BRCC Logo Guidelines - Baton Rouge Community College
BRCC Logo Guidelines - Baton Rouge Community College
BRCC Logo Guidelines - Baton Rouge Community College
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<strong>Logo</strong> <strong>Guidelines</strong><br />
The <strong>Baton</strong> <strong>Rouge</strong> <strong>Community</strong> <strong>College</strong> (<strong>BRCC</strong>) logo<br />
is the unique identifying institutional trademark of the<br />
<strong>College</strong>, conveying a unified identity and image. The<br />
logo reflects the character of the <strong>College</strong> and is easily<br />
recognizable. It provides the backbone for a strong<br />
visual presence and exhibits an image of excellence<br />
and cohesiveness. There are other graphic icons which<br />
are used at <strong>BRCC</strong>, but there is only one official <strong>BRCC</strong><br />
logo. Therefore, the logo must be used in a uniform and<br />
consistent manner that reinforces the identity of <strong>BRCC</strong>.<br />
First impressions of <strong>BRCC</strong> are usually gained from<br />
its visual materials; opinions and attitudes about the<br />
<strong>College</strong> are formed from them. These <strong>Logo</strong> <strong>Guidelines</strong><br />
address the proper usage of the <strong>BRCC</strong> logo. All<br />
units of <strong>BRCC</strong> must adhere to the standards set forth<br />
in these <strong>Guidelines</strong>. Exceptions to the <strong>Guidelines</strong> are<br />
discouraged, and permission for any deviations must<br />
be obtained from the Director of Public Relations.<br />
The <strong>BRCC</strong> logo (as shown above) should be placed<br />
on all <strong>BRCC</strong> publications and appear appropriately<br />
proportioned. The logo should not be obscured or<br />
diminished in any way. A viewer should be able to<br />
identify the image as being representative of <strong>BRCC</strong>.<br />
When used in conjunction with another graphic, there<br />
should be spatial balance between the images, and<br />
other graphic(s) should never replace the <strong>BRCC</strong> logo<br />
as a sole identifying mark.
AUTHORIZED LOGO<br />
The <strong>Baton</strong> <strong>Rouge</strong> <strong>Community</strong> <strong>College</strong> <strong>Logo</strong> is registered<br />
with the U.S. Department of Trademarks and<br />
Patents. Registration protects against the manufacture,<br />
use, display, or sale of the logo without the expressed<br />
consent of the <strong>College</strong>. For questions concerning the<br />
use of the logo, contact the Office of Public Relations,<br />
Governors Building, 5310 Florida Boulevard, <strong>Baton</strong><br />
<strong>Rouge</strong>, LA 70806.<br />
Correctly Proportioned<br />
The <strong>BRCC</strong> logo should appear on all correspondence,<br />
publications, signage, advertising, merchandise, marketing<br />
and public relations materials, and on anything<br />
that the general public may view and identify with<br />
<strong>BRCC</strong>. It should always appear on the front page of<br />
<strong>BRCC</strong> publications – brochures, flyers, course schedules,<br />
catalogs, etc. There are instances where the<br />
official <strong>BRCC</strong> Seal should be used instead of the <strong>College</strong><br />
logo; usage of the <strong>BRCC</strong> Seal is addressed later<br />
in these <strong>Guidelines</strong>.<br />
The logo should be displayed in its entirety, never in<br />
separate parts and never altered. It is not permissible<br />
to change the typeface or alter the proportion or composition<br />
of the logo.<br />
S I Z E<br />
The size of the logo can vary, but proportions must be<br />
maintained. The minimum acceptable size of the official<br />
logo is 3/32” tall by 3/8” long, the size used on<br />
<strong>BRCC</strong> business cards. The <strong>BRCC</strong> logo is not to be<br />
reproportioned or modified in any way other than as<br />
mentioned in this publication.<br />
Smallest Size Acceptable
C O LO R<br />
The color version of the logo includes a red (PMS<br />
185) arch and keystone. The words “baton rouge”<br />
appear below the arch and keystone, in all lowercase<br />
Helvetica Bold or Arial Bold typeface. The word “baton”<br />
