Untitled - Waterfront BIA
Untitled - Waterfront BIA
Untitled - Waterfront BIA
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GEOGRAPHIC BASED <strong>BIA</strong> SUPPORT SYSTEM<br />
In the fall of 2006 TA<strong>BIA</strong> introduced a new Geographic Based <strong>BIA</strong> Support System (GBBSS) for<br />
member <strong>BIA</strong>s.<br />
The GBBSS is a tool that enables <strong>BIA</strong>s to keep a comprehensive current accounting of their office and retail<br />
space inventory and whether it is currently occupied or available. <strong>BIA</strong>s are able to search for available<br />
space using specific criteria, for example, parking spaces or square footage and then retrieve other data<br />
which is essential for a prospect, for example the availability of infrastructure (e.g. gas, sewers, fiber and<br />
water). Once the search is complete the <strong>BIA</strong> or someone interested in the retail space can undertake a<br />
customized demographic profile or a consumer spending profile for the trade area they are interested in.<br />
This means that a <strong>BIA</strong> is able to take a more proactive role in marketing and promoting itself by<br />
matching prospective new businesses with the space that is available. The GBBSS enables a <strong>BIA</strong> to<br />
respond very quickly to information requests. <strong>BIA</strong>s can also place a “Map” button on their website to<br />
provide location details to their customers.<br />
Key benefits of the Geographic Based <strong>BIA</strong> Support System<br />
• Allows TA<strong>BIA</strong> staff to provide more effective support to Member <strong>BIA</strong>s.<br />
• Allows TA<strong>BIA</strong> Staff to be more familiar with all <strong>BIA</strong>s.<br />
• Allows <strong>BIA</strong> staff to be more effective in promoting and managing their <strong>BIA</strong>.<br />
• Enables TA<strong>BIA</strong> and all <strong>BIA</strong>s to have a stronger and more useful web presence.<br />
• Enables customers to more easily locate <strong>BIA</strong>s and member businesses.<br />
• Improves the web presence of individual member businesses.<br />
• Enables businesses to display a map of their business location on their web site.<br />
• Provides TA<strong>BIA</strong> and <strong>BIA</strong>s with the capability to produce instant up to date demographic reports.<br />
• Provides TA<strong>BIA</strong> and <strong>BIA</strong>s with the capability to produce instant up to date consumer spending<br />
potential reports.<br />
• Improves the ability for TA<strong>BIA</strong> and <strong>BIA</strong>s to promote <strong>BIA</strong>s and fill vacant storefronts or offices.<br />
• Requires no software or downloads to run application.<br />
• Easy to use, minimal training required.<br />
From the Economic Development perspective this will provide detailed, up to date information that is<br />
currently not available to the city. Not only will it list detailed individual property statistics it will also<br />
provide Property owner information, as well as current tenancy information to assist in developing a<br />
retail mix strategy that a significantly greater number of <strong>BIA</strong>s are attempting to pursue.<br />
If your <strong>BIA</strong> is not on the development list and you are interested in participating please contact the<br />
TA<strong>BIA</strong> office (416) 889-4111 for details and costs.<br />
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