, Keppel O&M’s GM of Organisational Development, shares on Human
Resource best practices at the third International Singapore Compact CSR Summit
We galvanise our global employees
with a common set of beliefs and
core values, whereby the imbibing
of a strong value system has helped
to create a resilient global team that
delivers on the Company’s promises.
Dr Lee Chay Hoon
GM of Organisational Development
Keppel Offshore & Marine
“Keppel’s presentation
w a s a g o o d s h a r i n g
session, allowing delegates
to learn about the company
in general and its practices
i n m a n a g i n g f o r e i g n
workers. Keppel’s efforts
are commendable and
the presentation certainly
l e f t m e w i t h a g o o d
i m p r e s s i o n o f t h e
company.”
Keppelite I September 2011

Sustaining Growth 13
Corporate
accountability
For Keppel Land, this
is the second time it is
collaborating with Singapore
Compact for CSR. Last year,
the company shared in
the book entitled “Socially
Responsible and Sustainable
– Company Perspectives and
Experiences” launched by
Singapore Compact which
featured the successful CSR
journeys of ten companies.
In a video that was screened
at the Summit, Mr Choo
Chin Teck, Director of
Corporate Services and
Company Secretary at
Keppel Land, along with
leaders of organisations
featured in the book,
shared on what corporate
responsibility meant to
Keppel Land.
H e s a i d , “ C o r p o r a t e
responsibility is about our
commitment to deliver value
to our shareholders through
sustaining growth in our
businesses, empowering
lives of people that we
connect with, and nurturing
the communities in which
we operate in.
He added that Keppel
Land’s sustainability and
CSR efforts fostered a
‘virtuous cycle’ and placed
the company highly in the
investor sphere.
“There must be management
buy-in of CSR programmes.
Leadership commitment is
very important and leadership
must come from the top.”
On Keppel Land’s
sustainability reporting
p r a c t i c e s , M r C h o o
commented, “We believe
that what we measure gets
done. We have adopted the
Global Reporting Initiative
Corporate responsibility is about
our commitment to deliver value to
our shareholders through sustaining
growth in our businesses, empowering
lives of people that we connect with,
and nurturing the communities in
which we operate in.
Mr Choo Chin Teck
Director of Corporate Services and Company Secretary
Keppel Land
framework, which has
principles and performance
standards that help improve
our environmental, social
and financial programmes.”
Mr Choo also shared that
sustainability plays a role
in increasing shareholder
value. “Our high standards
of corporate governance and
constant active engagement
h a v e e a r n e d u s t h e
confidence of institutional
and retail shareholders. In
2010, our total shareholder
return rose to 38.1%.
“ S t r o n g c o r p o r a t e
responsibility programmes
help companies to maintain
good reputation and brand
equity; attracts, motivates and
retains talented employees
as well as improve the firm’s
operational efficiencies
and reduces costs. At the
same time, it opens new
growth opportunities for the
company, and improves its
risk management and other
business processes.”
batch of Executive MBA
students from the Singapore
Management University on
9 September 2011.
During the presentation,
Mr Choo shared on the
importance of corporate
governance in sustaining the
company’s performance as
well as the benefits of having
clear policies and sound
internal controls.
He also shared on how
Keppel Land positioned itself
in the Corporate Governance
arena beyond codes and
regulation, and demonstrated
how Corporate Governance
is linked to sustainability,
risk management, and how
it forms part of a holistic
approach to business.
The presentation was
interjected by many
questions and comments
from the audience which
comprised top management
of companies from Singapore
and the region. keppelite
Mr Choo Chin Teck, Director of Corporate Services and Company Secretary at Keppel Land,
shares on the company’s CSR commitments in an interview shown at the Singapore Compact
summit
Keppel Land also presented
on its corporate governance
regime to the pioneer
Keppelite I September 2011

14 Sustaining Growth
At the helm
Mr Chow Yew Yuen
Mr Chow Yew Yuen, MD
of Keppel O&M has been
appointed to the Board of
Keppel O&M with effect
from 22 August 2011. He is
also appointed to the Board
of Keppel Shipyard.
Mr Chow, 56, has been
with the company for
30 years. In 1993, he was
seconded to AmFELS, later
renamed Keppel AmFELS,
in Brownsville, Texas. He has
been the President of Keppel
O&M USA since 2004.
Based in the US for the last
18 years, Mr Chow was
instrumental in establishing
Keppel O&M as a credible
competitor in the Americas,
and has helped set the
foundation for its current
standing as the preferred
solutions provider, backed
by the largest and most
comprehensive offshore
and marine yards in the
Southern Hemisphere.
Mr Chow is also Chairman of
Keppel AmFELS and Deputy
Chairman of Keppel FELS
Brasil. He serves on the
Boards of AmFELS Offshore,
BrasFELS, Deepwater
Marine Technology, FloaTEC
and other companies in
the group.
Mr Chow has a Bachelor
o f S c i e n c e d e g re e i n
Mechanical Engineering with
First Class Honours from the
University of Newcastle upon
Tyne. He has attended the
Harvard Business School’s
Advanced Management
Program and also a member
of The American Bureau of
Shipping. keppelite
Green developer
In support of industry efforts
to bring green development
to the next level, Keppel
Land supported the biennial
International Green Building
Conference 2011 (IGBC
2011) with a gold sponsorship
of $50,000.
Hosted by the Building and
Construction Authority
of Singapore (BCA), the
conference was held from
13 to 16 September 2011
and provided a conducive
platform for industry
members to examine relevant
topics on sustainability of
construction and buildings
of the future.
As a strong call-to-action
for key stakeholders of
the building industry to
develop more sustainable
built environments, Keppel
Land together with seven
other developers, signed
the Green Pledge on the
last day of conference to
show their commitment
to attain higher energy
efficiency of its existing
buildings through the BCA
Green Mark certification
by 2020.
Based on a study conducted
by the BCA and the
Department of Real Estate
in the National University
Mr Tan Swee Yiow (second from right), President, Singapore Commercial and Head, Regional
Investments (Indonesia, Malaysia and Myanmar), signs the Green Pledge to show Keppel
Land’s commitment to attain higher energy efficiency of its existing buildings
of Singapore, greening
and retrofitting existing
buildings to be more
energy efficient can indeed
increase a property’s value.
keppelite
Keppelite I September 2011

Sustaining Growth 15
Wasting no
opportunities
Providing a wide array of offshore and marine services, N-KOM continues to grow its track
record in quality deliveries
Sustaining strong
momentum
Growing its strong track
record, Nakilat-Keppel
Offshore & Marine (N-KOM)
continues to deliver quality
services on a diverse range
of vessels.
O v e r t h e A u g u s t a n d
September period, the yard
delivered four liquefied
natural gas (LNG) carrier
projects. The LNG vessels
Ejnan, Doha, Lijmiliya and
Al Marrouna all underwent
general repair and drydock
survey at N-KOM.
During the period, N-KOM
had also completed afloat
repairs on the jackup rig
Al Wajba (formerly Gulf-3)
for its repeat customer
Gulf Drilling International
(GDI) and on the supply
vessel Bourbon Liberty
104 for Bourbon Offshore
Greenmar. In addition,
g e n e r a l r e p a i r a n d
d r y d o c k s u r v e y h a d
been completed on the
support vessel Al Shoua
for YCO Yacht.
Presently, N-KOM is
undertaking major repairs
on two GDI jackups –
Zikreet (formerly Ensco
95) and Al Doha – general
repair and drydock survey
on the Teekay Marine
Services LNG carrier
Al Areesh and afloat
repairs on the STASco
(SHELL) LNG carrier Onaiza.
keppelite
Making a strong presence
a t t h e U K ’s l e a d i n g
r e c y c l i n g a n d w a s t e
management exhibition,
RWM, was Keppel Seghers
with its showcase of
its state-of-the-art
energy from waste (EfW)
technologies, products
and services.
As the preferred engineering,
p r o c u r e m e n t a n d
construction (EPC) partner
for the Greater Manchester
Energy-from-Waste Plant,
the UK’s largest private
finance initiative project,
Keppel Seghers provided
updates on the safe and ontime
progress achieved on
the project.
In addition, visitors were
also given an overview of
Keppel Seghers’ full service
offerings as a total solutions
provider with in-depth knowhow
from design to delivery,
earning it the reputation of
being a reliable Operations
& Maintenance specialist.
Its track record includes key
global projects across plants
in Europe, Qatar, Singapore,
and China.
To reinforce the company’s
p o s i t i o n a s a g l o b a l
player in leading edge
environmental technology
backed by market-driven
research and development,
Keppel Seghers’ Technology
Manager (Thermal),
Dr Johan De Greef, on behalf
of the European Suppliers of
Waste to Energy Technology,
presented on the role of
modern EfW technology
in helping the UK to meet
its environmental targets.
keppelite
Keppel Seghers showcased the Greater Manchester Energy-from-Waste Plant at a leading UK
waste management exhibition
Keppelite I September 2011