is in black, and the word “rouge” is in red (PMS<br />
185). Just below the words “baton rouge” are the words<br />
“COMMUNITY COLLEGE,” in all caps, flushed left,<br />
in Helvetica Bold or Arial Bold typeface, and in black.<br />
PMS 185<br />
Black<br />
The grayscale version of the <strong>BRCC</strong> logo is used in the<br />
same way as the color logo, except that it is used whenever<br />
copy is printed in either grayscale or black and<br />
white. The logo must stand out against the background.<br />
S PA C I N G<br />
Adequate blank space must be left around the logo.<br />
This is required for optimum recognition and readability.<br />
No other graphic/image is to be placed proportionally<br />
closer to the logo than 1/4” on all sides.<br />
Grayscale<br />
P L A C E M E N T<br />
Since the <strong>BRCC</strong> logo is a graphic element, it should<br />
be part of the overall design of the page, but still<br />
recognizable as the <strong>College</strong>’s trademark. Typically,<br />
it should be located either at the top or bottom of the<br />
page of a publication.<br />
S C A L E<br />
The <strong>BRCC</strong> logo should always be in proportion to<br />
other designs in the design area.
Accompanying T y p e f a ce<br />
Helvetica Bold or Arial Bold are the standard<br />
fonts associated with the <strong>BRCC</strong> logo. The type size<br />
should be proportional to the image size of the logo<br />
being used.<br />
Web Pages<br />
The placement and use of the logo on the Web<br />
must follow these same guidelines. The logo should<br />
always use the correct color and size and be placed on<br />
the first page of major categories/sites. In some<br />
instances, with permission from the Director of Public<br />
Relations, the logo may be used as a background or<br />
watermark. The size of the logo should never be<br />
smaller than that used on <strong>BRCC</strong> business cards.<br />
Refer to these <strong>Guidelines</strong> for use of color, grayscale,<br />
and reverse versions of the logo.<br />
<strong>Logo</strong> Don’ts<br />
• Don’t print the logo on top of another symbol.<br />
• Don’t overlap the logo with text.<br />
• Don’t overlap the logo with another graphic.<br />
• Don’t enclose the logo with a border or any<br />
other design element.<br />
• Don‘t screen the logo behind text.<br />
• Don’t use any other logo in conjunction with<br />
the <strong>BRCC</strong> logo.<br />
• Don’t vertically or horizontally alter/skew the<br />
logo.<br />
• Don’t add words/phrases to the logo.<br />
• Don’t obscure the logo.<br />
• Don’t use any other typeface, except those<br />
listed in these <strong>Guidelines</strong>.
<strong>BRCC</strong> Stationery Items<br />
<strong>BRCC</strong>’s official identity is expressed through use<br />
of its letterhead, envelopes, business cards, fax<br />
cover sheets, memo pads, and other college publications<br />
that use the official college seal.<br />
Business Cards<br />
As designated, administrators and staff can<br />
obtain business cards. Business cards are the<br />
only stationery item, other than those used in the<br />
Office of the Chancellor, where an individual’s<br />
name and title can be used. All full-time faculty<br />
and staff receive business cards. The college’s<br />
mission statement is printed on the back of all<br />
business cards. Adjunct instructors may have<br />
business cards printed using their own private,<br />
non-academic funds; however these cards<br />
should meet the printing and design standards<br />
set forth by the Office of Public Relations. Refer<br />
to the illustrations of official stationery for those<br />
styles approved for use by employees of the<br />
<strong>College</strong>. No other designs are acceptable.<br />
Business Cards (front/back)<br />
Department Stationery<br />
No stationery item shall bear the name, office,<br />
and title of an individual except those items<br />
used by the offices of the Chancellor, Human<br />
Resources, Enrollment Services, Financial Aid<br />
and Finance, and Accounting. In accordance<br />
with state statutes, no printing costs will be<br />
paid from any <strong>College</strong> account for the purpose<br />
of having stationery that includes an individual’s<br />
name, office, and title printed on it.<br />
