2006 Sustainability Report - Coca-Cola Amatil

Community continued
MOUNT FRANKLIN GOES
IN TO BAT FOR BREAST
CANCER RESEARCH
Australian cricketer Matthew Hayden was
inspired to help the National Breast Cancer
Foundation after seeing a bottle of Mount
Franklin with the pink lid. He rang the NBCF’s
Sue Murray and asked if he too could do
something for breast cancer research.
He decided to put a pink handle on his
cricket bat. Matthew’s wonderful gesture,
seen by cricket crowds right across the world
over summer, was taken up by many of his
fellow Australian cricket team members.
TCCC has developed an initiative
called the Active Lifestyle Program.
The programs are funded and sourced
through many avenues including the
Coca-Cola Australia Foundation and
the Coca-Cola Community Awards,
which emphasise physical activity.
The Australian Sports Commission
and the University of South Australia
helped TCCC to produce an Active
Factor booklet to help parents
encourage their children to be more
active (www.activefactor.com.au).
New Zealand – Oscar Go Kids!
In New Zealand, the Coke system
works with OSCAR (Out of School
Care and Recreation Foundation)
to enhance the fitness of children
participating in after-school care
through a program that provides
regular exercise activities.
Indonesia – Aku SeGAR
The Coke system has
developed Aku SeGAR which
focuses on nutrition and regular
exercise, and supports the Indonesian
Government’s program Healthy
Indonesia 2010. A Nutrition Guide
and Aerobic Exercise Manual has been
developed for the program and
distributed to schools in greater Jakarta.
SPC Ardmona – Collect-a-Tub
SPCA and Coles supermarkets
developed the “Collect-a-Tub”
program aimed at encouraging
Victorian primary school children
into more active lifestyles. Points
from the purchase of Goulburn Valley
Fruit Snacks from Coles or BI-LO
stores were redeemed for sporting
equipment for schools.
Mount Franklin
CCA’s leading water brand, Mount
Franklin, initiated a three-year, $300,000
commitment to support the National
Breast Cancer Foundation’s (NBCF)
research into breast cancer in Australia.
Under a Platinum Corporate Partnership
with NBCF, CCA pledged to donate
$100,000 annually for three years.
The campaign, which included
Mount Franklin bottles turning
pink and topped with pink lids,
generated a significant amount of
awareness for the NBCF and also
raised an additional $70,000 through
related promotional activities with
Coffee Club, Priceline, Big W, and
the Coles Myer Group, as well as
an Ebay celebrity auction and staff
Pink Ribbon events.
The Australian Council
of Agricultural Societies
Scholarship Program
This program rewards young
Australians working or studying
in the field of agriculture who are
contributing to their regional
communities. Thirty-three
scholarships are offered across the
country totalling an investment of
$66,000 by CCA in Australia’s youth.
Other Community Investment
not included in Table on page 31
SPC Ardmona Home-Grown
Scholarship Program
This scholarship provides a grant of
$5,000 per annum (maximum $20,000
over four years) to contribute to the
costs for a Goulburn Valley resident
to gain a qualification in Food Science
and Technology or Mechanical
Engineering at any Australian university.
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