BRCC Logo Guidelines - Baton Rouge Community College

Logo Guidelines
The Baton Rouge Community College (BRCC) logo
is the unique identifying institutional trademark of the
College, conveying a unified identity and image. The
logo reflects the character of the College and is easily
recognizable. It provides the backbone for a strong
visual presence and exhibits an image of excellence
and cohesiveness. There are other graphic icons which
are used at BRCC, but there is only one official BRCC
logo. Therefore, the logo must be used in a uniform and
consistent manner that reinforces the identity of BRCC.
First impressions of BRCC are usually gained from
its visual materials; opinions and attitudes about the
College are formed from them. These Logo Guidelines
address the proper usage of the BRCC logo. All
units of BRCC must adhere to the standards set forth
in these Guidelines. Exceptions to the Guidelines are
discouraged, and permission for any deviations must
be obtained from the Director of Public Relations.
The BRCC logo (as shown above) should be placed
on all BRCC publications and appear appropriately
proportioned. The logo should not be obscured or
diminished in any way. A viewer should be able to
identify the image as being representative of BRCC.
When used in conjunction with another graphic, there
should be spatial balance between the images, and
other graphic(s) should never replace the BRCC logo
as a sole identifying mark.

AUTHORIZED LOGO
The Baton Rouge Community College Logo is registered
with the U.S. Department of Trademarks and
Patents. Registration protects against the manufacture,
use, display, or sale of the logo without the expressed
consent of the College. For questions concerning the
use of the logo, contact the Office of Public Relations,
Governors Building, 5310 Florida Boulevard, Baton
Rouge, LA 70806.
Correctly Proportioned
The BRCC logo should appear on all correspondence,
publications, signage, advertising, merchandise, marketing
and public relations materials, and on anything
that the general public may view and identify with
BRCC. It should always appear on the front page of
BRCC publications – brochures, flyers, course schedules,
catalogs, etc. There are instances where the
official BRCC Seal should be used instead of the College
logo; usage of the BRCC Seal is addressed later
in these Guidelines.
The logo should be displayed in its entirety, never in
separate parts and never altered. It is not permissible
to change the typeface or alter the proportion or composition
of the logo.
S I Z E
The size of the logo can vary, but proportions must be
maintained. The minimum acceptable size of the official
logo is 3/32” tall by 3/8” long, the size used on
BRCC business cards. The BRCC logo is not to be
reproportioned or modified in any way other than as
mentioned in this publication.
Smallest Size Acceptable

C O LO R
The color version of the logo includes a red (PMS
185) arch and keystone. The words “baton rouge”
appear below the arch and keystone, in all lowercase
Helvetica Bold or Arial Bold typeface. The word “baton”
is in black, and the word “rouge” is in red (PMS
185). Just below the words “baton rouge” are the words
“COMMUNITY COLLEGE,” in all caps, flushed left,
in Helvetica Bold or Arial Bold typeface, and in black.
PMS 185
Black
The grayscale version of the BRCC logo is used in the
same way as the color logo, except that it is used whenever
copy is printed in either grayscale or black and
white. The logo must stand out against the background.
S PA C I N G
Adequate blank space must be left around the logo.
This is required for optimum recognition and readability.
No other graphic/image is to be placed proportionally
closer to the logo than 1/4” on all sides.
Grayscale
P L A C E M E N T
Since the BRCC logo is a graphic element, it should
be part of the overall design of the page, but still
recognizable as the College’s trademark. Typically,
it should be located either at the top or bottom of the
page of a publication.
S C A L E
The BRCC logo should always be in proportion to
other designs in the design area.

Accompanying T y p e f a ce
Helvetica Bold or Arial Bold are the standard
fonts associated with the BRCC logo. The type size
should be proportional to the image size of the logo
being used.
Web Pages
The placement and use of the logo on the Web
must follow these same guidelines. The logo should
always use the correct color and size and be placed on
the first page of major categories/sites. In some
instances, with permission from the Director of Public
Relations, the logo may be used as a background or
watermark. The size of the logo should never be
smaller than that used on BRCC business cards.
Refer to these Guidelines for use of color, grayscale,
and reverse versions of the logo.
Logo Don’ts
• Don’t print the logo on top of another symbol.
• Don’t overlap the logo with text.
• Don’t overlap the logo with another graphic.
• Don’t enclose the logo with a border or any
other design element.
• Don‘t screen the logo behind text.
• Don’t use any other logo in conjunction with
the BRCC logo.
• Don’t vertically or horizontally alter/skew the
logo.
• Don’t add words/phrases to the logo.
• Don’t obscure the logo.
• Don’t use any other typeface, except those
listed in these Guidelines.

