Download PDF - Nielsen

Ad*Views/Monitor-Plus Reporting Guidelines
Daypart Share of Business Report
What is the Daypart Share of Business Report
• The Daypart Share of Business report is used by a station to determine the distribution of
units/expenditures among various dayparts.
• Users can create their own custom dayparts using the Daypart tool, located within the
Tools subdirectory of your Ad*Views Toolbox.
Part I: Creating a Daypart Share of Business Report
I. Step 1: Selecting the Proper Template
A) Locate the Common folder within your Ad*Views Toolbox and double-click on it.
Double-Click on
Common Folder
Helpline 800-423-4511

B) Click on the Sample Templates folder
Click on Sample
Templates Folder
C) Locate the Daypart Share of Business template within this folder and click on it. It will
be highlighted in blue.
Click on
Daypart Share of Business
Helpline 800-423-4511 Page 2 of 12

D) Click on the Copy icon.
E) Click on the Ad*Views Toolbox folder.
F) Click on the Paste icon.
G) Click on Yes.
A copy of the Daypart Share of Business template will now be in your Ad*Views
Toolbox folder.
H) Double-click on the Daypart Share of Business template in your Ad*Views Toolbox
folder.
Template is located in
Ad*Views Toolbox Folder
Double-Click on
Daypart Share of Business
Tip: You can organize your templates by creating custom folders. For example, you can create
a folder called “My Templates” and place all of your templates there instead of the Ad*Views
Toolbox. To create a folder, click on the Ad*Views Toolbox and then the New Folder icon
and give the folder a name.
Helpline 800-423-4511 Page 3 of 12

II.
Step 2: Filling in the Data Selections
The Data Selection screen contains two sections: Required Selections and Optional
Selections.
Tip: In all Ad*Views templates, including the Daypart Share of Business report, always review
and complete your Required Selections before moving on to the Optional Selections.
Complete Required
Selections First
Complete Any
Necessary Optional
Selections Last
A) Required Selections
Tip: If your any of the Required Selections are already filled in, there is no need to reselect
them all. Review your Current Selections (displayed on the right-hand side of the
screen) and only change those items that are not correct. Often, you will only need to
change the Report Period to proceed.
1) Double-click on Market.
(a) Find the desired market in the list of Available Markets on the left hand side of
the screen.
(b) Double-click on this market to move it into the Selected Market(s) box on the
right hand side of the screen.
(c) Click on OK
Helpline 800-423-4511 Page 4 of 12

Available Markets
Appear in this Box
Double-click on
Your Market to
Make it Appear in
This Box
2) Double-click on Media Type. Select Spot TV and click on OK.
Available Media
Types Appear in
this Box
Selected Media
Types Appear in
this Box
Helpline 800-423-4511 Page 5 of 12

3) Double-click on Report Period. The report period you choose will determine the
Start and End dates you can select.
Choose an Available
Report Period
4) Select a Start Date and End Date for the report.
5) Select either the Standard or Broadcast calendar. Click on OK.
Select Either the
Standard or Broadcast
Calendar
Choose a Start Date
Choose an End Date
Helpline 800-423-4511 Page 6 of 12

6) Double-click on Measures. Select Units and $$$.
7) If you want to include ratings in your report, select GRPs (and/or CPM, CPP, etc.)
and one or more demographics. You can select up to nine demographics in each
report.
Place a Checkmark
in the Box Next to
GRP
Place a Checkmark in
the Box Next to Units
and $$$
Select One or More
Demographics
B) Optional Selections
Note: In the Daypart Share of Business, you must select one or more Dayparts via
Optional Selections before running your report.
1) Double-click on Daypart
Double-click on
Daypart
2) Select one or more available dayparts by double-clicking on them. All dayparts
shown are Nielsen defined dayparts. To select custom dayparts, skip to Step 5.
Helpline 800-423-4511 Page 7 of 12

3) As a default, all dayparts will be time zone adjusted. For example, a daypart with a
start time of 8:00pm will equate to 8:00pm Eastern, 7:00pm Central/Mountain and
8:00pm Pacific. If you do not want the dayparts to be adjusted, uncheck the Time
zone adjust all selected dayparts box.
4) After all dayparts have been selected, click on OK.
If Necessary,
Uncheck Time Zone
Adjust Checkbox
Selected Dayparts
Appear on the
Right
Available Dayparts
Appear on the Left
5) To select a custom daypart:
(a) Click on the Custom radio button
(b) The list of dayparts will now display user-defined dayparts.
(c) Double-click on one or more dayparts to select them.
(d) As a default, all dayparts will be time zone adjusted. For example, a daypart with
a start time of 8:00pm will equate to 8:00pm Eastern, 7:00pm Central/Mountain
and 8:00pm Pacific. If you do not want the dayparts to be adjusted, uncheck the
Time zone adjust all selected dayparts box.
(e) Click on OK.
Helpline 800-423-4511 Page 8 of 12

