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Untitled - Waterfront BIA

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TOURISM COMMITTEE<br />

STATE OF THE UNION<br />

• Promote Toronto <strong>BIA</strong>s as Tourist destinations.<br />

• Build relationships and develop awareness of <strong>BIA</strong>s as Tourist destinations, with government<br />

Tourism departments, Toronto Tourism agencies and Tourist publications.<br />

• Be prepared to quickly participate in joint promotion or marketing initiatives when there is opportunity.<br />

• Educate <strong>BIA</strong>s to target the tourist market by including a “Tourism Experience” in their events and<br />

promotions.<br />

CURRENT TOURISM COMMITTEE PROJECTS<br />

• Arranging for <strong>BIA</strong> information to be included on visitor maps, directories and websites.<br />

• Participating in joint promotion initiatives with Toronto Tourism, City of Toronto.<br />

• Developing a relationship with the Tourism Division of the City’s Economic Development Department.<br />

• Extending our Tourist definition to include those that live in Toronto by encouraging Torontonians to<br />

visit Toronto’s diverse neighbourhoods.<br />

• Entering joint partnerships with Tourism Marketing agencies to provide rate reduction benefits to <strong>BIA</strong>’s.<br />

• Investigating Tourism Marketing Seminars for <strong>BIA</strong> Boards and Staff as part of a professional<br />

development program.<br />

• Encouraging all <strong>BIA</strong>s to include “grass roots programs” to tidy up their areas as a part of their<br />

Beautification Initiatives.<br />

COMMITTEE ACCOMPLISHMENTS<br />

• Facilitated a 37.5% reduction in Tourism Toronto Annual Membership Fees for all <strong>BIA</strong>s. The new rate<br />

of $449 has been guaranteed for the next three years. (see page 21 for details).<br />

• The Cavalcade of Lights program continued to gain momentum with 19 <strong>BIA</strong>s participating in 2006.<br />

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