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All About Mentoring Spring 2011 - SUNY Empire State College

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63<br />

total absence of any smell except antiseptic.<br />

Walmart is there (now said to be the largest<br />

private employer in Mexico), but its local<br />

competitors are as big – and as offensive.<br />

These mega-stores primarily serve people<br />

who drive cars, and people who can afford<br />

the luxury of processed food.<br />

A similar pattern can be seen in the<br />

restaurant business. Burger King,<br />

McDonalds and KFC’s are pervasive in the<br />

of heavily processed white bread, much<br />

preferred by members of the elite, who tend<br />

to distain tortillas as way too … Mexican.<br />

Politics: The Demise of the PRI<br />

In the 1970s, the PRI (Partido<br />

Revolucionario Institucional) had been<br />

in power for as long as anyone could<br />

remember, and its hold on power seemed<br />

firm. Its façade had been shaken in 1968<br />

when its soldiers opened fire on massed<br />

demonstrators in the Plaza of the Three<br />

Cultures: Tlatelolco. And during the ’70s, a<br />

form of low intensity warfare was on-going<br />

involving small revolutionary bands. But the<br />

power of the PRI seemed beyond question,<br />

as it accommodated dissidents within the<br />

elite and did not hesitate to crush agitators<br />

within the lower classes. It waved the<br />

patriotic banner continuously by asserting<br />

its independence from its North American<br />

neighbor, and giving vocal support to<br />

regional trouble makers like Fidel Castro.<br />

At the same time, it never confused rhetoric<br />

with reality when it came to private property<br />

rights and keeping labor costs low.<br />

Food cart: The zocalo, Cuernavaca, Morelos, June, 2010<br />

big cities, but so are the street vendors and<br />

local restaurants. One noticeable change<br />

involves neighborhood bakeries and tortilla<br />

shops. Abundant in the ’70s, they seemed<br />

much harder to find this year. But it turns<br />

out that their products remain readily<br />

available, through the tiny neighborhood<br />

groceries or “tiendas” that grace just about<br />

every residential block. You’ll find the<br />

fresh tortillas, still warm, delivered each<br />

morning by motorbike, snuggled in a cooler<br />

near the counter. Okay, the quality and<br />

freshness have suffered, but the tortillas<br />

survive. One difference, and an important<br />

one, is that the price of this staple has<br />

jumped, as competition for corn from the<br />

North American Midwest booms. Mexican<br />

consumers join the long list of victims<br />

of ethanol. No worries, you can always<br />

buy “Pan Bimbo,” the Mexican version<br />

In the mid 1970s, there was much talk of<br />

new oil discoveries and the promise of a<br />

boom just over the horizon, and leaders of<br />

the PRI quickly became victims of their own<br />

rhetoric, increasing borrowing and public<br />

spending and relying on high oil prices both<br />

to attract investors and to pay off loans. In<br />

the early 1980s, all of that quickly came<br />

unraveled, as a downturn in the North<br />

American economy resulted in a sharp drop<br />

in oil prices and an equally sharp rise in<br />

interest rates. The vaunted PRI economic<br />

machine went off the rails. What followed,<br />

referred to as the “lost decade,” was a<br />

period of economic contraction, wholesale<br />

privatization and stagnation or worse in job<br />

creation. Through all of this, the wealthy<br />

fared better than the middle classes, who in<br />

Walmart ... could have been anywhere. Yuitepec, Morelos, June 2010<br />

suny empire state college • all about mentoring • issue 39 • spring <strong>2011</strong>

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