BRCC Stationery Items
BRCC’s official identity is expressed through use
of its letterhead, envelopes, business cards, fax
cover sheets, memo pads, and other college publications
that use the official college seal.
Business Cards
As designated, administrators and staff can
obtain business cards. Business cards are the
only stationery item, other than those used in the
Office of the Chancellor, where an individual’s
name and title can be used. All full-time faculty
and staff receive business cards. The college’s
mission statement is printed on the back of all
business cards. Adjunct instructors may have
business cards printed using their own private,
non-academic funds; however these cards
should meet the printing and design standards
set forth by the Office of Public Relations. Refer
to the illustrations of official stationery for those
styles approved for use by employees of the
College. No other designs are acceptable.
Business Cards (front/back)
Department Stationery
No stationery item shall bear the name, office,
and title of an individual except those items
used by the offices of the Chancellor, Human
Resources, Enrollment Services, Financial Aid
and Finance, and Accounting. In accordance
with state statutes, no printing costs will be
paid from any College account for the purpose
of having stationery that includes an individual’s
name, office, and title printed on it.
Chancellor’s Formal Letterhead

Campus Correspondence,
Memos, and Mailing Labels
All campus correspondence stationery, memos, and mailing
labels should be printed as shown on this page and
the next.
Facsimile Cover Sheets
The use of fax cover sheets is widespread, and the image
they convey is as important as other stationery products
used at BRCC. Therefore, fax cover sheets must conform
to the standards set forth in these Guidelines. The illustrated
format should be followed in all instances. Fax
cover sheets are provided by the Office of Public Relations
upon request.
Memo Pad
Printed Advertisement
All advertisements should include a BRCC logo;
and use Helvetica (or Arial) as the accompanying typeface.
All ads should be reviewed and approved by the Office of
Public Relations prior to being sent for publication.
Notecards (2 types)
Envelopes (Used with
Formal Letterhead)

College Notecard and Envelope
College Business Letterhead
College Business Envelopes

Fax Transmittal Form
To: _________________________________________________________________
Fax No: _____________________________________________________________
Re: _________________________________________________________________
Date: _______________________________________________________________
Pages: __________________________________________(including cover sheet)
___For your information
___ Per our conversation
___ Per your request
___ For your approval
___ Please advise
___Take appropriate action
___ For your review/comment
___ Please call
Remarks:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
From the desk of …
Name
title
xxxxxxxxxj@mybrcc.edu
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
BATON ROUGE
COMMUNITY COLLEGE
5310 Florida Boulevard
Baton Rouge, LA 70806
(225) 216-8403
Fax: (225) 216-8100
Outside Louisiana call
1-800-601-4558
WARNING REGARDING CONFIDENTIALITY
The present fax may contain protected and confidential information intended exclusively for the
person indicated or referred to above. If you become aware of the present communication without
being the addressee or the employee or representative in charge of delivering it to the addressee,
you are hereby advised that all dissemination, distribution or reproduction of the present
communication is strictly forbidden. If you have received the present communication by mistake.
Please advise the sender as soon as possible by telephone.
Fax Cover Sheet

Bato Rouge Community College
SEAL
Use of the BRCC Seal is required on diplomas, certificates that document completion
of degree requirements/courses of study, all BRCC transcripts, and those
contracts/documents which require the appearance of the seal and the signature of
the Chancellor. For use of the seal on publications not listed above, written permission
must be obtained from the Office of Public Relations.

Baton Rouge Community College
BearS Logos
One-color, PMS 185 Two-color, PMS 185, black Four-color Grayscale
Mascot
One-color, PMS 185 Two-color, PMS 185, black Four-color Grayscale
The BRCC Bears mascot logo is primarily used for student and
athletic activities, and on school items. To utilize the logo, permission
must first be obtained from the Office of Public Relations.