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Accenture's fifth annual global e-government study

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The citizens’ view<br />

Overall, users think eGovernment makes it easier<br />

to stay informed. Not as many agree that it makes<br />

transactions easier, but this is at least partially due<br />

to current experience levels (see Figures 12a and<br />

12b). Fewer people have used transactional services<br />

than informational ones and thus, transactional<br />

services are likely to be rated lower. (Interestingly,<br />

as Figure 8 shows, satisfaction with eGovernment<br />

is higher among users who have used it for transactional<br />

purposes than among those who have<br />

used it for information alone.)<br />

The point here is that exposure to eGovernment is<br />

very important. Governments have a job to do in<br />

educating citizens about their offerings. As an<br />

example, when asked to rate the development of<br />

eGovernment in their country, four in 10 Germans<br />

did not feel qualified to discuss how good a job<br />

their <strong>government</strong> is doing.<br />

Increasing understanding (and then take-up) of<br />

eGovernment services will result from <strong>government</strong>s<br />

aggressively promoting them. Many <strong>government</strong>s<br />

will have to invest more strongly in building marketing<br />

competency than they have in the past.<br />

Figure 12a: Comparison of attitudes toward eGovernment’s effectiveness for informational and<br />

transactional purposes<br />

Australia<br />

Does eGovernment make it easier to stay informed<br />

Belgium<br />

Canada<br />

France<br />

Germany<br />

Ireland<br />

Italy<br />

Singapore<br />

Spain<br />

Sweden<br />

United Kingdom<br />

United States<br />

Internet penetration<br />

High<br />

Medium<br />

Low<br />

0 20 40 60 80 100<br />

Percentage of all who have ever used eGovernment services in each country<br />

Yes<br />

No<br />

Don't know<br />

32

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