16 Sustaining Growth
Innovation rewards
Safety thrives on ideas
and innovation, as Keppel
management and employees
continually find ways to raise
the Group’s safety quotient.
This was demonstrated at
the 14th Convention for
Workplace Safety and Health
(WSH) Innovations in Marine
Industry organised by the
Association of Singapore
Marine Industries (ASMI)
on 25 August 2011, where
Keppel FELS and Keppel
Singmarine clinched Silver
and Bronze Awards for their
Safe Intelligent Trolley and
Friendly Puncher projects.
Team leader of the Safe
Intelligent Trolley project,
Michael Ng, shared, “The
Keppel FELS and Keppel Singmarine clinched Silver and Bronze Awards for its Safe Intelligent Trolley (pictured right) and Friendly Puncher
projects at the 14th Convention for WSH Innovations organised by ASMI
trolley aims to minimise risk
and safety incidents in the
yard by reducing hand and
finger injuries.
“It also helps to reduce
occupational health hazards,
such as back injuries suffered
by workers. Ultimately, we
hope that this trolley will help
to cultivate a safe working
habit when handling and
transferring materials.”
Besides saving time and
costs, the trolley enables
the yard to adopt a more
automated mode of handling
materials and facilitates
safety in the process.
As for the Friendly Puncher
project, it has proven to
reduce the risk of finger
and body injuries. It is a
simple and innovative device
which has received positive
response from end users.
keppelite
Winning hearts and minds
The Asia Pacific HRM Awards Congress
2011 applauds organisations and individuals
for their efforts and dedication towards
people management
For its exemplary practices
in human resources
management (HRM),
Keppel Corporation was
awarded the Organisation
with Innovative HR Practices
award at the Asia Pacific
HRM Awards Congress
held on 2 September 2011
at the Taj Residency in
Bangalore, India.
Ms Cindy Lim, GM of Group
HR, Keppel Corporation,
shared, “We are very pleased
to be recognised for our
effective and proactive people
management practices.
At Keppel, we are dedicated
to cultivate our people
and empower them with a
wide range of opportunities
and capabilities to build the
careers of their choice.”
T h e G r o u p ’s p e o p l e
development strategy is
strongly supported by senior
management and delivered
through multi-pronged
strategies and initiatives.
For instance, Keppel College
o r g a n i s e s l e a d e r s h i p
development and training
programmes for the wellrounded
development of
Keppelites while Keppel
Young Leaders provides
avenues for the Group’s
p r o m i s i n g y o u t h s t o
imbibe the Keppel culture
and Can Do! spirit. keppelite
Keppelite I September 2011

Sustaining Growth 17
Top honours
Keppel Land has once again
been recognised as an
outstanding global property
developer, having bagged
top accolades.
At the Euromoney’s Real
Estate Awards 2011, Keppel
Land won two awards –
Best Developer in Singapore
– Overall, and Best Office
Developer in Singapore. This
marks the fourth consecutive
year that Keppel Land won
the latter title bearing
testament to the quality of
its investment-grade offices
such as the newly minted
Ocean Financial Centre and
Marina Bay Financial Centre
Phase 2.
The award programme
was established in 2005
to recognise the best in
the real estate industry.
The results were based on
the magazine’s 7th annual
real estate survey which
polled the opinions of real
estate developers, advisors,
financial institutions,
investors and corporate endusers
worldwide.
Hotel Mandalay, was also
a nominee in the same
category.
On top of that, Hotel
Sedona Manado, reputed
for its venue services as a
top meeting, incentives,
conferences and exhibition
(MICE) hotel, also won
praise as Indonesia’s Leading
Business Hotel in 2011. The
hotel is dedicated to ecotourism
and continues to
build up innovative practices
towards environmental
management.
Sedona currently manages
over 1,200 hotel rooms in the
region including Singapore
and Vietnam. Its portfolio
comprises deluxe business
hotels, integrated resorts, fully
furnished serviced apartments
and corporate residences.
Established in 1993, World
Travel Awards is a prestigious
awards programme for the
global tourism industry.
The awards and judging
are strictly controlled and
votes are made by travel
professionals from 167,000
travel agencies, tour and
transport companies and
tourism organisations
worldwide. keppelite
With a prestigious waterfront location in the financial district, Marina Bay Financial Centre
is the single largest mixed-use development integrating commercial, residential, retail and
entertainment facilities
Separately, Sedona Hotels
International (Sedona), the
hotel management arm of
Keppel Land, also brought
good news to the company.
Sedona Hotel Yangon was
crowned Myanmar’s Leading
Hotel for the fourth time
since 2008 at the World
Travel Awards 2011. Sister
d e v e l o p m e n t , S e d o n a
Known as a tropical paradise, Hotel Sedona Manado is reputed for its venue services as a top business hotel
Keppelite I September 2011

18 Sustaining Growth
Practice makes perfect
In light of the strategic
importance of crisis
communications, Keppel
C o r p o r a t i o n ’s G r o u p
Corporate Communications
and Group Human Resources
departments have rolled
out a series of crisis media
training for the Group’s
spokespersons.
The trainings are aimed at
equipping the spokespersons
with effective media-handling
skills, and familiarising them
with the typical media
scenarios that may play out
during a crisis.
Following a successful
workshop held in August
this year for a group of
overseas management
personnel from Keppel
Offshore & Marine, another
workshop was recently held
for nine senior management
representatives from Keppel
Integrated Engineering (KIE)
on 13 September 2011.
Mr Ho Kuen Loon, CFO
of KIE commented, “We
were taught how to sharpen
our media interview skills,
bearing in mind today’s new
media landscape and an
increasingly internet-savvy
audience.
“The lessons are very useful
and I would recommend
such workshops to be
conducted on a regular
basis, so that we are able to
assimilate the skills learnt,
and be more prepared in a
real-life crisis situation.”
Participants took part in
recorded role-plays, and
practised how they
would speak and present
themselves to media during
a crisis situation. They were
also guided on preparing a
media statement, and on
fielding simulated scenarios
such as ambush interviews,
press conferences, and
TV interviews.
Commenting on the role-play
exercises, Mr Tan Jui Chai,
DGM of KIE Group Services,
shared, “One of the most
challenging aspects is reacting
promptly and appropriately
to a fast-evolving situation.
In this regard, the workshop
was relevant and practical
in its approach, and was
able to closely simulate such
an environment. This gave
us the opportunity to roleplay
and put into practice
the various media-handling
techniques learnt, to adapt
to different scenarios.”
Mr Joseph Ng, CEO of
Keppel DHCS, added, “It
would beneficial for us to be
ingrained with a ‘prepared
mindset’, and learn more
about practical approaches in
managing operations during
a crisis. Most business units
at Keppel are familiar with
business continuity planning,
and an effective crisis
communications strategy is
the glue that binds together
the elements of a business
continuity plan.” keppelite
Mr Venkat Patnaik (left), GM of Plant Operations for Keppel Seghers Tuas Waste-to-Energy Plant and Senoko Waste-to-Energy Plant, practising his interview skills at the crisis communications
workshop
Keppelite I September 2011

Sustaining Growth 19
Insightful visit for investors
Damien Ng (second from left), Marketing Executive from Keppel FELS sharing updates on the
various projects in the yards
Fresh new look
What makes Keppel a
recognised leader in the
global offshore and marine
sector, was elucidated for a
group of international fund
managers and analysts who
visited the Group’s Singapore
yards on 26 August 2011.
Mr Wong Ngiam Jih, CFO
of Keppel O&M welcomed
the 12 guests who were
participants of the Macquarie
ASEAN Conference 2011.
The corporate presentation
was followed by a robust
discussion revolving around
the market outlook and the
competitive landscape as
well as the industry’s focus
on Petrobras’ tenders. From
the exchange, the visitors
learnt more about Keppel’s
competitive advantages
and strategy.
The massive rigs and marine
vessels were an impressive
sight for many visitors. The
yards tour has enabled
them to gain a deeper
understanding of the yards’
operations and capabilities.
On the guided tour, the
visitors were updated
on the various projects
progressing at the yards, as
well as the yards’ systematic
workflow and productivity
improvements which is a
key pillar of Keppel O&M’s
core competencies in safe,
on time and within budget
deliveries. keppelite
Keppel Seghers unveiled
a sleek, new look for
i t s c o r p o r a t e w e b s i t e
www.keppelseghers.com
on 1 September 2011.
Mr Bram De Brauwer,
Marketing Manager of
Keppel Seghers Belgium,
said, “The new site features
fresh, engaging content
and is driven by userfriendliness
to ensure an
enjoyable navigational and
information-rich experience,
befitting Keppel Seghers’
market position as a global
leader in environmental
technology and services.
“Bearing a strong thematic
identity under the Keppel
Group, the new site also
clearly expresses our synergy
and strength.”
From waste-to-energy to
water treatment technology
and installations, visitors
can easily access up-to-date
content and rich multimedia
videos on Keppel Seghers’
key projects. keppelite
Keppel Seghers aims to engage potential clients and the community-at-large with its new
corporate website
Keppelite I September 2011

20 Special Focus
Heralding a new business era
Ocean Financial Centre lit up Singapore’s skyline with dramatic colour to mark
its milestone opening.
Deputy Prime Minister
(DPM) and Minister for
Finance and Manpower,
M r T h a r m a n
Shanmugaratnam, opened
the Ocean Financial Centre
in a spectacular light-up
ceremony on 31 August
2011, witnessed by
senior management from
the Keppel Group and
about 150 guests from
l e a d i n g b u s i n e s s a n d
financial institutions as
well as key government
agencies.
The light sequence was
g e n e r a t e d b y a b o u t
120,000 LED bulbs, which
wrap the building’s façade
and was watched by crowds
and photographers at various
vantage points around
Marina Bay and Raffles Place.
At the ceremony,
DPM Tharman remarked
that the high demand for
prime office space reflects
the competitiveness of
Singapore as one of Asia’s
leading financial centres.
H e n o t e d t h a t p r i m e
office rentals in Singapore
remained competitive, being
45 per cent cheaper than
in Hong Kong and some
22.7 per cent cheaper than
in Tokyo.
“We will make sure that
we have enough supply
coming in to keep up
with long-term demand.
That’s an important feature
of public policy, ensuring
that global firms can stay
competitive in Singapore,”
shared DPM Tharman.
DPM Tharman Shanmugaratnam (fourth from left) launched the commemorative book, PRIME – Pride of Passage, The story of Ocean Financial
Centre, and was accompanied by (from left) Mr Kevin Wong, Group CEO of Keppel Land; Mr Teo Soon Hoe, Senior ED and Group Finance
Director of Keppel Corporation; Mr Choo Chiau Beng, CEO of Keppel Corporation and Chairman of Keppel Land; Dr Lee Boon Yang, Chairman
of Keppel Corporation; and Dr K K Seet, author of the book
Designed by internationally
acclaimed architectural firm,
DPM Tharman with Chairman Dr Lee greeting Mr Charles Letts, former non-executive Director
of Straits Steamship who contributed to the book on Ocean Financial Centre
(From left) Mr Choo, Mrs and Mr Ong Beng Seng, Mr Kevin Wong, and Mr Tan Swee Yiow,
President of Singapore (Commercial) and Head, Regional Investments (Indonesia, Malaysia
and Myanmar)
Keppelite I September 2011

21
DPM Tharman launched a dazzling light show generated by 120,000 LED light bulbs on the façade of the Ocean Financial Centre at its opening ceremony, witnessed by Keppel’s senior
management
Pelli Clarke Pelli, who also
designed landmark buildings
such as the World Financial
Center in New York, the
Petronas Towers in Kuala
Lumpur, and the International
Finance Centre in Hong Kong,
Ocean Financial Centre is
one of the largest office
developments in Raffles Place
providing about 885,000 sq
ft of Grade-A office space.
In his speech, Mr Choo
Chiau Beng, CEO of Keppel
Corporation and Chairman
of Keppel Land disclosed
that Ocean Financial Centre
is more than 80 percent
committed, with a stellar
line-up of tenants including
Australia and New Zealand
Banking Group (ANZ),
BNP Paribas Singapore,
Drew & Napier LLC,
Stamford Law Corporation,
The Executive Centre,
Verizon Communications and
DMG & Partners Securities,
many of whom have been
long-term tenants with
Keppel Land.
(LEED) Green Building
Rating System and also,
the first office development
in the CBD to achieve the
Platinum Green Mark Award
conferred by the Building
and Construction Authority
of Singapore.
Through its green features,
DPM Tharman also launched
a commemorative book,
Prime – Pride of Passage,
the story of Ocean Financial
Centre, commissioned by
Keppel and written by
Dr K K Seet.
As part of the celebrations,
photography-enthusiasts
G o i n g b e y o n d Ocean Financial Centre were invited to capture the
regulatory requirements,
Ocean Financial Centre
sets new benchmarks
i n s u s t a i n a b l e o f f i c e
developments. It is the first
office building in Southeast
Asia to receive the prestigious
Platinum Level LEED-CS
pre-certification by the
internationally recognised
Leadership in Energy and
E n v i ro n m e n t a l D e s i g n
will achieve overall energy
savings of 35%, including
about 42 million litres of
water annually which is
equivalent to about 21
Olympic-sized swimming
pools, and will help save
more than 10,000 trees
annually.
I n c o n j u n c t i o n w i t h
the milestone event,
brilliance of the light-up of
Ocean Financial Centre with
a photo contest where the
top three entries will receive
prizes from Nikon worth
more than $8,000. Winning
entries will be showcased
at Ocean Financial Centre’s
lobby in a month-long
exhibition.
Continues on page 22...
Keppelite I September 2011

22 Special Focus
...continued from page 21.
Pride of Passage
Every building tells a story or
two. Few, however, can do it
from a vantage of 150 years.
The Ocean Financial Centre is
a history-making landmark.
It is the fourth in the lineage
to rise on the same site
following redevelopment –
in 1864, 1923 and 1974,
each time at the watershed
of Singapore’s economic
development.
The book, PRIME – Pride
of Passage, written by
Dr K K Seet, a lecturer at
the National University of
Singapore, begins at the
present building then retraces
its steps to the previous three
incarnations. Throughout
the narrative, Dr K K Seet
reinforces the notion that
Ocean Building has remained
prime with each incarnation,
whether in terms of its site
and immediate environs,
its facilities and features, or
its architectural innovations
as commercial, urban and
public space.
The first two-storey
Ocean Building was built in
1864, the same year in which
the road Collyer Quay was
built on reclaimed land and
was an important landing
point for the unloading and
storage of goods transported
along the Singapore River.
It was replaced by the second
five-storey Ocean Building
in 1923, which housed the
headquarters of the Straits
Steamship Company. The
third 28-storey Ocean
Building, built in 1974,
was one of Singapore’s first
skyscrapers at 390-foot
tall designed by architect
Swan & Maclaren, which
also housed many other
financial institutions,
shipping companies and
air agencies such as HSBC,
Drew & Napier, Ernst &
Young, ANZ, Citibank and
Cathay Pacific.
Today, Collyer Quay and
Raffles Place area have
also evolved together
with Singapore’s growth
as a financial hub. It has
transformed to become a
centre for financial activities,
with shipping activities
relocated to other parts of
Singapore. The tenants in the
new Ocean Financial Centre
have similarly changed –
replaced by major financial
institutions, law firms and
multi-national corporations,
to remain relevant to the
community.
In fact the new name
Ocean Financial Centre,
reconciles the past and the
future. While retaining the
word ‘Ocean’ in association
with its previous incarnations
and association with the
maritime, the new christening
of ‘Financial Centre’
reinforces the building’s
role in the economic
development of Singapore to
become a financial hub and
preferred business address of
multi-national companies.
keppelite
The history of Ocean Financial Centre is intertwined not only with Keppel’s
own but that of many of its corporate tenants, both local and international,
who have thrived together with Singapore.
Ocean Financial Centre has always stood tall amongst some of our city’s
best-known and cherished landmarks which over the years, have come to
represent Singapore and her growth story.
Mr Choo Chiau Beng,
CEO of Keppel Corporation
Chairman of Keppel Land
OCEAN 01 1864 — 1919 OCEAN 02 1923 — 1970
Keppelite I September 2011