Chancellor’s Formal Letterhead
Campus Correspondence,<br />
Memos, and Mailing Labels<br />
All campus correspondence stationery, memos, and mailing<br />
labels should be printed as shown on this page and<br />
the next.<br />
Facsimile Cover Sheets<br />
The use of fax cover sheets is widespread, and the image<br />
they convey is as important as other stationery products<br />
used at <strong>BRCC</strong>. Therefore, fax cover sheets must conform<br />
to the standards set forth in these <strong>Guidelines</strong>. The illustrated<br />
format should be followed in all instances. Fax<br />
cover sheets are provided by the Office of Public Relations<br />
upon request.<br />
Memo Pad<br />
Printed Advertisement<br />
All advertisements should include a <strong>BRCC</strong> logo;<br />
and use Helvetica (or Arial) as the accompanying typeface.<br />
All ads should be reviewed and approved by the Office of<br />
Public Relations prior to being sent for publication.<br />
Notecards (2 types)<br />
Envelopes (Used with<br />
Formal Letterhead)
<strong>College</strong> Notecard and Envelope<br />
<strong>College</strong> Business Letterhead<br />
<strong>College</strong> Business Envelopes
Fax Transmittal Form<br />
To: _________________________________________________________________<br />
Fax No: _____________________________________________________________<br />
Re: _________________________________________________________________<br />
Date: _______________________________________________________________<br />
Pages: __________________________________________(including cover sheet)<br />
___For your information<br />
___ Per our conversation<br />
___ Per your request<br />
___ For your approval<br />
___ Please advise<br />
___Take appropriate action<br />
___ For your review/comment<br />
___ Please call<br />
Remarks:<br />
______________________________________________________________________________<br />
______________________________________________________________________________<br />
______________________________________________________________________________<br />
From the desk of …<br />
Name<br />
title<br />
xxxxxxxxxj@mybrcc.edu<br />
______________________________________________________________________________<br />
______________________________________________________________________________<br />
______________________________________________________________________________<br />
BATON ROUGE<br />
COMMUNITY COLLEGE<br />
5310 Florida Boulevard<br />
<strong>Baton</strong> <strong>Rouge</strong>, LA 70806<br />
(225) 216-8403<br />
Fax: (225) 216-8100<br />
Outside Louisiana call<br />
1-800-601-4558<br />
WARNING REGARDING CONFIDENTIALITY<br />
The present fax may contain protected and confidential information intended exclusively for the<br />
person indicated or referred to above. If you become aware of the present communication without<br />
being the addressee or the employee or representative in charge of delivering it to the addressee,<br />
you are hereby advised that all dissemination, distribution or reproduction of the present<br />
communication is strictly forbidden. If you have received the present communication by mistake.<br />
Please advise the sender as soon as possible by telephone.<br />
Fax Cover Sheet
Bato <strong>Rouge</strong> <strong>Community</strong> <strong>College</strong><br />
SEAL<br />
Use of the <strong>BRCC</strong> Seal is required on diplomas, certificates that document completion<br />
of degree requirements/courses of study, all <strong>BRCC</strong> transcripts, and those<br />
contracts/documents which require the appearance of the seal and the signature of<br />
the Chancellor. For use of the seal on publications not listed above, written permission<br />
must be obtained from the Office of Public Relations.
<strong>Baton</strong> <strong>Rouge</strong> <strong>Community</strong> <strong>College</strong><br />
BearS <strong>Logo</strong>s<br />
One-color, PMS 185 Two-color, PMS 185, black Four-color Grayscale<br />
Mascot<br />
One-color, PMS 185 Two-color, PMS 185, black Four-color Grayscale<br />
The <strong>BRCC</strong> Bears mascot logo is primarily used for student and<br />
athletic activities, and on school items. To utilize the logo, permission<br />
must first be obtained from the Office of Public Relations.