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2006 Sustainability Report - Coca-Cola Amatil

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Our business continued<br />

Stakeholders<br />

As a Top 100 company listed on the Australian Stock Exchange with a market capitalisation of over $6 billion,<br />

18,000 employees and access to more than 280 million consumers through more than 600,000 active customers<br />

across our Group, our impact on our stakeholders, and their impact on us, is substantial.<br />

CCA’s stakeholders include consumers, customers, employees, shareholders, suppliers and local communities, and also<br />

those groups and Non-Government Organisations which have an interest in the products we make and sell. These include<br />

health and environment organisations, water experts, regulators, bureaucrats and local, state and federal governments.<br />

While CCA is an international company, our operations are in local communities. We aim to be a local business; supporting<br />

initiatives and partnerships that are relevant and valuable to the communities in which we operate. We look to build longterm<br />

relationships with all of our stakeholders based on trust and shared goals.<br />

Our engagement with stakeholders takes many forms – from providing support for social activities and local sporting teams to<br />

investing in national conservation programs, talking to our consumers and our customers, establishing dialogue with experts in<br />

areas like water research and health; and providing assistance in times of natural disaster. In turn, these actions help to sustain<br />

our business performance by strengthening local economies and improving business efficiency, ultimately leading to increased<br />

shareholder return.<br />

Stakeholder<br />

Consumers – 283 million people<br />

Customers – 600,000 businesses<br />

Employees – 18,000 staff<br />

Communities – local, national and international<br />

Government – local, state, federal and international<br />

Shareholders – institutional and individual investors<br />

Suppliers – companies supplying ingredients,<br />

packaging, equipment and services<br />

Charitable groups and community organisations<br />

NGOs, academics and industry peers, particularly<br />

in areas of health and the environment<br />

The <strong>Coca</strong>-<strong>Cola</strong> Company – partner,<br />

shareholder, supplier<br />

Engagement<br />

Consumer Information Centre, company websites; consumer hotlines; focus groups; plant<br />

tours; consumer surveys; research groups; promotions; consumer education campaigns.<br />

National Contact Centre, customer satisfaction surveys; dedicated account management<br />

teams; company website; customer events; promotional support; customer ordering websites.<br />

Intranet; employee engagement surveys; internal communications; messages from<br />

managers; awards ceremonies; personal development plans; company website.<br />

National community engagement strategy; local hotlines; dedicated websites; newsletters<br />

and flyers; partnerships; sponsorships; scholarships; public lectures; plant tours; company<br />

website; advertisements in local media.<br />

Public policy debates; meetings and discussions; trade associations; advisory<br />

councils; local chambers of commerce; council meetings; political party conferences.<br />

Annual General Meeting; ASX announcements; dedicated investor hotline; analyst<br />

briefings and roadshows; company website.<br />

Supplier agreements; quarterly supplier review; joint project work.<br />

<strong>Coca</strong>-<strong>Cola</strong> Foundations; memberships; corporate philanthropy and donations; Thirst for<br />

Giving program (Australia); staff volunteering days; natural disaster relief efforts.<br />

Industry committee representation; conference presentations; industry group meetings;<br />

correspondence; advisory councils.<br />

Senior management meetings; Top-to-Top; Global Quality Standards Board; joint projects;<br />

best practice information sharing.<br />

8

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