DISSEMINATION PLAN - UGR Empleo 2.0
DISSEMINATION PLAN - UGR Empleo 2.0
DISSEMINATION PLAN - UGR Empleo 2.0
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Project Number: 167178-LLP-1-2009-ES-KA1-KA1EQF<br />
Project funded by the European Commission<br />
<strong>DISSEMINATION</strong> <strong>PLAN</strong><br />
Document Title:<br />
UNILO project<br />
“Dissemination Plan”<br />
Date of Issue: 28/02/2011<br />
Author(s):<br />
E-mail address:<br />
Contributors to document:<br />
M. Begoña Arenas, Olav Arna<br />
Olav.Aarna@kutsekoda.ee<br />
All partners<br />
Quality Reviewers:<br />
Claudio Dondi, Nigel Lloyd, Marta Jacyniuk-Lloyd<br />
Date of Delivery: 28/02/2011<br />
Number of Pages: 12<br />
Distribution List:<br />
Confidentiality Status:<br />
unilo@fim.uni-erlangen.de<br />
UNILO Partners only
Dissemination Plan<br />
TABLE OF CONTENTS<br />
EXECUTIVE SUMMARY.................................................................................................... 3<br />
1. <strong>DISSEMINATION</strong> STRATEGY........................................................................................ 5<br />
1.1 INTRODUCTION: THE UNILO PROJECT .....................................................................................5<br />
1.1 INTERNAL COMMUNICATION..................................................................................................6<br />
1.2 EXTERNAL COMMUNICATION .................................................................................................6<br />
2. ACTIONS AND TOOLS FOR <strong>DISSEMINATION</strong> AND PROMOTION ACTIVITIES................... 8<br />
ANNEX 1: TEMPLATE FOR <strong>DISSEMINATION</strong> ACTIVITIES .................................................. 10<br />
ANNEX 2 <strong>DISSEMINATION</strong> MATRIX ............................................................................... 12<br />
UNILO_DissPlan_FIN 2/12
Dissemination Plan<br />
EXECUTIVE SUMMARY<br />
The long-term aims of all dissemination activities are to provide mechanisms to<br />
extend the network of people and organisations working on the project beyond<br />
the initial consortium; organise tools to support a community of practice,<br />
organise events which forward the aims and membership of the network and<br />
raise awareness at institutional, sectoral and national levels. Therefore, a<br />
certain degree of visibility and popularity of the service among the addressed<br />
target group is necessary. The dissemination is deployed at three levels in order<br />
to address different target groups:<br />
• MACRO European reference bodies, national bodies, policy makers;<br />
• MESO associations/representatives of students, University career centres,<br />
the reserach communities in the frame of Learning outcomes at<br />
university evel.<br />
• MICRO students, career officers and experts in LOs.<br />
Therefore, the purposes, communication channels, the tools, and the messages<br />
of dissemination are different accordingly, and include:<br />
• cross-linking of the service to as many web sites of institutions working with<br />
teachers (e.g. regional, national and European teachers associations,<br />
libraries);<br />
• presentations of the project, the service and the results at regional, national<br />
and European conferences and workshops;<br />
• production and dissemination of PR-materials (e.g. project flyer)<br />
• newspapers and magazines, TV and radio channels to be contacted and<br />
stimulated to report about the project<br />
• the research community is to be kept updated about the progression of the<br />
piloting as well on the proposed approach, through the partners networks<br />
and participation to conferences;<br />
• regional, national and EU bodies sharing interests with the field of the<br />
project are to be informed about the project aims and results.<br />
Work Package 5 has been set up with the specific responsibility for<br />
dissemination activities. The WP is led by Kutsekoda (Estonian Qualifications<br />
Authority). Dissemination activities will be carried out with the support<br />
and contributions of all project partners.<br />
This document summarises the main steps of the dissemination strategy to be<br />
put into practice by the partners of the UNILO project to maximise the<br />
results of the project. It is based on the preliminary discussions carried<br />
out during the project meetings in Granada, Tallinn and Padova and<br />
constitutes a first proposal to be updated with the partners’ contributions.<br />
UNILO_DissPlan_FIN 3/12
Dissemination Plan<br />
It is based on the following sections:<br />
1. Dissemination strategy<br />
Introduction: the UNILO project<br />
1.1 Internal communication<br />
1.2 External communication<br />
2. Actions and tools for dissemination and promotion activities<br />
Annex 1: Template for dissemination activities<br />
Annex 2: Dissemination Matrix<br />
UNILO_DissPlan_FIN 4/12
Dissemination Plan<br />
1. <strong>DISSEMINATION</strong> STRATEGY<br />
1.1 Introduction: the UNILO project<br />
The Framework for Qualifications of the European Higher Education Area (QF-<br />
EHEA) started in 1999 (Bologna Declaration); whereas, the development of the<br />
EQF started in 2005. The two frameworks clearly have similarities and<br />
