DISSEMINATION PLAN - UGR Empleo 2.0

Project Number: 167178-LLP-1-2009-ES-KA1-KA1EQF
Project funded by the European Commission
DISSEMINATION PLAN
Document Title:
UNILO project
“Dissemination Plan”
Date of Issue: 28/02/2011
Author(s):
E-mail address:
Contributors to document:
M. Begoña Arenas, Olav Arna
Olav.Aarna@kutsekoda.ee
All partners
Quality Reviewers:
Claudio Dondi, Nigel Lloyd, Marta Jacyniuk-Lloyd
Date of Delivery: 28/02/2011
Number of Pages: 12
Distribution List:
Confidentiality Status:
unilo@fim.uni-erlangen.de
UNILO Partners only

Dissemination Plan
TABLE OF CONTENTS
EXECUTIVE SUMMARY.................................................................................................... 3
1. DISSEMINATION STRATEGY........................................................................................ 5
1.1 INTRODUCTION: THE UNILO PROJECT .....................................................................................5
1.1 INTERNAL COMMUNICATION..................................................................................................6
1.2 EXTERNAL COMMUNICATION .................................................................................................6
2. ACTIONS AND TOOLS FOR DISSEMINATION AND PROMOTION ACTIVITIES................... 8
ANNEX 1: TEMPLATE FOR DISSEMINATION ACTIVITIES .................................................. 10
ANNEX 2 DISSEMINATION MATRIX ............................................................................... 12
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Dissemination Plan
EXECUTIVE SUMMARY
The long-term aims of all dissemination activities are to provide mechanisms to
extend the network of people and organisations working on the project beyond
the initial consortium; organise tools to support a community of practice,
organise events which forward the aims and membership of the network and
raise awareness at institutional, sectoral and national levels. Therefore, a
certain degree of visibility and popularity of the service among the addressed
target group is necessary. The dissemination is deployed at three levels in order
to address different target groups:
• MACRO European reference bodies, national bodies, policy makers;
• MESO associations/representatives of students, University career centres,
the reserach communities in the frame of Learning outcomes at
university evel.
• MICRO students, career officers and experts in LOs.
Therefore, the purposes, communication channels, the tools, and the messages
of dissemination are different accordingly, and include:
• cross-linking of the service to as many web sites of institutions working with
teachers (e.g. regional, national and European teachers associations,
libraries);
• presentations of the project, the service and the results at regional, national
and European conferences and workshops;
• production and dissemination of PR-materials (e.g. project flyer)
• newspapers and magazines, TV and radio channels to be contacted and
stimulated to report about the project
• the research community is to be kept updated about the progression of the
piloting as well on the proposed approach, through the partners networks
and participation to conferences;
• regional, national and EU bodies sharing interests with the field of the
project are to be informed about the project aims and results.
Work Package 5 has been set up with the specific responsibility for
dissemination activities. The WP is led by Kutsekoda (Estonian Qualifications
Authority). Dissemination activities will be carried out with the support
and contributions of all project partners.
This document summarises the main steps of the dissemination strategy to be
put into practice by the partners of the UNILO project to maximise the
results of the project. It is based on the preliminary discussions carried
out during the project meetings in Granada, Tallinn and Padova and
constitutes a first proposal to be updated with the partners’ contributions.
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It is based on the following sections:
1. Dissemination strategy
Introduction: the UNILO project
1.1 Internal communication
1.2 External communication
2. Actions and tools for dissemination and promotion activities
Annex 1: Template for dissemination activities
Annex 2: Dissemination Matrix
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1. DISSEMINATION STRATEGY
1.1 Introduction: the UNILO project
The Framework for Qualifications of the European Higher Education Area (QF-
EHEA) started in 1999 (Bologna Declaration); whereas, the development of the
EQF started in 2005. The two frameworks clearly have similarities and
overlapping areas. EQF-EHEA 4 cycles are referenced (linked) to EQF levels 5
through 8 correspondingly. Both frameworks are based on LO approach but the
descriptors are different.
UNILO intends to explore the Learning Outcomes (LO) approach in the
frame of QF/EHEA implementation contributing to its full
understanding and application by promoting the active involvement of the
Career services of European Universities helping European University
students and holders of professional qualifications to better understand
its potential in a clear and practical way.
The project objectives are:
• To define the state of the art in LO implementation in EHEA;
• To identify criticalities and bottlenecks in the implementation process as
well as benefits and applications of LOs (including mutual recognition of
awards, recognition of prior learning, improved assessment, QA,
modularisation, improved access and equal opportunities);
• To set up a community of practice starting from the partner networks;
• To develop awareness at institutional, sectoral and national levels;
• To develop methodological instruments for Higher Education Institutions
(HEIs) and professional institutions and their employees and students;
• To disseminate results and search feedback from representatives,
employment officers and students.
The project will have a duration of 24 months.
UNILO builds on solid relations among the partners forming this consortium.
The initial idea started at the ECG - Employability and Career Guidance Task
Force of the Coimbra Group where the University of Granada, Padova and
Jagiellonian University stressed the importance of the career services to clarify
and serve as link with the students to raise awareness and understanding of the
LO approach in the frame of the EQF/EHEA.
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Dissemination Plan
1.1 Internal communication
Internal communication is an absolutely necessary activity to reach
success in promoting the UNILO project and its web portal. Roles and
objectives and the main products and channels are the following:
Project partners’ role is to inform, coordinate, and get involved. The role
of the Project Coordinator, and the Work Package Coordinators is to
inform, stimulate contributions and to guarantee the coordination. The Website
manager’s role is to inform.
