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as they occur in <strong>and</strong> affect organizations <strong>and</strong><br />

other social complexes.<br />

Intelligence <strong>and</strong> knowledge<br />

It is sometimes worth differentiating between<br />

the intelligence phase <strong>of</strong> knowledge <strong>and</strong> the end<br />

state <strong>of</strong> knowledge, as when things are more<br />

completely known (things are never known in<br />

full!). This is the case when looking at sources<br />

<strong>of</strong> intelligence (e.g. as in competitive intelligence),<br />

<strong>and</strong> how they are exploited <strong>and</strong> managed,<br />

<strong>and</strong> how they contribute to forming<br />

knowledge. In practical terms much intelligence<br />

gathering activity has to be accomplished<br />

in order to locate, acquire <strong>and</strong> create<br />

knowledge, therefore we need to be aware<br />

<strong>and</strong> explicit about its contribution to knowledge.<br />

An equation might be <strong>of</strong> the form:<br />

Intelligence + knowledge (things already<br />

known) = More valuable Knowledge<br />

(note the distinction between the sense <strong>of</strong><br />

large K <strong>and</strong> small k). Or<br />

Intelligence (potential knowledge)<br />

+ knowledge (existing <strong>and</strong> known)<br />

= More valuable Knowledge (large ‘K’)<br />

Returning to the example <strong>of</strong> the spreadsheet,<br />

we can say that intelligence is embedded in<br />

the data plus information in the cells <strong>and</strong> the<br />

matrix as a whole. But crucially it is only<br />

realized as intelligence when an external perception<br />

is brought to bear on it. The natural<br />

intelligence <strong>of</strong> the perceiver’s mind is brought<br />

to bear on it within their experience <strong>and</strong><br />

learning. It is similar to the case <strong>of</strong> the two<br />

people reading the text above <strong>and</strong> drawing<br />

different conclusions from it.<br />

They draw different conclusions by virtue<br />

<strong>of</strong> who they are, what they do, what they<br />

already know, their past experience, their<br />

future expectations, capacity to learn <strong>and</strong> so<br />

on. It is all relativistic, probabilistic <strong>and</strong> fuzzy;<br />

you may be more right or you may be less<br />

wrong – it all depends. You may only know a<br />

partial answer to this set, when some decisive<br />

event occurs to assist interpretation.<br />

A company’s failure to gain market share or<br />

the misfortune to go bankrupt is severe<br />

indeed, but absolute blame can or cannot be<br />

laid on the state <strong>of</strong> knowledge possessed<br />

before the damaging event. Lessons can be<br />

learned from this; many businesspeople have<br />

become more skilled entrepreneurs <strong>and</strong> managers<br />

after a disaster, from which they have<br />

found powers <strong>of</strong> recovery. On the other h<strong>and</strong><br />

there are many who do not experience this<br />

learning: better knowledge management is<br />

clearly what they might require. This rather<br />

depressing example is not so gloomy as it<br />

seems. It shows that knowledge is also positively<br />

correlated with a capacity to learn.<br />

Many knowledge management specialists<br />

have come to talk about the ‘learning organization’;<br />

a knowledge organization is (amongst<br />

other things) a learning organization, which<br />

manages to apply what it knows <strong>and</strong> learns<br />

<strong>and</strong> which thus underst<strong>and</strong>s how to persistently<br />

avoid catastrophes <strong>and</strong> to capitalize on<br />

what it knows.<br />

At the point <strong>of</strong> an act <strong>of</strong> reading by two<br />

individuals, it would be fair to say that both<br />

intelligent readings <strong>of</strong> the text might have<br />

equal potential value. But we come close to a<br />

definition <strong>of</strong> intelligence drawn from the text,<br />

as well as acted upon, when the future<br />

demonstrates that one reader put the perception<br />

to better use than the other. A positive<br />

outcome might be regarded as confirming the<br />

value <strong>of</strong> the intelligence gained from a reading<br />

<strong>of</strong> the text.<br />

© 2004 S<strong>and</strong>ra Oliver for editorial matter <strong>and</strong> selection;<br />

individual chapters, the contributors

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