23
Contributing their stories to the book, PRIME – Pride of Passage: (From left) Mr Dave Kinrade, Principal Superintendent of Ocean Fleets in the Far East in 1976 under Blue Funnel;
Mr Quek Tee Dhye, the first Singaporean Engineering Superintendent of Ocean Fleets in 1973; Mr Yap Puay Beng, former Director, Leisure Division, Straits Steamship Co.; Mr Chuang Keng Neng,
Resident Chef at Keppel Land’s Straits Room, and Mr Wan Fook Kong, first Property Manager at the third Ocean Building
We shape our buildings; thereafter they shape us.
Winston Churchill
….It was a pity to see
such a grand building
that could easily stand
for another 100 years
b e i n g d e m o l i s h e d
to make way for
progress.
– Mr Yap Puay Beng
Former Director,
Leisure Division, Straits
Steamship Co. Ltd,
recalling his thoughts
during the demolition
of the second
Ocean Building
People who worked
there had a lot of pride
and there was a great
sense of confidence in
that building amongst
the business community
– it commanded a lot of
respect.
– Mr Andrew Tan
Former Executive
Director of Keppel
Telecommunication &
Transportation, on the
third Ocean Building
Ocean Building was
the best example of
how high standards
of maintenance and
management could be
provided to tenants
and occupiers of office
buildings without
increased costs.
– Mr Wan Fook Kong
First Property Manager
at the third
Ocean Building
We believe in fostering
strong relationships
with our tenants, and in
the course of working
closely with them, we
have become friends
with many of them.
– Mr Koh Chong Yih
Former Executive
Director of
Straits Properties
OCEAN 03 1974 — 2007
PRIME 2011 & beyond
Keppelite I September 2011

24 Empowering Lives Lives
Grasping opportunities
With 24 years of experience
in real estate investing
and fund management,
Mr Loh Chin Hua, MD of
Alpha Investment Partners
(Alpha), the real estate fund
management arm of the
Keppel Land Group, holds
a wealth of insights on the
company’s strategy and
how it grasps opportunities
for growth.
As he shared at the second
installment of the Keppel
Young Leaders (KYL)
Leadership Series event on
1 September 2011, young
Keppelites too seized the
valuable opportunity to better
understand the investment
process in property fund
management.
They learnt how Alpha, with
more than US$7 billion worth
of assets under management
when fully invested,
achieves creditable returns
in the changing market
environment while looking
after its three stakeholders,
namely, the investors in its
funds, its shareholders and
its team.
Highlights from the engaging
questions and answers
session:
Q: What were some
challenges you
faced when starting
Alpha in 2003
A: It was the first time I
was involved in starting up
a company from scratch.
The start-up of Alpha also
coincided with the SARS
epidemic. We had a tough
time. The most difficult part
was getting our first investor
to sign up, but sometimes,
it may not be bad to start
a business in bad times. If
you succeed, you will not be
easily daunted in future.
It was important that I had
a group of like-minded
c o l l e a g u e s w h o w e re
motivated, hungry and excited
by what we were doing. We
must continue to have this
hunger and motivation in
order to continue to grow
the business.
Q: How does the
current negative
outlook for the
global economy
affect Alpha Has
that changed Alpha’s
investment strategy
A: At Alpha, we are now
more cautious but we do
not view this as a time to
stop investing. There are
definitely opportunities
but we need to evaluate
them carefully. As a fund
manager, it is very important
to constantly check our
assumptions to make sure
that they are right.
Experience counts too and
a number of us have gone
through several crises in the
past. With an experienced
team, we can better grasp
Young Keppelites getting insights from Mr Loh Chin Hua, MD of Alpha Investment Partners
when the time is to be
cautious and wait on the sidelines
and when the time is to
be bold and opportunistic.
Q: Alpha is
headquartered in
Singapore. How do
you make overseas
investment analysis
and decisions
A: We have strong locals
on the ground, with wide
e x p e r i e n c e a n d g o o d
connections in local markets.
In any business, people are
usually the greatest assets.
This is definitely true of
ours. We need to create
a fun, challenging and
rewarding environment that
The leadership series
attracts, grows and retains
talents. This emphasis on
grooming and developing
talents is the same across the
Keppel Group.
In the team, many of us have
lived and worked in different
countries and that equips
us with an international
perspective and global
mindset needed to provide
innovative solutions to meet
our clients’ needs.
If there are opportunities in
future for you to take up a
posting overseas, do not shy
away from it and take it as an
opportunity to grow. keppelite
The next session of the Leadership Series will take place on
6 October 2011, Thursday, 6.30pm, at Keppel Corporation.
Guest speaker of this session is Mr Pang Hee Hon, CEO
of Keppel Telecommunications and Transportation.
Young Leaders interested in attending can register at
hocc@kepland.com.sg.
Keppelite I September 2011

Empowering Lives 25
Sharpening skills
Delivering a quality project
takes top-notch project and
contract management skills.
To help project managers
hone their expertise in
this area, Keppel College
conducted the “Sharpening
Project and Contract
Management” programme
in September 2011.
29 participants from across
the Keppel Group, including
seven from overseas
business units, benefited
from the programme.
To anchor the training session
in practical business and
operational scenarios, Seow
Tiang Keng, Senior Electrical/
Instrumental Manager from
Keppel FELS, and Lim Meng
Yong, Business Development
Manager (Project) from
K e p p e l I n t e g r a t e d
Engineering, were invited to
share their experiences.
V i n c e n t L i m , A c t i n g
Assistant Section Manager
(Machinery) from Keppel
Singmarine, enjoyed the
session, saying, “The
most interesting part of
the course was the case
analysis exercise presented
by Group Risk Management,
where we learnt about
the different types of risks
faced by the other business
units. We have learnt a
lot through the enriching
course.”
The workshop concluded with
the participants presenting
their group projects to senior
management, including
Mr Choo Chiau Beng, CEO of
Keppel Corporation. keppelite
Keppelites applying new skills learnt on their project presentations to senior management at
the “Sharpening Project and Contract Management” programme
Engineers at work
Keppel’s engineer, Kandiah sharing his work experiences with the NUS students
To g r o w i t s g l o b a l
engineering talent pool,
Keppel actively seeks
opportunities to network
with aspiring students and
talents to showcase how
engineers are helping to
shape its future.
Keppel’s engineers, Ryan Tan,
Assistant Project Engineering
Manager from Keppel FELS
and Kandiah Raajeevan,
Estimation & Proposal
Manager from Keppel
Seghers, shared about the
exciting opportunities and
challenges in their work at
the National University of
Singapore (NUS) Engineering
Alumni-Student Networking
session on 2 September
2011.
Attended by 150 students,
the session proved fruitful
for participants who were
interested in the growth
prospects and real-life
experiences of engineersat-work.
Kandiah, who graduated
from NUS in 2003, shared,
“I enjoy interacting with
juniors who share the same
background as me. It is
a good platform for the
students to get to know our
company and industry better,
and helps Keppel grow its
talent pool.” keppelite
Keppelite I September 2011

26 Empowering Lives
Singapore starts race with
podium win
The Keppel-sponsored Singapore yacht clinched 3rd position in the leg to Brazil in the Clipper 11-12 Round the World Yacht Race
The Keppel-sponsored
Singapore yacht in the Clipper
11-12 Round the World
Yacht Race has come in third
position in the second stage
of Leg 1 of the transatlantic
race from Madeira to Rio de
Janeiro, Brazil. This places
Singapore in a favourable
second position in the overall
race standings.
Congratulating the crew
on their first podium win,
Ms Wang Look Fung, Director,
Group Corporate Affairs,
Keppel Corporation, said,
“On the very first leg, our
Singapore yacht has flown
our flag high with the crew
displaying courage, tenacity,
teamwork and a strong
Can-Do! spirit in meeting all
the challenges out at sea.
“We extend our heartiest
congratulations on a wellearned
podium win and
look forward to more good
news. Keppelites from across
the globe, together with
Singaporeans, are tracking
the progress of our little
red boat and cheering our
crew on.”
Skipper Ben Bowley also
commended his crew, “I
think we had a really strong
team spirit beforehand but
the way the crew really pulled
together and dealt with
the situation immediately
afterwards and their Can-Do!
attitude astounded me. It has
really gone a long way to
galvanise what was already
a strong team spirit.”
3 0 - y e a r - o l d K e p p e l
Ambassador Darryl Tai, who
took part in Leg 1, said,
“The experience has taught
me to look at things from
other perspectives, to never
give up and to have trust in
your fellow team mates. Our
team really did a wonderful
job and really embodied the
Keppel Can-Do! spirit.”
Singapore had been in
the lead and achieved the
maximum three bonus
points at the scoring gate
when their primary steering
gear broke and the crew
had to turn to their
secondary system.
However the team’s hard
work and perseverance
saw them through as they
set about finding a solution
and within hours, had
fashioned a repair that
enabled them to resume
their race speeds and keep
up the pace across the
remaining 2,500 miles of
the 3,800-mile race.
Keppelite I September 2011