overlapping areas. EQF-EHEA 4 cycles are referenced (linked) to EQF levels 5<br />
through 8 correspondingly. Both frameworks are based on LO approach but the<br />
descriptors are different.<br />
UNILO intends to explore the Learning Outcomes (LO) approach in the<br />
frame of QF/EHEA implementation contributing to its full<br />
understanding and application by promoting the active involvement of the<br />
Career services of European Universities helping European University<br />
students and holders of professional qualifications to better understand<br />
its potential in a clear and practical way.<br />
The project objectives are:<br />
• To define the state of the art in LO implementation in EHEA;<br />
• To identify criticalities and bottlenecks in the implementation process as<br />
well as benefits and applications of LOs (including mutual recognition of<br />
awards, recognition of prior learning, improved assessment, QA,<br />
modularisation, improved access and equal opportunities);<br />
• To set up a community of practice starting from the partner networks;<br />
• To develop awareness at institutional, sectoral and national levels;<br />
• To develop methodological instruments for Higher Education Institutions<br />
(HEIs) and professional institutions and their employees and students;<br />
• To disseminate results and search feedback from representatives,<br />
employment officers and students.<br />
The project will have a duration of 24 months.<br />
UNILO builds on solid relations among the partners forming this consortium.<br />
The initial idea started at the ECG - Employability and Career Guidance Task<br />
Force of the Coimbra Group where the University of Granada, Padova and<br />
Jagiellonian University stressed the importance of the career services to clarify<br />
and serve as link with the students to raise awareness and understanding of the<br />
LO approach in the frame of the EQF/EHEA.<br />
UNILO_DissPlan_FIN 5/12
Dissemination Plan<br />
1.1 Internal communication<br />
Internal communication is an absolutely necessary activity to reach<br />
success in promoting the UNILO project and its web portal. Roles and<br />
objectives and the main products and channels are the following:<br />
Project partners’ role is to inform, coordinate, and get involved. The role<br />
of the Project Coordinator, and the Work Package Coordinators is to<br />
inform, stimulate contributions and to guarantee the coordination. The Website<br />
manager’s role is to inform.<br />
Their main products and channels are:<br />
• Working documents: these will be delivered through the intranet on the<br />
website and project’s mailing lists.<br />
• Promotional material: to be produced/translated and diffused. Electronic<br />
versions on the website.<br />
• Project meetings: these will be announced to the mailing list and also<br />
the website will be a major channel for the internal communication<br />
among the partners.<br />
• Restricted area of the website: provides useful information to the internal<br />
targets.<br />
1.2 External communication<br />
External communication focuses on dissemination and promotion activities<br />
relating to non- project partners. To disseminate simply means to “spread<br />
widely”. And that is precisely what disseminating project results is all about:<br />
spreading them far and wide. The European Commission defines dissemination<br />
as “a planned process of providing information on the quality, relevance and<br />
effectiveness of the results of programmes and initiatives to key actors. It<br />
occurs as and when the results of programmes and initiatives become<br />
available.”<br />
• Target groups:<br />
o EQF/NQF authorities<br />
o HEI networks<br />
o Policy makers<br />
o HEI decision makers<br />
o Curriculum developers<br />
o Social partners<br />
o Professional bodies/associations<br />
o HEIs guidance officers<br />
o Students networks<br />
UNILO_DissPlan_FIN 6/12
Dissemination Plan<br />
A matrix has been designed and included as Annex 2 to aid partners to plan<br />
their dissemination activities according to the target users.<br />
End users: They shall be informed about the availability and relevance<br />
of the UNILO web portal, thus encouraging them to use the UNILO<br />
community in order to share their experiences and learn from the experiences<br />
of others as starting point of all the project outcomes.<br />
Main products and channels:<br />
• Promotional material: specific promotional materials to be planned;<br />
communication releases and also the website will be a major channel for<br />
dissemination.<br />
• Events (to be selected by each partner at national level on the<br />
basis of possible shared interests): they represent an important<br />
channel to establish new contacts; they will be announced to the<br />
mailing list, by sending the agenda of the event or the link to the<br />
event’s website, preliminary communication releases, and also the<br />
website will be a major channel for the dissemination of events’<br />
information.<br />
UNILO_DissPlan_FIN 7/12
Dissemination Plan<br />
2. ACTIONS AND TOOLS FOR <strong>DISSEMINATION</strong> AND PROMOTION<br />
ACTIVITIES<br />
Suggested actions and tools for dissemination of the UNILO, to be carried out<br />
