BRCC Logo Guidelines - Baton Rouge Community College

C O LO R
The color version of the logo includes a red (PMS
185) arch and keystone. The words “baton rouge”
appear below the arch and keystone, in all lowercase
Helvetica Bold or Arial Bold typeface. The word “baton”
is in black, and the word “rouge” is in red (PMS
185). Just below the words “baton rouge” are the words
“COMMUNITY COLLEGE,” in all caps, flushed left,
in Helvetica Bold or Arial Bold typeface, and in black.
PMS 185
Black
The grayscale version of the BRCC logo is used in the
same way as the color logo, except that it is used whenever
copy is printed in either grayscale or black and
white. The logo must stand out against the background.
S PA C I N G
Adequate blank space must be left around the logo.
This is required for optimum recognition and readability.
No other graphic/image is to be placed proportionally
closer to the logo than 1/4” on all sides.
Grayscale
P L A C E M E N T
Since the BRCC logo is a graphic element, it should
be part of the overall design of the page, but still
recognizable as the College’s trademark. Typically,
it should be located either at the top or bottom of the
page of a publication.
S C A L E
The BRCC logo should always be in proportion to
other designs in the design area.