Empowering Lives 27
Charging ahead
After carrying out all the
routine maintenance required
to keep the racing yachts in
tip-top condition, the crews
are now racing towards Cape
Town, South Africa.
On Singapore’s tactics,
Skipper Ben said, “Our tactics
are pretty straightforward
which is always try to sail
the shortest distance but
there’s a slight complication
in this leg with the South
Atlantic High ... so we will
get a bit of south in, pick up
the wind and once we are
clear to scoot around the
bottom edge of the High,
we will turn and head for
Cape Town.”
The fleet is expected to
arrive in Cape Town between
26 and 29 September 2011
and the yachts will be berthed
in the famous Victoria &
Alfred Waterfront until
5 October 2011.
For updates on the Race and
to support the Singapore
entry, visit its fan page
at www.facebook.com/
sgclipper. keppelite
Singapore is now bound for Cape Town in the third stage of the world’s longest ocean race
Giving back to the community
In conjunction with the
Clipper fleet stopover in
Rio de Janeiro, Keppel
FELS Brasil together with
its partners, donated
R$80,000 to The Pestalozzi
Association of Angra
dos Reis as part of its
continuous commitment to
support community projects
in Brazil.
Mr KC Kwok, President & CEO
of Keppel FELS Brasil, said,
“I would like to commend
the Singapore boat for its
excellent result, despite
suffering a setback when their
primary steering gear broke.
Their race is a story of how
perseverance and teamwork
can bring a vision and strategy
to fruition. This truly embodies
the Keppel’s spirit.
“Over the years, we have
introduced and sponsored
initiatives such as our
youth apprenticeship
scheme and the Graël
Project that reaches out to
underprivileged children
through sports.
“Our contribution to the
Pestalozzi Association of
Angra dos Reis is a result of
the close ties we have built
up with the community.
This sponsorship reaffirms
Keppel’s long-term
commitment to grow with
Brazil into the future.”
Mr KC Kwok (third from left), President & CEO of Keppel FELS Brasil, presents the cheque to Mrs Maria Perpétua Azevedo, Chairperson of
The Pestalozzi Association of Angra dos Reis
The Pestalozzi Association
of Angra dos Reis aims
to promote the study,
treatment, care, education
and social interaction of
children, adolescents and
adults diagnosed with
intellectual disability and
developmental delay.
Keppelite I September 2011

28 Empowering Lives
Fine balancing act
Successfully juggling the demands of work and school, Teh Swee Kheng, Project
Engineer from Keppel FELS graduated as one of the top students of her class and
was Valedictorian of the Mechanical Engineering Faculty at the National University
of Singapore. We learn more about this driven young Keppelite.
Why did you choose to
further your studies
Prior to my part-time course,
I had worked at Keppel FELS
for two years and enjoyed
my work immensely.
I wanted to delve deeper
into engineering work,
to be involved in larger
challenges and take on
further responsibilities; to
do so, I needed to expand my
knowledge and skills.
I chose to study part-time
as I felt that my experiences
at work would help me
understand what was taught
in school. At the same time,
I have seen other Keppelites
successfully balance work
and school, and was inspired
to try the same.
What is your experience
of juggling work and
studies
Balancing work and studies
requires dedication and
self-discipline. Instead of
unwinding after work,
I had to revv myself up
after a long day to attend
classes and complete school
assignments. In addition,
I had to spend many
weekends doing revisions.
Over the last four years, there
have been times when I felt
quite disappointed about
Former President of Singapore His Excellency S.R. Nathan congratulates Keppel FELS Project Engineer Teh Swee Kheng on her successful
graduation from the Mechanical Engineering Faculty at the National University of Singapore
having to turn down social
events to spend more time
on my school work. During
such times, I would motivate
myself by thinking about the
small rewards I would give
myself after the challenging
period is over.
I have been blessed with
supportive managers and
colleagues. They were
soundboards for bouncing
ideas for my assignments
and facilitated my leaving
work on-time for classes. I
have been able to attend
classes with peace of mind
because I know that my
colleagues have my back.
What tips do you have
for others about to
further their studies,
especially on a part-time
basis
I recommend that they
actively form study groups.
Studying in groups helped
me stay motivated and sped
up my learning of tough
topics. I also suggest revising
regularly – by doing so, even
when work commitments
increased close to or during
my examinations period,
I was still adequately prepared
to take the tests.
Finally, I would urge everyone
to take good care of their
health. Staying fit has helped
me to stay mentally and
physically ‘fresh’ for my
classes and work. keppelite
Keppelite I September 2011

Empowering Lives 29
Grooming talents
To help nurture young table
tennis talents in Singapore,
Keppel Corporation is
contributing $300,000 over
three years towards the
setting up of the Clementi
zone training centre for
Singapore Table Tennis
Association (STTA).
Mr Choo Chiau Beng, CEO of
Keppel Corporation, shared,
“STTA has done a marvellous
job of not only producing
world champions but also
promoting the table tennis
sport in Singapore. Keppel
is proud to partner the
STTA in their relentless
commitment and dedication
to groom young talents in
this sport.
Ms Wang Look Fung (right), Director of Group Corporate Affairs, Keppel Corporation, presents the $300,000 cheque to Er. Dr Lee Bee Wah,
Member of Parliament for Nee Soon GRC & President, STTA
“The sport of table tennis
represents universal values
such as passion, teamwork
and commitment, all of which
are Keppel’s core values too.
At Keppel, we often organise
and participate in games.
These are great platforms
for Keppelites to bond and
display sportsmanship.”
Keppel’s table tennis team for the 24th ASCOPE Games held their training at the Clementi sports hall. The sports hall can accommodate a
variety of other activities such as basketball and badminton
Talented players from
Kindergarten Two to Primary
Six are currently undergoing
intensive training in this
new Clementi zone. The
promising players will be
directed to STTA’s Youth
Development Squads when
they reach Primary Six. There
are currently seven of such
facilities – Bishan, Tampines,
Yishun, Toa Payoh, Jurong
West, Clementi and Innova
Primary School.
Er. Dr Lee Bee Wah, Member of
Parliament for Nee Soon GRC
& President, STTA said: “The
cash sponsorship towards
the Keppel Corporation Zone
Training Centre at Clementi
will help grow the efforts of
STTA to nurture more table
tennis talents.
“With an elite structured
system in place, we hope that
these young paddlers are able
to represent Singapore in the
coming years. Furthermore,
we are committed to launch
more training zones if the
demand for them grows.”
Under the sponsorship
agreement, Keppelites enjoy
the privilege of using the
sports hall facilities every
Thursday from 6pm to 9pm.
Keppel is also be able to
organise an internal table
tennis tournament twice
a year at the venue. All
bookings are subject to the
approval of the Singapore
Sports Council. keppelite
Keppelite I September 2011