jointly by all project partners, are the following ones:<br />
a) Direct dissemination to the main beneficiaries by e-mail:<br />
• Action: Send an e-mail for presenting the UNILO web portal and<br />
the main project outcomes (with attachment of the Project<br />
Presentation/Flyer – PDF document) to as many institutions as<br />
possible.<br />
• Tools: An accompanying e-mail text sample in English provided as<br />
example by Kustsekoda and translated, if necessary into the national<br />
languages, adapted to the different types of beneficiaries; Project<br />
presentation Flyer – PDF document translated into the national<br />
languages if considered necessary; National contact lists created by<br />
each partner; Joint European contact list created by Kutsekoda with<br />
the contribution of all partners.<br />
b) Dissemination on the web:<br />
• Action: Ask institutions working within EQF/LOs (e.g. national<br />
coordination points, Universities career centres, Students Associations,<br />
etc) to include a link to the UNILO web portal, establish cross-linking<br />
of the service to as many web-presentations of institutions working in<br />
this field as possible.<br />
• Tools: Mapping of websites and portals of institutions working within<br />
EQF/Los; E-mail texts may be adapted to the different addressees.<br />
c) Media release:<br />
• Action: Send out press releases to the media (magazines, reviews, both<br />
on paper and online, TV and radio programmes, etc.) interested in<br />
EQF/LOs, establish contacts and animate them to report about the<br />
project.<br />
• Tools: Mapping of media interested in EQF/Los; Press release and e-<br />
mail texts might be adapted to the different situations; National contact<br />
lists created by each partner; Joint European contact list created by<br />
Kutsekoda with the contribution of all partners.<br />
d) UNILO workshops and seminars:<br />
• Action: Disseminate the UNILO project, outcomes and the results by<br />
attending relevant conferences, fairs and workshops at regional, national<br />
and European level.<br />
UNILO_DissPlan_FIN 8/12
Dissemination Plan<br />
• Tools: List of relevant events and congresses at regional, national<br />
and European level jointly created by Kutsekoda, Scienter España and<br />
all partners.<br />
In order to keep the dissemination activities monitored, a Template for<br />
dissemination activities (see Annex 1) is distributed to be filled in periodically<br />
by each partner.<br />
A Dissemination matrix (see Annex 2), describing importance of the project<br />
outcomes for different target groups is filled in by all project partners,<br />
discussed during the project meetings, and updated according to the project<br />
development.<br />
UNILO_DissPlan_FIN 9/12
Dissemination Plan<br />
ANNEX 1: TEMPLATE FOR <strong>DISSEMINATION</strong> ACTIVITIES<br />
Template for collecting information to prepare and update the<br />
dissemination strategy<br />
1. Information about the UNILO partner<br />
Name (partner organisation)<br />
Name (person in the organisation<br />
responsible for the dissemination<br />
activities related to the project)<br />
2. Written information about the project<br />
Description of medium<br />
(e.g. newsletter, articles in<br />
magazines, press releases)<br />
Frequency of<br />
information release<br />
(quarterly, monthly, etc.)<br />
Description of readers<br />
(type and number of people<br />
reached)<br />
3. Dissemination events/activities to be undertaken by each UNILO partner<br />
Date<br />
Description of event<br />
(e.g., conferences, workshop,<br />
seminars, fairs, etc.)<br />
Description of audience<br />
(Which audience is the dissemination activity<br />
reaching<br />
Information should include:<br />
- whether National, European, International<br />
- type of audience (Universities, guidance<br />
officers, students,networks, etc.)<br />
- numbers)<br />
UNILO_DissPlan_FIN 10/12
Dissemination Plan<br />
4. Existing European/International Projects with which links can be made<br />
Name of project<br />
Description<br />
(date of start and end; objectives; web site; name of coordinator;<br />
brief description of synergies to be achieved between other project<br />
and UNILO)<br />
5. Other organisations which can be involved to promote an disseminate UNILO<br />
Name of organisation<br />
Ways in which it can be involved in UNILO<br />
(time frame, dissemination outcomes expected, kind of audience<br />
reached; numbers)<br />
6. Existing mailing lists to use for dissemination purposes<br />
Are there other channels and events you have attended you would like to<br />
share with us<br />
If yes, please explain:<br />
Thanks for your cooperation<br />
UNILO_DissPlan_FIN 11/12
Dissemination Plan<br />
ANNEX 2 <strong>DISSEMINATION</strong> MATRIX<br />
OUTCOMES<br />
TARGET<br />
GROUPS<br />
EQF/NQF<br />
authorities<br />
Report<br />
Focus<br />
Groups<br />
and<br />
Case<br />
Studies<br />
Toolkit<br />
Website/<br />
community<br />
Policy<br />
recommendation<br />
Other<br />
services<br />
HEI networks<br />
Policy makers<br />
HEI decision<br />
makers<br />
Curriculum<br />
developers<br />
Social partners<br />
Professional<br />
bodies/associations<br />
HEIs guidance<br />
officers<br />
Students networks<br />
Other<br />
UNILO_DissPlan_FIN 12/12