Handbook of Corporate Communication and Public ... - Blogs Unpad
Handbook of Corporate Communication and Public ... - Blogs Unpad Handbook of Corporate Communication and Public ... - Blogs Unpad
HANDBOOK OF CORPORATE COMMUNICATION AND PUBLIC RELATIONS A comprehensive addition to existing literature, the Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, clearly positioning the field’s most current debates. Synthesizing both multidisciplinary and interdisciplinary approaches, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. Written by academics based in Europe, Asia and North America, the text is well illustrated with contemporary case studies, drawing out the most pertinent best practice outcomes and theoretically based applications. Its four parts cover national communication; international communication; image, identity and reputation management; and the future for corporate communication theory and practice. With a refreshing new approach to this subject, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. The Handbook of Corporate Communication and Public Relations is an essential one-stop reference for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations. Sandra M. Oliver is a corporate communication academic at Thames Valley University, London, where she founded and also directs the MSc Corporate Communication Programme. A consultant research practitioner and former industrial PR, she is founding Editor-in-Chief of Corporate Communication: An International Journal and has written extensively, including Public Relations Strategy (2001) and Corporate Communication: Principles, Techniques and Strategies (1997). © 2004 Sandra Oliver for editorial matter and selection; individual chapters, the contributors
HANDBOOK OF CORPORATE COMMUNICATION AND PUBLIC RELATIONS PURE AND APPLIED Edited by Sandra M. Oliver © 2004 Sandra Oliver for editorial matter and selection; individual chapters, the contributors
- Page 4 and 5: First published 2004 by Routledge 1
- Page 6 and 7: PART II: CORPORATE COMMUNICATION AT
- Page 8 and 9: Figures 2.1 Strategic employee comm
- Page 10 and 11: Tables 2.1 Strategic objectives 5.1
- Page 12 and 13: Contributors Anthony Clive Allen is
- Page 14 and 15: David Pickton lectures and research
- Page 16 and 17: organization as a whole beyond that
- Page 18 and 19: Preface In its 250th anniversary ye
- Page 20 and 21: PART I CORPORATE COMMUNICATION AT N
- Page 22 and 23: enlightenment regarding cross-cultu
- Page 24 and 25: participants had a sense of outcome
- Page 26 and 27: 5 Working to define clear and measu
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- Page 30 and 31: that assist the leader in perceivin
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- Page 36 and 37: organizations: have academics and t
- Page 38 and 39: CHAPTER 2 A best-practice approach
- Page 40 and 41: implications and effects. Many mana
- Page 42 and 43: 4 Effective media/forums: Effective
- Page 44 and 45: The three-phase action plan contain
- Page 46 and 47: Where are the company’s employee
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- Page 50 and 51: employee improvement efforts, at th
HANDBOOK OF<br />
CORPORATE COMMUNICATION<br />
AND PUBLIC RELATIONS<br />
PURE AND APPLIED<br />
Edited by<br />
S<strong>and</strong>ra M. Oliver<br />
© 2004 S<strong>and</strong>ra Oliver for editorial matter <strong>and</strong> selection;<br />
individual chapters, the contributors
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