DTIS, Volume I - Enhanced Integrated Framework (EIF)
DTIS, Volume I - Enhanced Integrated Framework (EIF)
DTIS, Volume I - Enhanced Integrated Framework (EIF)
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The Maldives, like Tahiti (French Polynesia), has developed the concept of over-water<br />
villas, built on stilts on sandy banks in shallow lagoons, enabling an even closer<br />
proximity to the marine environment.<br />
Furthermore, in an attempt to broaden its product base, the Maldives have over the past<br />
10 to 15 years offered an increasing number of floating beds on live-aboard safari<br />
vessels.<br />
The magnificent marine environment with an abundance of both coral and colourful fish<br />
has helped develop the Maldives into one of the world’s top diving destinations. At the<br />
same time, the many shallow lagoons and easily accessible coral reefs also make the<br />
Maldives ideal for snorkeling by the general interest tourist who is primarily attracted by<br />
the tropical climate, the coral, white sandy beaches, and the ambience of the islands. In<br />
addition, whale, shark and dolphin watching have increased in popularity. Moreover,<br />
given the many low-lying islands and coral reefs, the Maldives offer almost year-round<br />
ideal conditions for surfing, a niche market that is currently growing considerably. The<br />
Maldives is also an expanding niche market for spa and health tourism, safari cruise tourism,<br />
and others.<br />
An added experience of the Maldivian tourism product is the smallness of the islands,<br />
with the international airport built on a separate island, Hulumale, and the need to be<br />
transferred to the accommodation (island), either by speedboat or seaplane.<br />
II. Main Trends in the Tourism Sector<br />
A. TOURIST ARRIVALS<br />
The volume of international tourism measured in terms of international tourist arrivals in<br />
the Maldives increased from about 114,500 in 1985 to more than 615,000 in 2004,<br />
corresponding to an impressive annual average growth of 9.3 per cent over two decades.<br />
The high growth rate becomes even more impressive when compared with global and<br />
regional trends. During the same time-frame, global tourism, regarded as one of the<br />
fastest growing sectors in the world, recorded an average annual growth rate of 4.3 per<br />
cent from about 322 million international tourist arrivals in 1985 to some 691 million in<br />
2003. The Maldives tourist arrival growth rate is also higher than in the Asia Pacific<br />
region, which has been the fastest growing tourism region in the world, increasing from<br />
33.6 million in 1985 to almost 120 million in 2003, an average annual growth rate of 7.8 per<br />
cent.<br />
Tourists visiting the Maldives come mainly from Europe, which accounts for 70-77 per<br />
cent of the total number of arrivals. However, the importance of individual European<br />
markets has shifted considerably. Thus the German market that dominated tourism in the<br />
Maldives in the 1980s and most of 1990s was overtaken by Italy in 1998 and by the<br />
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