Handbook of Corporate Communication and Public ... - Blogs Unpad

• Corporate society is becoming increasingly
globalized by its use of new technologies.
If information technology and information
management provide a catalyst for communication
activity how is corporate communication
to be managed in an increasingly
information and communication rich environment
The strategic perspective becomes increasingly
important and points towards some
practical solutions for corporate communication.
The development of information
management strategies and policies can be
seen as a response for more effective corporate
communication in an informatized and
globalized world.
The way forward
The impact of the information and communication
technologies is shaping the development
of corporate communication theory and
practice in a substantial way. However, the
well tried and tested means of information
and communication activity will maintain
their importance. The choice of media may
have broadened but making the right choices
to use and practise is still going to require skill
and experience.
Students and practitioners of corporate
communication need to gain an understanding
of information and communication practice
in the round at the level of personal skill
as well as an appreciation of its corporate
significance.
The kind of programme of information
management and knowledge management
reviewed in this chapter is a significant step
towards developing a strong strand of professional
information education in the corporate
communication field, drawing on the established
disciplines of information and knowledge
management.
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© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors