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Accenture's fifth annual global e-government study

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services are being made available via private-sector<br />

intermediaries through NTUC Income’s Big Trumpet<br />

portal (www.bigtrumpet.com.sg). For example, under<br />

the MyTravel section, an individual can search for a<br />

tour package, buy travel insurance and apply for an<br />

exit permit from the Ministry of Defense—all at the<br />

same website.<br />

Singapore, which has been a leader in using mobile<br />

technology for eGovernment applications, continued<br />

its push in this area by introducing a large number<br />

of innovative services. For example, employers with<br />

10 employees or fewer can now submit their Central<br />

Provident Fund contributions through mobile<br />

phones (http://www.cpf.gov.sg/cpf_info/ mpal.asp).<br />

They can track the submission status, as well as<br />

retrieve their record of payment. Citizens also can<br />

view their fund accounts via their mobile phones.<br />

The National Library Board (www.nlb.gov.sg) introduced<br />

a service where library users can check their<br />

library account, renew their books, pay their library<br />

fees and fines, and even receive reminder alerts of<br />

their loans via short messaging service.<br />

Because the Singaporean <strong>government</strong> has put<br />

almost all of its feasible e-services online, the next<br />

rational step is to promote them. Some of the incentives<br />

to get customers to change their behaviors<br />

from traditional mode to the online world include<br />

differentiated pricing, faster turnaround time and<br />

high-quality e-services. For example, it costs S$10<br />

less to apply for a passport online. Online applications<br />

for telecommunications dealer class licences<br />

cost 20 percent less than applications through the<br />

non-electronic mode.<br />

4.2 million hits a month. An enhanced eCitizen site<br />

was launched in December 2003 that specifically<br />

caters to customers’ online behaviors and preferences.<br />

Prior versions allowed for only two ways to<br />

access services: via search engine and through 16<br />

different subject categories. Additional and more<br />

streamlined access paths are expected by March<br />

2004, including My.eCitizen, a personal home page<br />

that allows customers to pick and choose e-services<br />

relevant to their particular life situation.<br />

While Singapore continues to be a world leader, over<br />

the past two years there has been evidence that the<br />

country was reaching a plateau of eGovernment<br />

maturity and needed to take a fresh approach. The<br />

new action plan for 2003 to 2006 demonstrates that<br />

the Singaporean <strong>government</strong> is now ready to take<br />

definitive steps to move to a new stage of online<br />

service provision. The <strong>government</strong>’s citizen-centered<br />

focus, its willingness to reengineer offline processes<br />

for an online world and its smart approach of building<br />

on its considerable past investments, may have put<br />

the country on the brink of a far more significant<br />

gain on world-leading Canada during the next year.<br />

The <strong>government</strong>’s efforts to provide valuable online<br />

services and encourage their adoption clearly are<br />

leading to high citizen satisfaction and impressive<br />

take-up. The <strong>government</strong>’s own research reveals that<br />

75 percent of Singaporeans who need to transact<br />

with the <strong>government</strong> do so through electronic<br />

means and that for those who transact online, four<br />

out of five were satisfied (http://app.mof.gov.sg/<br />

pressrelease/speechdetails.aspspeechID=87). The<br />

country’s eCitizen portal, www.ecitizen.gov.sg, which<br />

received some updates in 2003, averages about<br />

95

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