If Necessary,
Uncheck Time Zone
Adjust Checkbox
Click on Custom
Radio Button
C) Excluding Promos and Direct Response: If you do not want promo and/or direct
response categories to appear in your finished report, you can exclude them by checking
off the Exclude Direct Response and/or Exclude Promos checkboxes.
Place a Checkmark in the
Boxes Next to Exclude
Direct Response and
Exclude Promos
Helpline 800-423-4511 Page 9 of 12

III.
Step 3: Submitting the Report
A) Click on OK to submit the report.
Click on OK
B) Check off the “Send me an e-mail notification…” checkbox and make sure your
correct e-mail address is listed below. (The server will send you an e-mail when
your report is complete.)
C) Select the folder within your Archive where you would like to store the finished
report.
D) In the File Name field, enter a name for the report. This title will appear at the top
of the finished report.
Helpline 800-423-4511 Page 10 of 12

E) Click on Submit to submit the report to the server.
Check off the “Send
me an e-mail…”
checkbox
Type your e-mail
address here.
Select the folder for
the finished report
Enter a title for the
report
Helpline 800-423-4511 Page 11 of 12

Part II: Retrieving the Daypart Share of Business Report
I. Step 1: Retrieving the Completed Report
A) Click on the Archive folder where the finished report has been stored.
B) Double-click on the finished report
Click on the Folder
Where the Report
is Stored
Double-Click on
the Finished
Report
C) Click on OK
D) Click on Yes to start the download
E) Click on View to open the report.
F) The finished report will be displayed on your screen.
Helpline 800-423-4511 Page 12 of 12

Daypart Share of Business Sample Report
Helpline 1-800-423-4511

AD*VIEWS
Report : Custom Report
Daypart Share of Business
Selections Data View Measures ($000)
Media: SP Sort Order:
Market: Market Name Constraint:
Period: Apr 26 2007 - May 23 2007 Notes:
Daypart Total WAAA WBBB WCCC WDDD WEEE WFFF
Daytime
Units
15731
34.6%
1951
12.4%
2608
16.6%
2938
18.7%
2086
13.3%
2987
19.0%
3161
20.1%
$$$ (000)
1681.8
13.1%
281.0
16.7%
80.5
4.8%
471.8
28.1%
519.3
30.9%
160.5
9.5%
168.8
10.0%
Early Fringe
Units
7075
15.6%
1222
17.3%
844
11.9%
1122
15.9%
943
13.3%
1466
20.7%
1478
20.9%
$$$ (000)
1741.3
13.5%
476.8
27.4%
40.2
2.3%
447.5
25.7%
447.0
25.7%
138.6
8.0%
191.1
11.0%
Late Fringe
Units
4691
10.3%
1067
22.7%
482
10.3%
622
13.3%
647
13.8%
935
19.9%
938
20.0%
$$$ (000)
1566.7
12.2%
453.8
29.0%
66.7
4.3%
330.4
21.1%
355.0
22.7%
180.8
11.5%
180.0
11.5%
Late News
Units
1938
4.3%
268
13.8%
176
9.1%
372
19.2%
396
20.4%
366
18.9%
360
18.6%
$$$ (000)
1671.9
13.0%
248.1
14.8%
26.7
1.6%
527.1
31.5%
629.8
37.7%
98.9
5.9%
141.3
8.5%
Morning
Units
5360
11.8%
1015
18.9%
330
6.2%
1325
24.7%
1392
26.0%
562
10.5%
736
13.7%
$$$ (000)
907.2
7.1%
185.7
20.5%
5.0
0.6%
254.4
28.0%
421.2
46.4%
12.0
1.3%
28.9
3.2%
Overnight
Units
2384
5.2%
377
15.8%
448
18.8%
426
17.9%
406
17.0%
422
17.7%
305
12.8%
$$$ (000)
363.0
2.8%
54.9
15.1%
34.1
9.4%
78.9
21.7%
101.2
27.9%
53.9
14.9%
40.0
11.0%
Prime Time
Units
4372
9.6%
385
8.8%
778
17.8%
479
11.0%
397
9.1%
1084
24.8%
1249
28.6%
$$$ (000)
2894.0
22.5%
358.7
12.4%
82.5
2.9%
719.2
24.9%
635.0
21.9%
244.9
8.5%
853.6
29.5%
COPYRIGHT 2007 by Nielsen Media Research Page: 1-1 of 2-1