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(1995) Multicultural Public Relations: A Social Interpretive Approach, Thousand Oaks, CA: Sage, source unknown. Haug, M. and Koppang, H. (1997) ‘Lobbying and public relations in a European context’, Public Relations Review, 23, 233–47. Hehir, P. (1999) ‘Public relations: truly a global business’, ICO Summit, 23–5 September, Lucerne, Switzerland, p. 6. Howard, C. and Mathews W. (1986) ‘Global marketing: stop, look and listen’, Public Relations Quarterly, 32, 10–11. Kitchen, Philip J. and Wheeler, Colin (1999) ‘Issues influencing marketing communications in a global context’, International Public Relations Review, March, 19–25. Krishnamurthy, Sriramesh and Dejan, Vercic (2001) ‘International public relations: a framework for future research’, Journal of Communication Management, 6(2), 103–17. Kruckeberg, Dean (1999) ‘A global perspective on public relations ethics: the middle east’, Public Relations Review, 22(2), 181–9. Kruckeberg, Dean (1996) ‘Answering the mandate for a global presence’, International Public Relations Review, September, 19–23. Kruckeberg, Dean and Starck, K. (1988) Public Relations and Community: A Reconstructed Theory, New York: Praeger Publishers, p. 21. Lipschutz, R. D. (1999) ‘From local knowledge to global environmental governance’, in M. Hewson and T. J. Sinclair (eds), Approaches to Global Governance Theory, Albany, State University of New York Press, pp. 259–83. Lyra, A. (1991) ‘Public relations in Greece: models, roles and gender’, unpublished master’s thesis, University of Maryland, College Park. Manheim, Jarol B. and Albritton, Robert B. (1983) ‘Changing national images: international public relations and media agenda setting’, American Political Science Review, 78, 641–57. Mellow, C. (1989) ‘Remaking PR’s image across the board’, Public Relations Journal, July–August, 33–9. Moss, Danny (2001) Editorial, Journal of Communication Management, 6(2), 103–17. Moss, Danny, MacManus, Toby and Vercic, Dejan (1997) Public Relations Research: An International Perspective, London: International Thomson Business Press. Neff, Bonita Dostal (1998) ‘Harmonising global relations: a speech act theory analysis of public relations forum’, Public Relations Review, 24(3), 351–76. Ovaitt, F., Jr (1988) ‘Public relations without boundaries: is globalization an option’, Public Relations Quarterly, 33(4), 3–11. Pavlik, J. V. (1987) Public Relations: What Research Tells Us, Newbury Park, CA: Sage. Schuybroek, Y. L. (1999) ‘Sharing knowledge’, ICO summit, 23–5 September, Lucerne, pp. 7–8. Sharp, M. L. (1992) ‘The impact of social and cultural conditioning on global public relations’, Public Relations Review, 18, 103–7. Signitzer, B. and Coombs, T. (1992) ‘Public relations and public diplomacy’, Public Relations Review, 18, 137–47. Sriramesh, K. (1992) The impact of societal culture on public relations. An ethnographic study of South Indian organisations, unpublished doctorial dissertation, University of Maryland. Sriramesh, K. and White, Jon (1992) ‘Societal culture and public relations’, in James E. Grunig (ed.), Excellence in Public Relations and Communication Management, Hillsdale, NJ: Lawrence Erlbaum Associates. Synnott, Gae and McKie, David (1997) ‘International issues in PR, researching research and prioritising priorities’, Journal of Public Relations Research, 9(4), 259–82. Taylor, Maureen (2001) ‘Internationalising the public relations curriculum’, Public Relations Review, 27, 73–88. Taylor, Maureen and Kent, Michael. L. (1999) ‘Challenging assumptions of iPR: when government is the most important public’, Public Relations Review, 25(2), 131–44. Tixier, Maud (2000) ‘Australian public affairs: links to European corporate communication’, Corporate Communications: An International Journal, 5(3), 152–7. Van Leuven, J. and Pratt, C. (1996) ‘Public Relation’s role: realities in Asia and in Africa south of the Sahara’, in H. M. Cuthbertson and Ni Chen, International Public Relations: A Comparative Analysis, Mahwah, NJ: Lawrence Erlbaum Associates. Vasquez, Gabriel M. and Taylor, Maureen (2000) ‘What cultural values influence American public relations practitioners’, Public Relations Review, 25(4), 433–49. © 2004 Sandra Oliver for editorial matter and selection; individual chapters, the contributors
Vercic, Dejan, Razpet, Ales, Dekleva, Samo and Slenc, Mitja (2000) ‘International public relations and the internet: diffusion and linkages’, Journal of Communication Management, 5(2), 125–37. Wilcox, D., Ault, P. and Agee, W. (1989) Public Relations: Strategies and Tactics, Philadelphia: Harper and Row. Wright, D. K. (1995) ‘The role of corporate PR executives in the future of employee relations’, PR Review, fall, 181–98. Zaharna, R. S. (2000) ‘Intercultural communication and international public relations: exploring parallels’, Communication Quarterly, 48(1), 85–100. Zaharna, R. S. (2001) ‘In-awareness approach to international public relations’, Public Relations Review, 27, 135–48. © 2004 Sandra Oliver for editorial matter and selection; individual chapters, the contributors
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HANDBOOK OF CORPORATE COMMUNICATION
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First published 2004 by Routledge 1
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PART II: CORPORATE COMMUNICATION AT
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Figures 2.1 Strategic employee comm
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Tables 2.1 Strategic objectives 5.1
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Contributors Anthony Clive Allen is
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David Pickton lectures and research
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organization as a whole beyond that
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Preface In its 250th anniversary ye
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PART I CORPORATE COMMUNICATION AT N
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enlightenment regarding cross-cultu
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participants had a sense of outcome
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5 Working to define clear and measu
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game’ according to the men’s ru
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that assist the leader in perceivin
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interaction patterns are slow to ev
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and physical ability. As the concep
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organizations: have academics and t
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CHAPTER 2 A best-practice approach
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implications and effects. Many mana
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4 Effective media/forums: Effective
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The three-phase action plan contain
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Where are the company’s employee
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Once senior management has establis
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employee improvement efforts, at th
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CHAPTER 3 Knowledge management for
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take this further and distinguish b
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• The identification of the conce
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structured). The lack of formal org
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as they occur in and affect organiz
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kinds in organizations, data wareho
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tools, techniques, methods and prin
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the wider tasks of disseminating kn
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to achieve. Rich networks of contac
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management of these resources. Ther
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CHAPTER 4 Corporate and government
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the collective and the planned towa
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individual business executive cause
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due to ‘handicaps in status’. D
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definition of the national interest
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This was the case with the Major go
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Public silence, private analysis an
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The tension between these perspecti
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Principles and Practice, London: Th