Their main products and channels are:
• Working documents: these will be delivered through the intranet on the
website and project’s mailing lists.
• Promotional material: to be produced/translated and diffused. Electronic
versions on the website.
• Project meetings: these will be announced to the mailing list and also
the website will be a major channel for the internal communication
among the partners.
• Restricted area of the website: provides useful information to the internal
targets.
1.2 External communication
External communication focuses on dissemination and promotion activities
relating to non- project partners. To disseminate simply means to “spread
widely”. And that is precisely what disseminating project results is all about:
spreading them far and wide. The European Commission defines dissemination
as “a planned process of providing information on the quality, relevance and
effectiveness of the results of programmes and initiatives to key actors. It
occurs as and when the results of programmes and initiatives become
available.”
• Target groups:
o EQF/NQF authorities
o HEI networks
o Policy makers
o HEI decision makers
o Curriculum developers
o Social partners
o Professional bodies/associations
o HEIs guidance officers
o Students networks
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A matrix has been designed and included as Annex 2 to aid partners to plan
their dissemination activities according to the target users.
End users: They shall be informed about the availability and relevance
of the UNILO web portal, thus encouraging them to use the UNILO
community in order to share their experiences and learn from the experiences
of others as starting point of all the project outcomes.
Main products and channels:
• Promotional material: specific promotional materials to be planned;
communication releases and also the website will be a major channel for
dissemination.
• Events (to be selected by each partner at national level on the
basis of possible shared interests): they represent an important
channel to establish new contacts; they will be announced to the
mailing list, by sending the agenda of the event or the link to the
event’s website, preliminary communication releases, and also the
website will be a major channel for the dissemination of events’
information.
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2. ACTIONS AND TOOLS FOR DISSEMINATION AND PROMOTION
ACTIVITIES
Suggested actions and tools for dissemination of the UNILO, to be carried out
jointly by all project partners, are the following ones:
a) Direct dissemination to the main beneficiaries by e-mail:
• Action: Send an e-mail for presenting the UNILO web portal and
the main project outcomes (with attachment of the Project
Presentation/Flyer – PDF document) to as many institutions as
possible.
• Tools: An accompanying e-mail text sample in English provided as
example by Kustsekoda and translated, if necessary into the national
languages, adapted to the different types of beneficiaries; Project
presentation Flyer – PDF document translated into the national
languages if considered necessary; National contact lists created by
each partner; Joint European contact list created by Kutsekoda with
the contribution of all partners.
b) Dissemination on the web:
• Action: Ask institutions working within EQF/LOs (e.g. national
coordination points, Universities career centres, Students Associations,
etc) to include a link to the UNILO web portal, establish cross-linking
of the service to as many web-presentations of institutions working in
this field as possible.
• Tools: Mapping of websites and portals of institutions working within
EQF/Los; E-mail texts may be adapted to the different addressees.
c) Media release:
• Action: Send out press releases to the media (magazines, reviews, both
on paper and online, TV and radio programmes, etc.) interested in
EQF/LOs, establish contacts and animate them to report about the
project.
• Tools: Mapping of media interested in EQF/Los; Press release and e-
mail texts might be adapted to the different situations; National contact
lists created by each partner; Joint European contact list created by
Kutsekoda with the contribution of all partners.
d) UNILO workshops and seminars:
• Action: Disseminate the UNILO project, outcomes and the results by
attending relevant conferences, fairs and workshops at regional, national
and European level.
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Dissemination Plan
• Tools: List of relevant events and congresses at regional, national
and European level jointly created by Kutsekoda, Scienter España and
all partners.
In order to keep the dissemination activities monitored, a Template for
dissemination activities (see Annex 1) is distributed to be filled in periodically
by each partner.
A Dissemination matrix (see Annex 2), describing importance of the project
outcomes for different target groups is filled in by all project partners,
discussed during the project meetings, and updated according to the project
development.
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ANNEX 1: TEMPLATE FOR DISSEMINATION ACTIVITIES
Template for collecting information to prepare and update the
dissemination strategy
1. Information about the UNILO partner
Name (partner organisation)
Name (person in the organisation
responsible for the dissemination
activities related to the project)
2. Written information about the project
Description of medium
(e.g. newsletter, articles in
magazines, press releases)
Frequency of
information release
(quarterly, monthly, etc.)
Description of readers
(type and number of people
reached)
3. Dissemination events/activities to be undertaken by each UNILO partner
Date
Description of event
(e.g., conferences, workshop,
seminars, fairs, etc.)
Description of audience
(Which audience is the dissemination activity
reaching
Information should include:
- whether National, European, International
- type of audience (Universities, guidance
officers, students,networks, etc.)
- numbers)
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4. Existing European/International Projects with which links can be made
Name of project
Description
(date of start and end; objectives; web site; name of coordinator;
brief description of synergies to be achieved between other project
and UNILO)
5. Other organisations which can be involved to promote an disseminate UNILO
Name of organisation
Ways in which it can be involved in UNILO
(time frame, dissemination outcomes expected, kind of audience
reached; numbers)
6. Existing mailing lists to use for dissemination purposes
Are there other channels and events you have attended you would like to
share with us
If yes, please explain:
Thanks for your cooperation
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ANNEX 2 DISSEMINATION MATRIX
OUTCOMES
TARGET
GROUPS
EQF/NQF
authorities
Report
Focus
Groups
and
Case
Studies
Toolkit
Website/
community
Policy
recommendation
Other
services
HEI networks
Policy makers
HEI decision
makers
Curriculum
developers
Social partners
Professional
bodies/associations
HEIs guidance
officers
Students networks
Other
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