31.12.2014 Views

DTIS, Volume I - Enhanced Integrated Framework (EIF)

DTIS, Volume I - Enhanced Integrated Framework (EIF)

DTIS, Volume I - Enhanced Integrated Framework (EIF)

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

The Maldives, like Tahiti (French Polynesia), has developed the concept of over-water<br />

villas, built on stilts on sandy banks in shallow lagoons, enabling an even closer<br />

proximity to the marine environment.<br />

Furthermore, in an attempt to broaden its product base, the Maldives have over the past<br />

10 to 15 years offered an increasing number of floating beds on live-aboard safari<br />

vessels.<br />

The magnificent marine environment with an abundance of both coral and colourful fish<br />

has helped develop the Maldives into one of the world’s top diving destinations. At the<br />

same time, the many shallow lagoons and easily accessible coral reefs also make the<br />

Maldives ideal for snorkeling by the general interest tourist who is primarily attracted by<br />

the tropical climate, the coral, white sandy beaches, and the ambience of the islands. In<br />

addition, whale, shark and dolphin watching have increased in popularity. Moreover,<br />

given the many low-lying islands and coral reefs, the Maldives offer almost year-round<br />

ideal conditions for surfing, a niche market that is currently growing considerably. The<br />

Maldives is also an expanding niche market for spa and health tourism, safari cruise tourism,<br />

and others.<br />

An added experience of the Maldivian tourism product is the smallness of the islands,<br />

with the international airport built on a separate island, Hulumale, and the need to be<br />

transferred to the accommodation (island), either by speedboat or seaplane.<br />

II. Main Trends in the Tourism Sector<br />

A. TOURIST ARRIVALS<br />

The volume of international tourism measured in terms of international tourist arrivals in<br />

the Maldives increased from about 114,500 in 1985 to more than 615,000 in 2004,<br />

corresponding to an impressive annual average growth of 9.3 per cent over two decades.<br />

The high growth rate becomes even more impressive when compared with global and<br />

regional trends. During the same time-frame, global tourism, regarded as one of the<br />

fastest growing sectors in the world, recorded an average annual growth rate of 4.3 per<br />

cent from about 322 million international tourist arrivals in 1985 to some 691 million in<br />

2003. The Maldives tourist arrival growth rate is also higher than in the Asia Pacific<br />

region, which has been the fastest growing tourism region in the world, increasing from<br />

33.6 million in 1985 to almost 120 million in 2003, an average annual growth rate of 7.8 per<br />

cent.<br />

Tourists visiting the Maldives come mainly from Europe, which accounts for 70-77 per<br />

cent of the total number of arrivals. However, the importance of individual European<br />

markets has shifted considerably. Thus the German market that dominated tourism in the<br />

Maldives in the 1980s and most of 1990s was overtaken by Italy in 1998 and by the<br />

93

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!