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have resulted in shifts in normativ
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out of which twenty-three replies w
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Argument over how public relations
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ather than rank in order of perceiv
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programmes. This is possible only i
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A practitioner claims that research
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elations. The term that seems to be
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have in place some form of auditing
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2 Wheeler, T., D. Moss and J. White
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CHAPTER 6 Communication similaritie
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of mass communications, journalism
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2000). Stakeholders with a large st
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But over time, both entrepreneurial
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with a small and important number o
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similarities of quoted (listed) or
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expressed, especially in the United
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Chairman CorpCom Committee Finance
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their time on communication. Argent
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question, debate the judiciary func
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CHAPTER 7 Strategic challenges for
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implementation which implies three
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one major objective to aim at whils
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The nurse The administrator The the
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Patients and service users Non-care
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whom a communication breakdown may
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hospital as advocated by the profes
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A changing local government environ
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Act local Despite the original misg
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Summary Both studies indicate the c
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CHAPTER 8 Communication audits: bui
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ship of key issues and relating com
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• What are the key business probl
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available the results will be, and
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should also be publicized. In this
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• give regular feedback on perfor
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REFERENCES Cialdini, R. (2001) Infl
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CHAPTER 9 The Olympic Games: a fram
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well-structured department format,
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Table 9.2 Seoul 1988 PR practices D
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Table 9.4 Atlanta 1996 PR practices
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according to the specific Australia
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etween venue operations and the pho
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Howard, S. (1998) Corporate Image M
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Meaning of the corporate brand Corp
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in today’s fast paced global comp
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managers and employees to keep up w
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in innovative products of a consist
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CHAPTER 11 Differing corporate comm
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would like to achieve. From the mom
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Most businesses have the potential
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clear majority of the respondents b
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Sales and business development team
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national differences, and they may
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imitate and copy others rather than
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and systems are altered. Communicat
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from business leaders to the people
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there were 78,339 firms involved in
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Table 12.1 Advertising industry tur
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loses the phonetic link with the or
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of the issues discussed here will h
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wants and attitudes, something that
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Table 12.10 How did you integrate t
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Table 12.14 What role does event sp
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NOTE 1 The Chinese names of interna
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linguistics; management and marketi
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your company is in. This brings us
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- securities - insider information;
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Only 8.8 per cent use a vendor for
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Building a corporate communication
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America some seventy years ago, onl
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and interpreting information. Liste
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• Electronic means: email, broadc
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People on their own and in organize
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LANs (local area networks) function
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Qualities of organizations and peop
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Technology and the environment The
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and external relationships. The act
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CHAPTER 14 Assessing integrated cor
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ment of working relationships with
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Barriers to integrated corporate co
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addressed in each dimension and bet
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example, the different strategies a
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Integration of communication target
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Dimensions of integration Very stro
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is an assessment tool. The resultin
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CHAPTER 15 New technology and the c
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However, there are also strong argu
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smaller groups of people, i.e. from
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dominated by a handful of huge comp
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Figure 15.2 The changing face of Co
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PART III MANAGING IMAGE, IDENTITY A
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modes of delivery - it supports amo
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Conversely, and of equal importance
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open up new competitions in what we
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May, with 24 hours non-stop music b
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Kanter, R. M. (1989) When Giants Le
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Table 17.1 The best corporate reput
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Mandelson, Henry McLeish, and Slobo
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Schultz, 1999). The second reason i
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Table 17.3 Revenue (%) Less than $1
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While there is little doubt that go
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McCarthy, E. J. and Perrault, W. D.
