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11 Patrick McMahon, ‘Holiday wins grass-roots
favor’, USA Today, 12 March, 2002, p. 3A.
12 Newport, ‘Americans’.
13 Donald K. Wright, ‘validating credibility measures
of public relations and communication: interviews
with senior-level managers and executives from
other corporate disciplines’, Journal of Communication
Management (1998), 3, 105–18.
14 For information about the communication executive
role see, Donald K. Wright, ‘The role of corporate
public relations executives in the future of
employee communications’, Public Relations
Review (1995), 21, 181–98; and, Donald K.
Wright, ‘Validating credibility measures of public
relations and communications: interviews with
senior-level managers and executives from other
corporate disciplines’, Journal of Communication
Management (1998), 3, 105–18. For information
about other roles public relations professionals
function in see, Glen M. Broom and David
M. Dozier, ‘Advancement for public relations role
models’, Public Relations Review (1986), 7,
37–56.
15 James O. Mock and Cedric Larson, Words That
Won the War, Princeton, New Jersey: Princeton
University Press, 1939. Also see, George Creel,
How We Advertised America: The First Telling of the
Amazing Story of the Committees on Public
Information That Carried the Gospel of Americanism
to Every Corner of the Globe, New York: Harper
and Row, 1920.
16 Alan M. Winkler, The Politics of Propaganda: The
Office of War Information 1942–45, New Haven:
Yale University Press, 1978, p. 4. Also see, Robert
L. Bishop and LaMar S. Mackay, ‘Mysterious
silence, lyrical scream: government information
in World War II’, Journalism Monographs, 19,
(May, 1971).
17 Charles S. Steinberg, The Creation of Consent,
New York: Hastings House, 1975, pp. 29–30.
© 2004 Sandra Oliver for editorial matter and selection;
individual chapters, the contributors