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Accenture's fifth annual global e-government study

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The citizens’ view<br />

Current usage<br />

We found that eGovernment usage in general is<br />

concentrated at both ends of the Internet penetration<br />

spectrum. We attribute this to the fact that in<br />

high-penetration countries, such as the United<br />

States and Australia, people have experience with<br />

the Internet and have explored its potential for<br />

many uses. In lower penetration countries, such as<br />

France, Italy and Spain, the high enthusiasm of the<br />

early adopters also may lead them to explore. In<br />

contrast, some medium penetration countries, such<br />

as the United Kingdom, Ireland and Belgium, have<br />

the lowest usage rates of eGovernment services,<br />

suggesting the need for exposure to, and actual<br />

experience with, eGovernment to drive take-up.<br />

Germany’s Internet users were the least likely to<br />

have ever used eGovernment. Fewer than half of the<br />

country’s regular Internet users have ever used any<br />

eGovernment service at all.<br />

Figure 6 (below) presents a matrix that shows the<br />

state of eGovernment usage in the 12 countries<br />

surveyed. The four categories of usage are:<br />

• Formative: Below average Internet penetration<br />

and eGovernment use.<br />

• Niche: Below average Internet penetration and<br />

high levels of eGovernment use.<br />

• Stalled: Above average Internet penetration and<br />

below average eGovernment use.<br />

• Mass: Above average Internet penetration and<br />

high levels of eGovernment use.<br />

With the exception of Spain, Internet users’ preferred<br />

channel of interaction with the <strong>government</strong><br />

in all countries is indeed the Internet (even though<br />

a sizable minority still prefers in-person service). This<br />

trend was especially true in France and Italy. Again,<br />

this finding may reflect the enthusiasm for “all<br />

things Internet” among the early Internet adopters<br />

in these countries. Countries with lower levels of<br />

Figure 6: The state of eGovernment usage (countries are positioned relative to average Internet<br />

penetration and average eGovernment use)<br />

eGovernment use percentage<br />

100<br />

Niche<br />

Mass<br />

Low<br />

90<br />

80<br />

70<br />

60<br />

Spain<br />

•<br />

France<br />

•<br />

Italy<br />

•<br />

Belgium<br />

•<br />

Singapore<br />

•<br />

United<br />

Kingdom<br />

•<br />

• Ireland<br />

Australia<br />

•<br />

Canada<br />

•<br />

United States<br />

•<br />

Sweden<br />

•<br />

Internet penetration<br />

High<br />

50<br />

Germany<br />

•<br />

40<br />

Formative<br />

Stalled<br />

0 10 20 30 40 50 60 70 80 90<br />

100<br />

24

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