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Table 18.1 Operational functions of
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Table 18.2 Differences between rout
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Due to the wide range of circumstan
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Legislative/regulatory (UK) Environ
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The Turnbull Report encompasses iss
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Data recovery Technology recovery B
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as electrical supplies, voice and d
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direction the media would take so t
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on top of the building. Meridian we
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the system/building failure was dow
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Scotiabank’s incident response In
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Scenario: phases 1 and 2 Info sourc
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As vice president, Rex Engstrand, d
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Luftman, J. N. (2003) Managing Info
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Issues Issues management is part of
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Agency Agency Agency Agency Transpa
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tent. Such lack of website maintena
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inging people in to work from home
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e) deployed. In addition, the conse
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Figure 19.5 Tesco has statements ab
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organization is something that has
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Mojo Wire, 11 is the website which
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Someone got your copyright: you got
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prevent a mass of comment in dozens
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NOTES 1 Grunig, J. E. (1982), ‘Th
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lifetimes. 2 A study by CBS News an
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• Do you agree the events of Sept
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Table 20.1 Responses of senior-leve
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important and more significant assi
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Table 20.3 Comparing mean scores be
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11th because stockholders and emplo
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email conversational interviews wit
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CHAPTER 21 Public relations and dem
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about public policy options. This t
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international flux and transformati
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etween organizations and publics. A
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elations. Some of these took their
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By the late 1950s and early 1960s m
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PART IV THE FUTURE IS NOW
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developed in this chapter as an aid
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composition can be judged by visual
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Figure 22.1 Toyota Source: Permissi
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Response The represented participan
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(11) Is the linearity (position of
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(3) What is the integration of diff
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Response The text is concerned with
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CHAPTER 23 Methodological issues fo
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The whole management endeavour is t
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awareness of what is involved in in
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• In making sense of the world, u
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CHAPTER 24 Communication for creati
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simultaneously de-emphasizes the va
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y what the organization values and
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Opportunities for providing a varie
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integrated organization is recogniz
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Activities 1 Select three establish
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Shepherd, M., Briggs, R., Reinig, B
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demand for cultural insight (Coulma
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The evolution of the knowledge econ
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Page 414 and 415: language policies. With rare except
Page 416 and 417: Individuals possess unique personal
Page 418 and 419: Abrams (1983) goes on to describe l
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Page 422 and 423: degree to which the language afford
Page 424 and 425: Table 25.1 Functionality offered by
Page 426 and 427: Dhir, K. S. and Savage, T. (2002)
Page 428 and 429: Reeves, N. and Wright, C. (1996) Li
Page 430 and 431: growth of public relations. There i
Page 432 and 433: economic downturn, the global corpo
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Page 436 and 437: Technology Anyone practising public
Page 438 and 439: nurses and pharmacists, and include
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Page 444 and 445: of the tragedy of Enron, that 90 pe
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Page 450 and 451: CHAPTER 28 The new frontier for pub
Page 452 and 453: necessary (Grunig et al., 1995). Fo
Page 454 and 455: culture-bound perspectives and assu
Page 456 and 457: audiences; in addition to communica
Page 458 and 459: All respondents agreed that knowled
Page 460 and 461: company needing more foot soldiers
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