30 Empowering Lives
Passion ablaze
Keppel Games to ignite fervour in Keppelites to excel and win.
Team Atlantic displays their winning flag design which symbolises the passion and purpose of
Keppelites
Golf champions of the first of the Keppel Games 2011 – Team Pacific
Since 2003, Keppel Games
has always been a highly
anticipated annual event
for Keppelites across the
different business units.
Over the next two months,
this year’s Games themed
“Blazing with Passion,
Striving for Success” will
see Keppelites gear and team
up to beat the competition.
In the midst of overcoming
challenges, friendships will
be forged and the Keppel
Can-Do! spirit, fired up.
Mr Choo Chiau Beng, CEO
of Keppel Corporation said,
“Through Keppel Games,
we want to demonstrate
unity and collective strength
across the business units in
Keppel and encourage and
motivate Keppelites towards
a sense of belonging and
collective purpose.”
Kicking off the Games on
21 September 2011, Mr Tong
Chong Heong, Senior ED of
Keppel Corporation and CEO
of Keppel Offshore & Marine,
shared that the objective is
to foster a stronger sense
of identity and belonging
among Keppelites and
to provide a platform for
interaction and promote
true sportsmanship.
Following the positive
response for the Games
last year which saw strong
participation of more than
800 Keppelites across the
Group, the organising
committee has introduced
new exciting games which
include Cyber Games, a
non-sporting activity, and
Netball, to encourage more
participation from female
Keppelites.
The first challenge – Golf –
teed off in fine weather at
the Raffles Country Club.
Snatching four of the top
10 prizes, Team Pacific
o n c e a g a i n c l i n c h e d
t h e G o l f c h a l l e n g e
trophy, while Caspian’s
Vincent Neo contributed 40
points to his team by seizing
the Champion trophy.
Team Atlantic was unveiled
as the winner of the
Flag Design Competition
at the opening ceremony
amidst resounding cheers.
They won with a design
of a flying angel with
blazing stars.
Stay tuned as momentum
b u i l d s u p f o r t h e
Keppel Games in October
with Darts, Table Tennis,
Badminton, Bowling,
and Cyber Games, and
watch the three teams –
Atlantic, Caspian and
Pacific – pit wit and skills
to emerge champion in the
Keppel Games 2011. keppelite
Keppelite I September 2011

Empowering Lives 31
Winning tales
Clinching the top three
prizes for the Go Fish!
Group-wide photography
competition last month,
the winners share on how
they embrace the Fish!
Philosophy at work in this
issue of Keppelite. keppelite
Bitesize takeaways:
• Adopt a positive attitude at work which can rub off on
others and create a happier and productive environment
• Choose to have fun
• Be there for others
• When it comes to customers and colleagues – make
their day!
First-prize
Benjamin Xia, Keppel FELS
“The Fish! Philosophy reminds us that adopting a
positive attitude at work can rub off on others and
create a happier and productive environment. If we
spend most of our waking hours working, we ought
to maximise our battery life by enjoying and being
energised by it.
“The choice is ours to have fun or be miserable at
work. We can choose to savour every moment and be
there for others whenever they need us. With this
attitude, I have been able to build good relationships
with my colleagues, and this enables us to better
synergise our strengths as a team.”
Winners of the Go Fish! Group-wide photography competition: (from left) Roy Tan, Benjamin
Xia and Lynnette Leong
Second-prize
Roy Tan, Keppel Corporation
“At work, my colleagues and I always take time
out of our busy schedules to catch up and help one
another. Communication is key in our line of work
and building good relationships creates a positive
environment for me to embrace work with a smile
every day.
“It’s the small gestures – from warm greetings to
having coffee together – that our colleagues and
customers appreciate, which in turn makes our
work much easier. We don’t get the chance to do
it as often as we would like to but it’s a fish we’re
keen to catch.”
Third-prize
Lynnette Leong, Keppel Bay Sailing Academy
“How many people actually enjoy what they do
at work Well, I do. I get to meet strangers from
all walks of life, learn to sail together and become
friends.
“We experience all the highs and lows of being out
at sea, from taking the helm and learning the ropes
on sunny days to overcoming seasickness and other
perils in stormy conditions.
“Everyone learns to work together to get the
boat quickly and safely to the destination, and
we always end each journey discovering so much
about ourselves and appreciating the simple things
in life we take for granted. It is no wonder that our
customers keep telling us that we have the best jobs
in the world!”
Keppelite I September 2011

32 Empowering Lives
Keppelites Abroad
Homing in on Ho Chi Minh
Working for one of the
earliest pioneers in quality
residential and commerical
development in Vietnam
has given Raymond Chin
a uniquely challenging but
equally exciting job.
Having forayed into Ho Chi
Minh City (HCMC) since the
1990s, where increasing
urbanisation meets growing
affluence amidst a shortage
of quality housing, Keppel
Land has steadily built its
reputation as a trusted
and experienced lifestyle
property developer.
Today, Raymond, as AGM of
Operations, supports Keppel
Land’s continuing growth
strategy in the country
with the responsibility
o f o v e r s e e i n g t h e
implementation, marketing
and property management
of The Estella and Riviera
Cove, Keppel Land’s deluxe
residential developments
and the Saigon Centre
Phase 2, Keppel Land’s prime
commercial development
of HCMC.
lifestyle facilities – with
sharp cultural acumen and
understanding of local ways
of living and working.
Consequently, Raymond
has had to learn to pick up
nuances in conversing with
the locals.
Raymond shared, “A lot
of meaning can get lost in
translation and one always
needs to remain culturally
sensitive and open-minded
to fully comprehend what
locals are conveying or
receiving from you. It takes
patience to learn but with
the help of local friends and
colleagues, it is not difficult
to pick up common phrases
and lingos.”
Indeed, after three years of
‘going local’, Raymond has
developed a rich network
of friends and associates,
as well as expatriates he
had met through work
and church, integrating
as well as endearing him
to the local fabric of the
community.
In a city where bicycles
have for decades
remained a major means
of transport, a treasured
tradition and a means
of livelihood, it is little
wonder that Raymond has
also gone local in finding
his way around HCMC,
choosing to spend his free
time exploring the city on
two wheels.
Bearing witness to the
changing face of the city has
given Raymond the indelible
satisfaction of also being
a part of its progress and
positive transformation.
He added, “I am never
bored here because there
are many challenges and
little time to surmount
them, so I am kept on
my toes at all times. It is
mentally stimulating!”
As he and his family makes
Vietnam their current home,
Raymond’s upbeat attitude
certainly helps him to meld
amidst a people that are
known to be optimistic
and full of hope about
their future. keppelite
The job requires Raymond to
effectively communicate and
deliver the defining hallmarks
of Keppel Land’s brand and
value propositions locally –
from sustainable features
to quality recreational and
Raymond and his family on vacation at a beach resort in Mui Ne
Keppelite I September 2011

Empowering Lives 33
Teamwork makes headway
As every weathered sailor knows, smooth sailing begins with good planning and
teamwork. To chart Keppel Volunteers’ path of progress for the future, its core
members took to the high seas for a team-building event recently.
Working shoulder-to-shoulder to tack and trim the sails, Keppel Volunteers bonded over teamwork, open communication and careful planning
Led by the Keppel Bay Sailing
Academy, members of Keppel
Volunteers set off in two
yachts from Marina at Keppel
Bay in Singapore for Nongsa
Point Marina & Resorts in
Batam, Indonesia.
The sail was part of Keppel
Volunteers’ annual Work
Plan and Retreat session.
Taking turns to helm
the yachts and working
shoulder-to-shoulder to
tack and trim the sails, the
group was reminded of the
importance of teamwork,
open communication and
careful planning.
Regular coordinator and
participant of Keppel
Volunteer events,
Xu Youqing, Engineer, Keppel
Energy, said, “The yacht
race was a good reminder
of how small coordination
lapses can lead to teams
quickly falling behind.
“The exercise also trains
our observational skills and
capacity to think ahead – the
teams literally had to read
and anticipate changes in the
wind, waves and clouds. The
principles of many of these
lessons are transferable to
our working life.”
As a first-time participant at
a Keppel Volunteers event,
Karin Xiao, Senior Executive,
Investor Relations and
Research at Keppel Land,
shared “I was truly humbled
by the passion and fervour
displayed by the volunteers.
They have definitely inspired
me to spur other Keppelites
to join in this meaningful
social mission.
“I was certainly not mentally
prepared for a rough ride
on this sailing trip. The
6-hour retreat cum mini
expedition opened my eyes
to the wonders of true team
work and what a strong
team spirit can do. Through
clear communication and
well-coordinated efforts,
both teams managed to
battle unfavourable weather
conditions and bring all
members safely to shore.”
Over in Batam, the group
engaged in robust discussions
on some of the challenges
faced by Keppel Volunteers
as well as brainstormed on
areas of improvements.
Active volunteer Jacob
Genauer, Project Engineer,
Keppel Shipyard, said,
“Through this session, I got
to meet and interact with
many dynamic individual who
have put aside much of their
personal time for community
service projects. Their
enthusiasm is contagious – I
am eager to play a larger role
in Keppel Volunteers and help
drive social projects.”
Evelyn Liew, Vice-Chairperson
of Keppel Volunteers and
Human Resources Assistant,
Keppel Corporation,
summarised the success of
the session, “We not only
outlined steps to take Keppel
Volunteers forward, but also
forged closer bonds with
one another. With all hands
on deck, I am confident that
we will be able to make a
meaningful difference to
the lives of our fellow
Keppelites as well as the
wider society.” keppelite
Keppelite I September 2011

