2006 Sustainability Report - Coca-Cola Amatil
2006 Sustainability Report - Coca-Cola Amatil
2006 Sustainability Report - Coca-Cola Amatil
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Our business continued<br />
Stakeholders<br />
As a Top 100 company listed on the Australian Stock Exchange with a market capitalisation of over $6 billion,<br />
18,000 employees and access to more than 280 million consumers through more than 600,000 active customers<br />
across our Group, our impact on our stakeholders, and their impact on us, is substantial.<br />
CCA’s stakeholders include consumers, customers, employees, shareholders, suppliers and local communities, and also<br />
those groups and Non-Government Organisations which have an interest in the products we make and sell. These include<br />
health and environment organisations, water experts, regulators, bureaucrats and local, state and federal governments.<br />
While CCA is an international company, our operations are in local communities. We aim to be a local business; supporting<br />
initiatives and partnerships that are relevant and valuable to the communities in which we operate. We look to build longterm<br />
relationships with all of our stakeholders based on trust and shared goals.<br />
Our engagement with stakeholders takes many forms – from providing support for social activities and local sporting teams to<br />
investing in national conservation programs, talking to our consumers and our customers, establishing dialogue with experts in<br />
areas like water research and health; and providing assistance in times of natural disaster. In turn, these actions help to sustain<br />
our business performance by strengthening local economies and improving business efficiency, ultimately leading to increased<br />
shareholder return.<br />
Stakeholder<br />
Consumers – 283 million people<br />
Customers – 600,000 businesses<br />
Employees – 18,000 staff<br />
Communities – local, national and international<br />
Government – local, state, federal and international<br />
Shareholders – institutional and individual investors<br />
Suppliers – companies supplying ingredients,<br />
packaging, equipment and services<br />
Charitable groups and community organisations<br />
NGOs, academics and industry peers, particularly<br />
in areas of health and the environment<br />
The <strong>Coca</strong>-<strong>Cola</strong> Company – partner,<br />
shareholder, supplier<br />
Engagement<br />
Consumer Information Centre, company websites; consumer hotlines; focus groups; plant<br />
tours; consumer surveys; research groups; promotions; consumer education campaigns.<br />
National Contact Centre, customer satisfaction surveys; dedicated account management<br />
teams; company website; customer events; promotional support; customer ordering websites.<br />
Intranet; employee engagement surveys; internal communications; messages from<br />
managers; awards ceremonies; personal development plans; company website.<br />
National community engagement strategy; local hotlines; dedicated websites; newsletters<br />
and flyers; partnerships; sponsorships; scholarships; public lectures; plant tours; company<br />
website; advertisements in local media.<br />
Public policy debates; meetings and discussions; trade associations; advisory<br />
councils; local chambers of commerce; council meetings; political party conferences.<br />
Annual General Meeting; ASX announcements; dedicated investor hotline; analyst<br />
briefings and roadshows; company website.<br />
Supplier agreements; quarterly supplier review; joint project work.<br />
<strong>Coca</strong>-<strong>Cola</strong> Foundations; memberships; corporate philanthropy and donations; Thirst for<br />
Giving program (Australia); staff volunteering days; natural disaster relief efforts.<br />
Industry committee representation; conference presentations; industry group meetings;<br />
correspondence; advisory councils.<br />
Senior management meetings; Top-to-Top; Global Quality Standards Board; joint projects;<br />
best practice information sharing.<br />
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