2006 Sustainability Report - Coca-Cola Amatil
2006 Sustainability Report - Coca-Cola Amatil
2006 Sustainability Report - Coca-Cola Amatil
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Our Business continued<br />
Engaging With Our Communities<br />
In <strong>2006</strong>, CCA began a new National<br />
Community Engagement Strategy<br />
which aims to build good relationships<br />
with every community in which we<br />
operate. We have set up a phone<br />
number, 1800 LOCAL1 for local<br />
residents to call us. We also correspond<br />
with our neighbours to seek their<br />
feedback on our local activities.<br />
CCA pioneered the strategy in<br />
Bayswater,Victoria and the community<br />
provided valuable feedback on our<br />
operations. Suggestions on how we<br />
could improve were implemented.<br />
At Peats Ridge north of Sydney, CCA<br />
is a local water user and we own a<br />
bottled water business. We regularly<br />
communicate with our neighbours<br />
and we acknowledge community<br />
concern about how the groundwater<br />
resource is used and shared. We are<br />
fully committed to ensuring the<br />
sustainability of this valuable resource<br />
and by law, we monitor our daily<br />
water use and undertake rigorous<br />
hydrogeological surveys of the source.<br />
Our daily standing water levels are<br />
reported to local and state<br />
governments on a quarterly basis.<br />
We sponsor the local Peats Ridge fire<br />
brigade, undertake maintenance work<br />
on the local school, sponsor the local<br />
chamber of commerce Golf Day for<br />
charity and the local Lions Club<br />
charity fundraiser for children with<br />
special needs.<br />
We proposed to fund a community<br />
water monitoring system, under<br />
which we will fund the installation<br />
and maintenance of equipment to<br />
monitor and analyse water extraction<br />
and levels for other users.<br />
Our Proud Partnership With<br />
Taronga Zoo<br />
We engage actively with our<br />
customers, local government<br />
and industry groups to support<br />
environmental initiatives and<br />
projects via sponsorship, commercial<br />
agreements, partnerships and<br />
memberships. This is exemplified<br />
by our 15-year long and beneficial<br />
partnership with the Zoological Parks<br />
Board of New South Wales (ZPB).<br />
Together, CCA and the ZPB support<br />
the Chimpanzee Park at Taronga Zoo.<br />
As well, CCA and Taronga Zoo have<br />
established a recycling bin placement<br />
and bin signage trial around the Zoo,<br />
encouraging visitors to ‘do the right<br />
thing’ and reinforce the message that<br />
wildlife and the environment are<br />
under threat from litter and loss of<br />
natural resources.<br />
Our work with the Zoo also helps<br />
raise awareness of threats facing<br />
chimpanzees and we are working<br />
together on a number of initiatives,<br />
including incorporating products<br />
made of recycled PET bottles into the<br />
exhibit for behavioural enrichment<br />
and erecting a viewing platform and<br />
boardwalk made entirely out of<br />
recycled PET.<br />
CCA’s support of the chimpanzees<br />
extends to ‘in-situ’ research and<br />
protection programs in Ngamba,<br />
Uganda. The ZPB is one of the five<br />
founders of a chimpanzee sanctuary<br />
on an island in Lake Victoria where<br />
orphaned chimpanzees are being<br />
rehabilitated for release. Partner funds<br />
are used to purchase new equipment<br />
and to allow Taronga keepers and<br />
education staff to spend time working<br />
at the sanctuary.<br />
Over the years our relationship<br />
with Taronga Zoo has evolved from<br />
a traditional “sponsorship”into a<br />
true partnership which fulfils the<br />
commercial, brand and social<br />
responsibility objectives of both parties.<br />
The partnership resulted in CCA being<br />
named the <strong>2006</strong> winner of the Packaging<br />
Evolution Awards Community<br />
Partnership Action Category.<br />
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