34 Empowering Lives
Gallop to
good times
In step with
nature
Keppelite Recreation Club
(KRC)’s annual Dinner and
Dance is here once again
to celebrate another year
of exciting activities and
fruitful achievements.
Themed “Wild Wild West”,
the event will be held
on 4 November 2011
a t G r a n d C o p t h o r n e
Waterfront Hotel.
The evening’s highlights
include the KRC Karoke
Contest. The competition is
going to be tough among
many songbirds in Keppel.
The night also promises
entertainment like stage
games and performances.
The yearly event serves to
create happy memories
and forge stronger bonds
among Keppelites and this
year would be another
blast. Contact your business
unit’s KRC representative for
more details! keppelite
Keppelites and their families learn about the rich biodiversity at Sungei Buloh Wetland
Reserve with the help of a volunteer nature guide
To raise awareness about
nature conservation and
create a fun opportunity for
employees to bond, Keppel
Group Human Resources
organised a nature walk at
the Sungei Buloh Wetland
Reserve (SBWR) for some
30 Keppelites and their
families on 4 September
2011.
With the help of a volunteer
nature guide, participants
were introduced to the
rich biodiversity at SBWR,
and the significance of
the cultural and natural
aspects of SBWR’s
mangrove ecosystem.
Over 200 species of birds
recorded in SBWR make
it the richest avifauna site
in Singapore. Animal, bird
and plant species that
were sighted during the
walk include the estuarine
crocodile, oriental pied
hornbill, malayan water
monitor, mudskipper, sea
hibiscus and the smoothcoated
otter.
Tan Swee Choo, Senior
Project Manager, Singapore
Residential, Keppel Land
enthused, “Being urban
dwellers, my family and
I rarely get a chance to be
this close to nature. Such
excursions expose employees
to the treasure trove of
wildlife in Singapore, and
help foster an appreciation
for nature.”
Pauline Tan, Administrative
Executive, Group Control
& A c c o u n t s , K e p p e l
Corporation shared, “I’m a
nature lover and welcome
initiatives by the company
that champion sustainability
and foster experientiallearning
among employees.”
keppelite
Keppelite I September 2011

Empowering Lives 35
Wat fun times in Cambodia
The temples (known as
wat in Khmer) of Angkor,
Cambodia, world-famous
architectural wonders, did
not fail to inspire awe in
members of the Keppelite
Recreation Club (KRC) on
their recent visit from 2 to
5 September 2011.
43 members participated
in the four-day, three-night
overseas trip, organised by
KRC to encourage bonding
between Keppelites.
At the first stopover at the
magnificent Angkor Wat,
tour guides shared on the rich
history and stories behind the
structures, adding depth and
colour to the experience.
The group then headed to
the capital city of Phnom
Penh where they relished
scenes of the Mekong
River as well as visited the
Independent Monument and
Victoria Park. At the Russian
market, they hunted for
souvenirs and bargained to
their heart’s content.
At the end of the holiday,
the group returned home
recharged and with fond
memories, countless photos
and new friendships. Time
spent travelling together
was the perfect platform for
them to bond and to get to
know one another better.
For the organisers, the
satisfaction from making
the journey a reality for
fellow colleagues was
most rewarding.
“It was a fulfilling experience
for me to organise the trip
for my fellow colleagues to
bond through travelling and
most importantly, to know
they have all enjoyed it.”
shared Loh Li Ling, Human
Resources Executive from
Keppel Shipyard who was
one of the organisers of
the trip.
“There were lots of
interaction during the trip
and many gave feedback
and suggestions on how
KRC can further meet the
recreational needs of its
members. Many have also
expressed interest to join
future KRC activities and
events. This would spur us
on to bring more interesting
activities to KRC members.”
Look out for more exciting
KRC adventures at
http://www.krc.com.sg.
keppelite
Keppelites from across the Group exploring the ancient civilisation in Cambodia, thanks to
trip organiser, KRC
Keppelite I September 2011

36 Nurturing Communities Communities
Celebrating creativity
From right: HRH The Crown Princess of Denmark, Countess of Monpezat, Mary Elizabeth; Ms Wang Look Fung, Director of Group Corporate Affairs, Keppel Corporation; and Mr Tong Chong
Heong, Senior ED, Keppel Corporation and CEO, Keppel Offshore and Marine at the INDEX: 2011 Awards Ceremony held in Copenhagen, Denmark
In celebration of the positive
impact of design and design
processes on people’s lives,
Keppel Corporation recently
sponsored the INDEX: 2011
Awards Ceremony held in
Copenhagen, Denmark,
which was graced by
HRH The Crown Prince and
HRH The Crown Princess
of Denmark.
INDEX:, a Danish-based,
non-profit organisation
will hold a mobile design
exhibition, which Keppel
supported with a sum of
$118,000, to showcase
the nominations awardwinning
designs to inspire
people to look at challenges
with an open mind.
The jury shortlisted 60 finalist
designs from which five
winners, in the categories of
Body, Home, Work, Play and
Community, shared a total
purse of over €800,000.
In the foreword to INDEX:
2011 Awards Exhibition’s
catalogue, Dr Lee Boon
Yang, Chairman of Keppel
Corporation shared, “Over
f o u r d e c a d e s , K e p p e l
Over 1,200 guests from 48 countries attended the award ceremony held at the Opera House
in Copenhagen
developed and nurtured
a culture of innovation
which holds the key to
our transformation. Our
commitment towards
technology innovation
serves as the key engine of
Keppel’s sustainable growth
and value creation.”
T h e I N D E X : 2 0 1 1
A w a r d s E x h i b i t i o n
will be held in Singapore in
February 2012. keppelite
Keppelite I September 2011

Nurturing Communities 37
Uplifting education
Mr Choo Chiau Beng (right), CEO of Keppel
Corporation, receiving a signed copy of the
book and a token of appreciation from
Mr S. R. Nathan
To provide assistance to
less privileged students
i n S i n g a p o re , K e p p e l
Corporation contributed
$100,000 to the recently
established S R Nathan
Education Upliftment Fund.
Initiated of the Former
President of Singapore
His Excellency S. R. Nathan,
the Fund will support
appropriate education
assistance programmes
of four self-help groups,
n a m e l y, t h e C h i n e s e
Development Assistance
C o u n c i l , Y a y a s a n
Mendaki, Singapore Indian
Development Association
a n d t h e E u r a s i a n
Association.
The Fund as well as the
former President’s memoirs,
“An Unexpected Journey –
A Path to the Presidency”,
was launched by Singapore’s
Prime Minister Lee Hsien
Loong on 19 September 2011.
The Fund aims to give the
four groups the flexibility to
assist deserving cases which
may fall outside their current
ambit for the use of their
own funds.
I n a d d i t i o n , K e p p e l
Corporation also bought
100 copies of the memoirs,
as royalties from the sale of
the book and donations
received will go towards the
Fund. keppelite
Home is where the heart is
With volunteers from
Keppel Batangas Shipyard
putting their whole hearts
into constructing homes for
impoverished families, it is
no wonder progress that
the Keppel-GK Eco Village
housing project has been
progressing smoothly.
L o c a t e d i n B a u a n , i n
Batangas, the Philippines,
t h e E c o V i l l a g e w i l l
comprise about 60 homes
when completed. Some
units which are close to
completion have already
taken on colourful hues,
reflecting the warm, cheerful
wishes of the volunteers
for the Eco Village’s future
beneficiaries.
“ Vo l u n t e e r s a n d t h e
beneficiaries have been
Volunteers from Keppel Batangas Shipyard celebrated the Philippines’ National Heroes’ Day by building homes for the poor
putting their backs into
the construction of
their future homes. All
involved are very proud
of the progress. I think it
is wonderful that I would
be able to tell my children
that their father helped to
dig the foundation for the
entrance arch of the Eco-
Village,” shared Poh Leong
Kok, Senior VP, Keppel
Batangas Shipyard.
Construction works started
in late April this year and
already six families have
put in more than 1,000
man-hours. Marily Resaba,
a future resident, shared,
“My family looks forward
to a home in this beautiful
estate. Being part of the
construction process has
brought me closer to my
future neighbours. We are
so thankful to Keppel and
the Local Government of
Bauan for this life-changing
opportunity.”
The Keppel-GK Eco Village,
led by Keppel Batangas
Shipyard, is Keppel’s
first collaboration with
Gawad Kalinga, a charity
organisation dedicated to
alleviating poverty. keppelite
Keppelite I September 2011

