Handbook of Corporate Communication and Public ... - Blogs Unpad

Figures
2.1 Strategic employee communication model
2.2 Three-phased communication strategy plan
2.3 Sample SCT structure
2.4 Scorecard of current employee communication
6.1 Munter communication theory
6.2 Assessment framework
6.3 Ideal structure for CorpCom function model
6.4 Organizational chart of a hypothetical company
7.1 Internal audiences
7.2 A stakeholder environment
10.1 Facets of the global corporate brand
14.1 The wheel of integrated marketing
14.2 Continuum of integrated corporate communication
14.3 Integrated corporate communication assessment profile
14.4 Completed integrated corporate communication assessment profile
15.1 Tomita’s media gap
15.2 The changing face of Coca-Cola
18.1 Monitoring the trust factor
18.2 Information costs and choices
18.3 Likely causes of crises
18.4 A crisis impact model
18.5 Elements of a business continuity plan
18.6 The action stations framework: a co-dependency model
18.7 First Interstate: normal organization
18.8 First Interstate: emergency organization
18.9 Scotiabank’s incident response
18.10 Scotiabank’s approach to emergency management
18.11 Scenario: phases 1 and 2
18.12 Scenario: phases 3 and 4
18.13 Scenario: phase 5
© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors