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Accenture's fifth annual global e-government study

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preference for Internet contact, such as Ireland and<br />

Sweden, may have additional challenges in encouraging<br />

online contact and changing people’s personal<br />

preferences. Sweden’s high Internet penetration rate<br />

indicates that the eGovernment take-up challenges<br />

are not related to barriers of access. The country’s<br />

disparate eGovernment offerings may have clouded<br />

the picture of eGovernment’s benefits for citizens.<br />

Ireland has a relatively Internet-savvy population<br />

and many sophisticated online services. Its low takeup<br />

points to a real need for increased marketing.<br />

Those citizens who use eGovernment overwhelmingly<br />

do so for informational purposes (see Figure 7).<br />

Transactional use is higher in high-penetration<br />

countries but it is still quite low in comparison to<br />

informational use.<br />

The relatively low use of transactional services may<br />

indicate a number of eGovernment problems—that<br />

<strong>government</strong>s are not picking the right services to<br />

put online, that the services are not easier or quicker<br />

to use or that the <strong>government</strong> is not adequately<br />

promoting the benefits of the services.<br />

Transactional services (as opposed to informational<br />

ones), with their potential for handling high-volume<br />

and high-cost interactions, hold the greatest potential<br />

Figure 7: Purpose of visiting a <strong>government</strong> agency website<br />

Australia<br />

Belgium<br />

Canada<br />

France<br />

Germany<br />

Ireland<br />

Italy<br />

Singapore<br />

Spain<br />

Sweden<br />

United Kingdom<br />

United States<br />

Internet penetration<br />

High<br />

Medium<br />

Low<br />

0 20 40 60 80 100<br />

Percentage of all users who have ever used a <strong>government</strong> website<br />

Usually to find information<br />

Usually to conduct a transaction<br />

Both equally<br />

Don't know<br />

25

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