38 Nurturing Communities
Going green for the community
As part of Keppel Land’s commitment to contribute to communities where it operates, a winter clothes collection drive was organised for the needy in the villages in Yunnan, China
Winter is the harshest time
of the year, but the Investor
Relations and Research
(IR&R) team from Keppel
Land, which takes care of
the outreach programmes
in the Corporate Social
Responsibility (CSR)
committee, turned up the
heat with warm hearts.
Over a period of two weeks,
Keppel Land staff as well as
tenants at Ocean Financial
Centre donated their winter
clothing for the needy in
the villages in Yunnan,
China.
Some of the staffs at
Keppel Land will also be
pitching in to help transport
these clothing during their
business trip to Kunming,
China, using their excess
luggage weight allowance.
The effort was driven in
collaboration with Bless
China International, a nongovernment
organisation
t h a t w o r k s w i t h t h e
disadvantaged in southwest
China.
This is not the first time
Keppel Land has worked with
Bless China International.
Over the years, Keppel Land’s
Spring City Golf and Lake
Resort has been supporting
their healthcare initiative in
Kunming, by facilitating and
sponsoring foreign doctors
on voluntary medical mission
to perform cataract surgery
for villagers who could not
afford or were too weak
to travel to the nearest city
for treatment.
This is part of Keppel Land’s
commitment to impact
and contribute positively to
communities where it operates.
As part of World Car-Free
Day and Green Consumer
Day on 22 and 28 September
2011 respectively, IR&R
also organised a fun and
educational online pop quiz
for Keppel Land staff to learn
about the options of using
greener forms of transport
and practising the 3Rs of
reduce, reuse and recycle.
USB thumbdrives labelled
‘Go Green with Keppel Land’
were given to staff who
submitted the most number
of correct answers.
In addition, 340 pairs of
movie tickets were also given
to staff to watch ‘School Days
with a Pig’ on 29 September
2011. The award-winning
Japanese film highlights
the theme of responsible
consumerism through a class
of sixth graders who raise a
piglet and are faced with the
inevitable question of what
to do with it when the school
term ends.
Ms Serena Toh, DGM of
IR&R, shared “Keppel Land
believes in promoting
environment sustainability
and contributing to the
community. We hope to
raise awareness that we live
in an interconnected world,
and our recycling efforts in
Singapore can have a positive
impact in other countries we
operate in .” keppelite
Keppelite I September 2011

Nurturing Communities 39
Bridging bonds
To strengthen the bonds
between Keppel Volunteers
and its adopted charity,
the Association for Persons
with Special Needs (APSN),
a joint training workshop
was held on 13 August
2011.
T h e a i m w a s f o r t h e
volunteers to cultivate a
keener understanding of mild
intellectual disabilities (MID)
and to learn essential skills
that enhance their interaction
with APSN students.
The half-day workshop took
place in Tanglin School,
one of the five special
needs institutions under the
auspices of APSN, under the
professional guidance of APSN
psychologist and teachers.
The training, participated
by 13 volunteers, included
a series of games, from
answering questions
with non-master hands
to comprehending nonlinear
texts with loud and
jarring music playing in the
background. These exercises
enabled participants to
have an impression of the
learning obstacles faced by
MID students and to gain an
insight into the condition.
“Learning disabilities are
often misconstrued in society.
Through the workshop,
I understand that MID
students can also take part
in everyday activities and the
Keppel Volunteers learnt how to better manage interaction with APSN students at the training
workshop conducted by APSN psychologist and teachers
right assistance can greatly
help them overcome physical
discomforts in learning,”
shared Sendhilkumar
Sundaramoorthy, an Engineer
from Keppel Singmarine.
Vo l u n t e e r s w e re a l s o
taught how to make more
effective engagement with
MID students. For instance,
when giving out classroom
Festive cheer
Elderly residents at the Moral
Senior Activity Centre (Telok
Blangah) celebrated the Mid-
Autumn Festival with Keppel
Volunteers on 10 September
2011. The volunteers helped
to clean and fix five HDB
units and brought along 50
packs of mooncakes and 20
packs of Hari Raya cookies
to share with more than
50 elderly residents. Keppel
Shipyard also donated 8
trolley of goody bags filled
with food items to the
needy residents.
i n s t r u c t i o n s , p o s i t i v e
sentences such as “please
stay seated” are used rather
than negative instructions
such as “do not stand up”.
Yvonne Goh, a newcomer
to Keppel Volunteers and a
management trainee from
Keppel Energy, shared, “We
can achieve more by treating
APSN students as equal
adults. Encouragement is a
must and we should avoid
disparagement!”
The workshop enriched the
volunteers’ understanding of
MID, as well as a profound
respect for APSN’s invaluable
work and a renewed sense
of purpose.
Jacob Genauer, a Project
Engineer at Keppel Shipyard,
said, “APSN’s staff have shown
extraordinary compassion to an
underappreciated and undersupported
constituent in our
society. As a recent American
expatriate, it is a privilege to
join the Keppel Volunteers and
together we can be a bridge
of understanding, ferrying the
APSN students over troubled
waters, to reach the land of
love and hope.” keppelite
Mr Teo Choon Teck, Assistant Shipyard Manager, distributing the food items on behalf of
Keppel Shipyard
Keppelite I September 2011

40
BackPage
Herculean marvel
Keppel to build world’s mightiest sheerleg floating crane worth S$143 million.
Keppel Nantong Shipyard in
China will build the largest
and most versatile heavy
lift sheerleg crane vessel
of its kind in the world for
Asian Lift, scheduled to be
completed in 3Q 2013.
To be named Asian Hercules
I I I , t h e s e l f - p ro p e l l e d
5,000-tonne floating crane
will have enough power to
lift a weight equal to over
5,000 saloon cars.
This unparalleled heavy-lifter
will be an important addition
to Asian Lift’s current fleet of
formidable floating cranes,
which include the 400-tonne
Asian Helping Hand lll, the
1,600-tonne Asian Hercules
and the 3,200-tonne Asian
Hercules II – all of which were
built by Keppel.
Such floating cranes of
immense lifting powers
are extremely critical to
the efficient operation of
shipbuilding and offshore
construction work and have
been in great demand to
support the growing needs
of industry.
Mr Lee Tai Kwee, President
of Keppel Nantong said,
“Keppel and Asian Lift have
a winning partnership that
has been instrumental to the
success of both companies.
We are proud to continue
this mutual growth with the
construction of the world’s
largest sheerleg crane.
“Keppel Nantong has
established a track record
in specialised shipbuilding,
some of which are harbour
tugs and anchor handling
supply vessels for Smit. The
construction of Asian Hercules
III adds another dimension to
the versatility and capabilities
of the yard, and we look
forward to delivering it on
time, within budget and in a
safe manner.”
Upon delivery, Asian Hercules
III’s first assignment will be in
Singapore. She will serve the
offshore oil and gas as well
as marine markets in South
East Asia. The vessel will
measure 106 metres (m) long
and 52m wide with a hook
height of at least 172m.
Mr John Chua, GM of Asian
Lift added, “We believe that
Asian Hercules III will play
an important role in serving
the industry where heavy lift
activities are essential. South
East Asia is an important
market, especially with the
high volume of offshore
and marine projects being
contracted here. With the
weight of modules and other
components increasing,
Asian Hercules III will be
well placed to meet the
needs of the market for
greater lifting capacity.
“Having worked with Keppel
for many years, we are
confident of Keppel Nantong’s
ability to successfully deliver
this crane and add to our
highly-capable fleet.”
Keppel Nantong Shipyard’s construction of Asian Hercules III will add to Asian Lift’s formidable fleet of floating cranes
Keppel Nantong is
currently undertaking the
construction of six 45-tonne
bollard pull twin-screw
Azimuth Stern Drive (ASD)
tugboats for Keppel Smit
Towage. They are being
built to Keppel Offshore &
Marine’s proprietary design,
developed by its technology
unit, Marine Technology
Development. keppelite
Printed on recycled paper
Keppelite I September 2011