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DTIS, Volume I - Enhanced Integrated Framework (EIF)

DTIS, Volume I - Enhanced Integrated Framework (EIF)

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A. MINISTRY OF TOURISM<br />

In July 2005, responsibility for civil aviation was added to the portfolio of the tourism<br />

ministry to create a Ministry of Tourism and Civil Aviation, in accordance with a<br />

recommendation in the Second Tourism Master Plan.<br />

Prior to the expanded portfolio of civil aviation, the ministry had a staff of 44 and defined<br />

its purpose as follows:<br />

“To develop tourism at a national level, and carry out long-term planning,<br />

development, monitoring, and regulatory functions to ensure a sustainable tourism<br />

industry for the benefit of the people of the Maldives.”<br />

The vision of the ministry is:<br />

“For the Maldives to be the best example of sustainable tourism development - a<br />

nation with an economically profitable tourism industry in harmony with its<br />

natural environment, cultural resources, and the values of its people.”<br />

And the mission is to:<br />

”Improve the quality of life of the Maldivian people by optimizing and balancing<br />

the economic, environmental, and socio-cultural benefits of tourism, with<br />

equitable distribution of these benefits to the society, while minimizing the<br />

possible negative impacts of tourism.”<br />

Among the ministry’s official main goals and objectives are:<br />

1 To increase economic benefits of tourism including national income,<br />

employment, net foreign exchange earnings, regional development, and<br />

revenues to the government;<br />

2 To ensure equitable distribution of the economic benefits of tourism to the<br />

society;<br />

3 To make tourism a vehicle for the protection of the natural environment, and<br />

the revitalization and preservation of the nation's cultural assets;<br />

4 To maintain a strong private sector role in the industry while enhancing the<br />

operating environment and facilitating the private sector to achieve the desired<br />

benefits of tourism;<br />

5 To increase Maldivian participation at all levels of the industry, especially to<br />

increase the participation of women in this industry;<br />

6 To nurture a society that understands the value of tourism to the nation, and its<br />

critical role in the future prosperity of the country and its people;<br />

7 To remain competitive in the global market by continuously expanding and<br />

diversifying the product, enhancing the quality of services, and become<br />

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