DTIS, Volume I - Enhanced Integrated Framework (EIF)

Maldives' unspoiled marine environment to the benefit of the people and visitors
of the Maldives.”
The main objectives of the Board include:
1 To strengthen and enhance the exclusive image of the destination in the source
markets.
2 To position the Maldives as a ‘premium' destination worldwide.
3 To achieve the growth targets set for the destination in the marketing plan for
each year.
4 To diversify the source markets as well as the market segments to the destination.
5 To undertake market research to monitor the world economic conditions and
travel trends in order to identify market opportunities.
6 To monitor and support the private sector in their operations to maintain viable
bed occupancy levels and to iron out seasonal fluctuations in visitor arrivals.
The MTPB employs 15 staff at its Male’ headquarters. In addition, it has a smaller
number of staff at the Government Tourist Information Office in Frankfurt in Germany.
The MTPB is also represented through agents in the United Kingdom, Germany, France,
Austria, China, and Hong Kong.
C. THE MALDIVES ASSOCIATION OF TOURISM (MATI)
MATI is a non-profit, non-governmental organization, created to represent private
businesses operating in the tourism sector. It coordinates its activities with the
government and collaborates with other organizations nationally and internationally to
attain its objectives. It is generally regarded as a highly effective lobbyist.
Membership is open to the owners/operators of tourist accommodation facilities in the
Maldives (resorts, hotels, guest houses, safari operators), Maldivian companies engaged
in travel trade related activities, travel agents and tour operators both national and
foreign, water sports, scuba diving companies, picnic islands, banks and financial
institutions, airlines, suppliers to the tourism industry and tourism and travel writers.
An Executive Board made up of 12 members and a professional Secretary General heads
MATI. Its mission statement is as follows:
“To be truly representative of the Maldives tourism and travel industry, and to
enhance the professionalism and profitability of stakeholders through the effective
representation in industry and government affairs, programmes of human resource
development, marketing and promotion, research, information gathering and
strategic alliance building and by identifying and satisfying the needs of the
global traveling public, to promote travel and tourism to and from the Maldives.”
MATI is represented on key government committees and regulatory bodies concerned
with the sector. It lists as its core tasks:
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